Vidyard

NOVEMBER 11, 2016

KITCHENER, Ontario – November 11, 2016 – Vidyard , the video platform for business, today announced the winners of the 2016 Video Marketing Awards (VMAs), recognizing innovative marketing and sales leaders at Viewtopia, the company’s annual video marketing summit. Winner: Lenovo with agency partner Traction.

Top of Funnel 78

Top of Funnel Sales Management Enterprise Management Video Marketing 78

Zoominfo

DECEMBER 11, 2020

A public health crisis, limping economy, divisive election, and heavy unemployment have all made the job market unpredictable. These businesses outstripped mid-market firms when it comes to product launches over the past three years. Job seekers face a new workplace in 2021 that reflects the harshness of the prior year.

Enterprise Management 246

Enterprise Management Work Management Paid Search Agency Zoominfo 246

Vidyard

DECEMBER 28, 2016

This year, we present you with a mix of both B2B and B2C videos to give you the absolute best caliber of marketing to use … well, however you like in 2017! The more that video becomes the predominant medium consumed online, the more we’ll see it seamlessly integrated into online experiences. The Best 5 Holiday Videos of 2016.

Marketing Budget 72

Marketing Budget Video Marketing Examples Best Practices 72

KoMarketing Associates

OCTOBER 6, 2016

Research has shown that B2B marketers appear to be growing more comfortable with using analytics tools and compiling data. The “2016 State of B2B Marketing Metrics and Analytics” report from Regalix discovered that 84 percent of B2B marketers now consider analytics to be “very important” to their success.

Analytics 227

Analytics B2B Marketing Tools B2B 227

The Mx Group

MAY 19, 2017

CHICAGO (May 19, 2017) — The Mx Group, a B2B marketing agency in Chicago, has been named one of 2017’s Best Places to Work in Illinois for the fourth consecutive year. This year, The Mx Group was selected in the medium employer category for the first time, reflecting the firm’s consistent growth. It was also ranked a top 10 U.S.

Demand Generation Agencies 88

Demand Generation Agencies Paid Search Agency Demand Generation Advertising Mediums 88

Zoominfo

AUGUST 31, 2020

Disruption and uncertainty are inevitable in these times, which is why a solid go-to-market plan is critical to address the unique stage and goals of any given company. ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Market expansion.

Marketing Management 264

Marketing Management Cross-Selling Ideal Customer Profiles Lead Ranking 264

Vidyard

SEPTEMBER 8, 2016

Nominations for the 2016 VMAs are now open. Winners will be announced at Viewtopia ® , the annual video marketing summit held on November 9-10 in San Francisco. Best Use of Live Video, Webinars or Virtual Events: Awarded to the marketing team that has used live video, online webinars or virtual events to achieve great results.

Video Marketing 50

Video Marketing Webinar Metrics Marketing & Strategy Press 50

Vidyard

SEPTEMBER 8, 2016

Winners will be announced at Viewtopia Video Marketing Summit in San Francisco. KITCHENER, Ontario – September 8, 2016 – Vidyard today announced the 2016 Video Marketing Awards (VMAs) to recognize organizations, marketers and sales teams using video content and analytics in creative ways to connect with more buyers and deliver real results.

Video Marketing 50

Video Marketing Webinar Metrics Marketing & Strategy Press 50

SnapApp

MAY 5, 2016

Keeping up with content marketing news and advice every month is tough. With today's continuously changing digital landscape and viral campaigns, it's important to keep your finger on the pulse for what's going on in the marketing world around you. Here's our breakdown of the best posts on content marketing from the last 30 days. .

Account Based Marketing 48

Account Based Marketing Content Marketing Planning Paid Search Agency 48

KoMarketing Associates

MARCH 7, 2017

New data from the China Internet Network Information Center (CNNIC) shows enterprises are using a diverse set of marketing channels in order to reach their customers ( Note: Linked study is in Mandarin ). However, the study found digital marketing is the most used channel and mobile is a growing focus. percent in 2016.

Mobile Marketing 120

Mobile Marketing Planning Internet Marketing Search Engine Marketing 120

LeadSquared

SEPTEMBER 19, 2016

Since the summer of 2012, LeadSquared , a complete Customer Acquisition Platform, has been helping small and medium businesses drive revenue by aligning their marketing and sales activities. The post LeadSquared Wins FinancesOnline User Experience & Expert’s Choice Awards 2016 appeared first on LeadSquared.

Customer Satisfaction 52

Customer Satisfaction Advertising Mediums Opinions Acquisitions 52

Vidyard

SEPTEMBER 12, 2016

You’ve been working so hard all year on creating countless marketing assets, perfecting campaigns, nurturing leads, measuring ROI…really, it’s amazing you can accomplish so much in a year. What could you win a Video Marketing Award for? What could you win a Video Marketing Award for? You deserve a cookie.

Video Marketing 50

Video Marketing Planning Webinar Metrics Marketing & Strategy 50

Vidyard

OCTOBER 4, 2016

So I’m just going to put down the rest of this cookie, and say that if we want to be the best marketers we can be, and do the best jobs we can do, then we need to make sure we’re always learning, thinking, and innovating. CEB Sales and Marketing Summit October 18-20, Las Vegas Looking to cross the sales and marketing divide?

Conference 51

Conference Forrester Best Practices B2B Sales 51

Marketing Insider Group

DECEMBER 12, 2016

As the year 2016 winds to a close, it is yet again time to fine-tune or create a unique content marketing plan for your business in the year 2017. Running a small or medium sized enterprise can be a really tough affair. Your marketing needs are as real and urgent as those of any multinational, […].

Planning 100

Planning Content Marketing Content Advertising Mediums 100

Marketing Insider Group

AUGUST 15, 2016

According to the “Social Media Marketing Survey 2016” from Clutch, 78% of enterprises surveyed say social media is the most important tactic for marketing success compared to other marketing strategies. The post Social Media Is Not Your Content Marketing Hub appeared first on Marketing Insider Group.

Social Media 100

Social Media Social Marketing Content Marketing Media 100

Webbiquity

FEBRUARY 2, 2016

Digital marketing budgets continue to rise, often at the expense of offline advertising spend. But digital marketers must continue to evolve practices as they strive to make their content an asset, rather than an annoyance, to prospective buyers. Spending on digital marketing is projected to increase by 12% to 15% on average.

Stats 100

Stats Paid Content Banner Ads Marketing Budget 100

SocialPilot

MARCH 12, 2024

It was 2019, when Microsoft ran an integrated marketing campaign with Carlsberg. Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. Marketing leaders are 1.5

Paid Content 83

Paid Content Campaigns Examples Advertising Agencies 83

SnapApp

DECEMBER 21, 2015

The same is true of your content marketing strategy. As you steam ahead into 2016, anchor your strategy with these fundamental building blocks: 1. As content marketers, we want to break precedent with cutting-edge marketing tactics that redefine the field. From there, my buildings grew and grew in height. Bounce rate.

Marketing Strategy 48

Marketing Strategy Marketing & Strategy Webinar Metrics Top of Funnel 48

Zoominfo

DECEMBER 11, 2020

A public health crisis, limping economy, divisive election, and heavy unemployment have all made the job market unpredictable. These businesses outstripped mid-market firms when it comes to product launches over the past three years. Job seekers face a new workplace in 2021 that reflects the harshness of the prior year.

Enterprise Management 130

Enterprise Management Work Management Paid Search Agency Zoominfo 130

Vidyard

SEPTEMBER 6, 2016

Okay so Buddy the elf might not be the most relevant image, but the point is, you should start getting excited now for Viewtopia, the best video marketing conference (and maybe even the best marketing conference period!) Why is Viewtopia the marketing event you can’t miss? Does the Video Marketing Summit sound familiar to you?

Peer-to-peer 50

Peer-to-peer Demand Generation Agencies Paid Search Agency Budget Programs 50

LeadSquared

FEBRUARY 2, 2016

Nothing is simple; not in digital marketing anyway. Presenting what I think are some ways in which you can plan well for 2016, some thoughts and perspectives which can help you shape your digital marketing strategies better for the year that lies ahead. Here are ’16 simple ways to become better at Digital Marketing in 2016? –.

Planning 52

Planning Work Management Marketing Analytics Tools Advertising Agencies 52

Hubspot

JANUARY 17, 2017

Two years ago if you asked me to explain the concept of content marketing I would start by talking to you about planets. Imagine you are a marketer standing all alone  --  like The Little Prince  -- in the middle of a small planet. This fundamental principle of content marketing has been a key part of HubSpot’s marketing playbook.

Advertising Mediums 28

Advertising Mediums Peer-to-peer Correlation Hubspot 28

ANNUITAS

OCTOBER 27, 2016

I just received the latest issue of ABM in Action (October 2016), a monthly eMagazine dedicated to Account-Based Marketing from the publishers of Demand Gen Report, and I had to comment on the lead article. It is near impossible to demonstrate value when the approach to marketing changes continually…”.

Account Based Marketing 168

Account Based Marketing Marketing Management Planning ABM 168

Salesforce Marketing Cloud

FEBRUARY 21, 2023

It can also help small- and medium-sized businesses (SMBs) sell smarter and more efficiently, regardless of a company’s resources. The emergence of generative artificial intelligence (AI) isn’t just a boon for big companies.

Small Business Marketing 98

Small Business Marketing Generation SMB Lead Ranking 98

ClearVoice

JULY 9, 2021

As digital marketers , our job is to join the conversation and be the medium to help our clients meet their goals. Now, there is influencer marketing which is a newer piece to the unfinished digital puzzle. Here, we have rounded up the most completing influencer marketing statistics for 2021. Influencer Marketing Hub ).

Statistics 122

Statistics Paid Search Agency Advertising Agencies Click Rate 122

NuSpark Consulting

FEBRUARY 24, 2017

You’ve finally honed your content strategy for inbound marketing. But now a new strategy is on your doorstep — account-based marketing — and you have to create content to fulfill the vision. Content marketing works best when you get the right content to the right people at the right accounts at the right time and in the right format.

Account Based Marketing 138

Account Based Marketing Webinar Metrics Marketing Strategy Marketing & Strategy 138

SnapApp

JANUARY 10, 2016

It’s a brand new year, which for many of us means brand new marketing initiatives. . Is interactive content one of the new tools you’re adding for 2016? . Consider incorporating one of the following 5 content types into your marketing mix this year. It could be as simple as “Test Your Marketing Automation Knowledge” quiz.

Top of Funnel 48

Top of Funnel Peer-to-peer Budget Programs Marketing Automation Services 48

Content Standard

JUNE 23, 2016

At Forward 2016 , Skyword’s annual storytelling conference, brands from across the country came together yesterday to celebrate the fusion of marketing and storytelling. So what should marketers do? What “Idea Surgery” Looks Like for Enterprise Marketers: Tim Urban of Wait But Why.

Storytelling 50

Storytelling Enterprise Management Brand Identity Branding 50

Zoominfo

AUGUST 21, 2020

In 2016, the UK Telegraph installed devices underneath desks that used heat and motion sensors to detect whether or not employees were there. For more stories, insights and market trends from ZoomInfo’s proprietary data, follow us on Medium.

Ad Building 205

Ad Building Terms and Conditions Zoominfo Marketing Management 205

KoMarketing Associates

OCTOBER 5, 2017

Below are some of the areas where live events and digital marketing can work together to create a cohesive presence for B2B brands. Bring Conversation to Another Medium. Part of doing both B2B digital marketing and live events is to get your brand in front of more people. Combining these two has multiple benefits. Online Offer.

Work Management 138

Work Management B2B Marketing Marketing Management B2B 138

Hubspot

AUGUST 24, 2020

One avenue businesses can leverage to make effective use of Facebook as a marketing tool is paid advertisements — a format that has moved through several iterations over the years. For the last hundred years, media has been pushed out to people, but now marketers are going to be a part of the conversation.". Collection.

Paid Search Agency 101

Paid Search Agency Facebook Ads Mobile Advertising 101

Content Standard

AUGUST 26, 2016

And I think of videos, whose power to transport has rendered the medium invaluable for a solid content strategy. But in all that, it’s easy to forget one key element of a comprehensive storytelling strategy that’s too important to leave behind: email marketing. ” Are you among them? ” 2. .” ” 2. .”

Stats 40

Stats Email Marketing Storytelling Mobile Marketing 40

Hubspot

DECEMBER 19, 2016

2016 was a year of unprecedented creative opportunities for advertisers. Advancements in technology enabled agencies to develop campaigns across innovative new mediums, pushing the boundaries of digital advertising and inviting consumers to experience brands like never before. 4 of the Biggest Advertising Trends of 2016.

Advertising Agencies 28

Advertising Agencies Advertisements Advertising Trends 28

Content Standard

FEBRUARY 22, 2016

In many (sometimes frightening) ways, social media marketing can be like a high school cafeteria. After nearly a decade of development, effective social media marketing continues to elude many brands today. Quality and quickness should be inseparable in social media marketers’ minds when it comes to content.

Social Media 40

Social Media Social Marketing Trends Media 40

Content Standard

OCTOBER 19, 2015

Social media marketing has evolved from a practice run by interns and misguided Millennials to a complex strategy used across almost every B2B and B2C organization. In August, I started this series of 6 content marketing trends affecting your success in 2016. billion by 2017. This growth is very real.

Paid Content 40

Paid Content Social Media Trends Paid Search Agency 40

Content Standard

OCTOBER 19, 2015

Social media marketing has evolved from a practice run by interns and misguided Millennials to a complex strategy used across almost every B2B and B2C organization. In August, I started this series of 6 content marketing trends affecting your success in 2016. billion by 2017. This growth is very real.

Paid Content 40

Paid Content Social Media Trends Paid Search Agency 40

NetLine

APRIL 14, 2022

Since 2016, we’ve published our annual content consumption report with a few core pieces of information with the goal of improving upon the prior year’s efforts. Introducing the 2022 State of B2B Content Consumption and Demand Report for Marketers. Introducing the 2022 State of B2B Content Consumption and Demand Report for Marketers.

Intent 97

Intent Webinar Metrics Peer-to-peer Intent Data 97