Buffer

AUGUST 4, 2022

So when thinking about who would be great to kick off Social Proof, Steph naturally came up as she’s been actively creating content for her personal brand since 2018. So, how might people with multiple interests and abilities find what works for them and channel that into intentional personal brand growth online?

Intent 86

Intent Personalization Ad Building Brand Identity 86

Marketing Insider Group

APRIL 10, 2018

In order to answer the important question of who are the top digital marketing influencers of 2018, I reached out to Magdalena Urbaniak, the Global Communications Manager for social media monitoring leader, Brand24. The post Who Are The Top Digital Marketing Influencers of 2018? How do you define influence?

Marketing Report 115

Marketing Report Opinions Intent Social Media 115

Adobe Experience Cloud Blog

NOVEMBER 7, 2017

It’s hard to deny that, in 2018, one of the most critical marketing efforts for businesses to invest will be content marketing , but creating content within an enterprise organization comes with extra challenges: Siloed internal departments —Sometimes, there are just too many cooks in the kitchen. Enterprise Marketing for 2018.

Enterprise Management 134

Enterprise Management Lead Scoring Practices Lead Ranking 134

Oktopost

NOVEMBER 28, 2021

Rich is a B2B intent data extraordinaire and SaaS sales VP with 13 years of experience across a number of sales and leadership functions within TechTarget. Intent data is a good thing, so why does Rich Stone, VP of Sales West of TechTarget classify it as a dirty word? Catch all episodes here. Meet Rich Stone. Episode Summary.

Intent Data 69

Intent Data Intent Peer-to-peer B2B Thought Leadership 69

Adobe Experience Cloud Blog

JANUARY 25, 2018

2018, though, is going to be filled with some things you might not know. In this blog, you’ll learn about the most recent changes to SEO and how as a marketer you can implement strategies to get ahead in 2018. In 2018, mobile results will likely take SERP priority like they never have before. Mobile Results Will Take Priority.

Lead Scoring 134

Lead Scoring Lead Ranking SEO Long Tail Marketing 134

6sense

DECEMBER 9, 2021

Gartner found prospects spend 50% of their time getting information from third-party sources, and sales teams can use buyer intent signals to learn about that activity and act on it. Buyer intent is an underutilized resource for today’s marketers and sellers. Marketers need to go beyond basic intent, though.

Buyer Intent 62

Buyer Intent Intent Data Digital Asset Management Privacy 62

EMagine B2B Blog

DECEMBER 3, 2018

Believe it or not, 2018 happened to be one of the most active years for SEO changes. We’ve had major changes to search in the past, but the search landscape has never evolved so drastically or quickly as it did in 2018. 2018’s Biggest Takeaway. In 2018 we don’t just compete with traditional competitors.

Paid Content 79

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 79

EMagine B2B Blog

DECEMBER 3, 2018

Believe it or not, 2018 happened to be one of the most active years for SEO changes. We’ve had major changes to search in the past, but the search landscape has never evolved so drastically or quickly as it did in 2018. 2018’s Biggest Takeaway. In 2018 we don’t just compete with traditional competitors.

Paid Content 76

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 76

Hubspot

MARCH 19, 2018

New research from Richardson Sales Training reveals the biggest focus for sales professionals in 2018 should be articulating value. Top challenges facing salespeople in 2018 included: Creating a targeted prospecting strategy. 6 Challenges for Salespeople in 2018. Understanding how buyers make decisions. We’ve got a few ideas.

Allocation 100

Allocation Cross-Selling Work Management Marketing Management 100

Vidyard

JANUARY 10, 2018

As 2018 kicks off, research firm Ovum has a warning for businesses: Update your creaking video infrastructure before it’s too late. And in 2018, there are three commandments to follow to amplify your success and turn video into organizational brain food: Move beyond YouTube. The post Is Your Video Infrastructure Ready for 2018?

Video Marketing 89

Video Marketing Youtube Distribution PR 89

Leadspace

FEBRUARY 19, 2018

Here are ten of the best strategies for B2B marketing in 2018. Take advantage of intent signals. For B2B, data analysis can be essential for Intent Signal Monitoring — the ability to “see” every page your customer has visited in order to predict their intent to buy. Personalize content for B2B audiences.

Lead Generation 99

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 99

Litmus

NOVEMBER 16, 2018

The talks at Litmus Live 2018 ran the gamut. — Taxi for Email (@TaxiforEmail) August 21, 2018. — tvjames (@tvjames) November 9, 2018. — Leonie Jonker (@LeonieOnline) August 21, 2018. — Kelly Whelan (@kellsbells374) September 19, 2018. — Lindsay Brothers (@LindsayBro) November 10, 2018.

Trends 71

Trends A/B testing SMS Conference 71

KEO Marketing

JANUARY 9, 2018

What are some signs that it might be time for a mobile responsive web design in 2018? The following points out why your website needs redesigned for 2018. Website designs are focusing more intently on creating positive spaces and shapes that cleverly carve out shapes in negative space. Greater Use of Negative Space.

Marketing AI 69

Marketing AI Design Trends Paid Search Agency 69

Atomic Reach

MARCH 15, 2019

Digital marketers know how crucial it is to predict user intent whenever possible. Then, those professionals can adjust their online content so that it aligns with the intentions and is thereby maximally relevant to a site's visitors. That's where content intelligence comes into the picture.

Intent 105

Intent Top of Funnel Marketing AI Content 105

ATAK Interactive

MAY 31, 2018

Here are the 12 most obvious features your 2018 ecommerce site absolutely needs. If users hit your website with a high intent to purchase, having a special offer prominently displayed can really clinch the sale. The post 11 Features Every Ecommerce Site Needs in 2018 appeared first on ATAK Interactive Inc. Easy to Use.

eCommerce 90

eCommerce Features Privacy Policies Top of Funnel 90

Aberdeen

JANUARY 25, 2019

In this week’s roundup of intent data news and features, we’ll assess marketing budgets, touch on LinkedIn, take a trip to an unfamiliar industry, and consider how to format a B2B content marketing strategy. Travel Industry’s Intent Data Itinerary is Lacking. B2B Marketing Budget Boost. LinkedInterest-based Targeting.

Intent Data 40

Intent Data Intent Spending Top of Funnel 40

RebelMouse

APRIL 3, 2018

August 16, 2018: Expandable Snippets by Topic. What It Means: This update is related to several similar tweaks made by Google earlier in 2018. In February, the search engine rolled out multi-intention snippets , which features the "People Also Ask" widget that contains related search terms. Keep checking back through December!

Google 70

Google Lead Ranking SERP Lead Scoring 70

Strategic-IC

OCTOBER 16, 2018

To learn more about behaviour based marketing and how predictive analytics can transform marketing and sales strategies, Strategic IC are partnering with Cyance on 14th November for a breakfast event discussing Intent-Driven, Intelligent ABM. How Does Behavioural Intent Data Tie Into Inbound and Account-Based Marketing?

Intent 67

Intent Buy Account Based Marketing Work Management 67

Contently

NOVEMBER 27, 2017

We have good intentions! We have good intentions! And most important, what will you do in 2018 to be a more empathic marketer? The post Show, Don’t Sell: How to Use Empathic Marketing to Win More Business in 2018 appeared first on The Content Strategist. Marketers can be like that overeager friend. We want to help!

Work Management 167

Work Management Marketing Management Top of Funnel Planning 167

SmartBug Media

SEPTEMBER 6, 2019

That button, once clicked, would give you a live feed of people in your target demographic who are actively showing intent to purchase a solution that your product or service provides. That, in a nutshell, is “intent data.”. Top Five Competitive Advantages of Intent Data. The Easiest Way to Get Intent Data.

Intent Data 79

Intent Data Marketing AI Intent Bombora 79

Marketing Insider Group

FEBRUARY 11, 2021

You’ll have to find new ways to bring in engagement and capitalize on search intent in 2021. It’s one of the easiest search intent key phrases to target and will provide near instant results if you can pull off search campaigns correctly. One of the most common online searches includes the words ‘near me’.

Marketing AI 363

Marketing AI Trends Paid Search Agency Transparency 363

Vidyard

NOVEMBER 6, 2018

The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Selling winners so we can all learn from their video awesomeness. Without further ado, join us in congratulating—and getting inspiration from—the winners of the 2018 VIB Awards. Sherlock Holmes.

Video Marketing 117

Video Marketing Sales Cycle Work Management Marketing Proposals 117

Zoominfo

OCTOBER 13, 2023

Enacted in 2018, the GDPR requires organizations to have a lawful basis for processing personal data. Advertising Using ZoomInfo data such as intent signals can help you build an audience list for sales and marketing teams to target. Intent data is a great way to create a list of customers who are showing interest in your products.

Marketing Analytics Tools 130

Marketing Analytics Tools Telemarketing Zoominfo Effectiveness 130

Aberdeen

JANUARY 22, 2019

Buyer intent data is gold, and like the eponymous rush of 1848, data-driven organizations are scrambling to make the most strategic and lucrative use of this digital resource, particularly for account-based marketing (ABM). We’ve compiled some big names in the intent data space. EverString. Lattice (Lattice Engines).

Intent Data 40

Intent Data Intent Bombora Marketing AI 40

Adobe Experience Cloud Blog

DECEMBER 20, 2017

Consistent and targeted measurements are how the CMO and marketing leadership communicate their intentions to the rest of the department—they’re also the mechanisms used to report back success (or failure) to their superiors. For example, a PR push that is part of a more extensive global campaign may also increase market share.

Marketing Budget 134

Marketing Budget Marketing Budget Creation Budget Programs Work Management 134

Martech Advisor

SEPTEMBER 13, 2019

Purchase intent is when a consumer expresses an actual desire to buy a product through their behavior, yet confusing “interest” with “intent” can be a stumbling block, shares, Daniel Heer, Founder & CEO at zeotap. Forbes, 2018). B2B vs. B2C Intent. What are The High-Intent Channels?

Purchase Intent 41

Purchase Intent Advertising Agencies Purchase Intent 41

Inbox Insight

FEBRUARY 26, 2018

As 2018 is already seeming to disappear before our eyes, we wanted to look at the upcoming email trends which will shape what’s arriving in your inbox throughout the rest of the year. Without further ado, here are the 5 email trends you need to watch in 2018. Intent Targeting. In comes ‘Intent Targeting.’.

Marketing AI 40

Marketing AI Trends Sales Genius Opt-out 40

Conversica

NOVEMBER 26, 2018

2018 has been an exhilarating ride at Conversica, and the company is doing well by any objective standard. We’re thankful for the progress that we’ve made in 2018 and, as CEO, I look back on our team’s accomplishments with great pride as we head into the new year.

Marketing AI 65

Marketing AI Enterprise Management Work Management Marketing Management 65

DiscoverOrg

JANUARY 8, 2019

Here’s what shook up the B2B data world in 2018 – and what I think that means for our industry in 2019. From a big data perspective, 2018 was the first year I’ve felt our company actually started leveraging machine learning and predictive capabilities for ourselves. But I love the concept of data-driven customer engagement.

Intent Data 149

Intent Data Intent Signal B2B Intent 149

Circle Studio

DECEMBER 19, 2017

As we enter the New Year, A/E/C firms have made (and are still making) plans for where and how to spend their marketing time and budgets in 2018. Just as people everywhere are making resolutions to improve their lives—both personally and professionally—in 2018, why not do the same for your firm’s marketing efforts? Police your brand.

Planning 68

Planning Marketing Proposals Advertising Agencies Paid Search Agency 68

Outreach

JANUARY 3, 2019

That was how 2018 turned out for Outreach. More than 200 product launches, 16 new and improved integrations, 60+ events, and $65 million in Series D funding highlighted the calendar year, with Outreach landing on LinkedIn’s Top Startups for 2018 as the undisputed champion in the sales engagement arena. Sure, 2018 was phenomenal.

Outreach 58

Outreach Work Management Marketing Management Acquisitions 58

KEO Marketing

OCTOBER 24, 2017

With a defined group of customers and a clear goal to further solidify and grow your customer base in the region, you can create a personalized message and an intentional series of tactics to generate a high response rate. Omnichannel marketing is about continuity. Having a consistent presence across all digital media is essential.

Marketing Budget 54

Marketing Budget Marketing Budget Creation Budget Programs Planning 54

Valasys

MAY 3, 2019

Intent data is a buzzword for B2B marketers & it reflects on the purchase intent of the potential customers at the different stages of their respective buying cycles. A report by ABM marketing report in 2018 found that only 25% of the B2B marketers were using intent data. Sources of Intent Data.

Intent Data 49

Intent Data Intent Analysis Top of Funnel 49

PureB2B

SEPTEMBER 10, 2018

Otherwise, you might be contacting someone who has expressed their intention to be removed from existing B2B databases. The post Should You Buy B2B Leads in 2018? Answering these questions is essential, so you can have a comfortable level of certainty that your leads will be interested in your campaign’s message. Improper Segmentation.

Buy 79

Buy Work Management Sales Qualified Leads Marketing Management 79

Liveintent

JUNE 12, 2018

To do that, you need to better understand your customers and prospects intent. And to understand intent, you need the right data. The post MarTech Shaping The Future of Cannes Lions 2018 appeared first on LiveIntent Blog. You can’t just be ultra-imaginative – you need to be creative and entertaining.

Creativity 59

Creativity Intent Act-On Advertisements 59

Aberdeen

JULY 18, 2019

Intent Data Precision Leads to Quality Over Quantity. In 2018, marketers in the United States spent over $19 billion on third-party data. That’s why intent data is such a strong investment for any B2B marketing team. By nature, intent data is more precise than generic lists of contact information or demographics.

Intent Data 40

Intent Data Intent Privacy Purchase Intent 40