Digilant

MARCH 25, 2021

In the first half of 2014, about 7.9 As advertisers, you must reach listeners where they are. Traditional radio advertisements are no longer the only option, nor should they be relied on to reach active listeners. Why Digital Audio Advertising is Important. million people in the US paid for a music streaming service.

Advertisements 105

Advertisements Advertising Trends Paid Search Agency 105

SendX

JUNE 23, 2021

CASL was developed in 2014 to help prevent spam and enforce acceptable practices in email marketing. Canada was host to 7 of the 100 global spamming companies when CASL went into force in 2014. A commercial electronic message (CEM) is an electronic business communication that advertises or promotes anything commercial.

Advertising Agencies 195

Advertising Agencies CAN-SPAM Phishing SMS 195

Crimson Marketing

DECEMBER 18, 2013

Internet advertising will account for 25% of the entire ad market by 2015. PPC: 72% of PPC marketers (those who use pay-per-click advertising) plan to increase their PPC budget in 2014. Business2Community ] The post 20 Captivating Marketing Statistics That Will Drive 2014 [Infographic] appeared first on. Infographics'

Statistics 100

Statistics Planning PPC Marketing Budget Creation 100

markempa

DECEMBER 29, 2014

Read on to find out what B2B Lead Roundtable Blog posts were shared the most as well as the three topics B2B marketers valued most in 2014. Lead generation was a huge topic for 2014 and for good reason. In the Internet age of uber-informed and advertising-adverse consumers, cold calling just doesn’t work like it once did.

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Ranking Lead Generation 120

Webbiquity

DECEMBER 3, 2013

All of the top seven growth areas for marketing dollars are digital, with more than half of all marketers planning budget increases in 2014 in five of these areas. The two tactics for which the largest shares of marketers plan to cut budgets in the coming year are print and broadcast advertising. They permit only general targeting.

Allocation 100

Allocation Spending B2B Marketing Paid Search Agency 100

Webbiquity

DECEMBER 3, 2013

All of the top seven growth areas for marketing dollars are digital, with more than half of all marketers planning budget increases in 2014 in five of these areas. The two tactics for which the largest shares of marketers plan to cut budgets in the coming year are print and broadcast advertising. They permit only general targeting.

Allocation 100

Allocation Spending B2B Marketing Paid Search Agency 100

Contently

NOVEMBER 7, 2016

Per eMarketer, time spent with every medium —including advertising giants like TV, radio, and print—has been colonized by mobile devices. The Interactive Advertising Bureau’s (IAB) latest revenue report , released on November 1, shows that advertisers are finally catching up to these trends. Here’s how.

Facebook 165

Facebook Rules Advertisements Advertising 165

KoMarketing Associates

JUNE 16, 2014

As the 2014 World Cup is officially underway, the attention of the sports world (and even those outside the sports world) has turned to Brazil, where 32 of the top teams in the world will be competing to take home the famed gold trophy. Make It through Qualifying. Credit: www.cbssports.com.

Content Marketing 120

Content Marketing Planning Peer-to-peer Comparison 120

Convince & Convert

DECEMBER 20, 2013

Jay, Jeffrey, Zena, and Jess Ostroff discuss content, collaboration, free lunches, predictions for 2014, predictions for 2015, and Mark Wahlberg. In 2014, “the big bang of social will finally, I think, slow.” For the predictions for 2014, you will just have to listen. Please Support Our Sponsors. Listen Now.

Social Media 148

Social Media Skype Media Paid Search Agency 148

KoMarketing Associates

OCTOBER 20, 2015

Wordstream reveals that people in 2014 spent more time on apps than on desktop computers. As B2B advertisers, it’s important to make sure we also continue to evolve in line with the changing marketplace and the behaviors of our target audience. How Can We Best Utilize Mobile Advertising in the B2B Space?

Mobile Advertising 120

Mobile Advertising Mobile Marketing Paid Search Agency Advertisements 120

Webbiquity

DECEMBER 10, 2013

And it continues to expand: 82% of marketers plan to increase their budgets for content marketing in 2014. Corporate social media efforts are led by marketing, PR or advertising functions in 68% of enterprises; another 28% center efforts in a dedicated social media or digital group. Image Credit: Robert Rose. iMedia Connection ).

Statistics 100

Statistics SMB Content Marketing Planning 100

KoMarketing Associates

OCTOBER 16, 2014

Whether it’s in search results, through social media, or through paid advertising, the goal is to get a client in front of their audience. According to the 2014 B2B Content Marketing Trends Report from the Content Marketing Institute and MarketingProfs, 93% of B2B marketers are using content. That’s crazy!

Statistics 120

Statistics Mobile Advertising Landing Pages Interactive Marketing 120

Contently

JANUARY 4, 2017

When it comes to digital advertising, a “big four” have emerged: social ads, display ads, video ads, and native advertising. According to a Salesforce survey of 4,000 marketers, native advertising is currently the third-most popular tactic, tied with video. Insist upon clear labeling. These concerns are legitimate.

Advertising Agencies 148

Advertising Agencies Advertisements Advertising Effectiveness 148

Golden Spiral

AUGUST 4, 2022

While the relentless pace of technological change is a given in 2022, corporate giants like Google are facing new challenges to previously-unchallenged advertising dominance. As far back as 2014, Pew Research found that 80% of Internet users said they were concerned about third parties like advertisers accessing the data they share online.

Privacy 62

Privacy Advertising Agencies Advertisements Advertising 62

Webbiquity

NOVEMBER 11, 2014

Michelle Morehouse provides serious advice on pitfalls to avoid in PPC advertising, but uses unusually entertaining examples to illustrate her points, including “The World’s Worst Website” and this: New WGN Morning News ‘promo:’ Nobody f#@king likes you by WGN TV. 20 Worst Advertising Placement Fails by Bored Panda.

Advertising Agencies 100

Advertising Agencies Business Best Practices Paid Search Agency 100

Marketing Insider Group

MARCH 9, 2023

The most prestigious names are available only by paid subscription and have expanded in recent years to offer custom research, content creation services, and native advertising sponsorships for brands who want to get in front of business leaders.

Stats 283

Stats Advertising Agencies Paid Search Agency Work Management 283

KoMarketing Associates

APRIL 7, 2014

There are a number of ways B2B companies can make their advertisements more effective. Sitelinks, for example, is a tool that can help advertisers gain additional presence on the main page (see example below) when they are in one of the top advertising positions. Sitelink Requirements. Benefits of Sitelinks.

Paid Search Agency 120

Paid Search Agency Advertisements Advertising Effectiveness 120

Aberdeen

JANUARY 24, 2019

I recently stumbled across a 2014 video on YouTube and thought it was a good opportunity to reflect on the progress and advances made in the operationalization of buyer intent data. Back in 2014, marketers were hip to the power of predictive. The post #TBT: 2014 Thoughts on Intent Data appeared first on Aberdeen.

Intent Data 40

Intent Data Intent Intent Signal Buyer Intent 40

Crimson Marketing

JANUARY 8, 2014

TV advertising budget continues to rise, and Facebook ads have the potential to give marketers yet another avenue for promotion to “maximize reach, frequency and penetration.” The post CMOs: Watch Out For These 6 Things in 2014 appeared first on. Facebook Video Ads. ” 5. .”

Peer-to-peer 100

Peer-to-peer Ad Frequency CMO Marketing Automation Services 100

Marketing Craftmanship

DECEMBER 11, 2014

In 1958, Gilbert Morris – an account executive at the Fuller Smith & Ross ad agency – created the, “I don’t know who you are,” business-to-business advertisement for McGraw-Hill Publishing Co. To promote the practical value of corporate advertising, the ad’s body copy read: “I don’t know you. Quite an achievement.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising B2B Thought Leadership 100

Content Marketing Institute

FEBRUARY 8, 2018

She shared her answers at Content Marketing World, How Innovative Brands Are Getting More out of Their Mobile Native Advertising Campaigns. What we talk about when we talk about native advertising. Native advertising goes by many names, including sponsored content, promoted content, paid posts , and branded content.

Mobile Advertising 98

Mobile Advertising Advertising Agencies Advertisements Advertising 98

SnapApp

JANUARY 6, 2014

A Fresh Start to Your 2014 Marketing Strategy. Last week, Mashable published a great article on the “The Content Marketing Forecast: 10 Predictions for 2014”. That said, here are five 2014 resolutions you should be thinking about making for your marketing strategy. You can’t afford not to be mobile optimized in 2014.

Content Marketing 48

Content Marketing Planning Multi-Channel Mobile Advertising 48

Biznology

FEBRUARY 27, 2014

The 2014 Winter Olympics in Sochi was the perfect time for apparel advertisers to capitalize on interest in Olympics apparel. The Search Monitor was curious how apparel advertisers were adjusting their search engine ads for the Olympics. We were also curious which advertiser would be running the most ads.

Search Marketing 80

Search Marketing Advertisements Advertising Paid Search Agency 80

Bannersnack

JULY 21, 2020

In 2014, Facebook introduced a new feature that seemed to be the missing link for businesses that want to advertise their products in a creative way and increase engagement—carousel ads.

Creativity 119

Creativity Facebook Ads Template 119

Customer Experience Matrix

DECEMBER 13, 2020

As online advertising is increasingly delivered through those channels, the death of cookies becomes less important. The growth of digital out of home advertising is worth watching just because DOOH is such a great acronym. Nearly all device-level targeting can also include location data , adding a dimension that cookies often lack.

Marketing AI 367

Marketing AI Privacy Peer-to-peer Amazon 367

Albert

AUGUST 3, 2018

Digital Audio Advertising Is Booming: Here’s Why. The rise of digital audio advertising has given marketers a powerful new lever, but it has also made executing effective cross-channel campaigns even more difficult. In early 2016, Kia became the first company to beta test Spotify’s playlist sponsorship advertising program.

Advertisements 64

Advertisements Advertising Ad Frequency Cross-Selling 64

Biznology

DECEMBER 27, 2013

Like many of you, I’m prepping plans for 2014 with many of my clients and for my own business. If I were a conspiracy theorist, I’d think Google was trying to move businesses towards some other form of advertising. (Photo credit: Steve Rhodes).

Paid Content 80

Paid Content Google RSS SEM 80

SnapApp

DECEMBER 23, 2014

Here’s our roundup of the best brand quizzes from 2014. . Bizo: Find Out If You're a Display Advertising Expert! They encouraged users to think more carefully about their display advertising efforts and whether they could be doing more. Endicia: 3 Essential Facts About USPS Price Changes.

Cost Per Thousand 48

Cost Per Thousand CPM Best Practices Brand Identity 48

Contently

JUNE 21, 2016

But for the increasing number of publishers that rely on native advertising to make ends meet, Facebook may have already delivered a brutal blow. In fact, some advertisers hire BuzzFeed just for its paid Facebook distribution prowess. The big problem: The broken illusion of native advertising. Or so the theory goes.

Advertising Agencies 114

Advertising Agencies Facebook Advertisements Advertising 114

Brandwatch Marketing

MARCH 7, 2023

There are 60 million active business pages on Facebook Facebook has 5 million active advertisers on the platform. billion views YouTube sees around 1,148bn mobile video views per day In 2014, the most searched term was music. Facebook Messenger and Whatsapp handle 60 billion messages a day User numbers 4Chan: 27.7

Statistics 98

Statistics Social Media Media Mobile Advertising 98

Martech

APRIL 18, 2022

Meta is asking an appellate court to overturn a ruling granting class-action status to a lawsuit claiming Facebook inflated advertising numbers. advertisers who used Facebook’s Ad Manager or Power Editor to purchase ads on Facebook or Instagram after August 15, 2014. Get the daily newsletter digital marketers rely on.

Facebook 99

Facebook Class Paper Pricing 99

Adobe Experience Cloud Blog

JANUARY 16, 2014

Author: Aine Dundas Last month, we published a list of 2014′s Must-Attend Marketing Events in the United States. So, with 2014 now in full swing and your marketing programs quickly ramping, it’s time to save the date for the best marketing events on the 2014 calendar. The Big Rethink 2014 (March 18) – London, UK.

B2B Thought Leadership 48

B2B Thought Leadership Marketo Emarketing Mobile Advertising 48

Biznology

MAY 21, 2015

He immediately set out to change the overall business culture from sales intensive to brand building, by increasing prices and advertising. While traditional advertising is still important for building brands, it is viewed more and more as a primary driver for creating awareness and/or reminding consumers of brands. Like this post?

Advertisements 80

Advertisements Advertising Brand Identity Branding 80

Stevens & Tate

JULY 31, 2023

After years of decline and a 2014 bankruptcy, Quiznos is making a comeback by franchising new locations. Twitter loses almost half of advertising revenue since Elon Musk takeover. Since Elon Musk’s $44bn acquisition of Twitter in October, the platform has faced a substantial 50% drop in advertising revenue. Read more here.

Trends 84

Trends Paid Search Agency Planning Advertising Agencies 84

Contently

FEBRUARY 9, 2018

Because the ads are so expensive, advertisers put a lot of effort into making them great. But let’s not underestimate the cute animals, since they play a big part in how much storytelling is upending advertising. In 2014, BuzzFeed was in the midst of launching a new kind of advertising agency.

Paid Search Agency 167

Paid Search Agency Ads Storytelling Advertising Agencies 167

Bannerflow

AUGUST 15, 2019

Known for being at the forefront of the in-house movement, Three has been a customer of the Bannerflow creative management platform (CMP) since 2014. This ensures that all advertising produced shares the same unique and impactful characteristics. What are the challenges facing your industry when doing display advertising?

Advertising Agencies 40

Advertising Agencies Display Paid Search Agency Ad Agencies 40

BenchmarkONE

DECEMBER 7, 2018

You can still incorporate Christmas themes into your advertising — Christmas colors and imagery can make an appearance — but take care to distinguish your brand. This classic ad from Tide gets paraded around a lot as an example of one of the best Christmas advertisements of all time, and for good reason. It’s freakin’ clever.

Advertisements 61

Advertisements Advertising Paid Search Agency Open Rate 61