Webbiquity

FEBRUARY 24, 2017

To survive in the long run, companies need to have a sound customer acquisition and service strategy. Thus, they fail to take maximum advantage of their unique strengths and maximize customer acquisition. If your customer acquisition strategy isn’t working, it may be time to research lead nurturing processes.

Work Management 246

Work Management Small Business Marketing Marketing Management Marketing & Strategy 246

Webbiquity

MAY 30, 2023

Interestingly, increasing customer retention (generally a more cost-effective way to drive sales than through new customer acquisition) and improving audience engagement (a clear and easily measurable responsibility of marketing teams) were far lower on the list of goals. 4) The top marketing KPIs are (too?)

Marketing Budget 276

Marketing Budget Marketing Budget Creation Top of Funnel Marketing & Strategy 276

Webbiquity

DECEMBER 18, 2018

verticals, the factors that define success, and the customer acquisition channels available, are fairly well understood. Most bloggers think about search as the primary customer acquisition channel for blogging. Other obvious customer acquisition channels include PPC, video, podcasts, and visual search (primarily Pinterest).

Training 212

Training Planning Work Management Marketing Management 212

Webbiquity

APRIL 23, 2024

Your marketing staff needs to develop a compelling acquisition strategy, and carry it out carefully. Grow Your Email List Getting new B2B clients is difficult. Patience and determination are necessary drive results over time. Moreover, your success mostly depends on the quality of your email list.

ROI 170

ROI Email Marketing B2B Marketing Marketing Automation Services 170

Webbiquity

JUNE 20, 2019

By having employees spreading the company’s messaging and influential statistics, you have the opportunity to reach your clients and convince them of the value of your product—at a very low customer acquisition cost. Assist in talent acquisition.

Linkedin 224

Linkedin Branding Brand Identity Ideal Customer Profiles 224

Webbiquity

JUNE 13, 2023

He helps SaaS businesses drive organic growth and customer acquisition through SEO and data-driven content marketing strategies. Finally, keep an open mind about changing your product, UX, and customer service. Mehdi Hussen is a SaaS marketing and organic growth consultant. Connect with him through Twitter or LinkedIn.

Loyalty 256

Loyalty Personalization Budget Programs Marketing Automation Services 256

Webbiquity

MARCH 8, 2022

They may also help you lower your cost per acquisition and give you an edge over your competition, which is likely growing every day as more people are launch new businesses, consultancies, ecommerce sites, and blogs. Wrapping up these uncommon digital marketing techniques. Mitt Ray is the founder of Social Marketing Writing.

Small Business Marketing 292

Small Business Marketing Tactics Business Peer-to-peer 292

Webbiquity

JANUARY 21, 2020

Implementing the principles of both res ponsible data acquisition and responsible data retention is key. In some cases, phishing attacks are getting so polished that it’s almost impossible to spot them. The best response to the rise in this form of attack is to improve your technical defenses. Insider Threats.

Small Business Marketing 270

Small Business Marketing Phishing Budget Programs Tips 270

Webbiquity

MARCH 5, 2020

organic visibility, traffic acquisition, revenue, etc). For example, it can be highly impactful to connect the dots between the technical metrics you have control over (e.g. crawling and indexing optimizations) and the wider KPIs from the rest of your marketing team (e.g. This post is sponsored by Better Proposals.

SEO 313

SEO Google Ad Building Marketing Analytics Tools 313

Webbiquity

NOVEMBER 18, 2021

When a firm undergoes major changes such as mergers and acquisitions, it’s more likely to embrace new technologies or collaborate with different companies. Triggers provide an excellent view into how a company is changing, allowing your sales team to see future possibilities.

Ideal Customer Profiles 253

Ideal Customer Profiles B2B Sales Marketing Automation Services Work Management 253

Webbiquity

AUGUST 13, 2019

Following the acquisition, Keith joined the Revulytics team and is now responsible for the strategic direction and growth of the Usage Analytics business within the company. The post How to Leverage Usage Intelligence Data for an Effective Content Strategy appeared first on B2B Marketing Blog | Webbiquity.

Work Management 247

Work Management Effectiveness Budget Programs Marketing Management 247

Webbiquity

FEBRUARY 7, 2023

He helps SaaS businesses drive organic growth and customer acquisition through SEO and data-driven content marketing strategies. Whether trying to persuade, educate, or simply entertain, combining storytelling with data is the key to creating content that connects with your audience on a deeper level and leaves a lasting impact.

Storytelling 327

Storytelling Top of Funnel Content Paid Search Agency 327

Webbiquity

OCTOBER 24, 2017

He has 35 years of international business experience, traveling to over 40 countries to negotiate over $500 million in mergers and acquisitions and other business deals. . Dean Kaplan is President of The Kaplan Group, [link] , a commercial collection agency specializing in large claims and international transactions.

Planning 235

Planning Marketing Plans Work Management Paid Search Agency 235

Webbiquity

JUNE 20, 2017

Data acquisition and analysis will look different at every company. You’re prospects are guaranteed to receive the right content, at the right time, in the best possible way. Get Started. This is largely dependent on the data you have access to and the tools you’re using to analyze your data.

Account Based Marketing 228

Account Based Marketing Ideal Customer Profiles ABM Zoominfo 228

Webbiquity

JANUARY 18, 2022

Allocating scare marketing resources to the acquisition and utilization of intent data is probably not for you if: Your company is a small, early-stage startup. . • Solutions, strategies and best practices for simplifying intent data collection and activation processes to promote increased adoption and success. It’s Not for Everyone.

Intent Data 322

Intent Data Marketing AI Intent Lead Ranking 322

Webbiquity

FEBRUARY 14, 2019

Doing this allows your marketing team to distinguish between which types of emails each should be sent (upsell vs. acquisition). At the most basic level, you can segment existing customers from potential customers. Better Customer Service.

Database Marketing 185

Database Marketing Marketing Automation Services Paid Search Agency Ad Frequency 185

Webbiquity

JANUARY 31, 2019

Kevin Conner is the founder and CEO of Vast Bridges, a customer acquisition and lead generation company in the home services arena. Quarterly or at least annually, take information gathering into your own hands and plot a course for future social media success.

Social Media 243

Social Media Media Word of Mouth Analysis 243

Webbiquity

MAY 25, 2021

We could talk for hours about some of my concerns, post-Microsoft acquisition, about things they’ve done that have watered down the platform. In what context could B2B marketers take advantage of these platforms? I love LinkedIn. I’m a big fan of what they’re doing.

B2B Marketing 334

B2B Marketing Practices B2B SMS 334

Webbiquity

MARCH 1, 2018

of your competitors, promoting products similar to yours, to the same target audience, using the same customer acquisition channels. When building your digital marketing campaign, you need to keep in mind that you’re not the only one out there. There are dozens (hundreds?) So, one of the major problems brands face is making themselves heard.

SEO 224

SEO Opinions Transparency Communities 224

Webbiquity

JULY 15, 2014

and Microsoft have been making acquisitions that could change the way digital marketing is done in the near future. Though these acquisitions don’t tell us much in terms of what exactly these giants have cooking, the firms have made generic statements about what they want to achieve, and these statements focus on heightened user experience.

Work Management 100

Work Management Marketing Management Allocation Marketing Analytics Tools 100

Webbiquity

NOVEMBER 17, 2015

A few quick notes regarding the client mentioned above: prior to the acquisition, the company’s total website traffic had increased on a year-over-year basis for 11 straight months. All components of the web presence optimization (WPO) model: content strategy and development, optimization and promotion, and actionable analytics.

SEM 100

SEM Advertising Agencies Paid Search Agency Inbound Marketing 100

Webbiquity

SEPTEMBER 22, 2014

Customer acquisition. So initially traffic acquisition went up 50%, then conversion to phone call improved by 66%, conversion to sale went up 15% and finally AOV increased by 20%: Before . By taking each point of the customer’s journey in isolation, businesses will begin to notice real results. 1,000,000 visitors.

Planning 100

Planning Work Management Marketing Management ROI 100

Webbiquity

JUNE 19, 2019

It’s usually healthy to maintain an in-house marketing team that can formulate strategies and execute customer acquisition campaigns. The more customers you obtain and retain, the better your cashflow gets.

Paid Search Agency 164

Paid Search Agency Enterprise Management Marketing AI Work Management 164

Webbiquity

APRIL 6, 2021

We’ve yet to spend any money on paid ads…a common question I get is, “What’s your CAC (customer acquisition cost)?” The number one hunter there, Chris Messina , hunted our product and that also helped quite a bit. We don’t know because we haven’t spent any money yet.

Marketing AI 245

Marketing AI Startups Paid Search Agency B2B Thought Leadership 245

Webbiquity

FEBRUARY 19, 2019

What I learned was even though I felt like I was hitting milestones needed to grow this business, I could have dramatically sped up customer acquisition and revenue generation had I gone all-in earlier. This was out of necessity to a point, but I wish I had made the jump into full-time business owner earlier.

Paid Search Agency 155

Paid Search Agency Advertising Agencies Sales Cycle B2B Sales 155

Webbiquity

FEBRUARY 25, 2016

Effective user acquisition strategy is the new Holy Grail for all small business owners and marketers. Think about it: if the above paragraph did not mention anything about Ned’s search engine ranking and ROI, would you still feel “compelled” to read it? This is the power of a simple Case Study.

Case Studies 100

Case Studies Case Study Small Business Marketing Studies 100

Webbiquity

JULY 1, 2013

With the economy still struggling to improve, it is more important than ever to keep your existing customers happy instead of focusing on new customer acquisition Offer customers new products or services that can better meet their needs. Work to improve customer value not just the customer base.

Online Marketing 100

Online Marketing Trends Lead Scoring Lead Ranking 100

Webbiquity

FEBRUARY 25, 2011

Andrew Goodman discusses the importance of testing ad copy and important considerations to keep in mind when doing so, like measuring both click-through rate (CTR) and cost per acquisition (CPA) when evaluating ad copy, and running tests long enough to generate valid data for decision making. Dynamic Landing Pages by PPC Hero.

Search Engine Marketing 100

Search Engine Marketing Cost per Acquisition Search Marketing Cost Per Click 100

Webbiquity

OCTOBER 4, 2013

To access it within GA, click on Acquisition > All Traffic in the left sidebar menu, then choose Medium as your Primary Dimension. The long answer to that question could fill an ebook. The short answer? One of the most actionable reports for SMBs is the All Traffic report.

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

Webbiquity

OCTOBER 4, 2013

To access it within GA, click on Acquisition > All Traffic in the left sidebar menu, then choose Medium as your Primary Dimension. The long answer to that question could fill an ebook. The short answer? One of the most actionable reports for SMBs is the All Traffic report.

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

Webbiquity

AUGUST 26, 2014

While Myspace was still in startup mode when acquired, its high acquisition price and obligation to a public company created immense pressure to hit quarterly targets. While Myspace probably thought it hit the jackpot with its 580 million dollar sale to News Corp, the sale might have actually been the seed of its downfall.

Paid Search Agency 100

Paid Search Agency Ads B2B B2B Thought Leadership 100

Webbiquity

JANUARY 19, 2010

Tad Chef offers up an outstanding list of SEO tactics and techniques for website design, anlaytics, content creation, link acquisition, social media outreach and more. You may be surprised by what’s no longer as important as it used to be for SEO. 30+ Advanced SEO Tactics, Techniques and Resources (55+ Links) by SEOptimise.

Tactics 100

Tactics SEO Long Tail Marketing Best Practices 100

Webbiquity

AUGUST 8, 2023

Looking ahead, the top metrics marketers say they want to incorporate over the next 12-18 months are benchmark performance against competitors (68%), by channel (65%), and against industry averages (55%); ROI by channel (55%); and customer acquisition cost (50%).

Marketing Report 238

Marketing Report Multi-Touch Attribution Demand Paid Search Agency 238

Webbiquity

SEPTEMBER 14, 2017

Customer Acquisition by Channel. Monthly segmentation by revenue gained from each channel illuminates your highly efficient sources of acquisition as well as the least effective. Comparing users with a noticeable drop in engagement to those that are loyal users is a good place to start. Define What You Want to Control.

Analysis 229

Analysis Optimization Paid Search Agency Companies 229

Webbiquity

JANUARY 24, 2011

Sysomos has an impressive blue chip customer list and the company’s recent acquisition by Marketwire gives it solid brand and investment backing. A realtime social media monitoring tool featuring sentiment analysis, key influencer tracking, and the ability to sort/view results by geography and demographics.

Social Media 100

Social Media Tools Buzz Media 100

Webbiquity

JULY 16, 2019

What if a team with decades of experience in corporate turnarounds, acquisitions, M&A, and helping small and mid-sized businesses improve profitability could package their knowledge and expertise in a software tool to provide business owners with those kinds of insights?

Enterprise Management 145

Enterprise Management Work Management Marketing Management Multivariate analysis 145

Webbiquity

JANUARY 10, 2019

By improving customer retention , a business can increase its profit margins because the cost of customer acquisition is minimal. Customers who have abandoned carts can be regularly re-engaged to try to win them back. Automated marketing email sequences can also be used in multi-channel campaign programs.

Marketing Automation Services 199

Marketing Automation Services Marketing Automation Automation Work Management 199