Zoominfo

DECEMBER 21, 2020

The color illustrates the phone coverage for T-Mobile, which acquired rival Sprint in April. The map shows the literal market expansion T-Mobile achieved from the purchase. Three typical market expansion approaches include the following: Expansion through a merger or acquisition. Expansion by developing a new product.

Paid Search Agency 130

Paid Search Agency Lead Ranking Companies Planning 130

Valasys

APRIL 24, 2024

24 th April, New Jersey: Apple has made a strategic move to strengthen its artificial intelligence (AI) capabilities with the acquisition of Datakalab, a Parisian startup specializing in efficient AI algorithms. Finalized in December 2023, this acquisition underscores Apple’s growing focus on AI development for its mobile devices.

Startups 40

Startups Lead Ranking Acquisitions Customer Satisfaction 40

Zoominfo

OCTOBER 10, 2023

Specifically, since 2021, ZoomInfo has expanded its global data to include: 104 million company profiles — 6X growth 321 million professional contacts — 3X growth 174 million emails — 2X growth 94 million mobile numbers — more than 3X growth ZoomInfo customers are already seeing the difference. “We’ve

Zoominfo 261

Zoominfo Marketing Analytics Tools Privacy Network Marketing 261

KoMarketing Associates

MARCH 10, 2020

As marketers look ahead to the coming months, digital video and mobile appear to be leading the way in terms of areas of investment, according to new research. on mobile, which is a 20.2% Interestingly, mobile surpasses digital video in terms of industry priorities for 2020. billion on digital video in 2020. This is a 20.8%

Mobile Marketing 157

Mobile Marketing Marketing Report Video Marketing Planning 157

Vision Edge Marketing

MAY 9, 2023

To stay competitive, accelerate customer acquisition, and excel at customer-centricity, leaders need to be able to make informed decisions based on accurate data and actionable insights. Three skills for leveraging actionable insights. However, insights alone are not enough. These three skills do not take extensive education or investment.

Business 162

Business Customer Satisfaction Acquisitions Forrester 162

Biznology

FEBRUARY 23, 2018

When asked, the typical B2B marketer will say that 80-85% of their effort goes to customer acquisition. Focusing on the funnel beyond the funnel translates to lower customer acquisition costs, lower churn rates, higher lifetime value, and a powerful brand. This is a mistake. I asked Steve to explain his thinking. this opportunity?

Top of Funnel 205

Top of Funnel Work Management Marketing Management Churn Rate 205

Top Rank Marketing

OCTOBER 25, 2023

Technical SEO: Impediments to SEO success are often unseen – site speed, mobile responsiveness, indexing, etc. For example, if your marketing team usually interacts with your website and its content via desktop computers in the office, they may be unaware of prominent mobile accessibility issues.

SEO 137

SEO Ideal Customer Profiles Lead Scoring Lead Ranking 137

Martech

MARCH 1, 2024

B2B retention marketing finally has its day For as long as I’ve been in B2B marketing (don’t ask), lead generation and new-account acquisition have been the top priority for marketers. They expect to buy for their companies on their mobile phones. Year after year, survey after survey, leads were number one. This last one is a biggie.

Tactics 127

Tactics Work Management B2B Marketing Marketing Management 127

Martech

APRIL 9, 2024

Other tactics will be needed to support acquisition. But it raises significant issues for mobile marketing too. Having already lost identifiers on iOS, mobile marketers should know what to expect. Said Cohen, “While Chrome Privacy Sandbox is challenging to implement, mobile will be a much bigger lift. In your inbox.

Privacy 113

Privacy Advertising Agencies Paid Search Agency Marketing Proposals 113

Martech

MARCH 29, 2022

CRM marketing platform Optimove has announced that it has acquired Scotland-based mobile messaging provider Kumulos in an expansion of its messaging capabilities, enabling brands to orchestrate multichannel marketing journeys across web, email, and mobile channels. Optimove has said it plans further acquisitions over the next year.

Deep Linking 91

Deep Linking Mobile Marketing Acquisitions Trigger Marketing 91

Zoominfo

AUGUST 16, 2021

With hybrid or fully remote models now the norm for you and your customers, the need to stay “mobile” and flexible is more imperative than ever. ZoomInfo’s Mobile App for sales professionals puts the convenience of instantaneous access to actionable, high-quality B2B data in your back pocket. You’re selling from your home office, too.

Zoominfo 130

Zoominfo Business Buyer Intent Mobile Marketing 130

Pam Didner

OCTOBER 15, 2022

Attendee acquisition strategy. However, the digital experience is an equally significant part of the in-person experience, from the initial online registration and mobile app interactions, to on-site check-in. Therefore, it’s crucial to source a registration platform and mobile apps that can be integrated with each other.

Work Management 83

Work Management Marketing Management Planning Effectiveness 83

Martech

OCTOBER 15, 2021

Coveo, the relevance cloud, has announced the acquisition of London-based Qubit, the commerce-focused personalization engine. The acquisition brings together two well-known players in the AI-driven commerce space. The cost of the acquisition was not announced. Why we care.

Acquisitions 99

Acquisitions User-Generated Content Mobile Marketing Course 99

ClickZ

JULY 8, 2020

A mobile-first approach will become table stakes in creating convenient and safe environments for customers to engage with brands. Mobile-first experiences will become table stakes post-COVID-19. A mobile-first approach will become table stakes in creating convenient and safe environments for customers to engage.

Mobile Advertising 127

Mobile Advertising Advertising Agencies Budget Programs eCommerce 127

Liveintent

JULY 19, 2021

Ash and today’s customer acquisition and growth marketers actually have a lot in common: they want to catch them all. There’s plenty that marketers can learn from Ash and how to drive an effective acquisition campaign. The importance of diversifying your acquisition channels.

Acquisitions 124

Acquisitions Growth Marketing Ad Frequency Newsletter 124

Unbounce

DECEMBER 1, 2021

So, if your advertising strategy doesn’t involve mobile platforms, you’re missing out on millions of opportunities to raise awareness of your brand and boost your revenue. Why not give advertising on a mobile ad platform a shot? What Are Mobile Ad Platforms? The Top 4 Mobile Ad Platforms. It has more than 90% of the U.S.

Mobile Marketing 139

Mobile Marketing Cost Per Thousand Cost Per Click Marketing Strategy 139

Marketing Insider Group

SEPTEMBER 15, 2020

To get a better idea around the three legal topics (Acquisitions, Laws and Regulation, and Commercial Litigation), we asked lawyer-marketer extraordinaire Kerry O’Shea Gorgone of MarketingProfs to provide some context for why these topics are in such demand in today’s environment – specifically, why Acquisitions lead the pack?

Work Management 216

Work Management Content Marketing Management Paper 216

Martech

AUGUST 10, 2023

Vibes’ Nexus adds AI-powered automation and optimization to the company’s intelligent mobile engagement platform. ” Get MarTech!

Enterprise Management 97

Enterprise Management Work Management Marketing Management SMB 97

Martech

OCTOBER 22, 2021

Keyword research, page-level analysis, backlink tracking and acquisition, and rank tracking are still of critical importance, even as the environment continues to change. Link analysis and acquisition. Mobile/local analytics. Many vendors offer features such as mobile audits, rankings, and metrics by device (i.e.,

Enterprise Management 140

Enterprise Management Marketing Management Search Marketing Lead Ranking 140

Martech

JANUARY 10, 2022

Today, T-Mobile announced the acquisition of Octopus Interactive, an adtech platform that manages a network of interactive screens in Uber and Lyft ridesharing cars. The move expands the T-Mobile Marketing Solutions business, while opening it up to a younger audience and tech-forward media partners.

Advertising Agencies 107

Advertising Agencies Mobile Advertising Marketing Management Curation 107

Webbiquity

JULY 19, 2022

A mobile game company might use this leading indicator to measure the potential of the business. Customer Acquisition Costs. Tracking customer acquisition costs is yet another effective way to increase ROI through the use of lagging indicators. Daily Active Users (DAU). A daily active user is a leading metric.

Lead Scoring 289

Lead Scoring Lead Ranking ROI Enterprise Management 289

illumin

APRIL 30, 2024

However, with the increasing use of mobile technology , marketers can now achieve even greater precision by targeting customers based on their GPS and proximity to local “beacons.” By using automation, personalized ads can be triggered when customers opt into location sharing on a mobile app.

Cost Per Click 59

Cost Per Click Mobile Advertising Ad Frequency Privacy 59

Martech

NOVEMBER 29, 2021

This acquisition is expected to enable Deloitte Digital to offer customers support in content production for campaigns, websites, mobile apps, social and other digital channels. The acquisition also is the latest example of how major consultancies are transforming to offer more technology-driven services.

Paid Search Agency 101

Paid Search Agency Advertising Agencies Ad Agencies Marketing Management 101

Stevens & Tate

SEPTEMBER 26, 2023

However, you can simplify the task by determining your business’s best subscriber acquisition method. Mobile Optimization Most subscribers open and read emails on smartphones, accounting for 41% of email views. Therefore, mobile optimization is critical to maximizing your email marketing ROI.

ROI 100

ROI Email Marketing Marketing & Strategy Marketing Strategy 100

Zoominfo

APRIL 5, 2023

Mergers and acquisitions can lead to multiple legacy systems that are tied together for months or even years. Some companies may have different subdomains or address formats for each department. Over time, they could move from a simple name-based system to one that incorporates numbers or other unique identifiers.

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Deliverability Sales Qualified Leads 130

Marketing Insider Group

NOVEMBER 18, 2020

Ride the Rise of Mobile. The management team expects marketing to lower customer acquisition costs. Ride the Rise of Mobile. More than half of the world’s web traffic comes from mobile devices, so if you’re not implementing a mobile-first strategy, then you’re ignoring more than 50% of your potential leads.

Resource Management 359

Resource Management Demand Generation Agencies CMS Development Work Management 359

LeadsRX

DECEMBER 22, 2021

The mobile app industry has long struggled to capture complete attribution of its marketing campaigns, hoping that one magic-bullet ad would make it “the next big app.”. In this episode, we explore a solution to monitor all marketing channels to identify mobile app installations, mobile app events, and mobile app conversions.

Mobile Advertising 78

Mobile Advertising Advertisements Advertising Mobile Marketing 78

Martech

FEBRUARY 17, 2022

Spotify announced the acquisition of podcast advertising measurement service Podsights, as well as Chartable, a podcast analytics platform. These recent acquisitions follow a robust effort by Spotify to improve ad capabilities in the last two years. The move aims at boosting measurement, attribution and insights in audio ad campaigns.

Advertising Agencies 96

Advertising Agencies Mobile Advertising Acquisitions Newsletter 96

Martech

MARCH 23, 2022

Mobile ad mediation helps to set-up, manage, and monitor different ad networks in one place. Meson lets publishers own and manage their data as well as control each aspect of monetization, user experience and linkage to user acquisition. Read next: T-Mobile acquires Octopus Interactive rideshare adtech platform.

Paid Search Agency 98

Paid Search Agency Ads Ad Exchange Work Management 98

Martech

MARCH 29, 2022

The acquisition is subject to approval by Nielsen shareholders and is expected to close in the latter half of the year. Today, it’s offerings include digital measurement across online, mobile and emerging technologies. Nielsen had rejected a $9 billion bid last week. The new offer is $6.5 Processing.Please wait. Why we care.

Mobile Advertising 96

Mobile Advertising Advertising Agencies Mobile Marketing Acquisitions 96

Martech

APRIL 7, 2022

Today, mobile advertising platform Ogury announced the acquisition of Motionly, an SaaS solution that designs and deploys interactive rich media animations in-app and in-web. Ogury’s creative builder will enable marketers to create, publish and measure new kinds of ad units on mobile and the web. What it does. Why we care.

Creativity 102

Creativity Optimization Campaigns Mobile Advertising 102

ClearVoice

MAY 21, 2021

Understanding the web of touchpoints from the first impression to a conversion can be complex, but accurately collecting and consolidating this data can help you increase revenue while decreasing customer acquisition costs. Choose the devices that you’ll run your paid ads (desktop, mobile, TV). Click To Tweet.

Multi-Touch Attribution 98

Multi-Touch Attribution Allocation Multi-Channel Top of Funnel 98

LeadsRX

NOVEMBER 30, 2021

November 30, 2021 – Marketing analytics company LeadsRx today announced new capabilities for mobile app developers that solve the problem of multi-touch attribution (MTA) for app installs, registrations, and in-app events. Portland, Ore., The days of 99-cent apps are gone, and it’s why customer journey analytics is so important.”.

Multi-Touch Attribution 83

Multi-Touch Attribution Purchase Paid Search Agency Television marketing 83

Thinkers360

MARCH 8, 2024

Kelly Hoey CRM, Social, Entrepreneurship Shep Hyken Shepard Presentations Contact Shep Hyken Customer Loyalty, Customer Experience, Culture Jeff KAGAN Jeff Kagan Contact Jeff KAGAN Mobility, 5G, IoT James Kerr Indispensable Consulting Contact James Kerr Coaching, Change Management, Leadership Greg Kihlstrom The Agile Brand Contact Greg Kihlstrom Customer (..)

B2B Thought Leadership 118

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 118

Martech

OCTOBER 25, 2022

“In 2017 and 2018,” said Camirand, “we went through an acquisition phase. Their relationship with the tech company precedes the acquisitions. Perhaps surprisingly, it chooses not to have a mobile app. ” “It’s a mobile platform; a website optimized for mobile. .”

CMS Development 84

CMS Development Industry CMS Marketing & Strategy Multi-Channel 84

Martech

AUGUST 22, 2022

Marketers continue to use location-based data to boost campaigns and customer acquisition in retail and other industries. Location-based data — or human movement data, as the Near people call it — is gathered primarily from mobile apps. Using location data for customer acquisition. Where location data comes from.

Ideal Customer Profiles 91

Ideal Customer Profiles Campaigns Paid Search Agency Demand Generation Agencies 91

FMG Suite

MARCH 15, 2024

In 2023, FMG launched its “one-click” AI personalization enhancement for social media, the integration of compliant texting capabilities through the acquisition of MyRepChat, and a redesign of its Premium website build to offer greater creative flexibility and a hands-on partnership with FMG’s designers. “At million social media posts.

Marketing Management 59

Marketing Management Software Ad brokers Best Practices 59