KoMarketing Associates

NOVEMBER 12, 2015

If structured correctly , e-commerce sites in particular may be able to showcase their reviews in search engine results, ultimately having an opportunity to differentiate their listing from the rest. For download requests (white paper submissions, etc.): Add links to related product marketing collateral, case studies, etc.

SEO 120

SEO Content Marketing Marketing Management Paid Search Agency 120

LeadSquared

JANUARY 28, 2015

The webinar on ‘7 Killer Content Marketing Strategies for 2015’ conducted by our expert content marketer, Meenu Joshi and LeadSquared CEO, Nilesh Patel was a huge success. It would help people learn more about the business or school in this case. Are case studies a good way to connect with readers? Question 8.

Webinar Metrics 52

Webinar Metrics FAQ Work Management Marketing & Strategy 52

ViewPoint

OCTOBER 6, 2015

First, here’s the question we’ve been asking our experts: According to a report by SiriusDecisions, 2015 State of Account-Based Marketing (ABM), more than 60 percent of companies plan to invest in technology for ABM to better align sales and marketing over the next twelve months. We have dozens of case studies to illustrate it.

Account Based Marketing 120

Account Based Marketing Lead Generation Lead Ranking Lead Scoring 120

Convince & Convert

OCTOBER 9, 2015

dj not a dj (@Steffi_NYC) October 6, 2015. What differentiates these ads from other bus shelter ads are the clever call-to-actions under each image that inspire people walking by to steal them, including, “Literally. I pulled this ad off a bus stop and won 2 JETS tickets. There are 180 more around keep your eyes peeled!

Ads 145

Ads Differentiation Education Newsletter 145

Hinge Marketing

MARCH 27, 2018

The Hinge Research Institute’s 2018 High Growth Study: Consulting Firm Edition examined the marketing habits of consulting firms of all sizes to find out how high-growth firms have grown faster than average. About the Study. Download the 2018 High Growth Study: Consulting Firm Edition. percent in 2015.

Consulting 62

Consulting Research Peer-to-peer Marketing Budget 62

Hubspot

AUGUST 21, 2023

In that case, it might help to take a more informational and educational approach because their behavior indicates they're not ready to make a decision yet. This can be in the form of a testimonial, case study, or exciting statistic. You'll also want to introduce a case study at this point.

Template 69

Template Work Management Case Studies Case Study 69

KoMarketing Associates

FEBRUARY 9, 2016

Brand Differentiation – Why Buy? Wrike: Use Cases. More than standard data sheets or brochures, the overview video can show actual use cases, 360 degree imagery, production, and step-by-step snapshots that might otherwise be relegated to an in-person demo. CASE Equipment: CX160D Excavator. Case Study.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

Marketing Insider Group

AUGUST 30, 2021

It’s a differentiator…” -Doug Brown, former CMO, IBM Systems. Since 2015, I’ve studied the most successful customer-centric and empathetic companies and marketers to discover what’s helping them connect with customers. Here’s a case from an A/B test conducted by MarketingExperiments. And if it works, it’s only temporary.

Paid Search Agency 175

Paid Search Agency B2B Sales Marketing & Strategy CMO 175

Hubspot

NOVEMBER 15, 2019

You will stay in front of prospects and differentiate yourself if you do some research and get personal. In the meantime, we just released a new case study with a company I think yours has quite a lot in common with. The Importance of a Pre-Meeting Email. Here's the link: [Insert link]. Let me know if you have any questions.

Template 75

Template Case Study Case Studies Marketing Prospects 75

B2B Marketing Directions

JULY 5, 2015

DemandGen Report recently published the findings of its 2015 Content Preferences Survey. About two-thirds (67%) of the respondents in the 2015 survey said they are relying more on content now to support purchase decisions than they did a year ago. Some of the most interesting findings in the 2015 survey related to interactive content.

Effectiveness 40

Effectiveness B2B Content Differentiation 40

The ROI Guy

JANUARY 11, 2017

The facts are that: Customers will significantly delay decisions and won’t get to “Yes” unless you help them understand and quantify your differentiating value Sales will struggle in communicating and quantifying your unique value without your providing provocative value messaging, tools and consulting support.

Lead Ranking 40

Lead Ranking Lead Scoring Case Studies Advertising Benchmark 40

The ROI Guy

JANUARY 13, 2016

Out of 11 different types of customer-facing content and tools for Sales use, like presentations, white papers, case studies and the like, getting ROI / Justification right remains a challenge. One in four admit that their current ROI selling programs need a major redesign, and almost 50% say improvement is needed.

ROI 40

ROI Buying Cycle Case Studies Case Study 40

Adobe Experience Cloud Blog

MARCH 4, 2015

The 2014 B2B Procurement Study from Acquity Group found that company websites are the most popular channel for conducting online research (according to 83% of respondents!). 2015: The Year of Website Personalization. How crucial is website engagement to revenue generation? Wouldn’t that be grand?

Top of Funnel 48

Top of Funnel Marketing Websites B2B Thought Leadership Thought Leadership 48

Markempa

AUGUST 12, 2021

It’s a differentiator…” -Doug Brown, former CMO, IBM Systems. Since 2015, I’ve studied the most successful customer-centric and empathetic companies and marketers to discover what’s helping them connect with customers. Here’s a case from an A/B test conducted by MarketingExperiments.

Paid Search Agency 130

Paid Search Agency B2B Sales Account Based Marketing CMO 130

Hinge Marketing

NOVEMBER 12, 2015

These insights are based on a series of studies that investigated the real-world practices of hundreds of professional service firm owners, acquirers, valuation experts and service buyers, as well as our professional work with accounting firms across the United States. Differentiation is one of the toughest challenges for a CPA firm.

CPA 48

CPA Cost per Acquisition Work Management Marketing Management 48

Hinge Marketing

DECEMBER 18, 2014

That’s why we set out to better understand the business challenges that will define 2015 for accounting and financial services firms – to give them a competitive edge. Often, common business challenges in an industry double as rich opportunities, and this is just such a case for accounting and financial services firms.

Marketing Automation Services 48

Marketing Automation Services Marketing Management CPA Cost per Acquisition 48

LeanData

AUGUST 24, 2016

Barber has spoken previously about how she focuses on differentiating between the “cool to have” and the “need to have.” Online file storage company Box was one of Silicon Valley’s best-known privately held “unicorn” companies before going public in 2015. But that wasn’t always the case. The wrong ones? Dust-collectors.

Work Management 40

Work Management Case Studies Storytelling Startups 40

LeanData

AUGUST 24, 2016

Barber has spoken previously about how she focuses on differentiating between the “cool to have” and the “need to have.” Online file storage company Box was one of Silicon Valley’s best-known privately held “unicorn” companies before going public in 2015. But that wasn’t always the case. The wrong ones? Dust-collectors.

Work Management 40

Work Management Case Studies Storytelling Startups 40

LeanData

AUGUST 24, 2016

Barber has spoken previously about how she focuses on differentiating between the “cool to have” and the “need to have.” Online file storage company Box was one of Silicon Valley’s best-known privately held “unicorn” companies before going public in 2015. But that wasn’t always the case. The wrong ones? Dust-collectors.

Tools 40

Tools Work Management Case Studies Storytelling 40

Content Standard

OCTOBER 26, 2015

Consistency is important in marketing, but it’s not the only differentiator you can leverage in marketing. In a May 2015 study by Schlesinger Associates for Augure, 84 percent of marketing and communication professionals worldwide said they planned to launch at least one program involving influencers in the next 12 months.

Enterprise Management 40

Enterprise Management Work Management Trends Marketing Management 40

Content Standard

OCTOBER 26, 2015

Consistency is important in marketing, but it’s not the only differentiator you can leverage in marketing. In a May 2015 study by Schlesinger Associates for Augure, 84 percent of marketing and communication professionals worldwide said they planned to launch at least one program involving influencers in the next 12 months.

Enterprise Management 40

Enterprise Management Work Management Trends Marketing Management 40

KoMarketing Associates

NOVEMBER 1, 2016

These tactics help differentiate an organization in Google search results and build trust and authenticity with potential buyers and prospects. In some cases, Google may pull additional information from Wikipedia and/or reviews from third party websites (including Google itself). Google Business Listings. Google Rich Answer Boxes.

Paid Content 120

Paid Content Differentiation Search Marketing B2B Marketing 120

The ROI Guy

JANUARY 6, 2012

Looking beyond 2012, Gartner also estimates continued headwinds, lowering future forecasts for 2015 downwards to 5% growth from earlier 5.4% Deliver Solution Guides and Comparisons – helping customers properly consider various solution considerations, options and competitive differentiators. growth forecasts. predictions.

Work Management 40

Work Management Marketing Management Gartner Forecasting 40

Hubspot

JANUARY 28, 2015

According to the Content Marketing Institute’s 2015 B2B and B2C benchmark reports, less than a quarter of marketers are able to prove content marketing ROI. Content in this phase should be more biased towards your company, displaying factors that differentiate you from your competitors in your ability to solve said problems.

Advertising Benchmark 28

Advertising Benchmark Top of Funnel ROI Content Marketing 28

Terminus

JANUARY 16, 2019

While still working a different (full-time) job, I started doing some freelance work for Terminus in 2015. We also researched and discussed other successful brand stories and case studies. Differentiate! How We Got Here: From Flipping Funnels to Revolutionizing B2B. Let’s go back to the very beginning.

Account Based Marketing 29

Account Based Marketing Branding Brand Identity Paid Search Agency 29

Hubspot

DECEMBER 18, 2014

While many marketers’ main take away from this law is that they need to differentiate themselves to further enhance a prospect’s current experience, this is not always the case. Let’s take a look at a case study done on Fab.com. So what can you do right now to optimize conversion rates and produce happier customers?

Conversion 28

Conversion Landing Pages CTR Opt-out 28

QuanticMind

OCTOBER 24, 2017

Google ran an independent study with 140+ advertisers across multiple verticals. A recent case study showed one merchant recorded +71% clickthrough rate (CTR), +76% conversion rate (CVR) and +22% return on ad spend (ROAS). Use case 1: An apparel merchant selling low-priced, impulse-purchase garments.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

Vidyard

SEPTEMBER 18, 2020

In order to convince them to sign up for your event or drop by your booth on the show floor, you need to differentiate yourself. Take advantage of it and capture testimonials that you can use in future programs or even turn into full-blown case studies. Paired with a more in-depth interview, it made for a great case study.

Event Marketing 163

Event Marketing Video Marketing Planning Thought Leadership 163

chiefmartech

APRIL 11, 2016

Marketing analytics vendors say their solutions can put ABM to the test, to see if it actually does “deliver the highest ROI of any B2B marketing strategy or tactic” (as marketing research studies like one done by ITSMA have reported). That’s a big differentiator in terms of our competitive space right now.”. Kylee Hall , Sr.

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles Buzz Enterprise Management 40

Contently

APRIL 20, 2017

Stage II: Fast growth and feeding the sales machine (2015-2016). I remember walking into work the first day of January 2015 and feeling a sense of urgency. We dedicated more resources to case studies, one-sheeters, and other key sales enablement resources for our sales team. It was like a giant VC-funded game of Risk.

Top of Funnel 149

Top of Funnel Content Marketing Advertising Agencies Digital Marketing Funnels 149

nDash

NOVEMBER 10, 2020

Cyber attacks became a pillar in mainstream media following data breaches at companies like Target (2013), Home Depot (2014), and Anthem (2015). Fear Is Not a Brand Differentiator. Those that thrive will do so on differentiation.”—Ted This is the ultimate downfall of a fear-based content strategy—it isn’t a brand differentiator.

Work Management 52

Work Management Enterprise Management Marketing Management Content Marketing 52

ClearVoice

NOVEMBER 30, 2021

Giving customers the content they crave will differentiate you from your competitors. The Art of SEO: Mastering Search Engine Optimization (2015) by Eric Enge, Stephan Spencer, Jessie C. They correlate their advice with case studies, giving the reader real-world examples of great content that gets results. Stricchiola.

Top of Funnel 122

Top of Funnel Content Marketing Planning Work Management 122

Martech Advisor

FEBRUARY 28, 2020

We also review the insights and studies from 2019 in this monthly round-up. This month got off to an exciting start here at MarTech Advisor, with us talking about Super Bowl Sunday , Facebook's 16th Anniversary , Valentine's Day , Safer Internet Day , and many reports and studies analyzing the trends for 2020 and beyond.

Marketing AI 73

Marketing AI Digital Asset Management Work Management Paid Search Agency 73

Hubspot

OCTOBER 26, 2020

Way back in 2015, Carlton & United Breweries' team launched Great Northern Brewing Co. When the Grand Effie was announced, the Judges' statement said, "This is a classic case of how good marketing and advertising can still build a minor brand into a market leader.". "In 5 Australian Effie Award Winners Marketers Can Learn From.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Advertisements Advertising 100

Hinge Marketing

AUGUST 6, 2019

According to On24’s 2019 Webinar Benchmark Report , 76% of marketers studied say webinars allow them to drive more leads and 75% agree that webinars help them to extend their brand reach. In the same 2019 High Growth Study, we found webinar usage among professional services firms to be low, but rising. Getting Started With Webinars.

Webinar Metrics 92

Webinar Metrics Co-Registration Tactics Trends 92

KoMarketing Associates

SEPTEMBER 22, 2015

I’ve put together a list of ten marketing trends (with the help of our industry news section ) from 2015 that content marketers need to consider now and in the future to remain a critical piece of the marketing pie. Numbers behind this trend : A number of studies have proven that a lack of resources, such as time, budget, employees, etc.

Trends 120

Trends Marketing & Strategy Marketing Strategy B2B Thought Leadership 120

ConvertKit

APRIL 2, 2021

Khe did the unimaginable: he left his Wall Street job in 2015 without a plan of what he’d do next. In early 2015, Khe was working in a high-profile job in finances: a managing director at a Wall Street company. His email list grew slowly but steadily in 2015 and 2016. Image via Creator Stories. Let’s jump into Khe’s story.

Newsletter 114

Newsletter Landing Pages Business Digital Asset Management 114