Brandwatch Marketing

MARCH 7, 2023

And it comes as a great fact sheet to give context to your social media marketing efforts. For marketers, knowing the statistics behind the social networks can inform strategy and spend, allowing focused targeting of users. Social media statistics For context, as of April 2018, total worldwide population is 7.6

Statistics 98

Statistics Social Media Media Mobile Advertising 98

Hubspot

AUGUST 24, 2020

One avenue businesses can leverage to make effective use of Facebook as a marketing tool is paid advertisements — a format that has moved through several iterations over the years. For the last hundred years, media has been pushed out to people, but now marketers are going to be a part of the conversation.". Image Source: VentureBeat.

Paid Search Agency 101

Paid Search Agency Facebook Ads Mobile Advertising 101

Hubspot

MAY 7, 2020

A sound content marketing strategy is one of the better ways a business can help shape its brand identity, garner interest from prospects, and retain an engaged audience. Content marketing isn't static. We're going to take a look at how content marketing has evolved in the past decade, and how it's going to evolve in the next one.

Content Marketing 101

Content Marketing Planning Mobile Marketing Advertising Mediums 101

Content Standard

NOVEMBER 30, 2015

Mobile is indisputably the next big marketing platform. As eMarketer predicts , US mobile programmatic ad spending will reach $9.33 Moreover, mobile usage has surpassed desktop in the US: Sixty percent of activity on digital platforms occurs on smartphones and tablets, according to comScore.

Mobile Marketing 45

Mobile Marketing Paid Search Agency Advertising Agencies Mobile Advertising 45

Contently

MAY 17, 2017

“There’s no doubt that online video marketing is on the rise. “You’d have to be living under a rock with the Geico guy not to notice that videos are taking over the online marketing world. But if I told you they were from 2016 and 2017, would you blink? Let’s play a little game.

Customer Surveys 148

Customer Surveys Video Marketing Planning Work Management 148

readwrite

MAY 14, 2022

According to an industry report , the programmatic advertising market will be worth $297 billion by 2023 (at a GAGR of 18% during the period spanning 2018-2023). Has the Largest Programmatic Advertising Market. Adoption is especially strong in the United States, which has the world’s largest programmatic ad market.

Advertising Agencies 126

Advertising Agencies Advertisements Advertising Paid Search Agency 126

Content Standard

NOVEMBER 30, 2015

Mobile is indisputably the next big marketing platform. As eMarketer predicts , US mobile programmatic ad spending will reach $9.33 Moreover, mobile usage has surpassed desktop in the US: Sixty percent of activity on digital platforms occurs on smartphones and tablets, according to comScore.

Mobile Marketing 40

Mobile Marketing Paid Search Agency Advertising Agencies Mobile Advertising 40

LeadSquared

FEBRUARY 2, 2016

Nothing is simple; not in digital marketing anyway. Presenting what I think are some ways in which you can plan well for 2016, some thoughts and perspectives which can help you shape your digital marketing strategies better for the year that lies ahead. Here are ’16 simple ways to become better at Digital Marketing in 2016? –.

Planning 52

Planning Work Management Marketing Analytics Tools Advertising Agencies 52

Hubspot

JANUARY 17, 2017

Two years ago if you asked me to explain the concept of content marketing I would start by talking to you about planets. Imagine you are a marketer standing all alone  --  like The Little Prince  -- in the middle of a small planet. This fundamental principle of content marketing has been a key part of HubSpot’s marketing playbook.

Advertising Mediums 28

Advertising Mediums Peer-to-peer Correlation Hubspot 28

Content Standard

AUGUST 26, 2016

And I think of videos, whose power to transport has rendered the medium invaluable for a solid content strategy. But in all that, it’s easy to forget one key element of a comprehensive storytelling strategy that’s too important to leave behind: email marketing. ” Are you among them? ” 2. .” ” 2. .”

Stats 40

Stats Email Marketing Storytelling Mobile Marketing 40

KoMarketing Associates

OCTOBER 5, 2017

Below are some of the areas where live events and digital marketing can work together to create a cohesive presence for B2B brands. Bring Conversation to Another Medium. Part of doing both B2B digital marketing and live events is to get your brand in front of more people. Combining these two has multiple benefits. Online Offer.

Work Management 138

Work Management B2B Marketing Marketing Management B2B 138

Convince & Convert

MARCH 18, 2016

In the last year, these little faces and icons are revolutionizing the way brands are running marketing campaigns. Emoji were first introduced by Shigetaka Kurita who was part of the team preparing for the 1999 debut of NTT Docomo’s i-mode, or the world’s first major mobile internet system. What Can Emoji Do for Your Marketing?

Barriers 112

Barriers Paid Search Agency Mobile Marketing Privacy 112

Sprout Social

JANUARY 6, 2021

And with the right script and creativity, social media video marketing can do more than support a brand’s awareness and consideration goals. If you’re like the majority of social marketers , brand awareness is your top goal. Mint Mobile, a low-cost wireless carrier, was founded back in 2016.

Social Media 132

Social Media Video Marketing Social Marketing Top of Funnel 132

Webbiquity

MARCH 8, 2016

With the near-universal embrace of content marketing— 93% of B2B marketers are using content marketing , and B2C marketers are close behind—the amount of brand content being produced has exploded. Already widespread, content marketing will continue to grow. 8 Stats About Content Marketing Use and Trends.

Stats 100

Stats Work Management Marketing Management Content Marketing 100

Hubspot

OCTOBER 24, 2018

Fortunately, in 2016, Google launched their solution to sluggish mobile web pages. They called it "The Accelerated Mobile Pages Project" or "The AMP Project", and the technology can load web pages in less than one second and use 10 times less data than regular web pages. That’s the length of a Vine (RIP). What is Google AMP?

Google 76

Google Mobile Advertising Domain Paid Search Agency 76

Content Standard

JUNE 23, 2016

At Forward 2016 , Skyword’s annual storytelling conference, brands from across the country came together yesterday to celebrate the fusion of marketing and storytelling. So what should marketers do? What “Idea Surgery” Looks Like for Enterprise Marketers: Tim Urban of Wait But Why.

Storytelling 50

Storytelling Enterprise Management Brand Identity Branding 50

Content Standard

OCTOBER 19, 2015

Social media marketing has evolved from a practice run by interns and misguided Millennials to a complex strategy used across almost every B2B and B2C organization. In August, I started this series of 6 content marketing trends affecting your success in 2016. billion by 2017. This growth is very real.

Paid Content 40

Paid Content Social Media Trends Paid Search Agency 40

Hubspot

DECEMBER 19, 2016

2016 was a year of unprecedented creative opportunities for advertisers. Advancements in technology enabled agencies to develop campaigns across innovative new mediums, pushing the boundaries of digital advertising and inviting consumers to experience brands like never before. 4 of the Biggest Advertising Trends of 2016.

Advertising Agencies 28

Advertising Agencies Advertisements Advertising Trends 28

Content Standard

OCTOBER 19, 2015

Social media marketing has evolved from a practice run by interns and misguided Millennials to a complex strategy used across almost every B2B and B2C organization. In August, I started this series of 6 content marketing trends affecting your success in 2016. billion by 2017. This growth is very real.

Paid Content 40

Paid Content Social Media Trends Paid Search Agency 40

KoMarketing Associates

NOVEMBER 8, 2016

Most B2B marketers are familiar with web analytics tools, such as Google Analytics. The challenge is, if the code is removed, how can marketers gain the insight they need on site traffic? The challenge is, if the code is removed, how can marketers gain the insight they need on site traffic? Other Helpful Reports. The version 4.0

Analytics 203

Analytics Marketing Analytics Tools PPC Mobile Advertising 203

markempa

DECEMBER 30, 2013

Tweet As the holiday season quickly approaches an end, and marketers prepare to make 2014 their best year yet, we pulled together the top blog posts on the B2B Lead Roundtable Blog to share the most popular topics, chosen by marketers just like you. In 2012, the top focus for B2B marketers was understanding and leveraging social media.

Lead Ranking 120

Lead Ranking B2B Marketing Lead Scoring Lead Gen 120

Vidyard

JUNE 18, 2019

By analyzing first-party data from more than 324,000 videos published over a 12-month period, Vidyard uncovers vital insights on how businesses are using online video content to support their marketing, sales and customer experience programs. Video conveys emotions and information, unlike any other medium.

Advertising Benchmark 81

Advertising Benchmark Video Marketing Marketing Report Analytics 81

Content Standard

NOVEMBER 26, 2016

From beers to BMWs, brands are getting more experimental and movie-like with their video marketing strategies. These longer pieces—complete with acclaimed directors and celebrity talent—may have more in common with the big screen, even though most people will view them on the small screens of mobile devices. million words.

Video Marketing 40

Video Marketing Brand Identity Branding Paid Search Agency 40

Vidyard

JUNE 18, 2019

By analyzing first-party data from more than 324,000 videos published over a 12-month period, Vidyard uncovers vital insights on how businesses are using online video content to support their marketing, sales and customer experience programs. Video conveys emotions and information, unlike any other medium.

Advertising Benchmark 65

Advertising Benchmark Video Marketing Marketing Report Analytics 65

Brandwatch Marketing

JANUARY 2, 2019

And it comes as a great fact sheet to give context to your social media marketing efforts. For marketers, knowing the statistics behind the social networks can inform strategy and spend, allowing focused targeting of users. 81% of all small and medium businesses use some kind of social platform. There are 3.03

Statistics 111

Statistics Social Media Media Mobile Advertising 111

Content Standard

DECEMBER 28, 2018

For digital marketers looking forward to 2019, there are a few new marketing technology trends that will have to be reckoned with in the new year. The digital marketing trends of 2019 bring with them a share of opportunity and challenge. In 2016, Amazon’s Alexa products dominated the comparatively small market of around 5.5

Trends 101

Trends Planning Paid Search Agency Amazon 101

Content Standard

JUNE 17, 2016

To understand how brand marketing is shifting strongly in favor of native video ads, take a look at Facebook. Since the start of 2015, native ads displayed through mobile apps using Facebook’s Audience Network have seen their spending increase ten-fold. Want to learn more about monetizing your marketing efforts?

ROI 40

ROI Paid Search Agency Ads Video Marketing 40

Content Standard

MARCH 13, 2018

That’s the sound of today’s marketing professionals running out of ways to complain about the latest social media algorithm change. Social was awesome while it lasted, but now, marketers are being forced to get creative yet again. Access to the coveted inbox has always been and will always be pivotal for marketers.

Social Media 89

Social Media Ad Building Media Mobile Advertising 89

Content Marketing Institute

MAY 9, 2018

In late 2016, pundits declared 2017 whould be the year virtual reality won mass adoption. John Bucher, virtual reality producer and consultant, makes the case for trying the medium even if it’s not fully ready for prime time, with examples of brands actively experimenting. Are we kind of, nearly, almost there?

Brand Identity 97

Brand Identity Branding Advertising Mediums Paid Search Agency 97

Hubspot

JANUARY 4, 2016

To achieve both in 2016, marketers will need to become more savvy than ever. The first step is to take a look at the marketing landscape at large to see where it’s moving — and what obstacles could be a roadblock to your success. In 2016, Nonprofits Will Square Off Against. 3) The Move to Mobile. So What Do You Do?

Paid Search Agency 28

Paid Search Agency Work Management Planning Marketing Management 28

Content Standard

MAY 21, 2016

And marketers have been capitalizing on this tool for leads and ROI since before emails were brought into our hands and pockets. Will messenger apps replace this marketing workhorse once and for all? To disconnect from email marketing campaigns from brands they love?

Barriers 43

Barriers Lock-In Social Media Emarketing 43

Content Standard

MAY 21, 2016

And marketers have been capitalizing on this tool for leads and ROI since before emails were brought into our hands and pockets. Will messenger apps replace this marketing workhorse once and for all? To disconnect from email marketing campaigns from brands they love?

Barriers 43

Barriers Lock-In Social Media Emarketing 43

Zoominfo

OCTOBER 2, 2019

IBM IBM has been a champion of our top ten list, appearing in 2016, 2018, and now 2019 at number one. AT&T is a business services communications provider, offering a variety of global communications services to customers, including large domestic and multinational businesses, small and medium-sized businesses and government agencies.

Paid Search Agency 100

Paid Search Agency Work Management Marketing Management Companies 100

Content Standard

DECEMBER 28, 2017

Amazon’s sales for its Echo home assistant broke a Cyber Monday record this year, and the Seattle Times reports that Amazon sold “tens of millions” of devices over the entire holiday shopping season, beating 2016’s numbers by millions. Every brand should want to be a part of the answer. Image attribution: TechCrunch.

Paid Content 58

Paid Content Amazon Content Marketing Long Tail Marketing 58

Hubspot

MARCH 10, 2016

That’s why we’ve handpicked 16 events that’ll gather the best and brightest in marketing, tech, and innovation for you to learn from. 16 Events You Should Attend in 2016. Designers, developers, marketers, content creators, and project managers come together for three days of talks and workshops. 1) An Event Apart. 4) Collision.

Advertising Agencies 28

Advertising Agencies Paid Search Agency CMO Conference 28

readwrite

MAY 14, 2022

According to an industry report , the programmatic advertising market will be worth $297 billion by 2023 (at a GAGR of 18% during the period spanning 2018-2023). Has the Largest Programmatic Advertising Market Adoption is especially strong in the United States, which has the world’s largest programmatic ad market.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Paid Search Agency 52

KEO Marketing

NOVEMBER 17, 2016

KEO Marketing , a full-service business-to-business (B2B) marketing agency, has been chosen as one of the top web designers in Phoenix Arizona by UpCity.com, an agency that analyzes and ranks the best and most customer-centric digital marketing agencies in metropolitan areas within the United States. About KEO Marketing.

Advertising Agencies 48

Advertising Agencies Work Management Design Marketing Management 48