KoMarketing Associates

SEPTEMBER 18, 2012

Only 18 percent of those polled would have “little to no” involvement in social media initiatives by 2013 (3 percent indicated absolutely no involvement). Final Thoughts. Those organizations not involved in social media are clearly in the minority. Define Social Media Goals. Don’t Sacrifice Proven Channels.

BtoB 120

BtoB Social Media Paid Search Agency Media 120

Adobe Experience Cloud Blog

SEPTEMBER 2, 2014

increase in online fundraising between 2013 and 2012, and email marketing was the primary channel used to raise money. Testing is key to creating high-performing messages – think like viral publisher Upworthy , who recommends writing 25 headlines before choosing one. Tweet to us @Marketo, or drop us a line in the comments below.

Marketing Automation Services 48

Marketing Automation Services Multi-Channel Marketo Thought Leadership 48

Adobe Experience Cloud Blog

MARCH 10, 2015

There I was—in the passenger seat while my wife was driving—and I thought I would knock off one item off of my to-do list by trying to secure a mover. Trending hashtags, viral videos, SnapChat—all of these provide ways for people to relay information within seconds. When I’m on stage, I sometimes tell the story of my most recent move.

Rules 48

Rules Planning B2B Thought Leadership First-Mover Advantage 48

Adobe Experience Cloud Blog

JANUARY 8, 2015

It was actually 2013′s most popular story on NYTimes.com, despite being posted less than two weeks before the end of the year. Quizzes Are Constantly Going Viral. I’d love to hear your thoughts on why quizzes are all over the place. And the quiz trend doesn’t appear to be going anywhere. Digital Marketing b2b Consumer'

B2B Thought Leadership 48

B2B Thought Leadership Viral Marketing Thought Leadership Broadcasting 48

LEADership

SEPTEMBER 5, 2013

EXTEND THOUGHT LEADERSHIP TO THIRD-PARTY PLATFORMS. It’s easy to position your company or your top executives as thought leaders on your own website, blog and other social profiles. – Hubspot’s 2013 Inbound Marketing Report. You need consistent, good quality content that your target audience finds valuable.

Lead Generation 40

Lead Generation B2B Thought Leadership Lead Ranking Generation 40

Scoop.it

OCTOBER 29, 2020

We have all been on the internet for most of our lives, and inevitably we had to ask ourselves a question – why is this viral and this is not. Virality is like alchemy. Most of the viral videos appeared randomly, creators were not expecting them to be so successful. You can not treat it like a science. Be Genuine.

Viral Marketing 86

Viral Marketing Tips Curation Paid Search Agency 86

Adobe Experience Cloud Blog

JULY 11, 2017

With the unannounced launch of her 2013 eponymous album—BEYONCÉ—Beyoncé broke music industry barriers and pioneered the surprise album launch as a net new marketing tactic in the music industry. Ground Breaker. I’d love to hear what you think in the comments below.

Brand Identity 0

Brand Identity Branding Thought Leadership Barriers 0

Adobe Experience Cloud Blog

OCTOBER 11, 2013

Author: Dayna Rothman Back in May I posted a blog on 5 of the Most Innovative and Unique Marketing Campaigns So Far in 2013. Since then, I have come across many more awesome marketing campaigns in 2013 that I wanted to highlight and give some love to. 5) “Carrie” Remake Prank Viral Video. We would love to hear about them! .

Campaigns 48

Campaigns Planning B2B Thought Leadership Multi-Channel 48

nDash

NOVEMBER 10, 2020

He noted a few reasons why FUD is so addicting for cybersecurity pros—the viral attention, the fact that it’s easy to talk about, the focus on hard data, and more. Cyber attacks became a pillar in mainstream media following data breaches at companies like Target (2013), Home Depot (2014), and Anthem (2015). IT Leadership.

Work Management 52

Work Management Enterprise Management Marketing Management Content Marketing 52

Adobe Experience Cloud Blog

APRIL 14, 2014

But, there are some tactics that I simply didn’t have room to go into detail about, so I thought I would mention a few here. For instance, at Salesforce’s Dreamforce 2013 conference, a competitor, SugarCRM, created a guerrilla campaign called “Escape Dreamforce”. Simply put, an internet meme is an idea that spreads virally online.

Lead Generation 48

Lead Generation Generation Webinar Metrics Marketing Qualified Leads 48

Webbiquity

NOVEMBER 12, 2013

As many companies have learned the hard way, unanswered complaints on social networks can go viral, causing real damage to a company’s brand. Does that mean B2B marketers should jump on Tumblr to promote their thought leadership content as well? Facebook will account for 13% of worldwide mobile ad revenue in 2013.

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

As many companies have learned the hard way, unanswered complaints on social networks can go viral, causing real damage to a company’s brand. Does that mean B2B marketers should jump on Tumblr to promote their thought leadership content as well? Facebook will account for 13% of worldwide mobile ad revenue in 2013.

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

accelerate agency

FEBRUARY 26, 2023

accelerate agency specializes in being a SaaS SEO agency , carrying out SEO strategy, technical SEO auditing, competitive intelligence keyword gap analysis, high authority link building, thought leadership content, onsite SEO content and AI optimizations for a 360-degree approach.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

accelerate agency specializes in being a SaaS SEO agency , carrying out SEO strategy, technical SEO auditing, competitive intelligence keyword gap analysis, high authority link building, thought leadership content, onsite SEO content and AI optimizations for a 360-degree approach.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

accelerate agency specializes in being a SaaS SEO agency , carrying out SEO strategy, technical SEO auditing, competitive intelligence keyword gap analysis, high authority link building, thought leadership content, onsite SEO content and AI optimizations for a 360-degree approach.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

Single Grain

OCTOBER 25, 2019

This is what Oreo did, back in 2013 when the Super Bowl blackout happened. It keeps you in the spotlight when stories go viral. The same-sex marriage bill was passed on February 5, 2013 in the UK and it was a hot topic that had people discussing it, since it was a such a historic decision for the people of the United Kingdom.

Content Marketing 97

Content Marketing Planning Paid Search Agency Advertising Agencies 97

Scoop.it

JANUARY 3, 2019

Accordingly to the 2013 Content Marketing Benchmarks, Trends and Budgets , 68% of marketers were using content curation as a content marketing tactic. For example, the content shock article linked above went viral and was shared thousands of times on social media. Industry thought leadership. are redeemed.

Curation 87

Curation Top of Funnel Content Marketing B2B Thought Leadership 87

Hinge Marketing

SEPTEMBER 20, 2013

We the people just can’t stop, and we won’t stop, being totally intrigued by something that will make the Smith family collectively cringe like this: Image source: [link] 2013/08/vmas-2013-will-smith-and-family-react-to- miley-cyrus-and-more-gif-insanity.html. The video has been viewed more than 114,000,000 times.

Marketing Strategy 48

Marketing Strategy Marketing & Strategy Content Marketing Viral Marketing 48

Hubspot

FEBRUARY 4, 2013

Posts You Might Like to Read: 3 Ways to Develop B2B Thought Leadership. This blog will always provide you with thoughtful posts about the issues forward-thinking inbound marketers should be well versed in. This is a thoughtful, well-designed blog that doesn't just spit out the same old topics. 3) Being Peter Kim.

Inbound Marketing 28

Inbound Marketing B2B Thought Leadership Advertising Agencies Marketing Budget Creation 28

Adobe Experience Cloud Blog

SEPTEMBER 24, 2015

UGC campaigns have immense potential not only to boost engagement with your brand, but also to go viral across the web. In 2013, Belkin partnered with LEGO to come out with a line of LEGO builder cases for iPhones. The defining trait of UGC is that it’s created by your customers and web visitors, not by your own marketing team.

Rules 48

Rules Practices Brand Identity Branding 48

SnapApp

MARCH 18, 2013

It's official, according to our Content Marketing Madness bracket, infographics are now your 2013 champions when it comes to content. Based on years running Cool Infographics and watching some cool designs go viral where other great designs fell flat has fine-tuned my appreciation for what makes a successful infographic design online.

B2B Thought Leadership 48

B2B Thought Leadership Eloqua Viral Marketing Thought Leadership 48

Hubspot

FEBRUARY 4, 2013

Posts You Might Like to Read: 3 Ways to Develop B2B Thought Leadership. This blog will always provide you with thoughtful posts about the issues forward-thinking inbound marketers should be well versed in. This is a thoughtful, well-designed blog that doesn't just spit out the same old topics. 3) Being Peter Kim.

Inbound Marketing 28

Inbound Marketing B2B Thought Leadership Advertising Agencies Marketing Budget Creation 28

Hubspot

MARCH 10, 2016

Well, we thought it was time to create a blog post that could serve as a holistic marketing glossary -- one that not only defines each term, but also offers some helpful resources in case you want to learn about them in more depth. We prefer this method of retweeting because it allows you to add your own thoughts. 93) Viral Content.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Content Standard

SEPTEMBER 25, 2020

Alicia Garza originated the phrase Black Lives Matter in her viral Facebook post from July 2013. Not only does Ben & Jerry’s understand the problem, but it has also put a lot of thought and funding into finding solutions. She went on to help cofound the national organization. Image attribution: @truecolors.official.

Social Marketing 87

Social Marketing Paid Search Agency Content Marketing Planning 87

Single Grain

SEPTEMBER 3, 2019

TED is a set of global conferences where authors, experts and other leaders give short talks about thought-provoking ideas. Their content goes viral consistently because people can either live vicariously through the videos they publish or are able to use them as inspiration for their own extreme adventures. 11) Birchbox.

Paid Search Agency 106

Paid Search Agency Paid Content Content Marketing Companies 106

LEADership

AUGUST 20, 2013

Here is a good summary of recent changes to Google’s Panda and Penguin Updates in 2013. When a whitepaper campaign is geared towards thought leadership and brand awareness, on the other hand, then a suitable KPI would be to measure the volume and quality of viral sharing across multiple channels including email and social networks.

Lead Generation 40

Lead Generation Search Marketing Lead Scoring Lead Ranking 40