ClearVoice

JANUARY 26, 2021

But implementation is one thing and return on investment is entirely another. Consumers want things like discounts and reviews,” the report states , “while brands want to use social media to provide information about new products and get opinions about products and services.”.

Social Media 116

Social Media Paid Content Training Media 116

ANNUITAS

JUNE 7, 2016

Coincidentally, less than eight percent of marketers rated themselves as very effective in executing demand generation strategy according to the ANNUITAS 2015 B2B Enterprise Demand Generation Study. In fact, the majority of marketers (85% according to SiriusDecisions ) are self-taught. A better trained team is a better team.

Budget Programs 100

Budget Programs Training Demand Generation Marketing & Strategy 100

KoMarketing Associates

DECEMBER 27, 2016

At the end of 2015 and into the beginning of 2016, we began hearing rumblings across the industry that Google AMP was coming, and sure enough, by the end of the year, we started seeing many of our client’s sites being impacted. High ROI is Costing You Money. High return on investment may sound appealing to many people.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

Customer Experience Matrix

OCTOBER 1, 2014

But Launchpad does provide a way to assemble audiences and execute outbound promotions, placing it somewhere between simple email systems like Constant Contact and full-scale marketing automation products. The core of Launchpad is its list selection interface. Social media posting and listening is under development.

Cost Per Thousand 120

Cost Per Thousand Marketing Automation Services Campaigns Ad Frequency 120

Leadspace

OCTOBER 9, 2019

When they go home at the end of the day, they’re using Amazon, Google, and social media to find products and services. As of 2015, only 3 percent of B2B companies placed customer experience as a priority. Stats show that every dollar you invest in improving customer experience yields a $3 return on investment.

B2B Marketing 48

B2B Marketing Paid Search Agency Work Management Marketing Management 48

KoMarketing Associates

DECEMBER 27, 2016

At the end of 2015 and into the beginning of 2016, we began hearing rumblings across the industry that Google AMP was coming, and sure enough, by the end of the year, we started seeing many of our client’s sites being impacted. High ROI is Costing You Money. High return on investment may sound appealing to many people.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

KEO Marketing

FEBRUARY 7, 2017

It is a strategic method of drawing customers to a company’s products and services through providing content where and when the prospects want it and then nurturing them through the sales process. An expert will manage and modify the strategies in order to deliver the best return on investment of your marketing dollars.

Inbound Marketing 48

Inbound Marketing Work Management Lead Scoring Lead Ranking 48

Adobe Experience Cloud Blog

JUNE 5, 2018

Another recommended method involves offering freebies featuring your products or services in exchange for free products/services. Their Instagram account has more than a million followers, but the seeds of this growth were sown back in 2015 when they grew their following from 0 to 400,000 within a year.

Sales Qualified Leads 134

Sales Qualified Leads Lead Scoring Lead Ranking Leads 134

Scoop.it

OCTOBER 10, 2019

When you get to know your target audience and their habits around consuming content and purchasing solutions really well, you can create strategic content that will bring you a positive return on investment. They’ve published four books, dozens of podcast episodes, and hundreds of blog posts. This is thought leadership in content.

Thought Leadership 51

Thought Leadership Work Management Content Marketing Management 51

KEO Marketing

MAY 14, 2015

The report, entitled “2015 State of B2B Marketing ,” shows that many marketers are still using email as one of their main marketing tactics, and almost all of them say it is effective. For 20% of B2B marketers, email is expected to produce “significant” ROI. For 20% of B2B marketers, email is expected to produce “significant” ROI.

Marketing Report 48

Marketing Report Email Marketing B2B Marketing Effectiveness 48

Hubspot

JUNE 28, 2016

In fact, according to HubSpot’s “ State of Inbound 2015 ” report, “3 out of 4 marketers across the globe prioritize an inbound approach to marketing.” According to the “ State of Inbound 2015 ” report, marketers who saw a higher marketing ROI in 2014 were more likely to have used marketing automation software.

Marketing Automation Services 53

Marketing Automation Services RFP Word of Mouth Planning 53

Anyword

JANUARY 4, 2022

Additionally, a 2015 study by DMA shows that for every dollar spent on email marketing, there is an average return on investment of around $38. It often uses personalized mass emails, trying to convince potential customers to follow certain calls to action, trying to spread awareness about a brand, product, or service.

Email Marketing 40

Email Marketing Marketing Automation Services Marketing & Strategy Ad Exchange 40

Anyword

JANUARY 4, 2022

Additionally, a 2015 study by DMA shows that for every dollar spent on email marketing, there is an average return on investment of around $38. It often uses personalized mass emails, trying to convince potential customers to follow certain calls to action, trying to spread awareness about a brand, product, or service.

Email Marketing 40

Email Marketing Marketing Automation Services Marketing & Strategy Ad Exchange 40

QuanticMind

MAY 17, 2018

It’s cost-effective, allowing you to withhold payment until a viewer actually clicks on your ad, empowering much higher return on investment. It’s highly customizable, ensuring you can target the right audiences, people predisposed to like your product and brand. Sound familiar? The first thing we did was change the focus area.

Case Study 40

Case Study Case Studies PPC Studies 40

Televerde

AUGUST 28, 2018

From products and organizational structure to social strategy and team building, Televerde strives to understand your business as if they’re one of your own. Why it works: Televerde SDRs have strong product knowledge and can expertly reach your target audience. The engagement kicked off in 2015 with two SDRs focused on North America.

InsideView 40

InsideView Paid Search Agency Account Based Marketing SQO 40

The Lead Agency

NOVEMBER 15, 2017

It can be hard for businesses to grasp the full complexity of B2B products and services, especially when there is the pressure to make quick informed decisions. Having an outside brand advocate corroborating your message and backing your businesses’ products or services gives your brand authenticity. Develop your brand’s storytelling.

B2B Marketing 88

B2B Marketing Top of Funnel B2B Planning 88

seo.co

MAY 31, 2023

Google Webmaster Tools rebranded itself as Google Search Console in 2015. Hopefully, your website already has prominent calls to action (CTAs) designed to capture user attention and prompt them to take action in ways like buying a product, filling out a form, or signing up for your email newsletter. But here’s the thing.

Consulting 97

Consulting Paid Content Work Management Marketing Management 97

QuanticMind

JUNE 2, 2016

QuanticMind is one of the leading predictive advertising management software companies, and when it announced that it was an improvement over Marin Software’s platform, there were plenty of naysayers. After all, Marin has repeatedly shaken up its products, including social, display and search. Data science, FTW! Migration delays.

Paid Search Agency 40

Paid Search Agency Enterprise Management Work Management Marketing Management 40

SnapApp

AUGUST 24, 2016

If you caught my recent article What Is an ROI Calculator , you know that online calculators are powerful marketing tools. So you know that an ROI (return on investment) calculator improves the customer experience with 100% user-driven content. ROI is increasingly important to marketing departments and B2B buyers.

ROI 48

ROI Marketing Budget Sales Cycle B2B Sales 48

6sense

JANUARY 14, 2016

This view makes marketing qualified leads not a metric for measuring campaigns, but a product delivered to sales development reps and executives. Our 2015 survey of B2B marketers showed that a full 70 percent of marketing teams are measured on the amount of revenue they generate from their campaigns and lead-generation activities.

Top of Funnel 48

Top of Funnel B2B Sales B2B Marketing Lead Ranking 48

Sprout Social

SEPTEMBER 13, 2016

But unless you’re tracking what you’re doing, how much money you’re spending and what results you’re getting, it’s difficult to determine whether or not your Facebook ROI is actually working. Return on investment (ROI) plays a big role in your decision to not only bring Facebook into your marketing strategy, but to keep it there.

ROI 101

ROI Facebook Paid Search Agency Social Networks 101

Adobe Experience Cloud Blog

AUGUST 18, 2016

Facebook mobile ads did not exist 24 months ago and it’s now a leading advertising platform. Artificial intelligence was once something we only saw in Sci-Fi movies and is now used to create new, innovative tech products like Amazon’s Alexa and Google’s self-driving car.

Marketing Automation Services 48

Marketing Automation Services Paid Search Agency Lead Ranking Mobile Advertising 48

KEO Marketing

APRIL 28, 2017

Research repeatedly shows that an email marketing campaign always has a better return-on-investment (ROI) than any other method of digital marketing. According to CampaignMonitor.com, email is the channel that generates the highest ROI for marketers; for every $1 spent, email marketing returns $38.

Demand Generation Agencies 48

Demand Generation Agencies Demand Generation Demand Generation 48

LeanData

FEBRUARY 23, 2016

And throughout most of 2015, Silicon Valley observers were engaged in a spirited debate about whether or not the booming tech economy had peaked and if the tech pendulum was about to begin an inevitable, downward trajectory. LeanData products make sales and marketing teams more efficient. Here’s the thing about pendulums.

Marketing Attribution 45

Marketing Attribution Allocation Burn Rate Terms and Conditions 45

LeanData

DECEMBER 18, 2015

As the on-going discussion about the health of the tech economy has intensified throughout 2015, most of the attention has focused on the billion-dollar “unicorn” class of companies. Figuring out why a customer ultimately bought a product has remained a quandary. It’s way too easy to draw the wrong conclusions.”.

Marketing Attribution 53

Marketing Attribution Marketing Budget Startups Budget Programs 53

LeanData

FEBRUARY 23, 2016

And throughout most of 2015, Silicon Valley observers were engaged in a spirited debate about whether or not the booming tech economy had peaked and if the tech pendulum was about to begin an inevitable, downward trajectory. LeanData products make sales and marketing teams more efficient. Here’s the thing about pendulums.

Marketing Attribution 40

Marketing Attribution Allocation Burn Rate Terms and Conditions 40

LeanData

FEBRUARY 23, 2016

And throughout most of 2015, Silicon Valley observers were engaged in a spirited debate about whether or not the booming tech economy had peaked and if the tech pendulum was about to begin an inevitable, downward trajectory. LeanData products make sales and marketing teams more efficient. Here’s the thing about pendulums.

Marketing Attribution 40

Marketing Attribution Allocation Burn Rate Terms and Conditions 40

LeanData

FEBRUARY 23, 2016

And throughout most of 2015, Silicon Valley observers were engaged in a spirited debate about whether or not the booming tech economy had peaked and if the tech pendulum was about to begin an inevitable, downward trajectory. LeanData products make sales and marketing teams more efficient. Here’s the thing about pendulums.

Marketing Attribution 40

Marketing Attribution Allocation Burn Rate Terms and Conditions 40

QuanticMind

OCTOBER 2, 2018

In the future, the ability to automate ads and corresponding landing pages promises even higher efficiencies and greater returns on investment than campaigns you see today. Originally launched in May 2015, Universal App Campaigns is now being marketed under the Google Ads header but remains largely true to its original purpose.

PPC 40

PPC Ads Google Automation 40

QuanticMind

SEPTEMBER 20, 2018

Among other things, that means knowing your company, your industry, your competition, your customer and your products and services. Know Your ROI. In 2015, Google announced that mobile searches had passed traditional desktop searches for the first time, and that change has accelerated over the past few years. Be In the Know.

Marketing Budget 44

Marketing Budget Practices Planning Best Practices 44

Parse.ly

OCTOBER 22, 2019

Why I chose it: This podcast gets the honor of being the oldest on the list, published in 2015. Content marketing should solve the problem that your product solves. Content solves it before someone’s ready to buy, and your product solves it after they’re ready to buy.” – Hans van Gent. Listen: [link]. You can see it.

Content Marketing 63

Content Marketing Planning Lead Scoring Lead Ranking 63

The ROI Guy

NOVEMBER 14, 2012

In particular, sales and marketing will need to communicate and quantify to business group leaders how proposed solutions will drive business process and productivity improvements and reduce current business costs and risks. Are You Ready?

Gartner 40

Gartner Enterprise Management Spending Work Management 40

LeanData

DECEMBER 18, 2015

As the on-going discussion about the health of the tech economy has intensified throughout 2015, most of the attention has focused on the billion-dollar “unicorn” class of companies. Figuring out why a customer ultimately bought a product has remained a quandary. It’s way too easy to draw the wrong conclusions.”.

Marketing Attribution 40

Marketing Attribution Marketing Budget Startups Budget Programs 40

LeanData

DECEMBER 18, 2015

As the on-going discussion about the health of the tech economy has intensified throughout 2015, most of the attention has focused on the billion-dollar “unicorn” class of companies. Figuring out why a customer ultimately bought a product has remained a quandary. It’s way too easy to draw the wrong conclusions.”.

Marketing Attribution 40

Marketing Attribution Marketing Budget Startups Budget Programs 40

LeanData

DECEMBER 18, 2015

As the on-going discussion about the health of the tech economy has intensified throughout 2015, most of the attention has focused on the billion-dollar “unicorn” class of companies. Figuring out why a customer ultimately bought a product has remained a quandary. It’s way too easy to draw the wrong conclusions.”.

Marketing Attribution 40

Marketing Attribution Marketing Budget Startups Budget Programs 40

Content Standard

AUGUST 26, 2016

If you can work your email strategy into your broader content strategy, the results will prove worth the work (especially where ROI is concerned): according to the Direct Marketing Association via Outbound Engine, “Email marketing yields an average 4,300 percent return on investment for businesses in the United States.”

Stats 40

Stats Email Marketing Storytelling Mobile Marketing 40

ConvertKit

JANUARY 15, 2021

Chapter #3: Engagement and click rates. Whether you’re selling digital products or promoting your freelancing or coaching services , every email you send should be designed to encourage your audience to respond or click through to your links. Email marketing returns $35 for every $1 spent in 2020. The opportunities are endless!

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130