Sprout Social

APRIL 4, 2023

When a brand is able to create positive buzz around their brand by just mentioning a product enhancement or product drop, you know they have a great marketing strategy behind them. Advocates can create enough buzz on social media to reinvigorate a brand’s position in the market. One way is through brand advocacy.

Brand Identity 123

Brand Identity Branding Word of Mouth Social Media 123

Sprout Social

FEBRUARY 1, 2022

In this case, the Wordle buzz was truly impossible for brands to ignore. From Google to LEGO to the NAACP, social marketers quickly put their brands’ personal spin on the increasingly beloved game. — Google (@Google) January 14, 2022. How Wordle m-a-n-i-a began. Brands get in on the game. My first loss! ??????.

Peer-to-peer 93

Peer-to-peer Social Media Communities Buzz 93

Biznology

JULY 29, 2014

Google+ Is Potentially Everyone. Maybe the promise of Google+ is not reconnecting with everyone you have or will have ever know – Facebook is amazing at that – maybe Google+ is designed to be the most effecting olly olly oxen free ever to exist, potentially. Does Google Know how Money Plus Is? That’s powerful.

Google 80

Google Network Marketing Social Networks Communities 80

Outgrow

NOVEMBER 30, 2022

Goals include increasing sign-ups, encouraging people to buy your products, or getting people buzzing about your brand. Video has clearly grown as a marketing strategy due to its effectiveness in increasing brand awareness and sales. We’ll also look at examples of video marketing campaigns for inspiration. Decide on Your Platform(s).

Marketing Budget 138

Marketing Budget Video Marketing Marketing Strategy Marketing & Strategy 138

Liveintent

NOVEMBER 25, 2020

The first and most important is Google Chrome’s depreciation of third-party cookies. The advertising world has been buzzing all year with hot takes on how publishers and marketers alike will persist in a cookie-challenged ecosystem and what alternatives are out there to fill the void in the proverbial cookie jar.

Media 125

Media Advertising Agencies Curation Ad Exchange 125

Webbiquity

OCTOBER 9, 2018

Personalized advertising is the act of using insights into whom a customer might be to increase the relevancy of an ad. Link retargeting is as simple as adding your retargeting pixel code—be it Facebook, Google, Twitter, or otherwise—to your branded link , so that anyone who clicks on the link is added to your retargeting audience.

Paid Content 254

Paid Content Personalization Lead Ranking Marketing Analytics Tools 254

Marketing Insider Group

AUGUST 27, 2019

Teaser campaigns can be an effective way to build buzz before the launch of any kind of product or event. The videos have been watched tens of thousands of times and continue to act as a successful promotional tool several years later. Use the power of social media to get your attendees to market your event for you. Teaser Campaigns.

Planning 100

Planning Content Marketing Generation Content 100

SmartBug Media

JANUARY 5, 2024

From strategic analysis to targeting and beyond, the buzz around AI is real—but will marketing be replaced by AI? SEO We usually think of SEO as a long game because it takes time both for marketers to strategize and for Google to catch up and start generating results. The technological revolution. So what’s the right balance?

Marketing AI 59

Marketing AI CMS Development Paid Search Agency Advertising Agencies 59

Content Marketing Institute

OCTOBER 30, 2018

Do you struggle to create engaging content that lands you in the top spots of Google? There is a way to solve that problem, and create content that Google loves, while building a library of content that’s super useful to your target audience. HANDPICKED RELATED CONTENT: How to Create Pillar Content Google Will Love.

Lead Ranking 106

Lead Ranking Lead Scoring Long Tail Marketing Paid Search Agency 106

Outbrain

FEBRUARY 19, 2020

As you look to use content as a tool in the rebranding process, there are five pillars to focus on: Buzz. Content that drives buzz around your rebrand. You need to create buzz around the upcoming changes with a regular flow of fresh content, from videos and ads to blog posts and social updates leading up to the launch.

Buzz 46

Buzz Paid Search Agency Thought Leadership Advertising Agencies 46

Convince & Convert

AUGUST 14, 2013

That shiny, white monitor in your sterile, stuffy office often stares you down and acts like brain quicksand. Goofy, Winnie, Elmo, Nemo, Beavis, Bart, Bugs, Buzz Lightyear… doesn’t matter. Fire up Cosby, Carlin, Rodney, Rickles, Ellen, Leno, Letterman or whichever comic tickles your fancy and try giggling instead of Googleing.

Generation 160

Generation Content Merchandising Buzz 160

Adobe Experience Cloud Blog

FEBRUARY 2, 2018

As the former digital media strategist at Google and head of content marketing at HubSpot, he’s got me listening. Q: With all the noise buzzing in today’s digital ecosystem, how do you best filter through it to focus on what matters most to marketing initiatives? Forget being an expert and act like a detective, always.

Creativity 133

Creativity Advertising Agencies Thought Leadership Marketing & Strategy 133

Biznology

NOVEMBER 10, 2015

Just a cursory search of Google’s Adwords Keyword Planner shows me that my own site, Gerr.is , shows how out of touch I am. When I started, what I did was called viral marketing , buzz marketing , and new media. I go through it, paragraph by paragraph, and write notes on what comes to mind.

Marketing Websites 80

Marketing Websites Wikipedia Work Management Blogger 80

Hubspot

MARCH 3, 2020

30% of Google searches are for local information. Source: HubSpot via Google ). It lets you write helpful content about your geographic area in a relevant way so you're not faced with awkward keyword stuffing that Google's algorithm punishes. And luckily, there’s a lot you can do to tip the scales in your website’s favor.

Long Tail Marketing 69

Long Tail Marketing SERP Keywords Mobile Marketing 69

KoMarketing Associates

SEPTEMBER 14, 2015

Some of these tools included Google Analytics, Google Trends, RADURLS, Feedly, Indeed Job Trends, Twitter Redirect Links and more. Aziz and Eric talked about how people act when they are communicating through technology rather than in person. The way people act when they are on these devices isn’t how they would act in person.

B2B Marketing 120

B2B Marketing B2B Paid Search Agency Marketing Analytics Tools 120

EveryoneSocial

MARCH 19, 2020

The term “ Employee Activation ” may be somewhat new to you, but it’s also an industry buzz phrase that is starting to gain legitimate attention. And many of these “tools” you may use and should know like Zoom, Slack, Asana, Dropbox, Google Drive, Basecamp, and Evernote. What Do We Mean By “Activating Employees?”.

Social Media 87

Social Media Activities Media Distribution 87

Hubspot

NOVEMBER 16, 2011

Historically, we have encouraged marketers to keep track of newly released industry reports, upcoming events, and opportunities to tie their brand to a story that is currently generating a lot of buzz in the news. Piggybacking on newsworthy information in marketing often leads to big successes.

Buzz 28

Buzz Generation Paid Search Agency Marketing & Strategy 28

Writing on the Web

SEPTEMBER 20, 2010

Content marketing isn’t a buzz word because marketing people just like new buzzes. However, if you’re not asking readers to think, ask, remember, or act, then you’re not really teaching, are you? Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader.

Buzz 100

Buzz Digg Content Rules 100

Writing on the Web

OCTOBER 11, 2010

From simple acts of friendliness and inclusion to more consequential acts such as the evaluation of work quality, those who are higher in bias have been shown to display greater discrimination. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Implicit biases predict behavior.

Content Marketing 100

Content Marketing Digg Content Ethics 100

Writing on the Web

MARCH 31, 2011

Here’s what else Joe says in his post: So, in order to position ourselves as the trusted thought leaders, we need to act like media companies and curate the best content on the planet in our niche. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Blog this on Blogger. Tweet This!

Curation 100

Curation Digg Content Buzz 100

Writing on the Web

APRIL 25, 2011

We imagine something happening to us and how we’d feel and act. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. People are good at writing about what they know. They aren’t as good about expressing who they are and why they do what they do. Blog this on Blogger. Tweet This!

Content Marketing 100

Content Marketing Digg Storytelling Content 100

SpotMe Blog

MAY 25, 2021

A remarkable event experience will create a deeper engagement with your audience, gain more buzz online and in the press, demand a higher sponsorship price, and boost your ROI. . Event production is the process of all the financial, creative, and technical organizing, planning, and execution required to put on an event.

Work Management 52

Work Management Product Marketing Management Act-On 52

BuzzSumo

MAY 9, 2019

This piece, for example, earned a spot in Google’s featured snippets for “top 100 content marketers”: This post is killing it in traffic, and it’s all thanks to our in-depth, valuable, and unique original research. Why This Type of Blog Post Performs: Thought leadership posts are worthwhile because they act as glimpses into your brain.

Thought Leadership 111

Thought Leadership Case Studies Case Study Top of Funnel 111

Writing on the Web

DECEMBER 1, 2010

This is excellent advice you need to know and act on. If a prospective client were to “google” you, some of these legal articles and some references to you on bar association committees would appear in the search results. (In Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Linkedin Digg 100

Writing on the Web

FEBRUARY 14, 2011

That’s not good enough, because people are inspired to act by emotions. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Why is content marketing and persuasion so difficult, and what can you do to set people on fire? Of course, who wouldn’t? Blog this on Blogger. Tweet This!

Business Blogging 100

Business Blogging Business Digg Storytelling 100

Hubspot

MAY 14, 2019

Buzz Marketing. Buzz marketing is a viral marketing strategy that leverages refreshingly creative content, interactive events, and community influencers to generate word-of-mouth marketing and anticipation for the product or service the brand is about to launch. The Ultimate List of Types of Marketing. Account-based Marketing.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Scoop.it

JULY 13, 2023

It was considered more effective compared to traditional advertisement or product marketing and has created a buzz in the industry. In a survey conducted in 2022, Thought Leadership was an effective tool used by organizations to provide value to customers during tough times. Benefits of Thought Leadership?

Thought Leadership 72

Thought Leadership Curation Ad Building Lead Scoring 72

Magisto

MARCH 11, 2020

Facebook bombing is the act of taking over someone’s Facebook (cause they left it open at the office, for example) to cause mayhem. The right prank can help you spread the word about your business and build buzz. Google’s Screen Cleaner. Be sure to avoid anything that could be harmful to others, and keep this one light and fun.

Video Marketing 52

Video Marketing Act-On Facebook Buzz 52

Sprout Social

JUNE 14, 2022

This is a great way to generate buzz and interest, and it might even encourage customers who haven’t purchased from you in a while to come back and check out what’s new. You can use tools like Google Forms or SurveyMonkey to create a short survey, then send the link through SMS. Increase response rates.

SMS 103

SMS Marketing & Strategy Marketing Strategy Planning 103

Martech Advisor

AUGUST 16, 2019

The brands mentioned in the report created quite the buzz with rising social mentions and trending hashtags. Since Google initiated Accelerated Mobile Pages (AMP) and is helping brands sites load faster on mobile, brands are prioritizing the AMP project for better user experience. It’s their top inbound marketing priority.

Marketing AI 98

Marketing AI Marketing & Strategy Marketing Strategy Campaigns 98

Webbiquity

OCTOBER 13, 2010

A simple tool like Google Alerts would pick up most stray citations. Another excellent free tool for finding relevant influencers across the social media sphere, Social Mention is a real-time social search engine that also provides alerts and a cool buzz-monitoring widget you can add to your website or blog.

Social Media 100

Social Media Budget Programs Tools Marketing Management 100

Writing on the Web

JANUARY 5, 2011

This doesn’t entice people to act, there is no benefit in doing so. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Could it be that I don’t choose the right article for my clients (they are small business owners and at time managers in various companies)? call to action.

Newsletter 100

Newsletter Digg Work Management Banners 100

Webbiquity

FEBRUARY 11, 2011

Below are five posts from outstanding writers that will help you write copy that gets found, read, and acted upon. Post on Google Buzz. Attention is a scarce commodity; you won’t get much of it, so use what you get as well as you can. 7 steps to writing killer sales copy by Mike Consol. Share this on Bebo. Tweet This!

Copywriting 100

Copywriting Tips Digg Copyright 100

Hubspot

NOVEMBER 19, 2020

Social Media: Do you have organic and paid initiatives to generate buzz and spread the word to grow awareness on social media? What is market development? Market development is the expansion of your total addressable market (TAM) and how much market share you can expect to claim. How to Create a Market Development Strategy.

Planning 101

Planning Template Marketing Strategy Marketing & Strategy 101

Writing on the Web

NOVEMBER 16, 2010

Dan Hill, author of Emotionomics , likens the rational brain to a lobbyist who tries to get the other two parts of the brain to vote for his bill on the floor of Congress, but it actually has no say in getting the muscles to act. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader.

Content Marketing 100

Content Marketing Planning Tips Digg 100

Writing on the Web

OCTOBER 20, 2010

All I did was apply what I know about the brain and marketing messages that get people to act. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Like many of my clients who try to get responses from marketing, his message was weak, and certainly not unique. Later, we met up again.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

AUGUST 10, 2010

Here’s the secret key to getting readers to act: negative stories get our attention, but they don’t stimulate us to action. To get readers to act, they have to want something different. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Blog this on Blogger. Tweet This!

Trigger Marketing 100

Trigger Marketing Digg Work Management Act-On 100