Brandpoint

APRIL 13, 2023

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. Marketers have been preaching its rising value for years, and the statistics overwhelmingly affirm the medium. 80% of all videos created in 2021 were used-generated.

Social Media 118

Social Media Traffic Top of Funnel Media 118

Contently

MAY 17, 2017

“There’s no doubt that online video marketing is on the rise. Numerous studies and statistics prove that video works. In fact, Forrester Research found that videos were 50 times more likely to receive an organic first page ranking than traditional text pages. Let’s play a little game.

Customer Surveys 148

Customer Surveys Video Marketing Planning Work Management 148

Vidyard

SEPTEMBER 8, 2016

Nominations for the 2016 VMAs are now open. Winners will be announced at Viewtopia ® , the annual video marketing summit held on November 9-10 in San Francisco. Best Personalized Video Campaign: Awarded to the organization who has used Personalized Video in a creative way to crush their targets and generate significant ROI.

Video Marketing 50

Video Marketing Webinar Metrics Marketing & Strategy Press 50

Vidyard

SEPTEMBER 8, 2016

Winners will be announced at Viewtopia Video Marketing Summit in San Francisco. Nominations for the 2016 VMAs are now open. Winners will be announced at Viewtopia, the annual video marketing summit held on November 9-10 in San Francisco. Registration for the event opened Tuesday. VMA entries are due by Sept.

Video Marketing 50

Video Marketing Webinar Metrics Marketing & Strategy Press 50

Vidyard

SEPTEMBER 12, 2016

You’ve been working so hard all year on creating countless marketing assets, perfecting campaigns, nurturing leads, measuring ROI…really, it’s amazing you can accomplish so much in a year. What could you win a Video Marketing Award for? Best Personalized Video Campaign. Best Use of Video for Sales Prospecting.

Video Marketing 50

Video Marketing Planning Webinar Metrics Marketing & Strategy 50

Vidyard

OCTOBER 4, 2016

So I’m just going to put down the rest of this cookie, and say that if we want to be the best marketers we can be, and do the best jobs we can do, then we need to make sure we’re always learning, thinking, and innovating. Here are a few fantastic conferences worth your consideration, listed in chronological order: Forrester B2B Marketing.

Conference 88

Conference Forrester Best Practices B2B Sales 88

Vidyard

OCTOBER 26, 2017

Is three new marketing videos every month a lot or a little? Does using video viewing data to enrich leads make you average or exceptional? Video isn’t rising—it’s already risen. Now marketers are busy mastering it. There were no standards around where and how to host, share, and track videos.

Peer-to-peer 85

Peer-to-peer Multi-Touch Attribution Video Marketing Account Based Marketing 85

Vidyard

JUNE 18, 2019

By analyzing first-party data from more than 324,000 videos published over a 12-month period, Vidyard uncovers vital insights on how businesses are using online video content to support their marketing, sales and customer experience programs. 68% of viewers watch a video to the end if it’s less than 60 seconds.

Advertising Benchmark 81

Advertising Benchmark Video Marketing Marketing Report Analytics 81

Vidyard

JUNE 18, 2019

By analyzing first-party data from more than 324,000 videos published over a 12-month period, Vidyard uncovers vital insights on how businesses are using online video content to support their marketing, sales and customer experience programs. 68% of viewers watch a video to the end if it’s less than 60 seconds.

Advertising Benchmark 65

Advertising Benchmark Video Marketing Marketing Report Analytics 65

SnapApp

MAY 5, 2016

Keeping up with content marketing news and advice every month is tough. With today's continuously changing digital landscape and viral campaigns, it's important to keep your finger on the pulse for what's going on in the marketing world around you. Here's our breakdown of the best posts on content marketing from the last 30 days. .

Account Based Marketing 48

Account Based Marketing Content Marketing Planning Paid Search Agency 48

The Mx Group

MAY 19, 2017

CHICAGO (May 19, 2017) — The Mx Group, a B2B marketing agency in Chicago, has been named one of 2017’s Best Places to Work in Illinois for the fourth consecutive year. This year, The Mx Group was selected in the medium employer category for the first time, reflecting the firm’s consistent growth. It was also ranked a top 10 U.S.

Demand Generation Agencies 88

Demand Generation Agencies Paid Search Agency Demand Generation Advertising Mediums 88

Vidyard

AUGUST 30, 2016

Chances are, if you’re in marketing at a small business, you’ve got your hands in all sorts of jars. From product marketing to content creation, social posts to event presence, you name it: it’s on you. So why would you want to try and video to your plate, too? Offer your consumers the medium they want.

Small Business Marketing 126

Small Business Marketing Video Marketing Business Paid Search Agency 126

Hubspot

AUGUST 28, 2017

By now, you've probably heard video marketing is a powerful tool for generating leads and capturing new customers. For many small to medium businesses, the reluctance to adopt video comes from a fear of the unknown. Video marketing feels expensive, cumbersome, and difficult to track. 2) Video is cumbersome.

Video Marketing 78

Video Marketing Paid Search Agency Advertising Agencies Marketing & Strategy 78

Vidyard

OCTOBER 4, 2016

So I’m just going to put down the rest of this cookie, and say that if we want to be the best marketers we can be, and do the best jobs we can do, then we need to make sure we’re always learning, thinking, and innovating. CEB Sales and Marketing Summit October 18-20, Las Vegas Looking to cross the sales and marketing divide?

Conference 51

Conference Forrester Best Practices B2B Sales 51

Vidyard

MARCH 8, 2016

As we prepare for the third and final lap of Q1, many marketers are triple-checking that they’ve properly planned to stay on the cusp of marketing trends. … or using video for bottom-of-funnel content or to get up close and personal. Trends that are not fads, but game-changers. Click to tweet!). Click to tweet!).

Top of Funnel 50

Top of Funnel Planning Video Marketing Advertising Mediums 50

Buffer

APRIL 29, 2019

Live video remains a core feature of the top social networks , but have you noticed that the live video buzz may have cooled? Why isn’t anyone talking about live video anymore? How should you be thinking about live video and your social media strategy in 2019? The State of Live Video in 2019.

Video Marketing 76

Video Marketing Social Networks Emarketing Youtube 76

SocialPilot

MARCH 12, 2024

It was 2019, when Microsoft ran an integrated marketing campaign with Carlsberg. Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. Marketing leaders are 1.5

Paid Content 81

Paid Content Campaigns Examples Advertising Agencies 81

Vidyard

MARCH 23, 2021

There’s no question that 2020 was the year of video and we’ve got video benchmarks to prove it. Whether it’s through live Zoom calls, virtual event experiences, or asynchronous video messaging—the use of video exploded in 2020. Video in Business Benchmark Report Know where you stand, so you can stand out.

Advertising Benchmark 65

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 65

Content Standard

NOVEMBER 26, 2016

From beers to BMWs, brands are getting more experimental and movie-like with their video marketing strategies. Thanks to the online video explosion, brands have a platform to experiment with longer formats instead of the traditional 30-second commercial. Expert Dr. James McQuivey estimated that one minute of video is equal to 1.8

Video Marketing 40

Video Marketing Brand Identity Branding Paid Search Agency 40

Content Standard

JUNE 17, 2016

To understand how brand marketing is shifting strongly in favor of native video ads, take a look at Facebook. Banner ads, once the hallmark of Facebook’s revenue generation, have been largely cast to the side in favor of more dynamic, engaging mediums. For many brands, the biggest obstacle is one of cost.

ROI 40

ROI Paid Search Agency Ads Video Marketing 40

ClearVoice

JULY 9, 2021

As digital marketers , our job is to join the conversation and be the medium to help our clients meet their goals. Now, there is influencer marketing which is a newer piece to the unfinished digital puzzle. Here, we have rounded up the most completing influencer marketing statistics for 2021. Influencer Marketing Hub ).

Statistics 122

Statistics Paid Search Agency Advertising Agencies Click Rate 122

Brandwatch Marketing

MARCH 7, 2023

And it comes as a great fact sheet to give context to your social media marketing efforts. For marketers, knowing the statistics behind the social networks can inform strategy and spend, allowing focused targeting of users. Social media statistics For context, as of April 2018, total worldwide population is 7.6

Statistics 98

Statistics Social Media Media Mobile Advertising 98

Vidyard

NOVEMBER 29, 2016

For the third consecutive year, Demand Metric partnered with Vidyard , the video platform for business, to produce “ The State of Video Marketing Benchmark Study Report ” with the goal of understanding how video performs as a content type. More than half of participants produce 11 or more videos per year.

Studies 65

Studies Account Based Marketing Analytics Video Marketing 65

Vidyard

JUNE 18, 2019

By analyzing first-party data from more than 324,000 videos published over a 12-month period, Vidyard uncovers vital insights on how businesses are using online video content to support their marketing, sales and customer experience programs. 68% of viewers watch a video to the end if it’s less than 60 seconds.

Advertising Benchmark 51

Advertising Benchmark Video Marketing Marketing Report Analytics 51

Vidyard

SEPTEMBER 6, 2016

Okay so Buddy the elf might not be the most relevant image, but the point is, you should start getting excited now for Viewtopia, the best video marketing conference (and maybe even the best marketing conference period!) Why is Viewtopia the marketing event you can’t miss? Video fits that bill perfectly.

Peer-to-peer 50

Peer-to-peer Demand Generation Agencies Paid Search Agency Budget Programs 50

Vidyard

SEPTEMBER 22, 2015

According to Salesforce, the core idea behind the new IoT Cloud is that it will connect all of a company’s data from the Internet of Things (IoT) to the rest of the Salesforce clouds, like Sales Cloud, Service Cloud and Marketing Cloud, resulting in better insights and real-time customer actions. We hope to see you there in 2016!

Video Marketing 95

Video Marketing Advertising Agencies Paid Search Agency DemandBase 95

KoMarketing Associates

OCTOBER 5, 2017

Below are some of the areas where live events and digital marketing can work together to create a cohesive presence for B2B brands. Bring Conversation to Another Medium. Part of doing both B2B digital marketing and live events is to get your brand in front of more people. Combining these two has multiple benefits. Online Offer.

Work Management 138

Work Management B2B Marketing Marketing Management B2B 138

LeadSquared

FEBRUARY 2, 2016

Nothing is simple; not in digital marketing anyway. Presenting what I think are some ways in which you can plan well for 2016, some thoughts and perspectives which can help you shape your digital marketing strategies better for the year that lies ahead. Here are ’16 simple ways to become better at Digital Marketing in 2016? –.

Planning 52

Planning Work Management Marketing Analytics Tools Advertising Agencies 52

Hubspot

MAY 7, 2020

A sound content marketing strategy is one of the better ways a business can help shape its brand identity, garner interest from prospects, and retain an engaged audience. Content marketing isn't static. We're going to take a look at how content marketing has evolved in the past decade, and how it's going to evolve in the next one.

Content Marketing 101

Content Marketing Planning Mobile Marketing Advertising Mediums 101

SnapApp

JANUARY 10, 2016

It’s a brand new year, which for many of us means brand new marketing initiatives. . Is interactive content one of the new tools you’re adding for 2016? . Consider incorporating one of the following 5 content types into your marketing mix this year. It could be as simple as “Test Your Marketing Automation Knowledge” quiz.

Top of Funnel 48

Top of Funnel Peer-to-peer Budget Programs Marketing Automation Services 48

Vidyard

NOVEMBER 29, 2016

Organizations embracing video as part of account-based marketing and personalization strategies. Video expanding beyond marketing departments. The return on investment of video marketing has remained consistent over the last three years that Demand Metric has asked about it.

Studies 50

Studies Account Based Marketing Analytics Video Marketing 50

Sprout Social

SEPTEMBER 2, 2016

In today’s digital landscape, video content is a must for any brand. Unlike other forms of social content, video can be extremely intimidating. This week at #SproutChat we welcomed video and social expert Margot Mazur , Partnership Coordinator at Wistia for a conversation on the social media video best practices.

Video Marketing 54

Video Marketing Effectiveness Eye-Tracking Click Rate 54

SnapApp

DECEMBER 21, 2015

The same is true of your content marketing strategy. As you steam ahead into 2016, anchor your strategy with these fundamental building blocks: 1. As content marketers, we want to break precedent with cutting-edge marketing tactics that redefine the field. From there, my buildings grew and grew in height. Bounce rate.

Marketing Strategy 48

Marketing Strategy Marketing & Strategy Webinar Metrics Top of Funnel 48

Content Standard

JUNE 23, 2016

At Forward 2016 , Skyword’s annual storytelling conference, brands from across the country came together yesterday to celebrate the fusion of marketing and storytelling. So what should marketers do? What “Idea Surgery” Looks Like for Enterprise Marketers: Tim Urban of Wait But Why.

Storytelling 50

Storytelling Enterprise Management Brand Identity Branding 50

Vidyard

MAY 5, 2016

Aragon also recognized Vidyard for its complete platform offering video content management, online delivery, video analytics and live video capabilities. Vidyard is hot because of its ability to customize videos in a similar way to how emails are customized for mass marketing.

Enterprise Management 50

Enterprise Management Marketing Automation Services Marketing Management Vendors 50

Vidyard

MAY 5, 2016

Aragon also recognized Vidyard for its complete platform offering video content management, online delivery, video analytics and live video capabilities. “Vidyard is hot because of its ability to customize videos in a similar way to how emails are customized for mass marketing.

Enterprise Management 50

Enterprise Management Marketing Automation Services Marketing Management Vendors 50

Vidyard

MAY 5, 2016

Aragon also recognized Vidyard for its complete platform offering video content management, online delivery, video analytics and live video capabilities. Vidyard is hot because of its ability to customize videos in a similar way to how emails are customized for mass marketing.

Enterprise Management 50

Enterprise Management Marketing Automation Services Marketing Management Vendors 50