WebMarketCentral

OCTOBER 6, 2008

Yet new research indicates that, despite knowing what to do, technology vendor channel chiefs don't always act on this knowledge. Of executives "who said they focused on sales ‘effectiveness' strategic activities such as lead management and deal registration, 62% reported an increase in revenue. Protect partners from channel conflict.

Advertising Channels 20

Advertising Channels Enterprise Management Marketing Management Marketing & Strategy 20

WebMarketCentral

AUGUST 24, 2009

The Steven Wright Guide to Content Marketing by Copyblogger Brian Clark uses a series of one-liners from the inimitable comedian Steven Wright to illustrate his thesis that copy matters when writing blog posts, white papers, web copy or anything else you hope will be read and acted upon. So who is George?

Web 2.0 20

Web 2.0 Creativity Copywriting Best Practices 20

WebMarketCentral

AUGUST 5, 2008

Contact should be personal (use the blogger's name, refer to the blog directly, act like you've been there before), compelling (tell a great story) and of course relevant to topics the blogger normally writes about. Make sure your comments add something to the conversation and aren't simply self-promotional.

Social Media 20

Social Media Media Optimization Blogger 20

WebMarketCentral

FEBRUARY 10, 2009

by FutureNow Melissa Burdon advises marketers to act like investigative journalists—ask the tough questions, dig for the story behind the story—rather than beat reporters who just report the who, what, where and when. Are Your Analytics Reports Breaking News or Listing Facts?

Analytics 20

Analytics Marketing Analytics Tools Best Practices eCommerce 20

WebMarketCentral

FEBRUARY 8, 2006

Although an important step forward, the CAN-SPAM act only provides a legal platform for e-mail marketing. ** The portal for Web marketing resources -- WebMarketCentral.com.

Advertising Agencies 20

Advertising Agencies SMB CAN-SPAM RSS 20

WebMarketCentral

JULY 31, 2006

Mega-portals like Yahoo that try to be all things to all people end up being of little value to anyone. People will flock, however, in small but targeted numbers, to sites and media that focus specifically on topics that fascinate them. So what exactly do I mean by "micromedia"? Micromedia can take a wide variety of forms.

RSS 20

RSS High Quality Lead Demographics Paid Search Agency 20

WebMarketCentral

APRIL 17, 2007

Lee Smith (LS): Prior to starting Persuasive Brands, I was the founder, President, COO and acting CEO of a leading online market research firm. I recently caught up with Lee Smith, CEO of web marketing services firm Persuasive Brands , to talk about his views on what works in web marketing.

Work Management 20

Work Management Marketing Management Search Engine Marketing Lead Gen 20

WebMarketCentral

SEPTEMBER 18, 2007

Organizations gain credibility and loyalty with buyers through content, and smart marketers now think and act like publishers in order to create and deliver content targeted directly at their audience.” Thought leadership content is the ultimate marketing message. This book explodes their old view of the world. social media.

PR 20

PR Rules Web 2.0 Wiki 20

WebMarketCentral

JUNE 4, 2007

What all of this means is that if you something about the voluntary group associations of a specific person, and you know how a particular group tends to act online, then you can predict behavior (and target ads) with a fairly high degree of accuracy. Concern centers around cookies. Then the prediction is very accurate."

Doubleclick 20

Doubleclick Privacy Paid Search Agency Advertising Agencies 20

WebMarketCentral

OCTOBER 1, 2008

Walk Like a Monopolist Though Google isn't technically a monopoly, many observers believe it uses its overwhelming dominance in search to effectively act as one. I hope not; I remain a fan and prefer to believe there's still hope for Google —and I'm not saying that merely out of fear of retribution. That's just not right.) And it way okay.

Practices 20

Practices Google Adwords Advertising Agencies 20

WebMarketCentral

SEPTEMBER 23, 2009

Traditional launches act as big corporate Lighting Bolts, the big Ta Da. According to research by Schneider Associates , only 38% of b2b product launches are rated "successful" by the companies introducing the new products. After decades of new product launch experience, why such a dismal rate? Why does the following still sound familiar?

Web 2.0 20

Web 2.0 Product Public Relations Tagging 20

WebMarketCentral

MAY 29, 2007

The entire "science" of economics rests on a faulty premise — that people will always act rationally to maximize value. Throw in one large irrational economic act, or a hundred small ones, and economic forecasts become dreadfully wrong. discursions on competing schools of philosophy) to positively engrossing (e.g.

Forecasting 20

Forecasting Tagging Act-On Buzz 20

WebMarketCentral

MAY 27, 2008

SEOs and online advertisers can no longer dismiss the search giant's recent acting up as "just a phase," or a bit of eccentricity; it's time for some tough love. Yes, our friend Google is in need of.an intervention. That experience is by no means unique. Where did my rankings go?' 'Why Why do I rank #4 one hour and then #44 the next hour?'"

Google 20

Google Marketing Analytics Tools Lead Scoring Lead Ranking 20

WebMarketCentral

OCTOBER 24, 2007

The central contention of Value Acceleration: The Secrets to Building an Unbeatable Competitive Advantage by Mitchell Goozé and Ralph Mroz comes down to three points: 1) virtually every functional discipline in the modern organization (accounting, engineering, production etc.) The authors make a compelling case—up to a point.

Lead Ranking 20

Lead Ranking Lead Scoring Paid Search Agency CMO 20