Outbound Engine

DECEMBER 4, 2019

It’s always a good time for business owners to think about the most effective small business marketing ideas. Or it could be that business seems to be stagnant. Whether you’ve been in business for 3 months or 30 years, there is always room for improvement. Keep Content on Target.

Small Business Marketing 145

Small Business Marketing SMB Business Tips 145

KoMarketing Associates

DECEMBER 14, 2017

As a digital marketing strategist, one of the most important things on my to-do list is planning out 2018 China digital marketing strategy for my clients. It’s been a busy year – a lot has happened in the digital space in China – and I’ve been doing my best to stay on top of the latest trends.

Paid Content 188

Paid Content Trends Advertising Agencies Mobile Advertising 188

ClearVoice

JUNE 17, 2021

Social media platforms continue to evolve and grow, and so do their respective user bases. That’s why it’s vital to keep up with the demographic and usage data for the platforms you use in your digital content strategy. Ultimately, your ROI for social media marketing depends on how hard you have to work for that engagement.

Paid Content 105

Paid Content Social Media Statistics Social Marketing 105

Sprout Social

MAY 26, 2022

With engagement like this, the network is quickly moving away from the fringes of the social media landscape and into the center of forward-thinking brands’ strategies. Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022. onlineoptimism.

Campaigns 141

Campaigns Examples Design Planning 141

Unbounce

APRIL 4, 2019

When you’re just starting out, it can be a struggle to find simple advice about where you should be advertising your business online. The digital marketing world can be noisy, after all, and everyone has an opinion. Your friend tells you that Google Ads is just too expensive. And what are your marketing resources ?

Paid Content 111

Paid Content Paid Search Agency Ads Purchase Intent 111

KoMarketing Associates

OCTOBER 4, 2016

KoMarketing has been writing about the value of content marketing for years. In CMI/MarketingProf’s latest B2B Content Marketing Report , 89 percent of B2B marketers surveyed indicated that they are currently using content marketing tactics. B2B Content Marketing & SEO.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

Oktopost

JANUARY 13, 2020

Nowhere is this more true than in B2B marketing, where buyers aren’t (as) swept up by trends and viral ads. B2B buyers are increasingly using social media and user generated content to research their major purchases. This presents B2B marketers with a new playground. 60% of advertisers on Quora are B2B.

Paid Content 119

Paid Content Advertisements Advertising B2B 119

Convince & Convert

MARCH 19, 2018

As organic reach dwindles, social media ads are becoming more and more appealing to marketers. In fact, social advertising budgets doubled from $16 billion in 2014 to $31 billion in 2016. Here, I’ll distill these lessons and apply them to social ads. Two-Cent Video Ads. Make it fun!

Paid Content 150

Paid Content Paid Search Agency Top of Funnel Ads 150

KoMarketing Associates

AUGUST 11, 2016

Let’s take a closer look at Pokémon Go and explore how businesses and advertisers can take advantage of this latest craze: Location and In-Store Marketing Lures. The only caveat is that the businesses need to have a ‘Pokéstop’ at, or at the very least, be within close proximity of their location.

Advertisements 120

Advertisements Advertising Mobile Advertising Paid Search Agency 120

KoMarketing Associates

SEPTEMBER 1, 2016

Instead, your new friends may ask if you have QQ, Qzone, WeChat, RenRen, Momo, or another social media platform popular in China. All these social media names may make you feel overwhelmed because there are so many, and many of them sound alike! B2B marketers face a similar challenge. Who Is Using Social Media in China?

Social Media 162

Social Media Social Marketing B2B Marketing Media 162

Zoominfo

AUGUST 14, 2018

Compared to its humble beginnings, social media marketing has become a staple in the B2B community with more than $5.4 billion spent on social marketing efforts in the United States alone in 2016 ( source ). However, 14% of B2B companies still refuse to participate in social media initiatives.

Social Media 133

Social Media ROI Media Marketing Analytics Tools 133

Hubspot

MAY 26, 2017

In 2016, 96% of Google's revenue came from paid search (or pay-per-click) advertising. Clearly, marketers are taking advantage of AdWords, but what does a great PPC campaign even look like? To help you get started the right way, we're breaking down the basics of how to use paid search below.

Paid Search Agency 76

Paid Search Agency Adwords Landing Pages PPC 76

KoMarketing Associates

JANUARY 26, 2016

As social media has grown, so has the opportunity for businesses to reach customers and potential customers. In fact, according to the Salesforce 2015 State of Marketing Report , 66% of businesses now have a dedicated social media team. Social media isn’t something you just do. Great news, right!?

Social Media 96

Social Media Media B2B Tips 96

SmartBug Media

MARCH 19, 2021

If you’re an inbound marketer in the B2B space, you understand how much time and energy goes into planning and executing your marketing campaigns. of my favorite inbound marketing resources that any B2B marketer can benefit from subscribing to in 2021 and beyond. We Asked 10 Marketing Experts. SmartBug Media®.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Optinmonster

AUGUST 19, 2023

Are you in search of affiliate marketing statistics to boost your earnings? Learning about the latest affiliate marketing statistics will help you optimize your strategies and stay ahead of the curve. This is a big increase from $13 billion in 2016. The future also looks bright for affiliate marketing.

Statistics 56

Statistics Cost per Acquisition Advertising Agencies Cost Per Click 56

Convince & Convert

FEBRUARY 5, 2018

They are doing this to reach new audiences, extend the reach of organic content in social and humanize their brand. ” I call it participation marketing, and the reason is clear. Credible research and data validate the proposition that mobilizing employees as media is a good thing: Peer recommendations drive business value.

Social Media 147

Social Media Social Marketing Marketing & Strategy Peer-to-peer 147

SmartBug Media

DECEMBER 4, 2019

At one point or another, every marketer, agency, business owner, and inbound enthusiast has asked this question: “How much of my organic traffic should really be converting into leads?” conversion rate, while outbound leads (such as direct mail or print advertising) have a 1.7% Marketing agency or consultancy: 20%.

Organic Leads 111

Organic Leads Paid Content Sales Qualified Leads Lead Ranking 111

Biznology

OCTOBER 9, 2017

If you had told Google and Facebook when they went public in 2004 and 2012 that they would capture one-fifth of global advertising revenues in 2016 they would have thought you were crazy. As these companies proved, new and disruptive technology platforms can capture huge revenues in the ad industry. Where have you been?

Marketing Automation Services 130

Marketing Automation Services Work Management Advertising Agencies Marketing Management 130

KoMarketing Associates

DECEMBER 7, 2017

Some marketers think there is a big difference between B2C (business to consumer) and B2B (business to business) marketing, but the fact is, there are facets of both that have similar qualities. Because of this, B2B marketers can employ many “traditional” B2C strategies of marketing into their own campaigns.

Paid Content 198

Paid Content B2B Marketing Allocation Marketing & Strategy 198

Sprout Social

AUGUST 23, 2016

Despite the growing popularity, social media for business is still put on the back burner for a lot of organizations. There’s skepticism around its effectiveness for local or small businesses because we see huge brands like Coca-Cola, Nike and Starbucks get all the success. Social Media for Business by the Numbers.

Social Media 111

Social Media Paid Content Media Business 111

KoMarketing Associates

MAY 11, 2017

B2B marketers familiar with search engine advertising on Google AdWords will likely find it easier to understand Baidu PPC. They share many of similarities, such as text and display ads, a cost-per-click (CPC) price system is based on the market bids, and similar account architecture. Paid Advertising Products.

Adwords 121

Adwords PPC Paid Search Agency Google 121

ClearVoice

JUNE 17, 2019

You’ve considered many variations of a creative career, from writing scripts to being a social media coordinator to being a professor. Content marketing might just be the sweet spot. We take a peek into the history and current state of content marketing, how it’s perceived, and the reality of the role.

Paid Content 92

Paid Content CMS Development Paid Search Agency Advertising Agencies 92

Zoominfo

MAY 5, 2019

In 2017, email marketing turned half a century old. Yet, B2B marketing professionals continue to rank the channel high on their list of preferred marketing tactics. Email marketing is an inexpensive way to promote products, increase sales, and retain customers. Email marketing isn’t going anywhere.

Marketing Budget 231

Marketing Budget Budget Programs Marketing Budget Creation Email Marketing 231

Salesforce Marketing Cloud

SEPTEMBER 25, 2023

Many companies are meandering through the strategy phase of AI, especially gen AI, and are focused on defining a vision that aligns with their business. They use AI more broadly, implementing AI in at least four business functions. Each business function “spoke” (marketing, sales, service, etc.)

Marketing AI 133

Marketing AI Generation Enterprise Management Allocation 133

Hubspot

MAY 25, 2016

Have you ever had any formal or informal paid advertising training or education? Most marketers are presented with a chunk of their company’s marketing budget one day and told to “run some ads.” Don’t let the costs scare you, paid social advertising is incredibly measurable, and can produce real ROI.

Paid Content 74

Paid Content Cost Per Click Social Media Top of Funnel 74

Spiralytics

FEBRUARY 26, 2023

With over one billion active users , TikTok has become one of the most popular and prominent social media platforms today. Millions of content creators are using it to publish video content consistently. You must be 18 years or older and have a minimum of 100,000 content views in the last 30 days.

Paid Content 125

Paid Content Merchandising Paid Search Agency Advertising Agencies 125

Convince & Convert

MARCH 7, 2016

Search marketing done right lands your site the first listing on Google or Bing results, but the consequences of search done wrong are much, much worse: In January 2016, the founder of a search agency in Texas was sentenced to 37 months in federal prison for his shady practices. The search industry changes quickly.

Search Marketing 109

Search Marketing Paid Search Agency Advertising Agencies Ethics 109

Content Standard

SEPTEMBER 14, 2018

Catchy jingles, front-and-center product placement beneath boldly emblazoned brand logos, and impossibly gorgeous actors posing beside their latest purchase—it’s easy to tell when you’re watching an ad, right? This new development is worlds away from the in-your-face tactics of marketing’s past. The solution?

Paid Content 74

Paid Content Transparency Advertising Agencies Paid Search Agency 74

KoMarketing Associates

NOVEMBER 27, 2018

An important capability of an employee at a B2B online marketing agency is the ability to adjust on the fly and be there to offer a helping hand whenever clients might be in a pinch, or simply need some advice. How Does Google Determine Featured Snippet Content and How Can We Show Up? return featured snippets in the search result.

Online Marketing 120

Online Marketing Paid Search Agency B2B Marketing B2B 120

Biznology

APRIL 5, 2016

When I pitch my influencer marketing services these days on behalf of my digital agency Gerris , I find that I am not competing against humans at other agencies, I am fighting it out with Google AdWords , Facebook Ads , Twitter Ads, Bing Ads and even Pinterest Ads. Let ’em know you mean business.

Advertising Agencies 80

Advertising Agencies PR Outreach Advertisements 80

Oktopost

JULY 15, 2020

For the longest time, LinkedIn had a reputation as a site for networking and job searching. When Microsoft bought the site in 2016, many joked that this was the first time someone had actually accepted a LinkedIn request. For B2B marketers, the importance of LinkedIn cannot be overstated. Consider: You get more leads.

Lead Generation 148

Lead Generation Top of Funnel Linkedin Lead Scoring 148

Webbiquity

AUGUST 27, 2019

Twitter and LinkedIn remain the top two social networks for B2B marketers. That said, there are some disturbing signs developing for Twitter (and the B2B marketers who rely on the platform). Per recent research , though 77% of B2B marketers say they use Twitter to distribute content, Twitter use is down 8% since 2014.

Enterprise Management 225

Enterprise Management Twitter Marketing Management B2B Marketing 225

Sprout Social

SEPTEMBER 28, 2016

Marketing professionals can agree on one thing–we live in an industry that’s constantly changing. Whether we’re on a PR team at a Fortune 500 company or manage media buying for a small business, there’s always a new tool or best practice we can implement to better communicate and measure our content.

Paid Content 98

Paid Content Social Media Paid Social Agency Media 98

EveryoneSocial

NOVEMBER 20, 2018

If your company works heavily with channel partners or has a few activated, having a strategic channel marketing strategy in place will be a top priority. And while there are many different tactics to apply to your company’s channel marketing plan, social media is actually one that needs to play a major role. Statusbrew ).

Social Media 103

Social Media Peer-to-peer Advertising Channels Social Marketing 103

ScanmarQED

MARCH 17, 2021

ways to deal with marketing measurement is to combine disaggregate tracking insights with aggregate analysis.? talking about using Marketing Mix Modeling?(MMM)? Marketing Mix Modeling (MMM)?is These learnings when applied to optimizing media budgets help drive long-term performance.?But?it activities?that It works by?looking?at

Multi-Touch Attribution 52

Multi-Touch Attribution Marketing Mix Paid Search Agency Aggregators 52

ClearVoice

JUNE 1, 2020

How does reverse image search work? Whether you’re a business owner, a marketer, or someone who is wondering about an image, it is often necessary to find the original source for an image or to see where an image appears on the web. The easiest way to do this is to perform a reverse image search.

Tools 119

Tools Copyright API Keywords 119

Content Standard

OCTOBER 19, 2015

Social media marketing has evolved from a practice run by interns and misguided Millennials to a complex strategy used across almost every B2B and B2C organization. The funny thing about this shift is that social media has always been important, but the way we look at these networks has been upended. billion by 2017.

Paid Content 40

Paid Content Social Media Trends Paid Search Agency 40