Remove a-b long-tail test
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Struggling with B2B Industrial Marketing? Your Essential Guide to Proven Strategies & Tactics

Tiecas

Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. Your marketing must enable buyers to self-educate, building confidence in your solutions long before a sales conversation happens. But I’m not just another marketing consultant. Need proof?

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A Primer on Statistical Significance in A/B Testing (And The Biggest Misconceptions Around It)?

Convert

Is your A/B test taking too long to hit 95% statistical significance? For your A/B test to give you the real answers you’re looking for, you’re going to need to flex some stats muscles. Long answer: Statistical significance measures the certainty of a result obtained from an experiment.

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How to Optimize Content for Generative AI

Convert

Ask ChatGPT (and Alternatives) This is something I have started doing for just about any of my clients: I have a long discussion with ChatGPT about what it knows about their business and their competitors. Let’s try to figure this out! What are generative AI engines? It relies too much on people’s clicking ads and organic results.

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A/B Testing Statistics: Why Statistics Matter in Experimentation

Convert

A Quick Guide to Statistics and A/B Testing: The Terms You Need To Know. It is nearly impossible to conduct a reasonable A/B testing experiment without having a grip on statistics. Sample and Population: Using all of your website’s traffic for A/B testing would, in theory, give you a general idea of your population.

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Powering On-Page SEO and PPC to Boost SaaS Website Traffic

FunnelEnvy

The rise of AI set off a series of shockwaves in the SEO services industry while handing Google the first serious threat in years to its preeminence. In response, the search and web ads giant is revamping its search engine results page (SERP). A good strategy is to focus on shoring up the SEO basics, starting with technical SEO.

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How Consumer Behaviors Shape Digital Marketing

Scoop.it

By leveraging sophisticated data analytics and machine learning algorithms, cloud manufacturing software can analyze past consumer behavior patterns to anticipate future trends and demands. For digital marketers, it is the key to understanding how their customers think, act, and interact with brands.

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8 Competitor Monitoring Strategies to Boost Your Marketing and Content

Vision6

Analytics tools saturate the market. A little goes a long way. Online commerce comes with fierce competition. Knowing your competitors, inside and out, is crucial for success. Competitor data harbours a wealth of information. Learn from their successes and failures. But there are many simple ways to keep track of your competition.