Vision Edge Marketing

MARCH 21, 2023

In other words, it’s about achieving organic growth without sacrificing profitability. And it can be particularly challenging because it often involves expanding into new markets, developing new products or services, and managing larger teams. Scaling however, doesn’t come for free. It requires significant financial investment.

Contingency Planning 159

Contingency Planning Work Management Marketing Management Business 159

Martech

MARCH 21, 2024

As artificial intelligence technologies rapidly advance, marketing teams are tasked with integrating these powerful tools into their existing operations. Envision AI optimizing campaign analysis or automating routine tasks, thereby freeing your team to focus on more strategic work. How will AI streamline your operations?

Marketing AI 121

Marketing AI Contingency Planning Work Management Digital Transformation 121

Hinge Marketing

JANUARY 26, 2023

In this article, we will review findings from Hinge’s latest research report, the 2023 High Growth Study , and present a research-backed answer to this question. This is why Hinge continues to invest in conducting our annual High Growth Study. Learn more about our Visible Firm program What’s next?

Marketing Budget Creation 92

Marketing Budget Creation Marketing Budget Budget Programs Peer-to-peer 92

Hinge Marketing

SEPTEMBER 14, 2022

About the Research. At the Hinge Research Institute , we’ve studied more than 40,000 buyers and sellers–giving us unparalleled insight into the professional services industry. There are marketing consulting firms such as Hinge that offer programs to help improve visibility such as “The Visible Firm” and “The Visible Expert.”

Research 114

Research Service Budget Programs Social Media 114

Hinge Marketing

JANUARY 5, 2023

Midway through the movie, McConaughey and the team of scientists arrive at their first planet to explore, one situated in close proximity to a black hole. Without summarizing the whole movie, I’ll limit my plot synopsis to mention that things do not go to plan for the team that visits the planet. Too much time passes. .

Paid Content 134

Paid Content Top of Funnel Content Marketing Planning 134

Marketing Insider Group

MAY 25, 2020

You can do this by sitting down with key stakeholders and team members. Think about adjectives like: Professional, candid, bold, relatable – words that will guide the personality and tone of voice that your brand takes on. To succeed in conveying your brand personality, think about: Who your company’s target personas are.

Social Media 336

Social Media Personalization Media Brand Identity 336

Navigate the Channel

AUGUST 29, 2023

Drive Sales Promotion Results by Marketing to Your Sales Team Here’s something you might not expect a veteran B2B marketer to say: The success of a B2B sales promotion does not hinge on the prizes, nor does it hinge on the theme. It’s not only about the bells and whistles. Simple: experience.

Promotion 65

Promotion Top of Funnel B2B Sales FAQ 65

Zoominfo

SEPTEMBER 24, 2021

The last time sales teams were offered real change in their tech offerings was back in the early 2000s, when cloud-based customer relationship management (CRM) systems came into vogue. That technology permanently shifted the way sales teams operated. Source: High Growth Study 2021, published by the Hinge Research Institute.

Demand 130

Demand Automation Work Management Marketing Management 130

Hinge Marketing

SEPTEMBER 13, 2023

But not everyone is on the same page… As someone who has organized, promoted, and produced over 100 webinars at Hinge, you can imagine that I hold some strong perspectives on webinars as a marketing strategy. See also: Hinge’s Library of On-Demand Webinars 5. And who can blame them? they have opted in).

Webinar Metrics 98

Webinar Metrics Education Lead Ranking Sales Qualified Leads 98

xiQ

MARCH 27, 2024

It’s a world where every millisecond counts and victory hinges on the seamless integration of man, machine, and method. Driver’s teams engage in a relentless pursuit of intelligence on their rivals, dissecting past races, scrutinizing racing styles, and understanding preferences for specific track conditions.

Marketing Management 126

Marketing Management Analysis Forecasting B2B Sales 126

Hinge Marketing

MAY 14, 2020

At Hinge, we’ve been studying a select group of professional services firms that got ahead of the curve and jumped on the digital train years ago. Hinge defines high-growth firms as those that reported 20% or more annual growth over a period of at least 3 consecutive years. This is not a new concept.

Peer-to-peer 150

Peer-to-peer Webinar Metrics Thought Leadership Eye-Tracking 150

Zoominfo

OCTOBER 5, 2023

Bonus: Objection-handling during cold calls While ZoomInfo’s sales teams have found the approach above to be highly effective, it’s far from a guarantee of success. Successful cold calling is all about timing, which makes intent data a secret weapon for sales professionals seeking to close new business and hit their number.

Cold Calling 130

Cold Calling Outreach Marketing Analytics Tools Zoominfo 130

Hinge Marketing

NOVEMBER 9, 2022

About the Research. The Hinge Research Institute has studied more than 40,000 buyers and sellers over the past decade—giving us unparalleled insight into the professional services industry. How do clients feel about their service providers? But there is an upside. What are buyers’ key business challenges? Download Now.

Research 112

Research Peer-to-peer Case Studies Thought Leadership 112

Hinge Marketing

JANUARY 9, 2020

Source: Seismic, Hinge Research Institute. In fact, in the Hinge Research Institute’s 2020 High Growth Study of Professional Services Firms, content creation is the top priority. Source: Hinge Research Institute. Talk about making content stand out. Shooting for the Stars. The secret is out. Content is king.

Research 118

Research Co-Registration Brand Identity Branding 118

Hinge Marketing

MARCH 14, 2023

Situations like these are exactly why the Hinge Research Institute conducts its annual High Growth Study of the consulting industry in partnership with Deltek. In this year’s study, we found that to catch the best people, you need a great company culture built on transparency, authenticity, and team-focused initiatives.

Consulting 66

Consulting Peer-to-peer Marketing Budget Digital Transformation 66

Hinge Marketing

MARCH 1, 2023

Some will even masquerade as authorities on topics they know little about. Marketing teams or experts who rely solely on content from AI-generated output will be left behind. Wadhwa asked his son to use ChatGPT to search for “interesting details about [him] and his family.” Can you answer the following questions?

Service 115

Service Thought Leadership Differentiation High Quality Lead 115

Salesforce Marketing Cloud

JUNE 7, 2022

By deploying sales automation tools and processes to get your team working smarter, not harder. The most obvious task to automate is always going to be data entry,” said Valerie Papa, a manager on the revenue operations team at Andela , a remote engineering services firm. “We Speed up how your team prioritizes leads and opportunities.

Enterprise Management 98

Enterprise Management Lead Ranking Work Management Lead Scoring 98

Hinge Marketing

OCTOBER 5, 2020

About the Research. At Hinge, we’ve studied over 30,000 buyers and sellers, giving us unparalleled insight into the professional services industry. This study conducted by the Hinge Research Institute provides insight into how professional services firms can win new business and grow faster by better understanding their buyers.

Service 115

Service Loyalty Lead Ranking Studies 115

Blue Flame Thinking

FEBRUARY 21, 2024

our senior developer, about two frequently asked questions. Efficient and cost-effective project execution hinges on the early identification and understanding of the project and client goals. A: In the dynamic landscape of technology, a common misconception about development is that it’s a quick and straightforward process.

Process 52

Process Marketing Management Trigger Marketing Planning 52

Zoominfo

JANUARY 15, 2021

It’s that time of the year when new objectives drive marketing teams to come up with strategies and initiatives to reinvigorate lead generation efforts. The sales team is then tasked with using the information about each lead to figuring out what would be the best way to get them to purchase your product or service.

Lead Generation 264

Lead Generation Lead Ranking Paid Content Lead Scoring 264

Hubspot

MARCH 29, 2021

They provide an effective way for sales teams to streamline certain elements of their efforts and, in turn, improve their organization's efficiency as a whole. Hinge Research ) 4. High Growth" firms are about 31% more likely to have widely accepted and incorporated general business software automation than "No Growth" firms.

Stats 94

Stats Automation Forecasting Lead Scoring 94

Hinge Marketing

JUNE 14, 2021

Savvy professional services firms and other expertise driven sales teams develop content specifically to educate potential clients and showcase their expertise and areas of focus. Download Hinge’s Research as Content Guide and learn how to rise above the noise with research-based content. Uses of Premium Content. E-books/Books.

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144

Hinge Marketing

DECEMBER 17, 2021

Sales and marketing team alignment makes a lot of sense, and in most small-sized professional services firms, they go hand-in-hand. At Hinge , we’ve developed actionable strategies to help our clients receive the transformative benefits of sales and marketing alignment – and we’re excited to share them in this handy 10-minute guide. .

Work Management 93

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 93

Martech

NOVEMBER 8, 2023

B2B marketing success hinges on more than just innovative strategies and cutting-edge technologies. Since 2015, my team has conducted vendor-agnostic primary research into high-performance account-based sales and marketing strategies. The key takeaway?

Ideal Customer Profiles 123

Ideal Customer Profiles Profiling Marketing Management Intent Signal 123

Hinge Marketing

MAY 22, 2023

For over a decade, the Association for Accounting Marketing (AAM) has partnered with Hinge to research, analyze and provide the valuable insights accounting marketers and executive leadership teams need to develop high-performing marketing programs. Importantly this is not an advantage they are about to give up.

Marketing Budget 111

Marketing Budget Budget Programs Marketing Budget Creation Allocation 111

Hinge Marketing

JULY 20, 2020

Year after year, our annual High Growth Studies highlight an ongoing theme: attracting and retaining talented team members remains a top challenge for professional services firms. For a second time, the Hinge Research Institute has conducted its Employer Branding Study. The professional services marketplace is changing fast.

Studies 118

Studies Brand Identity Branding Acquisitions 118

Hinge Marketing

JUNE 9, 2020

But, what about your business? The Hinge Research Institute realizes that the playing field has changed and has produced a new, actionable playbook with dozens of proven plays, coaching tips, and research facts to help those in B2B and professional services bring their “A-game” moving forward. You also feel safe and protected.

Co-Registration 122

Co-Registration Multi-Touch Attribution Marketing Automation Services Terms and Conditions 122

Salesforce Marketing Cloud

DECEMBER 7, 2023

The latest technology can make a big impact, but your success hinges on how you use it. Good communication is essential when getting buy-in from your team. For instance, not informing stakeholders about the data AI analyzes. Be open about the data AI analyzes and the insights it provides to build trust with your stakeholders.

Transparency 119

Transparency Trust Marketing Paid Search Agency Analysis 119

Top Rank Marketing

NOVEMBER 7, 2023

When Lee Odden asked me to lead the team at TopRank Marketing, I barely hesitated. I can’t wait to lead our team to new heights. Penn puts it: The future of influencer marketing hinges on harnessing AI’s unmatched data analysis potential. Thankfully, that’s what this remarkable team — my team, now! — Christopher S.

Marketing Report 106

Marketing Report B2B Marketing Advertising Agencies B2B 106

Top Rank Marketing

NOVEMBER 6, 2023

Availability and reliability of marketing data Effective segmentation hinges on data, and the first challenge to create effective market segments often revolves around simply trusting your data. That’s why it’s crucial to gather comprehensive and accurate information about your target audience.

Segmentation 117

Segmentation B2B Marketing Planning B2B 117

Hinge Marketing

JANUARY 10, 2023

Uncertainty about the economy, a war in Europe, and the combative political environment have all increased the level of unpredictability. About the Study. This strategy gives them the advantage of reducing the level of uncertainty and replacing it with solid information about their target clients and their competitive environment. .

Studies 120

Studies Peer-to-peer Sample Digital Transformation 120

Hinge Marketing

NOVEMBER 30, 2021

The coronavirus pandemic accelerated the need for remote teams, location-independent business operations – and all of the digital transformations required to make these possible. The most common questions decision-makers ask about digital transformation include: How does my firm’s “digital maturity” compare to others? Key Findings.

Digital Transformation 80

Digital Transformation Work Management Marketing Management Service 80

xiQ

OCTOBER 4, 2023

Empowering Sales with xiQ: Where Human Intuition Meets AI Precision In the high-stakes world of sales, success often hinges on the smallest of details. Moreover, xiQ isn’t just about tailoring communication. Consider a team that once manually mapped SWOT insights to offers or strategies. And for many, it’ll be both.

SWOT 62

SWOT Analysis Intent Data Training 62

Zoominfo

SEPTEMBER 20, 2021

Their success hinges on buyer engagement — getting the prospect’s attention, holding it throughout the sales cycle , and maintaining interest to build customer loyalty beyond closing. How do you engage customers and get them excited about your offer? With this type of news, sales reps need to engage as many people as possible.

Churn Rate 130

Churn Rate Intent Signal Tips Cross-Selling 130

Martech

OCTOBER 26, 2021

When a company has decided to invest in new technology, for example, failure or success can hinge on avoiding the following mistakes. Marketing, marketing ops teams and IT members are the organizational center of marketing innovation. Not asking the right questions. Experience.

Enterprise Management 127

Enterprise Management Work Management Marketing Management Paid Search Agency 127

Hinge Marketing

JANUARY 30, 2019

Chances are, you learned a lot about your new firm during the interview process, but now is the time to dig deeper. Before you start making big decisions or dispensing advice, do your research on the industry, your customers and your competitors — and anything else you can learn about the business. Assess the skillsets of your team.

Planning 90

Planning Marketing Automation Services Peer-to-peer Budget Programs 90

Hinge Marketing

SEPTEMBER 10, 2020

The important role your website plays in the recruiting process isn’t speculation, but rather an insight derived from the Hinge Research Institute’s latest Employer Branding Study. Here are some ideas: Use real photos of your team in action. What would life be like working with your team? List common benefits and amenities.

Marketing Websites 137

Marketing Websites Thought Leadership Case Studies Ideal Customer Profiles 137