SmartBug Media

MARCH 18, 2024

Customer acquisition is critical to the success of your business. A customer acquisition platform can make or break your business, so it’s important to find the ideal channels that work for your company. Let’s take a look at how you can find the perfect platform—and how to tell if it’s working for you.

Acquisitions 59

Acquisitions Cost Allocation Effectiveness 59

Marketing Insider Group

NOVEMBER 30, 2021

Many B2B companies spend a large amount of their marketing budget on customer acquisition. While this is a great way to help your company grow, it isn’t the only way to keep your business and products or services top-of-mind. One area companies often neglect to invest in is customer marketing. What is Customer Marketing?

Trust Marketing 317

Trust Marketing WOM Marketing Budget Marketing & Strategy 317

Martech

NOVEMBER 21, 2023

This article explains how feeding bottom-of-funnel analytics back into top-of-funnel activities boosts acquisition and reduces costs over time. Using bottom-of-funnel data as input to top-of-funnel activities I’ve written about how growth loops can be more helpful than funnels as they allow the loop’s output to be used back into the loop.

Top of Funnel 118

Top of Funnel Marketing Funnels Multi-Touch Attribution Marketing Attribution 118

Webbiquity

APRIL 18, 2024

It’s like having a super-efficient robot that can help your team handle all the repetitive marketing tasks and plan your marketing campaigns more efficiently. B2B marketing automation doesn’t just do the heavy lifting, it also digs deep into data, giving you insights into what’s working and what’s not.

Marketing Automation Services 155

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 155

Vision Edge Marketing

JUNE 10, 2021

In this episode we’re using a fishing story to illustrate how to ensure Marketing and Sales work together when it comes to customer acquisition. Two Questions Set Up Everything When Regarding New Customer Acquisition. That happens too when it comes to new customer acquisition; some prospective customers are not a good fit.

Acquisitions 181

Acquisitions Lead Qualification Lead Scoring Lead Ranking 181

Sprout Social

JULY 25, 2023

Read on to find out how Google Analytics for social media helps with stronger reporting. These metrics help you build compelling content and social tactics that resonate with your audience—both necessary to drive user engagement and successful campaigns more strategically. Why use Google Analytics for social media measurement?

Marketing Analytics Tools 140

Marketing Analytics Tools Social Media Top of Funnel Analytics 140

Vision Edge Marketing

JANUARY 30, 2024

Let’s review the crucial role of customer-centricity in every growth strategy, examine eight approaches, and identify five signs that your strategy may not be working. A customer-centric approach, marked by a commitment to fulfilling promises and exceeding expectations, helps businesses build trust and credibility.

Work Management 230

Work Management Marketing Management Marketing & Strategy Planning 230

Vision Edge Marketing

OCTOBER 5, 2021

Because the clearer you are on what a right fit customer is for your business, the more successful you will be at customer acquisition, retention and advocacy. Use these 7 steps to help. Develop your acquisition plan. Or work backwards. We often think that we can make a poor fitting shoe work if we just break them in.

Acquisitions 189

Acquisitions Touchpoints Paid Search Agency Planning 189

Zoominfo

DECEMBER 21, 2020

Instead of thinking in generalities across entire regions or group of countries, it helps you to understand your company’s weaknesses and opportunities in each local market.”. Three typical market expansion approaches include the following: Expansion through a merger or acquisition. Expansion by developing a new product.

Paid Search Agency 211

Paid Search Agency Lead Ranking Companies Planning 211

Thinkers360

MARCH 31, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (APAC). Join Enterprise Lite to work with all of these analysts and influencers! Help us grow the Thinkers360 community by participating and sharing your own content and experience today!

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Martech

OCTOBER 27, 2023

Dig deeper: B2B social media ‘sweet spots’: What’s working and what’s not Although TikTok’s audience skews young, it does attract people of all ages — 30.4% This has the potential to help lower customer acquisition costs for small and medium-sized businesses. While this is currently only available in the U.S. Why we care.

Lead Gen 122

Lead Gen Hubspot CRM Peer-to-peer 122

Martech

APRIL 5, 2024

Users may also not be properly trained to use the martech platforms and may not receive the necessary support to learn how to better use them in their day-to-day work. Here are some steps that can help you optimize martech utilization. Are marketing teams prepared to use this data to enhance their work within these platforms?

Peer-to-peer 108

Peer-to-peer Paid Search Agency SMS Gartner 108

illumin

APRIL 2, 2024

Canva made a name for itself in the world of technology and digital design; with its new acquisition of Affinity, it may be unstoppable. This acquisition perfectly positions Canva to strategically enter the ring. On March 26, 2024, the two companies announced the deal with significant excitement.

Acquisitions 52

Acquisitions Software Creativity Paid Search Agency 52

Martech

OCTOBER 13, 2023

Every working day begins with the question, what’s the net new? This is the prize that marketing is working towards The cost of customer acquisition When thinking about long-term profitability, I for one, would like to overlook the cost of sales as an annoying nit, but I can’t. Who is staying and why? Who is leaving and why?

Ideal Customer Profiles 123

Ideal Customer Profiles Churn Rate Paid Search Agency CPA 123

Salesforce Marketing Cloud

APRIL 22, 2024

A one-page resume and a carefully crafted cover letter are important, but they can only go so far to help you get noticed. Today everyone can and should have an online portfolio sharing their work. A portfolio can get me interested, start the conversation, and help me narrow the time spent sorting through applicants.

Ad Building 52

Ad Building Ideal Customer Profiles Acquisitions Creativity 52

Martech

JANUARY 30, 2024

Szu and her team were reviewing how the company connects with its customers and were concerned about over-relying on Google for acquisition. That was largely driven by conversations about our overall customer acquisition strategy, the different sources we look at to get in front of our audience, and the customer journey overall.”

Paid Search Agency 125

Paid Search Agency Marketing Attribution Top of Funnel Companies 125

Martech

JANUARY 17, 2024

In the current business climate, key people change jobs and new people come on board through mergers and acquisitions. After the acquisition, the IT team from the acquired company replaced the IT team that signed the contract, and these new IT people preferred another marketing platform. Wilder explained. Get MarTech! In your inbox.

Tips 109

Tips Lead Ranking Paid Search Agency Urgency Marketing 109

Blue Flame Thinking

SEPTEMBER 8, 2023

These are channels (acquisition) What they do when they visit? engagement) Understanding each of these can help enhance your audiences’ experience. Traffic for your website can come from many different channels and developing them helps drive more of the right visitors to your site. What action are they taking?

Traffic 96

Traffic Analysis Marketing Websites Allocation 96

Lenny's Newsletter

AUGUST 22, 2023

Andrea is a partner at General Catalyst, investing in early-stage B2B startups, who loves helping companies think about product and growth strategy—you can find her on LinkedIn and Twitter. Instead, they work on creating distribution strategies that help acquire, activate, engage, and monetize customers on the existing product value.

Lead Ranking 84

Lead Ranking Acquisitions Distribution Validation 84

Conductor

FEBRUARY 7, 2023

Our vision fuels us; it’s why we come to work every day, why we invest every dollar back into our business, and why we work tirelessly to keep improving for our customers. This acquisition is a landmark moment for our industry—all in the spirit of delivering for customers. Solve more problems? Provide more support?

Paid Search Agency 105

Paid Search Agency Acquisitions Thought Leadership SEO 105

Thinkers360

MARCH 8, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (North America). Join Enterprise Lite to work with all of these analysts and influencers! Help us grow the Thinkers360 community by participating and sharing your own content and experience today!

B2B Thought Leadership 128

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 128

Martech

FEBRUARY 15, 2024

Mergers and acquisitions can throw your marketing plans into chaos. Regardless of how often your company acquires brands, it helps to have a playbook to streamline the process. Find out what is working, what goals the new team has and what tools they use. Working with each channel owner, flesh out the set of tasks.

Work Management 101

Work Management Brand Identity Branding Marketing Management 101

Martech

NOVEMBER 22, 2021

“The only way to drive revenue and drive acquisition, conversion and retention is through remarkable customer experiences, so there’s got to be a commitment from the top,” said Gene De Libero, Chief Strategy Office and Head of Consulting for marketing technology consultancy GeekHive, at our recent MarTech conference. Image: Geekhive.

Acquisitions 142

Acquisitions Content Paid Search Agency Conference 142

Sprout Social

MARCH 29, 2023

Partnerships between social and talent acquisition practitioners are mutually beneficial since they share multiple goals. Here are four ways leveraging social media for HR can help you level up your recruitment performance. Julie describes how team member reviews help position Sprout as an employer of choice.

Social Media 101

Social Media Acquisitions Media Marketing & Strategy 101

Martech

APRIL 4, 2024

I’ve worked with some exceptional email marketers over the years and they share 10 personality traits that have helped them excel. Dig deeper: 9 steps to make an email reactivation program that really works 2. They help others find solutions. Dig deeper: 4 emails that customers will love — and help them love you 3.

Email Marketing 94

Email Marketing Effectiveness Work Management Planning 94

Tiecas

MARCH 15, 2024

How can a B2B industrial marketing agency develop a strategic roadmap and help you execute it for success? Unfortunately, a strategic roadmap only in someone’s head won’t help you implement it. Targets Effectively: It helps you truly understand your ideal customer, their pain points, and where to find them.

Advertising Agencies 92

Advertising Agencies Marketing Agencies 1 Paid Search Agency Ad Agencies 92

Sprout Social

FEBRUARY 6, 2024

Earning the top spot this year is a reflection of not only the exceptional work Team Sprout puts in everyday, but of the way our customers are transforming their businesses with the power of social. And then there is Salesforce, which has saved 12,000 hours of work since implementing Sprout in 2022.

Work Management 116

Work Management Marketing Management Software Product 116

Martech

APRIL 17, 2024

Call on vendor and tech partners to help us succeed. Email was the one action that preserved and grew revenue, saved jobs and helped stabilize the financial future. Technology companies continue to invest in their acquisitions and fully utilize them. Use incremental innovation to create change. Fast-forward to 2024.

Enterprise Management 124

Enterprise Management Marketing Automation Services Work Management Marketing Management 124

ConvertKit

APRIL 11, 2021

Fast forward eight years, and we’ve been working to build the best marketing platform for all creators, and that includes you. Today, we've served nearly 500,000 creators and have helped them create connections to over half a billion of their fans. So how does this acquisition affect you? In all the good ways!

Acquisitions 126

Acquisitions Blogger Paid Search Agency Communities 126

Pam Didner

OCTOBER 15, 2022

Bringing events to life is stressful and tedious work. Attendee acquisition strategy. There is still a team at registration to help out if needed, but attendees do most of the work. Here are some helpful links to find registration and mobile apps that work well for events. Event goals. Content tracks.

Work Management 83

Work Management Marketing Management Planning Effectiveness 83

Martech

APRIL 25, 2024

The buyer likely tell you why the two will work well together and provide you with something better than ever. This is another place where it will help to know how the buyer differs from your current provider. Why would they disrupt what was working? Another place where knowing the vendor landscape is helpful.

Work Management 55

Work Management Marketing Management Vendors Lock-In 55

Martech

MARCH 24, 2023

About 12 years ago, I met with a client and spoke about their approach to customer acquisition. They could focus on new customer acquisition, which is essential, but they had a more significant opportunity if they focused their marketing efforts on their current customer base. However, his point was well taken.

Brand Identity 129

Brand Identity Branding B2B Acquisitions 129

Heinz Marketing

DECEMBER 1, 2023

The consulting agency has helped you piece together a revamped holistic go-to-market process. The responsibility of the company is to ensure a new hire “Gets” their job role and function during onboarding, but often new employees are hired at the last minute when everyone is too tied up with their own work to assist in proper onboarding.

Process 99

Process Deliverability Work Management Thought Leadership 99

The Marketing Blender

FEBRUARY 6, 2024

After all, this individual, completely immersed in your team, should ideally have the best understanding of your company’s intricate workings. Moreover, they’ll strive to understand your company culture, how your team works together, the business goals beyond revenue, and each executive’s objectives.

CMO 52

CMO Business Paid Search Agency Acquisitions 52

Martech

FEBRUARY 2, 2023

This goes well beyond an initial sale and many organizations invest quite a bit in acquiring a customer — in some cases losing money on an initial acquisition — to generate a lot of value over the long term. Teams that don’t share acquisition or sales data with one another. Or any myriad of other issues.

Lead Ranking 139

Lead Ranking Marketing Attribution Multi-Touch Attribution Lead Scoring 139

Martech

APRIL 12, 2024

They work closely with program managers, who ensure alignment with market demands, customer needs and the company’s overall vision by managing offerings at a program level. Program managers help organizations prioritize initiatives that deliver the greatest value by aligning projects with strategic objectives.

Budget Programs 111

Budget Programs Work Management Allocation Product 111

Heinz Marketing

MARCH 10, 2021

I am a regular shopper at Costco, and I can’t help but notice that even during the pandemic, Costco has managed to keep shoppers coming in to their stores. But for that to happen, everyone within your organization needs to work toward a common goal of serving the customers. How does this translate to B2B? Cross-sell and Up-sell.

B2B Marketing 136

B2B Marketing B2B Ideal Customer Profiles Cross-Selling 136