Top Rank Marketing

DECEMBER 29, 2023

B2B growth plan: perfecting partner ecosystem marketing 45 percent of B2B marketing decision-makers at typical B2B organizations have said that new or renewed ecosystem partners were their primary revenue source, as more B2B companies have moved towards broadening their partner ecosystems, according to newly-published Forrester Research data.

Paid Search Agency 107

Paid Search Agency B2B Marketing Advertising Agencies Linkedin 107

Salesforce Marketing Cloud

SEPTEMBER 19, 2023

That’s why Salesforce is collaborating with our powerful ecosystem of partners to bring you AI solutions that have clear business applications. With the harmony of AI + Data + CRM, Salesforce gives you the tools to use the power of AI and the ability to put your customers first. This is where our vast partner ecosystem comes in.

Advertising Agencies 105

Advertising Agencies Ethics Privacy Trust Marketing 105

eTrigue

JANUARY 16, 2024

Why should you care about the quality of your data? Second-Party: Acquired from a trusted partner. A clear and aligned picture of all your data, and consequently your prospects, provides the ability to leverage intent data as yet another tool to increase partner engagement. Give us 30 minutes and we’d love to tell you more.

ABM 78

ABM Account Based Marketing Data Hygiene Gartner 78

Sprout Social

MARCH 12, 2024

The 2024 US presidential election is several months away, but social media is already politically charged. million conversations about the presidential election which garnered almost 45 million engagements and more than 103 billion impressions. But even they will be selective about how they engage to reach their goals on social.

Social Media 114

Social Media Social Marketing Media Planning 114

Walker Sands

MARCH 13, 2024

Former KoMarketing Managing Partner Derek Edmond recently stepped into a new role overseeing our Demand Generation function, which includes paid media, SEO and marketing operations. I asked Derek to share more about his new role, his vision for the Demand Generation department, and his insights on digital marketing trends.

Demand Generation Agencies 110

Demand Generation Agencies Demand Generation Demand Advertising Agencies 110

Martech

DECEMBER 26, 2023

Channel partner marketing means efforts to recruit and support third-party partners to expand a vendor’s market access. Vendors may be dealing with as many as ten different partner types, from alliance partners, to managed services providers, systems integrators, resellers and more.

Work Management 110

Work Management Advertising Agencies Ideal Customer Profiles Marketing Management 110

Tiecas

MARCH 15, 2024

In fact, 62% of all manufacturing marketers surveyed told us that one person (or group) in their organization is responsible for all types of content produced. Creates Alignment: A strategic roadmap isn’t just about marketing; it’s about aligning your efforts with broader business goals.

Advertising Agencies 92

Advertising Agencies Marketing Agencies 1 Paid Search Agency Ad Agencies 92

Martech

NOVEMBER 27, 2023

Julia Uhrman, co-founder and president of the National Women’s Soccer League’s Angel City Football Club (ACFC), said this is exactly what made HubSpot the right partner for them. Much of [Wambach’s] speech inspired us to create a different model,” Portman said in an interview with The Guardian. Get MarTech! In your inbox.

Hubspot 110

Hubspot Advertising Agencies Terms and Conditions CRM 110

Sprout Social

MARCH 5, 2024

The team also partners on content production with other in-house creatives, like copywriters, graphic designers, project managers and video producers, and consults the legal and compliance team to remain compliant with industry rules and regulations. The big misconception about social is that it’s easy. It’s so much more than posting.

Resources 103

Resources Enterprise Management Work Management Marketing Management 103

Top Rank Marketing

FEBRUARY 26, 2024

( Source ) At the same time, B2B leaders at technology companies are less bullish about their budgets and outlooks than their counterparts. ” Partnering with the right B2B tech marketing agency can be a critical move to overcome the challenges at hand, and get the most out of your budget.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Ad Agencies Allocation 98

SmartBrief - Marketing

JANUARY 30, 2024

Multicultural marketing in the US is expected to grow 8% in 2024, per PQ Media , though it’ll still account for less than 6% of total marketing spending this year. While 8% growth is definitely not bad, it’s still underwhelming, considering the US Census Bureau expects the country to be “minority white” in about 20 years.

Practices 93

Practices Advertising Agencies Planning Best Practices 93

Martech

APRIL 18, 2024

The second-annual Green Media Summit at New York’s Javits Center last week showed the promise of greener pastures for marketers and customers concerned about harmful business practices overheating the planet. Sharethrough is the first adtech partner to make GMP+ available to media buyers and publishers through its programmatic platform.

Advertising Agencies 112

Advertising Agencies Paid Search Agency Work Management Marketing Management 112

Top Rank Marketing

DECEMBER 13, 2023

Our respondents also told us that, among the brands that had the most success with their B2B influencer marketing campaigns, 70% outsourced their entire program to a B2B influencer marketing agency. Want to learn more about what these marketers know? Eighty-three percent outsourced at least some activities.

Advertising Agencies 120

Advertising Agencies Paid Search Agency B2B Marketing Planning 120

Contently

OCTOBER 11, 2022

So why don’t we know as much about them as we do Chief Financial Officer, Chief Operations Officer, or Chief Technology Officer? In addition, marketers house several creatives who are worried about the impact of AI and machine learning on their creative skillset. She’s forgotten about the easels. Let’s face it.

Peer-to-peer 163

Peer-to-peer Budget Programs Content Class 163

Top Rank Marketing

FEBRUARY 12, 2024

You’ve probably heard about B2B influencer marketing. Our agency has partnered with brands to create countless B2B influencer marketing campaigns and strategies, so we’ve helped put many of these techniques into action. Learn more about the evergreen fundamentals in our guide.

Tactics 113

Tactics B2B Marketing Advertising Agencies Paid Search Agency 113

Martech

MARCH 13, 2024

What excites me most about this landscape is AI’s ability to increase efficiency and drive creativity. However, I firmly believe AI will be an integral part of jobs going forward, and those who don’t use it will be replaced by those who do. Georgia Pacific’s AI initiatives span multiple brands and the impact is notable.

Marketing AI 121

Marketing AI Efficiency Creativity Copywriting 121

Salesforce Marketing Cloud

APRIL 3, 2024

It’s about designing with , not for , your users. For example, they might want to know about all the first-year students with lower than a 2.4 On the backend, Attain Partners also set up dozens of business rules to create an intuitive and low-custom-code user experience. What is human-centered design?

Design 104

Design Work Management Marketing Management Paid Search Agency 104

Engagio

SEPTEMBER 13, 2023

Well, as the Head of Customer Experience at Demandbase, glowing reviews from customers are about as good as it gets. But that alone will not garner the kind of reviews we all dream about. We’re a partner, not a vendor I know everyone says that, but without being boastful, I can honestly say we live it at Demandbase.

Peer-to-peer 83

Peer-to-peer Marketing Management DemandBase Gartner 83

Martech

APRIL 17, 2024

Call on vendor and tech partners to help us succeed. But now, we need a lightning bolt to propel us down the innovation path. However, vendors are bringing us to realize what we have been promised since I wrote that MarTech article in 2018. Success isn’t just about reaching the end.

Enterprise Management 123

Enterprise Management Marketing Automation Services Work Management Marketing Management 123

Sana Commerce

MARCH 11, 2024

Industry voices: a word from our CEO “For us, the recognition in the Gartner® Peer Insights Voice of the Customer report is a testament to our dedication to meeting the complex needs of B2B businesses,” says Sebastiaan Verhaar, CEO at Sana Commerce. “We Get to know us: What is Sana Commerce Cloud? ” says Verhaar.

Gartner 52

Gartner Peer-to-peer Enterprise Management Vendors 52

illumin

APRIL 24, 2024

Tell me about AI without telling me about AI Although almost every session flirted with AI in one way or another, one thing almost universally missing was the application of AI; which isn’t necessarily a bad thing since we live in a world where our LinkedIn feed is already full of “the next big, hot generative AI tool.”

CMO 59

CMO Emarketing Work Management Buzz 59

Oktopost

APRIL 26, 2024

We already have websites, which do a lot of that work for us, but our website is a one way street which does not enable us to connect with our audience, have real conversations, and share our knowledge. Metrics that can prove your case Your partners may be the world’s best arguers, but even they can’t argue with sheer data.

Social Media 62

Social Media Work Management Marketing Management Media 62

Sprout Social

FEBRUARY 6, 2024

When I think about social media’s evolution over that timeframe alone, this award underscores the growing value of our product and the essential role social media management plays in businesses today. We’re up to 17,000 shares monthly with our brand ambassador program—which gives us a lot more reach and a lot more eyes.

Work Management 116

Work Management Marketing Management Software Product 116

Thinkers360

MARCH 22, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! Join us today ! To find out more about how we calculate the rankings, please visit our article: Understanding the Thinkers360 Leaderboards. Join Enterprise Lite to work with all of these analysts and influencers!

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

Oktopost

FEBRUARY 2, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Jen leaves no stone unturned making this episode into an all-time show on topics about taking intelligent risks, where to invest your time to find the right data, interpreting data to tell meaningful stories, driving marketing pipeline growth, and so much more!

Storytelling 150

Storytelling Demand Generation Agencies Advertising Agencies Transparency 150

Brandpoint

SEPTEMBER 26, 2023

These relationships have helped us stay relevant and helpful over the past few decades, and Kristi is one of the reasons why these partnerships have flourished. I still laugh when I think about this. I find that I gain invaluable insights from our business partners, helping me stay attuned to industry developments.

Paid Search Agency 118

Paid Search Agency Advertising Agencies Work Management Public Relations 118

Digilant

DECEMBER 19, 2023

Continuing our 2024 Partner Predictions series , the Digilant team sat down with Brent Gaskamp, VP of Platform Partnerships at Oracle Advertising. What’s important to note is that contextual advertising is not just about brand safety, but brand suitability.

Advertising Agencies 128

Advertising Agencies Advertisements Advertising Paid Search Agency 128

Albacross

NOVEMBER 13, 2023

“We are excited to partner with Bombora. Albacross is an ideal partner for us as we expand our reach into the European market,” stated Dale Durrett, SVP Addressability. About Bombora Bombora tells businesses which companies are researching their products and services.

Bombora 105

Bombora Account Based Marketing Buyer Intent Intent Data 105

Champion Communications

FEBRUARY 15, 2024

She’s optimistic that, with increased visibility, Alludo’s compelling solution will attract new customers via the channel partner network. With strong leadership commitment, DEIB strategies can effectively and sustainably transform workplace cultures.

Advertising Agencies 62

Advertising Agencies Customer Surveys Impressions Cost 62

Martech

OCTOBER 5, 2023

So we saw our household penetration grow when we partnered with retailers on how to overcome some of the barriers to pickup and delivery. We were saying, “Let us talk to your retail media arm, let us talk to your ecommerce teams so we can bring them together.” People just want to buy and forget about it.

Advertising Agencies 118

Advertising Agencies Media eCommerce Cost Per Click 118

Televerde

MARCH 26, 2024

Big news just landed in our lap, and it’s something worth shouting from the rooftops about: Televerde has officially been certified as a Most Loved Workplace®! It’s for what it represents about our 30-year journey and the environment we’ve cultivated here at Televerde. Thanks for sharing this journey with us.

Fulfillment 59

Fulfillment Press Resources Ad Building 59

Optinmonster

DECEMBER 28, 2023

Cross-promotion marketing happens around us all the time. But if cross-promotion isn’t anything new, why are we talking about it? Because we’re about to give you the inside scoop of cross-promotion, free of charge. At its core, cross-promotion is about partnership and mutual benefit. You can see it everywhere.

Promotion 78

Promotion Cross-Selling Bundling Advertising Agencies 78

Salesforce Marketing Cloud

FEBRUARY 17, 2023

At the Mobile World Congress, you can learn more about how to get in on the latest communications trends. Businesses can discover more about finding the “killer app” for 5G, sustainability, service automation, addressing the specific needs of the small/medium-sized business segment, and more. ¡Vámonos!

Mobile Marketing 98

Mobile Marketing Fulfillment Curation Advertising Agencies 98

Martech

APRIL 16, 2024

This example shows us the difference between real-time data and real-time marketing. Inspire : You’re trying to get the attention of customers and prospects when they may not be thinking about you. Not many of us would react calmly to a reminder email — or, even worse, a text message — a mere few milliseconds after we decided to leave.

Enterprise Management 114

Enterprise Management Paid Search Agency Planning Marketing Management 114

Only B2B

FEBRUARY 11, 2024

Understanding the Buyer Journey: It’s All About “Intent” Imagine a customer embarking on a buying journey like a treasure hunt. Second-Party Intent Data: Imagine partnering with non-competitive companies to exchange relevant audience data. Solution- partner with a CRM provider.

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

Martech

NOVEMBER 13, 2023

We asked Elle James, head of marketing and sales systems at Stuart and Dunn, an Office Choice dealer based about two hours out of Sydney. Onesend had previously been an APAC partner of ActiveCampaign. OnesendHQ Portal Companion, which expands ActiveCampaign partner portal capabilities. 6% boost in click-thru rate.

Paid Search Agency 115

Paid Search Agency Marketing Automation Services Work Management SMS 115

Oktopost

SEPTEMBER 15, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. In this episode, Barney O’Kelly, Head of Marketing at Alix Partners , reveals what Alix Partners did differently when building the framework of their advocacy program, and why he went to great lengths to truly understand the personas that made up the program.

B2B Thought Leadership 117

B2B Thought Leadership Transparency Buyer Personas Thought Leadership 117