ANNUITAS

MARCH 26, 2013

Over the past few years, marketers have stopped asking “why” content marketing and are actively organizing their marketing around storytelling. A: Hire great storytellers. Q: Does content drive thought-leadership or vice-versa? Thought leadership is impossible without amazing and interesting content.

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Enterprise Management Content Marketing Advertising Agencies Work Management 100

Marketing Insider Group

NOVEMBER 19, 2014

” After 2013’s word of the year selfie , the 2014 word of the year is vape. Storytelling. Thought leadership. I talked about how marketing has always used great storytelling to connect with people. Well if you haven’t heard, Oxford Dictionary has released their annual “ word of the year.”

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Content Marketing B2B Thought Leadership Paid Search Agency Content 100

The ROI Guy

JANUARY 8, 2013

Although I too am more optimistic about 2013 compared to last, there are clear and immediate challenges that deserve action regardless. 2013 Challenges for IT Solution Providers Revenue growth is extremely important for IT solution providers, as this growth is required to sustain high valuation multiples. Click here to learn more.

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Marketing Insider Group

OCTOBER 12, 2015

Most of these predictions were much slower to come to pass than I thought. I also thought that we would stop asking about social media ROI (not so right) and that we would start to see a shift to content marketing (slow start but right.). I thought augmented reality marketing might become a reality (boy was that wrong.)

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Paid Search Agency Advertising Agencies Content Marketing Demand Generation Agencies 100

Contently

MAY 10, 2016

In 2013, a media corporation told the story of a fearless optimist who treks through an icy winter to free the kingdom trapped under her sister’s powers. In both cases, creating a storytelling program to nurture a high-value audience enhances brand engagement and creates a lasting exchange. Balance data with creativity.

Sales Qualified Leads 60

Sales Qualified Leads Top of Funnel Lead Scoring Lead Ranking 60

Contently

MAY 10, 2016

In 2013, a media corporation told the story of a fearless optimist who treks through an icy winter to free the kingdom trapped under her sister’s powers. In both cases, creating a storytelling program to nurture a high-value audience enhances brand engagement and creates a lasting exchange. Balance data with creativity.

Sales Qualified Leads 60

Sales Qualified Leads Top of Funnel Lead Scoring Lead Ranking 60

Vidyard

JUNE 3, 2013

When it comes to marketing automation, social selling and delivering sales and marketing ROI Jill Rowley is a true expert and thought leader. We’d love to hear from you, we’re looking for contributors to our “Video Thought Leadership” series and would love to talk to you about your ideas!

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ROI Video Marketing Thought Leadership Lead Scoring 51

Vidyard

OCTOBER 19, 2016

Viewtopia ® is where we explore the latest trends in digital content and storytelling, and the expanding role that video is playing throughout the customer lifecycle. In September 2013, he opened a Vine account and challenged himself to create one Vine video a day for one month.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Vidyard

OCTOBER 19, 2016

Viewtopia is where we explore the latest trends in digital content and storytelling, and the expanding role that video is playing throughout the customer lifecycle. In September 2013, he opened a Vine account and challenged himself to create one Vine video a day for one month.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

KoMarketing Associates

FEBRUARY 9, 2016

Embodies good storytelling principles. It provides a forum for company thought-leaders and visible employees. FreshBooks CEO Mike McDerment at SociaLite 2013. Series can establish the perception of innovation or thought leadership, and of a trusted resource because of the consistent and repeated installments.

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Video Marketing B2B Marketing Planning B2B 120

Content Marketing Institute

FEBRUARY 5, 2019

Look at some hallmarks of the technique (when executed properly): They take an immersive, sensory-driven approach to storytelling: Branded content typically leverages multimedia formats like audio and video , which can enable deeper topical conversations and more emotionally resonant experiences than text and/or static images alone.

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The ROI Guy

APRIL 8, 2014

increase from 2013 spending levels (and a 0.1% Examining their 2013 predictions, Gartner indicated IT spending would grow 4.2% When the dust settled on 2013, the IT spending growth was a mere 0.4%. To empower sales professionals to engage with powerful value storytelling and “back of the napkin” value quantification.

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Gartner Forecasting Spending Marketing Proposals 40

Adobe Experience Cloud Blog

MAY 20, 2015

Storytelling has always been relevant to marketers. in 2013, and companies making more than $1 billion annually boosted spending by an even greater 9.8%. If Wes Anderson had stuck to flat storytelling, he’d probably be in a much less vibrant café today, still trying to work out his next screenplay. Immersive Marketing.

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Trends Thought Leadership Paid Search Agency Storytelling 48

The ROI Guy

JANUARY 16, 2014

Examining their 2013 predictions, Gartner indicated IT spending would rise 4.2% When the dust settled on 2013, the IT spending growth was a mere 0.4%. To empower sales professionals to engage with powerful value storytelling and “back of the napkin” value quantification. for the year. In 2012, initial rosy predictions of 3.7%

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Gartner Forecasting Spending Marketing Proposals 40

nDash

FEBRUARY 1, 2022

In this interview, we talk about her thoughts on the ever-changing content marketing industry, how the team at Hopin works together, and the importance of authenticity. I took the job not thinking that it was in my dream field necessarily, but I thought working at Nickelodeon was a great opportunity.

Work Management 52

Work Management Marketing Management Content Marketing Paid Search Agency 52

Adobe Experience Cloud Blog

MAY 28, 2014

It reminds me of the “ Fitbit 2013 Activity Summary ” email I recently got (minus the unicorns, rainbows, roller skates, and dinner plates, of course). Just a thought.). Good marketing is about storytelling, not selling. was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].

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Examples Best Practices Thought Leadership Cross-Selling 48

Adobe Experience Cloud Blog

DECEMBER 10, 2012

by Jason Miller Following up on our earlier post , I am still reveling in the thought leadership bliss and overflow of insights from last week’s Blueglass X Internet Marketing Conference. John Deere’s The Furrow magazine is considered by many to be one of the first examples of corporate storytelling.

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Internet Marketing Paid Search Agency B2B Thought Leadership Conference 48

Hinge Marketing

OCTOBER 25, 2013

Don't just write about 'business intelligence' – instead, explore 'how geospatial BI will affect retailers in 2013.' In blogging as in storytelling, specificity brings your content to life. ' Specificity is a key to both providing useful, relevant results in search and also crafting engaging content.

Work Management 48

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The ROI Guy

NOVEMBER 10, 2014

Despite significant changes in prospect expectations, sales leadership recognizing that value selling is needed in order to meet quota, and the millions spent on solution / value selling messaging and training, only about one in ten sales professionals engage with “value”. Empower Sales with Value Storytelling and Quantification 3.

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Gartner Forecasting Spending Marketing Proposals 40

Marketing Insider Group

JANUARY 6, 2020

Digital Summit conferences bring thought leaders and speakers from some of the world’s leading brands together at conferences throughout the US. DigiMarCon conferences make up the largest digital marketing conference series in the world, bringing together some of the most thought-provoking speakers from all over the world.

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The ROI Guy

APRIL 14, 2015

Despite significant changes in prospect expectations, sales leadership recognizing that value selling is needed in order to meet quota, and the millions spent on solution / value selling messaging and training, only about one in ten sales professionals engage with “value”. Percent in 2014 Gartner Forecasts 3.1%

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Gartner Forecasting Planning Marketing Proposals 40

chiefmartech

SEPTEMBER 15, 2015

He’s an enthusiastic ambassador for marketing technology leadership, and he has continually served that role with an amazing combination of insight, eloquence, and humility. Let’s start with an update of your career since our last Q&A back in January 2013. Where are the boundaries?

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Content Standard

OCTOBER 22, 2016

Embrace thoughtful and deliberate marketing. He urged marketers whose companies sell to that demographic to get on the platform, and to think about Snapchat as product storytelling a la Twitter meets YouTube. Session: The Creative Leadership Challenge. Original, sustained storytelling is really difficult. Most fails.

Marketing & Strategy 40

Marketing & Strategy Marketing Strategy B2B Marketing Work Management 40

Hubspot

AUGUST 22, 2013

But in the meantime, we thought it might be helpful for attendees and non-attendees alike to see a few of the insights provided by our impressive roster of keynote speakers: Seth Godin, Arianna Huffington, Dharmesh Shah, Brian Halligan, Nate Silver, and Scott Harrison. A few overarching themes emerged from the keynotes. Give Is the New Get.

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The Effective Marketer

NOVEMBER 19, 2013

In the October edition of the BtoB Online Magazine, a series of companies were showcased in what they call the 2013 Content Marketing Awards. I’ve summarized below the list for you: 2013 Content Marketing Awards. for Healthcare thought leadership. Category: Integrated. Winner : Xerox Corp., Runner-Up : Makino Inc.,

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BtoB B2B Marketing Content Marketing Microsite 100

The Effective Marketer

NOVEMBER 19, 2013

In the October edition of the BtoB Online Magazine, a series of companies were showcased in what they call the 2013 Content Marketing Awards. I’ve summarized below the list for you: 2013 Content Marketing Awards. for Healthcare thought leadership. Category: Integrated. Winner : Xerox Corp., Runner-Up : Makino Inc.,

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BtoB B2B Marketing Content Marketing Microsite 100

Hubspot

DECEMBER 17, 2014

In 2013, advertising agency, Hill Holliday , and brand strategy consulting firm, Lippincott , released the “ Welcome to the Human Era ” report, which evaluates brands and separates those that are Human Era brands as opposed to Industrial Era. In 2013, Trader Joe’s was America’s favorite grocery store according to a Market Force study.

Trends 28

Trends Paid Search Agency Buyer Personas Planning 28

Adobe Experience Cloud Blog

JULY 11, 2017

With the unannounced launch of her 2013 eponymous album—BEYONCÉ—Beyoncé broke music industry barriers and pioneered the surprise album launch as a net new marketing tactic in the music industry. Ground Breaker. This feeling of inclusion and surprise (what fan doesn’t want a surprise from their favorite brand?)

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Branding Brand Identity Thought Leadership Barriers 0

Engagio

JULY 22, 2019

I mostly read non-fiction, but I keep my selection pretty broad, from leadership and management to behavioral psychology and economics to sales and marketing. Category : Leadership. Publication date : May 16, 2013. This has become one of my favorite books on leadership. Turn the Ship Around! Author : David Marquet.

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B2B Thought Leadership Best Practices B2B Thought Leadership 94

ClearVoice

MAY 15, 2020

The foundational skills of storytelling, knowing your audience, and making authentic content will always be the baseline to attract viewers. As a producer with ABC News since 2013, she’s produced segments for ‘Good Morning America’, ‘World News Tonight’, and ‘20/20’. Storytelling for social impact. Being a one-man band.

Video Marketing 105

Video Marketing Advertising Agencies Tips Paid Search Agency 105

The ROI Guy

JULY 8, 2014

increase from 2013 spending levels. Examining their 2013 predictions, Gartner indicated IT spending would grow 4.2% When the dust settled on 2013, the IT spending growth was a mere 0.4%. Empower Sales with Value Storytelling and Quantification 3. According to Gartner, worldwide IT spending was expected to reach $3.8

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Gartner Forecasting Spending Marketing Proposals 40

Single Grain

DECEMBER 29, 2020

His article My Billion-Dollar Mistake about founding KISSmetrics is especially worth reading, as he details what he did wrong and how he felt about it: “There were so many times when I thought about giving up during the early days. Thoughts on Sourcing Black Companies & Entrepreneurs. The Goal Should Not Be the New Normal.

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Blogger Business Blogging Sales Management Enterprise Management 119

Scoop.it

OCTOBER 29, 2020

His videos became so popular that his media presence began to interest many brands, in 2013 he was discussing his own TV show and recently he was hired by Burger King to make a couple of promotions. Source: OneSpot The Science of Storytelling. Daym Drops channel has over 1,3mil subscribers. Create “Easy to Digest” Content.

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Viral Marketing Tips Curation Paid Search Agency 86

Content Standard

OCTOBER 28, 2015

Brands want to tap into the power of visual storytelling and are just beginning to take advantage of this highly engaging medium. But, as we’ve previously pointed out on the Content Standard, good video storytelling starts with a script. The online universe streams more than 38.2 billion videos per year, up 43 percent since 2014.

Video Marketing 41

Video Marketing Branding Brand Identity Peer-to-peer 41

Content Standard

OCTOBER 28, 2015

Brands want to tap into the power of visual storytelling and are just beginning to take advantage of this highly engaging medium. But, as we’ve previously pointed out on the Content Standard, good video storytelling starts with a script. The online universe streams more than 38.2 billion videos per year, up 43 percent since 2014.

Video Marketing 40

Video Marketing Branding Brand Identity Peer-to-peer 40

Outbrain

JANUARY 10, 2019

Every episode, host Dave Gerhardt grabs a coffee with David for 15-20 minutes to discuss leadership principles, books that have changed their personal and professional outlook, and meet with the best of the best across sales, marketing, product, growth and more. Start with episode: Storytelling for Modern Content Marketing.

Advertising Agencies 54

Advertising Agencies Planning Copywriting Paid Search Agency 54

LEADership

OCTOBER 4, 2013

Thought leadership (50%). Having a call-to-action and storytelling both tied in as effective elements among 56% of B2B leaders. Below is the full infographic: 2013 Content Marketing Trends [INFOGRAPHIC] from Salesforce. Gaining new customers (45%). Understanding/recognizing the brand (41%). Fostering leads (35%).

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