KoMarketing Associates

DECEMBER 30, 2013

2013 was a successful year for KoMarketing. The beginning of 2013 saw us performing significant program work for clients in Europe. But it all starts with our people, thought leadership, and contributions to the industry. During the year 2013, we wrote. How Link Building Management Will Change in 2013 & Beyond.

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Adobe Experience Cloud Blog

FEBRUARY 11, 2013

by Jon Miller The other day, I asked the following question: How would you define the difference between thought leadership and content marketing? — Jon Miller (@jonmiller) February 7, 2013. AcquireB2B (@AcquireB2B) February 7, 2013. Casey Carey (@caseycarey) February 7, 2013. My Thoughts.

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Marketing Insider Group

DECEMBER 4, 2012

So read on to hear what I think is in store for marketing in 2013… Content Marketing Matures. In 2013, many more brands will seek to become publishers. Personal Branding and Social Business Thought Leaders. What’s Your 2013 Marketing Prediction? 13 Marketing Trends for 2013 from Business 2 Community.

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Walker Sands

MAY 8, 2024

You’ve been with Walker Sands since 2013. In this challenging media landscape, brands and executives need to think about how they’re showing up on LinkedIn for thought leadership or even consider paid media opportunities, for instance. Take us down memory lane. What are some pivotal moments or milestones that stand out for you?

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Trade Press Services

MARCH 11, 2024

They offered insights essential for brands, professionals, journalists, and thought leaders looking to share thought leadership and establish their expertise in today’s constantly evolving marketplace. Sekine-Pettite has been an ASBPE member for more than 20 years and has served on the national board since 2013.

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Biznology

DECEMBER 26, 2012

I hereby take up that tradition, offering up four random prognostications for where B2B digital marketing is headed in 2013. So, while I used to argue that Facebook should be at the bottom of a B2B marketer’s to-do list, I am revising my view for 2013. The focus in 2013 will be clean data. How do I know this?

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Hinge Marketing

SEPTEMBER 18, 2013

The term “thought leadership” gets bandied about a lot, sometimes in a pretty fluffy and aspirational way. Being a thought leader doesn’t mean you’re a full-time Pontificator. It builds up a body of thought and content online that raises your profile for search engines. On Twitter or Facebook?

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Adobe Experience Cloud Blog

NOVEMBER 22, 2013

Author: Rick Siegfried Dreamforce 2013 has ended! Sights of Dreamforce 2013 from Marketo. The Sights of Dreamforce 2013 was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. It has been an exciting and crazy week for everyone. Salesforce.com'

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Hinge Marketing

NOVEMBER 3, 2022

The original Inside the Buyer’s Brain study was published in 2013 and provided the first comprehensive look at the differing perspectives of buyers and sellers throughout the entire professional services buyers’ journey. Final Thoughts. our ongoing study of buyer behavior in the consulting industry. About the Study.

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Hubspot

MAY 6, 2024

Since the term‘s inception in 2013, they’ve attracted immense attention and praise; there's even a reality television show called Unicorn Hunters that capitalizes on this public fascination. The term “unicorn company” was coined by Aileen Lee, venture capitalist and founder of Cowboy Ventures , in 2013. Company leadership.

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Adobe Experience Cloud Blog

DECEMBER 19, 2013

2013 was a huge year in the tech world. Take our 2013 Tech World History pop quiz, share it on your social networks, and challenge your friends/co-workers/pets to beat your score! Pop Quiz: 2013 Tech World History was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].

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Strategic-IC

JANUARY 18, 2019

If we're looking at 2018, so maybe going back five years to 2013, I think some of the shifts we've seen are probably common across many sectors and industries. We've had a lot of fun actually, and we've had a lot of support from Strategic Internet Consulting as well.

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Martech

OCTOBER 28, 2021

Is it 2013 all over again? 2013 was the year Oracle bought Responsys and ExactTarget was sold to Salesforce. If you look at earlier acquisitions in the previous 20 years, very few companies maintained their edge in leadership and innovation. I see three threads: 1. History has not been kind to acquisitions in the email space .

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Vidyard

FEBRUARY 11, 2013

That’s why it is with great pleasure that I introduce to you our new “Video Thought Leadership“ series. It’s about big ideas, inspirations and thoughts on where video is today, where it’s going, how it’s changing the way we live our lives and how we do business.

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Video Marketing Thought Leadership Mobile Marketing Interactive Marketing 50

markempa

JUNE 24, 2013

These marketers have the respect of the C-suite because they connect their efforts to what their leadership wants most: More leads. I enjoyed meeting hundreds of marketers like this at MarketingSherpa and MarketingExperiments Optimization Summit 2013 , held in Boston last month. Related Resources: Lead Gen Summit 2013, Sept.

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BenchmarkONE

JULY 20, 2022

And when it comes to the marketing industry, thought leaders are a dime a dozen, each claiming they know what the next marketing trends and tools are. . That’s why we’ve assembled 16 real-deal thought leaders that are great resources. 16 Marketing Thought Leaders to Follow. Bryan Kramer. Adam Grant. Flavilla Fongang.

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Content Standard

SEPTEMBER 10, 2021

It’s also an excellent opportunity to advance your thought leadership. One of the most famous examples of newsjacking dates back to 2013, when a sudden power outage during Super Bowl XLVII temporarily suspended the championship game.

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Ad Building Brand Identity Branding Thought Leadership 140

Marketing Insider Group

MARCH 9, 2020

We then help their experts (more on that below) to build thought leadership content. Let’s say that during your audit, you discover a post you wrote back in 2013. A 2013 company blog post on retro-style office flooring can become a guest post on a DIY renovation blog with a few tweaks for the vintage home restoration market.

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Marketing Budget Creation Paid Social Agency Paid Search Agency Cost 267

SocialPilot

FEBRUARY 9, 2024

Janet is all about promoting thought leadership and will encourage you to take rewarding actions. You can also find Neal on Twitter, where he shares thoughts and news on digital and social media marketing strategies for every platform. She occasionally posts about work culture and thought leadership.

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Adobe Experience Cloud Blog

OCTOBER 27, 2020

And while the Net Promoter Score (NPS) is used everywhere, in an age when how people interact with and recommend brand has changed significantly since its inception in 2013, perhaps its days are numbered. If it’s possible to figure which is the happiest country on Earth, it’s possible to work out if your customers are happy.

Customer Satisfaction 174

Customer Satisfaction Tips SMS Thought Leadership 174

markempa

DECEMBER 16, 2013

I have to confess: I began 2013 feeling behind. What lead gen and life lessons did you learn in 2013? Read on for three important lessons for lead gen that I have discovered from my experiences in 2013. Thought Leadership Uncategorized lead generation Lead Management teleprospecting help thought leadership'

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markempa

MARCH 4, 2013

We provided this opportunity at the recent MarketingSherpa Email Summit 2013 in Las Vegas two weeks ago (and our B2B Summit before that). Here’s how it worked: Sponsors brought in thought leaders to guide 15-minute small-group discussions (no more than 10 people) on topics such as: Utilizing Automated Messages to Improve Your Email Program.

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Adobe Experience Cloud Blog

JANUARY 6, 2014

Author: David Cheng As part of our open beta launch this December, ShareBloc ran a contest to find the Top Content Marketing Posts of 2013. Jon Miller’s prior post on the ROI of Marketing Automation didn’t make the 2013 cut (it was posted in October 2012) but you can view it as a companion piece. Here they are: 1.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Enterprise Management 48

Adobe Experience Cloud Blog

JANUARY 6, 2014

Author: David Cheng As part of our open beta launch this December, ShareBloc ran a contest to find the Top Content Marketing Posts of 2013. Jon Miller’s prior post on the ROI of Marketing Automation didn’t make the 2013 cut (it was posted in October 2012) but you can view it as a companion piece. Here they are: 1.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Enterprise Management 48

Marketing Insider Group

JUNE 29, 2020

Way back in 2012 and 2013, I interviewed some marketing influencers and leaders in the field to understand what they thought the Future of Marketing would look like. Some of the predictions on the rise of thought leadership, empathy , and culture were spot on. Do we need to be very thoughtful about where we are spending?

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CMO Work Management Paid Search Agency Planning 335

i-Scoop

JUNE 24, 2014

Thought leadership and content : can you separate both? Look at any content marketing survey and there it is: the second most important reason businesses ‘do’ content marketing and deploy a content marketing plan is ‘thought leadership’.

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Thought Leadership B2B Thought Leadership Lead Scoring Lead Ranking 20

markempa

APRIL 28, 2014

In his keynote at MarketingSherpa Lead Gen Summit 2013, Ninan explained the five steps to effective content marketing. Content Marketing content marketing lead gen summit lead generation Lead Nurturing thought leadership' But it’s what you do with that gathered information that makes the biggest difference.

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The ROI Guy

JULY 9, 2013

To kick off 2013, Gartner predicted that the reigns on worldwide IT spending would loosen, forecasting an increase of 4.2% 2013 Challenges for IT Solution Providers Revenue growth is extremely important for IT solution providers, as this growth is required to sustain high valuation multiples and shareholder equity. by mid-year).

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Contently

DECEMBER 12, 2018

I’ve worked at Contently, one of the pioneers in content marketing, since 2013. Starting in 2013, brands started hiring journalists to work on their content programs. Now, five years later, they’re ascending to powerful leadership positions. Their bosses shrugged off the failure by blaming an entire industry.

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Creativity Content Marketing Enterprise Management Content 167

Convince & Convert

MAY 1, 2015

In April, we chatted with the manager of a huge social media team at KLM , an author on thought leadership , Pet360’s PR and social media expert, and the two-man social media team of Canadian yo-yo company CLYW. Another month, another incredible round of guests on the Social Pros Podcast. Everybody does.”.

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SmartBug Media

FEBRUARY 25, 2020

One source for blog content creation that you might not have thought of is public relations. Establish Thought Leadership. This post was originally published on February 1, 2013, and was updated in February 2020. Collaborating will only help on both fronts. Make the Most of News Announcements.

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Public Relations PR Blogger Thought Leadership 93

Crimson Marketing

JULY 26, 2013

How can you create new business with content thought leadership? He was named 2013 & 2012 Top Digital Marketer by BtoB Magazine. How can you create new business with content thought leadership? He was named 2013 & 2012 Top Digital Marketer by BtoB Magazine.

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KoMarketing Associates

MAY 1, 2013

Last month, Content Marketing Institute (CMI) released its report , “B2B Software Content Marketing: 2013 Benchmarks, Budgets, and Trends – North America,” sponsored by the International Data Group (IDG). We hope you will use these highlights to help shape your content marketing strategies in 2013 and beyond. Thought leadership (79%).

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The ROI Guy

JANUARY 8, 2013

Although I too am more optimistic about 2013 compared to last, there are clear and immediate challenges that deserve action regardless. 2013 Challenges for IT Solution Providers Revenue growth is extremely important for IT solution providers, as this growth is required to sustain high valuation multiples.

Gartner 40

Gartner Spending Marketing Proposals Terms and Conditions 40

KoMarketing Associates

AUGUST 29, 2013

B2B industrial companies are increasing their online marketing budgets in 2013 and into next year, with an emphasis on search engine optimization and content creation. These findings represent a small sample of information for B2B marketers found in GlobalSpec’s 2013 Industrial Marketing Trends report, released earlier this summer.

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Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

Zoominfo

MAY 15, 2020

“Taking your seat at the table doesn’t work so well, I thought, when no one wants you there.” Source: ZoomInfo ) On the other end, the finance industry, where Pao was employed at Kleiner Perkins, has a much lower percentage of females in leadership positions. the Denver Post reported at the time.

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KoMarketing Associates

NOVEMBER 14, 2017

The average user’s objectives on Zhihu present an opportunity for B2B professionals or companies to share insight into their own advanced technologies or services or industry thought leadership. . As an alternative, Zhihu has a feature called Zhihu Column (launched in 2013 ) that allows users to post long articles.

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