Remove 2015 Remove Budget Management Remove Case Studies Remove Differentiation
article thumbnail

7 Killer Content Marketing Strategies for 2015 [Webinar Recording and FAQ]

LeadSquared

The webinar on ‘7 Killer Content Marketing Strategies for 2015’ conducted by our expert content marketer, Meenu Joshi and LeadSquared CEO, Nilesh Patel was a huge success. It would help people learn more about the business or school in this case. To get learners, you need to invest in marketing. Spend money on ads.

article thumbnail

Break Free: Five Marketing Challenges Holding Back Your CPA Firm

Hinge Marketing

Many accounting firms are reluctant marketers, spending less on average than other professional services industries. In fact, there are firms have been able to grow at a rapid clip year over year — in part because they approach marketing differently. Differentiation is one of the toughest challenges for a CPA firm.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Best Content Distribution Channel You’re Overlooking

Content Marketing Institute

7 Best Practices (and Tools) for Managing Your Remote Content Team. A 2015 report on sales productivity by Docurated noted that sales reps can spend 31% of their time looking for the content they need. As a director of marketing, I saw a simple solution — content clearly communicated and easily found is content most used.

article thumbnail

The Ultimate Guide To A Content Marketing Strategy That Delivers ROI

Marketing Insider Group

What differentiates this information as content is that it is designed for a specific audience, for a specific purpose. Under the leadership of CMO Karen Walker, Cisco brought on 200 content marketers back in 2015 and they haven’t looked back. In the B2C sector, content marketing is just as important. image source.

article thumbnail

8 Interactive Content Statistics to Guide Your Marketing Spend in 2017

SnapApp

To a marketer or manager that’s already challenged by their content schedule, it’s just an extra burden – at least at first glance. . This is the case for any new technology – and interactive content is no exception. . Having said that, this branch of marketing is new – but not so new that there’s no data on it. .

article thumbnail

A B2B Guide to Engagement Marketing (with Strategies, Tools and Examples)

SnapApp

You’re not making effective use of your marketing spend if you don’t look for ways to make engagement a driving force behind your marketing strategies. . . What Is Engagement Marketing? . To understand what engagement marketing is, it might be easier to first grasp what it isn’t. . Here’s the hard data: .

article thumbnail

B2B Category Creators Episode 2 Transcript

Metadata

Backend engineer, studied at MIT with my other co-founder Calvin and met my other co-founder, Peter, who was studying aeronautical engineering at the time. Marketing spends a lot of money to build a website. We decided to just be customer data platform adopted and the shaped the industry through our customer use cases.