InsightSquared
MAY 16, 2019
We’re excited to announce that Outreach , the #1 Sales Engagement Platform, is sponsoring Ramp 2019, the revenue ops event of the year! We are seeing more and more high-growth companies experiment and implement a revenue operations model—including Outreach. When done right, those companies experience the benefits.
Liveintent
JANUARY 6, 2020
LiveIntent Recognized as One of the Hottest Companies of 2019. Each year, Business Insider, one of the most expert publications in our space, surveys the world of ad-tech and mar-tech and digital advertising, and comes up with a list of the most promising companies in that space. .
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Marketing Insider Group
MAY 14, 2019
Over 40% of marketers believe that live events are their most important marketing channel, and the number of companies organizing 20 or more events per year has increased by 17% from 2017 to 2018. The post The Top Event Marketing Trends for 2019 appeared first on Marketing Insider Group. As 2018 trends such as […].
Zoominfo
FEBRUARY 10, 2021
The pandemic highlighted a pattern for medium organizations that has been occurring for years but now takes on greater importance: Mid-market companies — those earning from $100 million to $1 billion — release far less new products than smaller or larger firms. Medium Companies May Struggle to Recover. Source: ZoomInfo.
Speaker: Samantha Stone, author of “Unleash Possible: A Marketing Playbook that Drives Sales”
We rely on titles, company size and industry to define personas – but there is so much more! September 17, 2019 12:30 PM PDT, 3:30 PM EDT, 8:30 PM BST It’s a fatally flawed approach that leads to lackluster results.
Zoominfo
MARCH 5, 2019
Today, the average B2B organization’s technology stack is akin to a human fingerprint– a unique identifier that reveals critical information about how a company conducts business, who they work with, and, most importantly, how they spend their money. The 2019 State of Technographics Report for B2B Sales Organizations [Infographic].
Zoominfo
JANUARY 14, 2021
As 2021 begins, start-up, small, and medium companies have taken the brunt of much of the economic collapse, but as is often the case, proved deft at changing the way they operate compared to slower-moving enterprises. Figure 1 : Early-stage investments generally showed an uptick from April 2019 to April 2020. Source: ZoomInfo.
Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners
Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Making the changes that directly impact revenue growth will be different for every company, but the effort can reap large benefits.
Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group
And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? May 16th, 2019 9:30AM PDT, 12:30PM ET, 5:30PM BST. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers.
Speaker: Ardath Albee, B2B Marketing Strategist and CEO, Marketing Interactions
More and more companies are offering a subscription-based model or shortened contracts, which means marketers and product managers need to change how we think about our relationship to the customer. Join Ardath Albee, CEO of Marketing Interactions, as she takes you through lessons learned going through this change at many different companies.
Advertiser: ZoomInfo
In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. of companies achieved a score indicating maturity in data management practices in the space.". Fact: Only 8% of sales and marketing professionals say their data is between 91% - 100% accurate.
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