Convert

SEPTEMBER 16, 2022

But before we get into it, a few caveats: The folks covered in this round-up post regularly on LinkedIn. They don’t add links to gated courses or blogs on third-party platforms, they strive to provide value right on the LinkedIn feed. 14 + 4) People on LinkedIn Who “Get” Optimization and Help You Develop the Right Mindset.

Linkedin 52

Linkedin Optimization Demand Generation Agencies Copywriting 52

Act-On

OCTOBER 11, 2023

You might have experienced something different in your career, or hear hot takes from podcast hosts and LinkedIn influencers on how they’ve discovered a better way. Like the unhappy families of Anna Karenina , no two B2B marketing teams are exactly alike. And the hallmark of a good marketing department is simply that it works.

Paid Search Agency 177

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 177

Animalz blog

NOVEMBER 28, 2023

Reid Hoffman, cofounder of LinkedIn and former board member of OpenAI, offers a valuable insight in his book Impromptu. Those incorrect facts, figures, and fantasies have branded AI as untrustworthy. Much has changed since ChatGPT’s release. Its Plus version browses the web and reads files. ChatGPT needs no introduction.

Marketing AI 78

Marketing AI Research Tactics SME 78

Scoop.it

MARCH 2, 2023

For example, while a fashion brand might gain a lot of success off Instagram, an IT company might get the most ROI out of LinkedIn. With content as your main game, you’re providing your audience with something more valuable, which keeps them loyal to your business and helps you stand out from the crowd.

Content Marketing 92

Content Marketing Lead Scoring Lead Ranking Brand Identity 92

FunnelEnvy

MARCH 18, 2024

At the same time, a “Risk-Averse CEO” might prioritize case studies and testimonials showcasing successful implementations. You might assume they are only active on LinkedIn, but they’re actually building a large audience on TikTok. What are B2B Buyer Personas?

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

BOP Design

JANUARY 7, 2022

LinkedIn sponsored updates targeting buyers at specific companies and industries should be the 2 nd tier priority in inbound—utilizing thought leadership content to build brand awareness, website visits, and conversions. Inbound acts as the magnet to identify prospects at a buying stage. Multiple Decision Makers.

B2B Thought Leadership 120

B2B Thought Leadership Paid Search Agency B2B Thought Leadership 120

EveryoneSocial

JANUARY 4, 2021

LinkedIn Sales Navigator. For B2B social selling, LinkedIn is one of the top social networking platforms to use. And the LinkedIn Sales Navigator feature is very useful for sales teams for prospecting and gaining insights about buyers. Leads can be saved and segmented into custom lists to stay organized and on track.

Tools 121

Tools Peer-to-peer Outreach Social Networks 121

Belkins

JANUARY 10, 2021

Use LinkedIn to find common connections After taking a look at Step 2, you might think that you have to send emails to all titles in the organization before you can engage C-level executives. Don’t worry, there is no need for that, not when we have such a wonderful platform as LinkedIn. Everybody wants to reach the highest level.

Case Study 95

Case Study Case Studies Marketing Prospects Opinions 95

Binary Demand

MARCH 26, 2024

What content can act as a flashlight, illuminating the path to your product or service? This could include blog posts addressing common pain points, informative case studies showcasing successful customer experiences, or persuasive product demos highlighting your unique value proposition.

Intent 40

Intent Ideal Customer Profiles Work Management Marketing Management 40

Online Marketing Institute

NOVEMBER 8, 2010

Communications Conversations Conversations about digital PR strategy Home About Arik Work With Me Around The Web Speaking Contact Subscribe From The Blog 3 B2B social media case studies and why they work Posted by arikhanson on 17. Sep, 2010 in Uncategorized There’s no shortage of social media case study posts online these days.

Case Studies 40

Case Studies Case Study Social Media Studies 40

SmartBug Media

JANUARY 5, 2024

AI tools can analyze case studies for key insights to call out—especially when results are more qualitative than quantitative—and recommend what to highlight in lead nurture emails to promote the content. AI can lighten that load so your team can focus on higher-value tasks. Take reporting, for instance. Sales still falling short?

Marketing AI 59

Marketing AI CMS Development Paid Search Agency Advertising Agencies 59

Martech Advisor

JANUARY 31, 2020

This a 2018-published book that offers extensive research on effective leadership, with examples from Marriott, Accenture, McKinsey & Company, LinkedIn, and more. This a 2018-published book that offers extensive research on effective leadership, with examples from Marriott, Accenture, McKinsey & Company, LinkedIn, and more.

Paid Search Agency 92

Paid Search Agency Marketing & Strategy CMO Case Study 92

Convince & Convert

JULY 2, 2014

Image via BigStockPhoto.com Yesterday I wrote a case study post on ReadyTalk and how they worked with Influitive to work with all of their happy customers to market their brand. In this case study, we learned that advocates are simply people who are happy with your brand. Who are the Right People?

Brand Identity 162

Brand Identity Branding WOMM WOM 162

Webbiquity

OCTOBER 9, 2018

Here are a few interesting statistics from various (case) studies suggesting how much of a difference personalization can make in your email campaigns: According to Statista , the open rate for personalized emails is 18.8%, compared to 13.1% Personalization in Email Marketing. without any personalization. Website Personalization.

Paid Content 254

Paid Content Personalization Lead Ranking Marketing Analytics Tools 254

Crimson Marketing

JANUARY 21, 2015

In this Moneyball for Marketing podcast, Shafqat shares case studies, best practices and technology tips from both the B2C and B2B content marketing ecospheres. He shows how sponsored posts are driving exceptional conversion rates and suggests the psychology behind this phenomenon. Demand Generation Podcasts'

Digital Asset Management 100

Digital Asset Management Demand Generation Planning Content Marketing 100

Content Standard

APRIL 26, 2019

. “Social media still provides an essential chance to connect to customers and serve them, but most companies are missing the opportunity due to an outdated focus on ‘me-centric posts,’ random acts of content, and misguided attempts to manufacture engagement,” he continues.

Distribution 111

Distribution Social Media Paid Content Advertising Channels 111

Marketing Craftmanship

AUGUST 14, 2015

Here are some ways to make this process simpler and more effective: Create a repeatable format, such as an interview series, a partner letter, or hypothetical (or real) case studies. A LinkedIn Profile that Mirrors Your Website: LinkedIn has become an important market research and due diligence tool for all industries.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Planning B2B Thought Leadership 100

Optinmonster

SEPTEMBER 30, 2022

You’re more likely to act if something intrigues you and raises your curiosity. The X%, in this case, could be anything: people who are your customers benefiting from your services or people who aren’t your customers and, therefore, missing out on something cool. They’re likely to get cut off on smaller mobile devices.

Urgency Marketing 88

Urgency Marketing Open Rate Case Studies Click Rate 88

Belkins

JULY 21, 2020

For example, if it’s email deliverability, users should be able to check out your blog posts and case studies on email deliverability by following the links from the service page. Previously, we’ve put together some of our thoughts on inbound and outbound marketing. Create content. Add Google Analytics. Productivity.

CMS Development 95

CMS Development Ideal Customer Profiles Enterprise Management Work Management 95

Heinz Marketing

MAY 29, 2023

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. We are featuring every episode of Sales Pipeline Radio on demand on LinkedIn, as well as every episode in the history of Sales Pipeline Radio. You can even ask Siri, Alexa and Google or search on Audible!

Ideal Customer Profiles 92

Ideal Customer Profiles Enterprise Management Gartner B2B Sales 92

ClearVoice

SEPTEMBER 8, 2021

The CTA for your Pin should have visibility on your image and within your descriptions that drive pinners to act. Pinterest is the social media platform that’s less about others and more about you! Have you noticed that your mindset isn’t about connecting with other pinners on Pinterest or engaging in the comments? Good branding.

Traffic 105

Traffic Ad Building Brand Identity Branding 105

Biznology

DECEMBER 3, 2015

As consumers, they are tech dependent, they value authenticity, and they are attracted to brands that think and act like them. For advertising, use social media like Facebook and LinkedIn. This generation expects you to be tweeting, blogging, posting on Facebook, and participating in LinkedIn groups. Streamline your lead gen.

Reachforce 80

Reachforce Business Mobile Advertising Mobile Marketing 80

markempa

FEBRUARY 2, 2015

” Fast forward 25 years and now we carry our cell phones, which have instant access to our address book, CRM, LinkedIn and other network applications and can easily connect you with millions of people around the world instantly. .” Judy Robinett : A power connector focuses on being in the “right room.”

Lead Ranking 120

Lead Ranking Budget Programs Network Marketing Work Management 120

SpotMe Blog

JUNE 13, 2023

That’s why we’ve created a list of examples of the top pharmaceutical meeting planning companies we have experience with. Disclaimer: The objective of this list is to share useful information. It is not for commercial purposes. It may change in the future. They handle everything from small medical standalones to huge international congresses.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

MKT1

FEBRUARY 12, 2024

co Closing Media - LinkedIn Advertising & Creative Production Closing Media partners with companies like Headspace, Betterment, and Unity to fuel their paid media engines. Why MKT1 recommends Closing Media: Getting LinkedIn to be a successful paid channel takes experts like Max & August at Closing Media. Nor should you.

Planning 75

Planning Paid Search Agency Marketing Analytics Tools Advertising Agencies 75

The Lead Agency

APRIL 14, 2024

Finding the right information is tricky. But you, my B2B friend, are already practising the buyer behaviour of all of us in B2B. You’re researching, comparing, and have just now landed on the relevant, tangible information that will actually help you get better B2B marketing results. After all, we all love content.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

B2B Digital Marketer

SEPTEMBER 23, 2021

20:40 – Case study: Converse shoes. 37:17 – How much does curiosity play a role in getting people to act? Tamsen’s LinkedIn: [link]. Tamsen Webster has spent the last twenty years helping experts drive action from their ideas. 14:03 – How to become a TEDx speaker. 17:01 – The TEDx test.

Brand Identity 52

Brand Identity Branding Buyer Personas Storytelling 52

Act-On

SEPTEMBER 24, 2023

LinkedIn groups are, in fact, still a thing. Because for folks like us, LinkedIn is a must. According to the Content Marketing Institute, 96% of B2B content marketers use LinkedIn — it’s the most effective platform to reach business audiences, and we tend to spend time where our audiences are.

Linkedin 130

Linkedin Paid Search Agency Work Management Peer-to-peer 130

Brandpoint

DECEMBER 18, 2019

The second half of the book features more advanced lessons about the industry, including interviews with influencer marketers and case studies on companies who dealt with high-profile crises. I sat down to talk with him about his book, his career and public relations in general. “Writing,” Brant said.

PR 97

PR Public Relations Work Management Media 97

Outgrow

FEBRUARY 25, 2021

It was around this time that the Hotmails and the LinkedIns of the world were exploring what Sean Ellis eventually came to call “growth hacking”. You can also use paid ads to feature your press appearances, user-generated content, customer case studies, etc. Read about this entire growth hacking case study here.

Top of Funnel 72

Top of Funnel Paid Content Webinar Metrics Guerilla Marketing 72

Marketing Interactions

FEBRUARY 17, 2020

Sales Content: Evidence content that supports sales conversations to help buyers act, get everyone on board and mitigate risk of disruption with making the change. Case studies, use cases, implementation stories, references, reviews all contribute to mitigating risk and help your sales reps have those difficult conversations.

Work Management 96

Work Management Marketing Management B2B Thought Leadership B2B 96

Sprout Social

FEBRUARY 15, 2022

Research your potential competitors through LinkedIn and Google searches. Amid “the Great Resignation,” with 56% of non-freelancers saying they’re likely to freelance in the future , it’s a good time to explore this career path. This career takes time and work. We’ll go over these a little later. What services do they offer? Niche or general?

Social Media 104

Social Media Consulting Media Work Management 104

SpotMe Blog

JUNE 2, 2021

Post these on your company’s website, YouTube, and other social media to act as evergreen content that’s constantly promoting your event, long after it has finished. B2B lead generation is different from business-to-consumer (B2C) lead generation in that you’ll focus on selling to other companies, rather than to individual consumers.

Webinar Metrics 52

Webinar Metrics Lead Generation Paid Content Lead Scoring 52

Metadata

JUNE 16, 2021

We’re tired of the fluffy content in our LinkedIn feeds, with no real substance or actionable takeaways. LinkedIn posts. This is the fifth post in our new content series, No Fluffs Given. So we’re teaming up with some of the best B2B marketers we know. People who have ACTUALLY done this stuff before. Website content.

Landing Pages 98

Landing Pages B2B B2B Thought Leadership Copywriting 98

Huptech Web

DECEMBER 2, 2022

Facebook VS LinkedIn VS Google Ads. When a top blogger discusses their experience with a brand, it often acts as unique user-generated content (UGC) for that brand. Case Study. Case studies are detailed analyses of a particular product or subject, such as a person, event, or brand. Shopify SEO Guide.

User-Generated Content 52

User-Generated Content Generation Brand Identity Branding 52

Conversica

AUGUST 16, 2022

Using Conversica’s AI Assistants to automate the follow-up on Gainsight data enables Customer Success teams to more effectively act on insights, proactively respond to customer needs across multiple accounts, and drive durable, efficient growth through renewals and expansion.”. Conversation Automation: The Need to Enhance CS Teams’ Efforts.

Work Management 52

Work Management Efficiency Enterprise Management Trigger Marketing 52

SnapApp

AUGUST 29, 2018

We saw a podcast add $200K to a $1M pipeline in 3 months, and it also helped generate 100K views on LinkedIn with content repurposed as posts.” When McDonald’s launched a VoC program in 2015 and acted on the findings of those efforts, they saw a 5.7% Redefine your brand voice. But what about the foundational elements?

B2B Marketing 114

B2B Marketing Marketing Budget B2B Top of Funnel 114