Hubspot

JULY 11, 2017

With speakers from HubSpot, Canva, LinkedIn and more, we're covering everything from how marketing and sales has changed, to in-depth workshops on improving your SEO strategy, and talks on how to turn your web traffic into leads and customers. Head of APAC Marketing. James Gilbert is HubSpot's Head of Marketing for the APAC region.

Hubspot 72

Hubspot Demand Generation Agencies Work Management Top of Funnel 72

Lake One

JUNE 25, 2020

From 2016 to 2018 the number of stakeholders involved in a purchase decision jumped from 6.8 For B2B manufacturers already navigating a complex marketing and sales environment, this can be challenging. These are seven key b2b manufacturing marketing trends to keep an eye on in 2020. . Account-Based Marketing.

B2B Marketing 52

B2B Marketing Account Based Marketing Trends Marketing Automation Services 52

KEO Marketing

APRIL 28, 2017

Here are five demand generation strategies that will help: Email Marketing. Email marketing is an essential part of a business’s marketing campaigns. Research repeatedly shows that an email marketing campaign always has a better return-on-investment (ROI) than any other method of digital marketing.

Demand Generation Agencies 48

Demand Generation Agencies Demand Generation Demand Generation 48

Hubspot

MARCH 27, 2018

Last week, one of my colleagues stumbled across a list of marketing influencers and shared it in our team's Slack channel. So here it is: a list of powerful influencers in the growth and marketing space who just so happen to be women. 59 Female Marketing & Growth Influencers To Follow. Tiffany Da Silva @Bellastone.

VALS 78

VALS Advertising Agencies Work Management Paid Search Agency 78

Belkins

SEPTEMBER 20, 2019

Inbound marketing and outbound marketing have been a long-time debate for many marketers out there. Each method requires focusing on a different set of channels and media to pull prospects in, and if you work in B2B marketing , you have a budget to consider, goals to fill and stakes to make.

B2B Marketing 40

B2B Marketing Top of Funnel Planning B2B 40

Stevens & Tate

OCTOBER 1, 2019

Staying current on what’s trending in marketing is an excellent way to reflect and verify whether your marketing efforts are harmonious with the growth happening in today’s ever-evolving marketplace. The following articles come from popular marketing blogs. The following articles come from popular marketing blogs.

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Cost Per Thousand Trends CPM CPC 40

Heinz Marketing

OCTOBER 12, 2020

By Matt Heinz , President of Heinz Marketing. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Top of Funnel 133

Top of Funnel Work Management Marketing Management Cold Calling 133

Exo B2B

MARCH 16, 2017

For more than ten years, I’ve been working closely (and sometimes from afar), with many of the main Web marketing players in Quebec, but also from elsewhere. Marketing is now overflowing with them. ” And the ability to do this is not limited to Marketing professionals. To create action, you need content and relationships.”

Advertising Agencies 72

Advertising Agencies Blogger B2B Thought Leadership Marketing & Strategy 72

Heinz Marketing

JANUARY 15, 2018

By Matt Heinz, President of Heinz Marketing. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We’ve already featured some great guests and have a line up of awesome content and special guests into 2016. Some Highlights: Intelligent Inbound.

Top of Funnel 52

Top of Funnel Ideal Customer Profiles Work Management Demand Generation Agencies 52

LeadSquared

JANUARY 13, 2016

Having a good website is important for any business; even more so for marketing agencies because if they cannot impress their website visitors (potential buyers), it is highly unlikely that these visitors will trust the agency with their business. Below is my list of best marketing agency websites to inspire you in 2016.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Ad Agencies Design 52

Terminus

NOVEMBER 13, 2019

When I joined Terminus back in 2016, I announced my new position as CPO with a manifesto of sorts. That brief history of my MarTech journey still lives on LinkedIn , but in essence, I declared that I wanted to make things easier for marketers. . Cut to now, and account-based marketing isn’t so new anymore.

Top of Funnel 20

Top of Funnel Account Based Marketing Lead Ranking Marketing Qualified Leads 20

Hubspot

SEPTEMBER 13, 2016

Measuring the effectiveness of digital marketing is one of the greatest challenges facing organizations. According to HubSpot’s 2016 State of Inbound report , 46% of marketers cited "proving the ROI of our marketing activities" as one of the biggest challenge they face within their company.

Analytics 28

Analytics Lead Ranking Work Management Marketing Management 28

Hubspot

AUGUST 5, 2016

Let's face it: 2016 (so far) has brought about a number of shocks, surprises, and setbacks for businesses -- from stock market instability to events like Brexit. Thankfully there’s an existing playbook marketers can follow to help navigate uncertainty. 5 Smart Ways Marketers Can Prepare for Unexpected Changes.

Marketing Budget 28

Marketing Budget Marketing Budget Creation Planning Advertising Agencies 28

Zoominfo

FEBRUARY 26, 2018

Although Hubspot specializes in sales, marketing, and CRM tools, they’re best known for coining the phrase inbound marketing. They define inbound marketing as the following: Inbound marketing is focused on attracting customers through relevant and helpful content and adding value at every stage in your customer’s buying journey.

Sales Management 206

Sales Management Top of Funnel Zoominfo B2B Thought Leadership 206

Contently

APRIL 20, 2017

We’ve always wanted to help brands create content by giving them powerful content marketing technology and connecting them with the most talented storytellers on earth. So has the way we help brands reach their marketing goals. Our own content marketing changed right along with it. Content was our marketing.

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Top of Funnel Content Marketing Advertising Agencies Digital Marketing Funnels 167

Zoominfo

FEBRUARY 26, 2018

Although Hubspot specializes in sales, marketing, and CRM tools, they’re best known for coining the phrase inbound marketing. They define inbound marketing as the following: Inbound marketing is focused on attracting customers through relevant and helpful content and adding value at every stage in your customer’s buying journey.

Sales Management 170

Sales Management Top of Funnel Zoominfo B2B Thought Leadership 170

PureB2B

JUNE 14, 2017

Account-based marketing has been generating a lot of buzz over the last few years. And despite the fact that 90% of B2B marketers acknowledge the advantages of ABM, only 20% of companies are actively using this tactic. The concept of account-based marketing has been around since…forever. ABM Is a Totally New Concept.

Account Based Marketing 62

Account Based Marketing Planning ABM Top of Funnel 62

Valasys

AUGUST 9, 2019

At a time when the inbound marketing & content marketing strategies were intermingling, to assist the marketers in their bottom-line objective of optimizing the website conversions; other digital realms also started aiding to the standard practices of SEO.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

PureB2B

JUNE 14, 2017

Account-based marketing has been generating a lot of buzz over the last few years. And despite the fact that 90% of B2B marketers acknowledge the advantages of ABM, only 20% of companies are actively using this tactic. The concept of account-based marketing has been around since… forever. ABM is a totally new concept.

Account Based Marketing 62

Account Based Marketing Planning ABM Top of Funnel 62

Hubspot

JUNE 22, 2017

For a three-person digital marketing team like ours, the prospect of having a big ad budget seemed like a distant dream. As a lean SaaS startup, we have to be very wise with our marketing investments. In May of 2016, we had the honor of working with Facebook Canada. In fact, we created 5 new ads to push into market.

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Cost per Acquisition Paid Content Spending Facebook 78

Hubspot

SEPTEMBER 1, 2016

And while we say it a lot, the way people shop and buy really has changed, meaning offline marketing isn’t as effective as it used to be. Marketing has always been about connecting with your audience in the right place and at the right time. Enter digital marketing -- in other words, any form of marketing that exists online.

Paid Content 78

Paid Content Planning Paid Search Agency Mobile Advertising 78

Hubspot

AUGUST 9, 2018

If someone were to ask you, “Do you know what marketing is?” But when asked to define marketing, you might struggle. Marketing is a seemingly simple concept on the surface, but it becomes more complex as you break it down. What do marketers do every day? How has technology expanded the marketing field?

Paid Content 95

Paid Content Marketing Budget Creation Work Management Planning 95

Valasys

SEPTEMBER 27, 2018

The key to planning the perfect B2B marketing strategy and understanding current and future trends is knowing what happens in the B2B marketing industry. B2B Marketing. A formal marketing plan is in place in 45% B2B companies (Statistica). A formal marketing plan is in place in 45% B2B companies (Statistica).

Statistics 49

Statistics B2B Marketing Allocation Marketing Budget 49

Single Grain

DECEMBER 29, 2020

Only the most strategic and versatile SaaS companies are able to survive the unpredictable ups and downs of the software as a service market. Book My Free SaaS Marketing Consultation. SaaS Marketing Strategy: 12 Killer Ideas to Grow Your Company. * 8 SaaS Marketing Trends You Can’t Ignore in 2020. Educate yourself.

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Blogger Business Blogging Sales Management Enterprise Management 119

Hubspot

SEPTEMBER 17, 2018

Brands need a video marketing strategy — this idea isn’t new. It’s no longer just one piece of your overall marketing plan. But, between camera equipment to lighting to editing software, the topic of video marketing can still seem pretty complicated. Why You Need to Focus on Video Marketing in 2018. What has 2018 seen?

Video Marketing 101

Video Marketing Sales Management Work Management Marketing Management 101

Directive Agency

APRIL 25, 2017

Companies used to only utilize outbound marketing and advertising, but now the paradigm has shifted, and many prefer inbound marketing instead to attract leads. Content marketing is currently dominating the B2B industry. According to Curata, 80% of B2B marketers have a content marketing strategy in place.

Top of Funnel 40

Top of Funnel B2B Sales Sales Qualified Leads Process 40

KoMarketing Associates

JANUARY 24, 2017

This means that your SEO team needs to guide content marketing strategies that focus on content which speaks directly to your buyer’s pain points. As Lee Odden notes in this article , “There is a little bit of hating on SEO these days, but as long as there is Google, SEO will be a staple in the content marketing mix. Derek Edmond.

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Organization SEO Practices Best Practices 120

Contently

FEBRUARY 2, 2017

This insane supergraphic ( via Scott Brinker ) classifies nearly 4,000 marketing technology solutions available today. That means there are about 25 times more companies creating content about marketing and competing for my target audience’s attention. Contently is a content marketing technology solution.

Top of Funnel 60

Top of Funnel Content Lead Ranking Digital Marketing Funnels 60

LeadSquared

APRIL 14, 2016

In our last webinar, we discussed all things content marketing with Scripbox. It was a Q&A session with Anjali Gupta , the Chief Marketing Officer of Scripbox, the 2nd most influential Financial Services brand on LinkedIn ! Here’s the Q&A from the session: Most Inventive Marketing, Media, and Digital Campaign.

FAQ 52

FAQ Webinar Metrics Top of Funnel Work Management 52

LEADership

MAY 20, 2016

B2B marketing is a machine with different moving parts. A brilliant B2B marketing strategy is a holistic one that includes some different approaches. This week’s infographic created by Smart Insights is a great primer on how to build up a comprehensive B2B marketing strategy, divided into 7 different steps. 80% use eNewsletters.

B2B Marketing 67

B2B Marketing Planning SWOT B2B 67

SnapApp

JULY 24, 2017

Whether you agree with Aziz or whether you think salads are delectable flavor bashes, the sentiment he expressed easily applies to B2B marketing: Most B2B content isn’t bringing it hard enough. . These campaigns have been so popular and successful that Forbes listed interactive content as a top 3 must-do for B2B marketers in 2016.

Sales Management 59

Sales Management Top of Funnel Examples Marketing Management 59

Hubspot

JULY 10, 2018

A disciplined B2B marketer should understand the different dynamics, budgets, and expectations typical of each lead generation channel. Social Media Marketing Strategies. Social media is now a critical component of B2B marketing. LinkedIn is the top social media platform for B2B marketers , so it’s a viable channel to pursue.

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Paid Content Lead Ranking Lead Scoring Lead Gen 98

SnapApp

DECEMBER 14, 2016

As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

seo.co

FEBRUARY 16, 2023

In order to win in online marketing, your content marketing strategy should include at least (perhaps more) two easy steps: Create great onsite content with content marketing (which we have discussed at length before) Promote that onsite content. Image Source: Twitter ) Email marketing. Influencer marketing.

Paid Content 105

Paid Content Promotion Top of Funnel Content 105

seo.co

MARCH 30, 2022

In order to win in content marketing, there are two easy steps: Create great onsite content with content marketing (which we have discussed at length before). This guide is all about the other side of the equation—the side that gets neglected by most content marketers. Promote that onsite content. Content Strategy Vacuum.

Paid Content 98

Paid Content Webinar Metrics SEO Ad Building 98

SnapApp

DECEMBER 16, 2015

Even if we don’t have our New Year’s resolutions ready to go, it’s inevitable: 2016 is just around the corner. Before we know it, the ball will drop in Times Square, and we’ll head into another adventure as marketers, with a new year and a new focus. Here are 16 content marketing predictions that will strengthen your strategy in 2016.

Top of Funnel 48

Top of Funnel Microsite Content Marketing Planning 48

SnapApp

DECEMBER 22, 2016

And, 70% of B2B marketers plan to create more content in 2017 compared to 2016. To help make it less overwhelming, our team scoured the web to identify the top content marketing blogs (by category) you should be reading in 2017. Email Marketing. Account Based Marketing. Video Marketing. Marketing Technology.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48