Hubspot

APRIL 26, 2016

Consider these recent statistics about B2B buyers from a 2015 study by Think With Google : 89% of buyers use the internet during the B2B research process. Whether you're a newbie or experienced with market research, this guide will give you a blueprint for conducting a thorough buyer's journey study.

Buyer's Journey 28

Buyer's Journey Research Planning Buyer Personas 28

Strategic-IC

MARCH 5, 2018

For Marketing Directors today, that means having the confidence to change strategy; earning visibility through helping buyers reach the solutions they need. 3 out of 4 marketers across the globe prioritise an Inbound approach to marketing - HubSpot State of Inbound 2015. HubSpot State of Inbound 2015.

Inbound Marketing 118

Inbound Marketing Planning Campaigns Buyer Personas 118

Televerde

DECEMBER 27, 2017

Marketing execs need to … let the buyer journey define a sales-ready lead; focus more on shared stewardship than a smooth handoff; and recognize sales as a vehicle in attribution analysis.” [2]. Build Buyer Personas and Map Buyer Journeys. An effective buyer journey map explains: ? Oct 2014. [2]

Planning 58

Planning Top of Funnel Buying Cycle Buyer's Journey 58

Marketing Insider Group

AUGUST 3, 2015

The small image paired with the subtly of naming the call-to-action “Get This Shot” instead of something like “Shop This Video” eases the user down the buyer journey instead of shoving the product in his or her face. 000000 ;" src="https://lizbedor.files.wordpress.com/2015/06/screen-shot-2015-06-26-at-8-12-41-pm.png?w=748&h=660"

Content Marketing 100

Content Marketing Content Bundling Marketing & Strategy 100

Onalytica B2B

JULY 26, 2018

Kim Kardashian’s Instagram faux pas in 2015 sent shivers down many a marketers’ spine within the Pharma industry. The walls crumbled around the paid, celebrity-led influencer campaigns in 2015 when the FDA reprimanded Kardashian for posting an image on Instagram endorsing a prescription drug without listing the side effects.

Top of Funnel 143

Top of Funnel Advertising Agencies Peer-to-peer Ad Exchange 143

Heinz Marketing

FEBRUARY 14, 2023

Past Experiences: People’s confidence levels can be influenced by their past experiences, both positive and negative (Zwilling, Martin, & Judge, 2015). Hiding pricing and feature specifics is so 2015. Research has shown that self-efficacy is a strong predictor of confidence (Bandura, 1997).

Top of Funnel 95

Top of Funnel Paid Search Agency Lead Ranking Lead Scoring 95

ANNUITAS

MARCH 8, 2016

If you’ve built solid personas, reviewing their goals and motivations when there is dissension can help to move in the right direction for your buyers. It’s not a question of what you or your boss likes, but what your buyer needs to move along the buyer journey. So, here’s where execution comes in.

Buyer Personas 100

Buyer Personas Demand Generation Buying Cycle Work Management 100

ANNUITAS

JANUARY 22, 2015

Having a documented Content Marketing Strategy seems obvious, however, according to the recent ANNUITAS Enterprise B2B Demand Generation Study and the Content Marketing Institute 2015 B2B Benchmarking, Budgets and Trends Study -most marketers do NOT have a documented strategy. In fact, less than half of marketers surveyed do.

Buzz 100

Buzz Buyer's Journey Guidelines Curation 100

ViewPoint

JULY 14, 2015

This is the final installment of a three-part series in response to the following question: As we enter the second half of 2015, have companies made the adjustments necessary to utilize lead scoring or is the status quo killing results? Chad Burmeister always has an interesting perspective: 2015 is the year of predictive analytics, finally.

Lead Ranking 120

Lead Ranking Lead Scoring Top of Funnel Leads 120

ANNUITAS

JULY 28, 2015

*This post was first published in January 2015 via ANNUITAS.com. It sounds pretty basic…getting to know your buyer before you build a Demand Generation program seems like common sense. It shows up when only 43% of content is reported as aligning to buyer pain points and 28% report aligning content to the buyer journey stages.

Buyer Personas 100

Buyer Personas Demand Generation Case Studies Barriers 100

The Lead Agency

NOVEMBER 15, 2017

Unlike B2C buyer journeys, it can take months or even years to acquire a client; and that relationship can last decades once it is established. Influencer marketing is terrific at achieving brand awareness and loyalty, which become deciding factors for prospective clients further down the buyer journey.

B2B Marketing 88

B2B Marketing Top of Funnel B2B Planning 88

Liveintent

NOVEMBER 8, 2018

And low-price retailers have opened more than 4,500 stores since 2015. It’s a bright future too – one that provides unprecedented opportunities to collect customer data, build cross-platform buyer journeys, and reach consumers right when they’re about to make a purchase decision. Take that, apocalypse!

eCommerce 63

eCommerce Startups Buyer's Journey Amazon 63

ANNUITAS

OCTOBER 8, 2015

Content that helps frame the problem and speaks to ways to solve the problem without discussing products or services is what buyer’s want and very few organizations are producing this type of content. Design content for every buyer persona: According to our 2015 study, only 34.9%

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Generation 100

SmartBug Media

APRIL 6, 2023

This blog was originally published on August 14, 2015 and has been updated since. Looking for even more on creating comprehensive personas for your business? Check out The Ultimate Guide to Inbound Marketing Personas !

Buyer Personas 98

Buyer Personas Planning Psychographics Paid Search Agency 98

SmartBug Media

NOVEMBER 11, 2019

Lead generation is broken down into sets of marketing activities that correspond with stages of the buyers journey, starting with generating traffic, then converting visitors into leads, and eventually converting those leads into customers. This blog was originally published in June 2015 and been updated since.

Sales Management 94

Sales Management Lead Scoring Lead Ranking Sales Qualified Leads 94

The Lead Agency

JUNE 17, 2019

A typical marketing automation campaign will lead the recipient through their buyer journey to sale by sending relevant communications based on their interactions with the company. These journeys typically start with a trigger, such as downloading an ebook, signing up for a newsletter, or making a purchase.

Marketing Automation Services 48

Marketing Automation Services CMS Development Paid Search Agency Marketing Automation 48

The ROI Guy

JULY 11, 2017

So how can you best address these changing buyer trends and add more value to each and every prospect engagement? The Bottom Line Whether you agree with the 1 million rep disintermediation predictions or not, there is certainly a huge shift in buyer preferences.

Forrester 66

Forrester B2B Sales Disintermediation B2B 66

KoMarketing Associates

APRIL 2, 2019

His answer to a 2015 question on top productivity tips has been viewed more than 453,000 times and was featured in articles from Forbes, Inc., Marketers that focus on delivering high quality, engaging, and inspiring content can positively influence the buyers journey to purchase. Time, and Quartz. Quora Sessions.

Thought Leadership 122

Thought Leadership B2B Thought Leadership Work Management Marketing Management 122

SnapApp

DECEMBER 23, 2014

Bizo: B2B Buyer’s Journey. Bizo put together an interactive infographic allowing users to navigate through a B2B buyers' journey. Want to create an amazing interactive infographic in 2015? Here’s our roundup of the best interactive infographics from 2014. FIS Global: Commercial Banking Infographic.

Best Practices 48

Best Practices Buyer's Journey User-Generated Content Statistics 48

Paul Gillin

JANUARY 2, 2015

10 Tips for Expanding Your Social Authority in 2015 – Midsize Insider, Jan. He thinks all the talk of a radically new B2B buyer journey is overblown. The process hasn’t really changed all that much, he says in this interview, and he has provocative thoughts on what content really motivates buyers.

B2B Thought Leadership 50

B2B Thought Leadership Cost per Lead Lead Gen Thought Leadership 50

The ROI Guy

NOVEMBER 5, 2015

B2B buyers interact with sales reps at every stage of the buyer's journey, not just at the tail end as other research estimated. However, as we wrap up 2015, we have noticed a clear and present trend – B2B sales and their vital support groups are being reorganized at an alarming rate.

Cost 40

Cost Forrester Trends B2B 40

Tony Zambito

DECEMBER 8, 2015

As in last year, I wish to incorporate the use of a survey to offer a comprehensive view of the state of buyer personas. I am looking for marketing and sales leaders in business organizations who have thought about or implemented buyer persona development. This is where I need your help.

Buyer Personas 100

Buyer Personas Customer Surveys Ideal Customer Profiles Organic Leads 100

KoMarketing Associates

MARCH 2, 2017

The place to start is in understanding the different phases of the B2B buyer journey itself. To get this process started, we’ve compiled 14 visualizations designed to aid marketers in defining their own B2B buyer journey. B2B Buyer Journey Basics. ” The B2B Buyer’s Journey.

Top of Funnel 120

Top of Funnel Buyer's Journey Marketing Automation Services B2B 120

Televerde

AUGUST 28, 2018

Yodlee sought out Televerde for advice and guidance on how to not only keep leads warm but also nurture them through the buyer journey. The engagement kicked off in 2015 with two SDRs focused on North America. Combining best practices from both companies propels natural progression to reach their goals.

InsideView 40

InsideView Paid Search Agency Account Based Marketing SQO 40

Biznology

JULY 13, 2016

A concise diagram of MarTech platforms as of January 2015 by Scott Brinker. Suppose the personas for her company are stored in a database and mapped to their buyer journeys. For each step in the journey, keywords indicate what topics need to addressed to satisfy the persona’s information needs.

Keywords 80

Keywords Marketing Attribution Paid Search Agency Research 80

B2B Marketing Directions

MAY 31, 2015

Earlier this year, Huff Industrial Marketing, KoMarketing, and BuyerZone published their 2015 B2B Web Usability Report. The Impact of Social Media The authors of the survey report state that the impact of social media on the buying journey is not as significant as marketers have assumed.

Social Media 49

Social Media Research Marketing Websites Media 49

ActiveDEMAND

NOVEMBER 15, 2016

based consumers: A 2015 U.S. Through conversation analytics, optimize the entire buyer journey including phone calls: • WHY – Achieve granular campaign attribution and understand why customers are calling. • The ability to recognize a prospect’s interest, purpose and emotional tone is a great advantage.

Analytics 40

Analytics Conversion Enterprise Management Work Management 40

Buffer

DECEMBER 4, 2019

Buyable pins were released four years ago now, in 2015, and had over 60 million buyable pins in its first six months. You’re capturing people at a certain place in their buyer journey where they’re eager to buy, not eager to weigh the pros and cons of a major purchase. We’ve seen more and more commerce features since.

Social Media 98

Social Media Rules Media Click Rate 98

B2B Marketing Directions

JUNE 26, 2016

Numerous research studies have shown that many business buyers are now using the wealth of easily-accessible information to perform their own research regarding potential purchases, and that they are delaying conversations with vendor sales reps until fairly late in the buying process.

B to B 40

B to B Business B2B Sales Buyer's Journey 40

Terminus

NOVEMBER 8, 2015

This week, B2B Marketers gathered in Cambridge, Massachusetts, for the ITSMA Marketing Vision 2015 Conference. — Erin Brenner (@ebrenner) November 4, 2015. — Serge Perignon (@SergePerignon) November 3, 2015. — Andrew Harris (@AndrewDammit) November 4, 2015. No Two Buyer Journeys Are Alike.

Account Based Marketing 20

Account Based Marketing Top of Funnel ABM Peer-to-peer 20

Outbrain

NOVEMBER 24, 2021

References: (1) Cox Automotive, Car Buyer Journey, April 2019. (2) 2) Forrester, Marketing And Media Efficiency Outcomes Drive Content Marketing, 2015. (3) Feel free to download our latest white paper or contact us to get more information on a particular area or request a demo. Download Full Guide.

Paid Search Agency 29

Paid Search Agency Top of Funnel Optimization Ads 29

Hubspot

OCTOBER 8, 2018

This allows them to send relevant marketing messages to their customers throughout every phase of the buyer journey. Amazon has also sold a similar device, called Dash Buttons , since 2015. You can even order a carton through one of these smart devices if the refrigerator company partners with a grocery store.

Trends 78

Trends Merchandising Internet Marketing Press 78

Content Standard

OCTOBER 8, 2015

Google reported earlier in 2015 that overall searches for how-to videos on YouTube were up 70 percent year-over-year, thanks in large part to smartphone users. Done well, how-to video content can help parents become more familiar with brands and what they offer as well as make informed buying decisions.

Video Marketing 40

Video Marketing Youtube Buying Cycle Buyer's Journey 40

The Lead Agency

OCTOBER 23, 2017

This is especially relevant in classic B2B markets where buyer journeys are long, meandering and potentially require input from multiple contacts. The 2015 State of Pipeline Marketing Report found, “marketers who reported ROIs greater than 1.5x These are bottom of the sales funnel measurements.

Marketing Attribution 83

Marketing Attribution Top of Funnel Multi-Touch Attribution Work Management 83

ClearVoice

SEPTEMBER 4, 2020

“Near Me” searches have risen 900 percent since 2015. More than 70 percent of B2B buyers consume blog content while on their buyer journey. A full 61 percent of smartphone users want ads customized to their current location. Search Engine Watch ). Brandify ). Advice Local ). Brandify ). Orbit Media ).

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

SnapApp

MAY 14, 2018

Your pricing page is the ideal place to prompt a buyer to spend more than they were intending to by highlighting the extra benefits of a more expensive premium package. . After Dropbox’s thunderous entrance and sustained growth in B2C, the company turned its attention to the B2B enterprise space in 2015.

Top of Funnel 48

Top of Funnel Marketing Funnels B2B Marketing Campaigns 48

Marketing Insider Group

MAY 31, 2012

Content strategy is a core component of inbound marketing success and an effective content strategy and inbound marketing approach starts by putting the buyer (content) needs at the center of everything we do. Ona Koehler (@ oneldal ) told us that Inbound marketing is already 35-50% of marketing spend and will approach 65% by 2015.

B2B Thought Leadership 100

B2B Thought Leadership Work Management Inbound Marketing Peer-to-peer 100