ViewPoint

MARCH 13, 2014

Nick is a results-driven marketer, has been a writer for Fortune magazine, an adjunct professor at New York University, and an award-winning investigative journalist for CBC Television. Matt Heinz, Heinz Marketing, The Quality of Sales Leads is Abysmal. Click to start video at this point —Are you a sales rep in the high-tech industry?

Lead Ranking 120

Lead Ranking Social Marketing Paid Search Agency Leads 120

Convince & Convert

NOVEMBER 15, 2013

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. And when it comes to measuring success, it’s not as simple as looking at how many cars they’ve sold through Twitter (hint: it’s probably not very many). Listen Now. The RSS feed is: [link]. Find us on iTunes: [link].

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Paid Search Agency Advertising Agencies Multi-Channel Television marketing 136

Digilant

JANUARY 22, 2019

The unofficial national holiday includes music, lots and lots of food, what has become an internationally famous halftime concert (after the wardrobe incident that went viral), and what some might regard as the most important and most iconic television advertisements of the year. Advertisements become more memorable and elaborate each year.

Paid Search Agency 45

Paid Search Agency Advertising Agencies Television marketing Marketing Budget Creation 45

Hubspot

MARCH 21, 2018

2013: A Cambridge University professor named Aleksandr Kogan develops a personality quiz app that was installed by roughly 300,000 Facebook users, allowing the app developers to access their data and their friends' data. Feel free to weigh in on Twitter. Here's a quick timeline of his account: 2007: The Facebook Platform is launched.

Television marketing 72

Television marketing Facebook Rules Privacy 72

Hubspot

MARCH 3, 2015

Unsurprisingly, a Twitter bio is equally challenging. to explain to the Twittersphere who I am, what I do, and why my Twitter is worth the follow? The basic Twitter bio above was generated here. We’ve seen enough “Actor/Entertainer/Jazz Pianist” Twitter bios, seriously. American actor Nelson Franklin gets us.

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Twitter Paper Social Media Impressions 28

Convince & Convert

JANUARY 24, 2014

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. The astronomical price makes sense; the Super Bowl is one of the few television events that people watch completely live, which means no fast-forwarding through commercials on the DVR. Listen Now. Click the play button to listen here: [link].

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Paid Search Agency Branding Brand Identity Skype 129

Convince & Convert

DECEMBER 6, 2013

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. A live television broadcast had to get paused with DVR technology, photographed with a phone camera, then enhanced and posted to Reddit, where people could use their own QR code readers to donate virtual currency to an anonymous wallet.

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Public Relations Paid Search Agency Social Media RSS 123

Convince & Convert

MARCH 29, 2013

” Social Media Stat of the Week: Engagement with Social Media Falls from 2010 to 2013. According to the Motorola Mobility Media Engagement Barometer , engagement with social media while consuming television programming has been falling in the United States: from 32% last year to 23% this year. That’s right.

Television marketing 129

Television marketing Curation Social Media RSS 129

Convince & Convert

NOVEMBER 1, 2013

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. To win a copy, just find an audience acquisition method in the wild – some way that businesses are capturing emails, Facebook likes, Twitter followers, etc. From Cision , a free ebook called Power Your Story: Content Marketing Essentials.

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Skype RSS Social Media Television marketing 126

Convince & Convert

AUGUST 23, 2013

They also have an amazing free report on the top 50 retail brands’ social media use in 2013. Daily blog posts , free whitepapers , and their video content is where they spend everything they would have been spending on billboards, radio spots, and television ads. Just email Jay a screenshot of your review with your address.

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Inbound Marketing Advertisements Advertising Paid Search Agency 130

Oktopost

MARCH 5, 2019

What about Oreo’s social media team capturing the moment when the lights went out during the 2013 Super Bowl? It wouldn’t make any sense for a B2B software company to buy network television ads. If your customers are active on LinkedIn and Twitter, show up and be there. Those were both successful attention-grabbers in real-time.

Marketing & Strategy 125

Marketing & Strategy Marketing Strategy Webinar Metrics Paid Search Agency 125

Hubspot

JUNE 20, 2013

Twitter Gunning for Television. Twitter and Viacom have struck a deal, reports GigaOm. The goal is to reach viewers through live television and a second screen simultaneously. A possible problem with the rear seat belt. Thanks for putting the customer first, Tesla. And thanks for wishing us a fiery death, Jeep.

Television marketing 28

Television marketing Cable Transparency Twitter 28

Sprout Social

MAY 10, 2019

According to a 2017 YouTube Earnings Call , users watched more than 100 million hours of YouTube by way of their living room television, up 70% from the year prior. Let us know on Twitter @SproutSocial! Additionally, it also was noted that YouTube TV covered two-thirds of U.S.

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Youtube Stats Paid Content Marketing & Strategy 111

ConvertKit

SEPTEMBER 14, 2020

So when he heard about someone creating a website called “Twitter Should Hire Me” that got a ton of press and subsequent job offers, he thought, why not try something similar? He hired an editor, asked a friend to design a book cover, and self-published The Art of Being Unmistakable in 2013. The economy had just crashed.

Opinions 77

Opinions Communities Creativity Television marketing 77

Biznology

NOVEMBER 11, 2013

Or that in 2013, digital media spending surpassed all form of print media spending (e.g. Before 2018, digital media spending is expected to equal or exceed television. Did you know that in this decade, digital is the only media channel to grow every year? magazines, newspapers)? And it’s not stopping.

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Course Planning Work Management Peer-to-peer 80

Hubspot

OCTOBER 16, 2015

Is there a wrong way to watch television? but for your obsessive television watching habits.). Binge watching television has even become a treasured pastime for many people around the world -- so much so that Samsung recently announced a promotion called " The Catch-up Grant." 7 Behaviors We've Picked Up Thanks to Technology.

Television marketing 28

Television marketing Peer-to-peer Case Studies Internet Marketing 28

Content Standard

SEPTEMBER 3, 2015

For brands accustomed to captive audiences in front of television screens, it’s a new challenge. Autoplay video has been around for a few years, but Facebook’s adoption of the feature in 2013 sealed the deal on the autoplay revolution. The Rise of Autoplay.

Facebook 40

Facebook Video Marketing Trends Television marketing 40

Content Standard

JUNE 15, 2015

In December 2013, Facebook started autoplaying videos that were uploaded directly to Facebook in the news feed. Coincidently, December 2013 was when my sense of time-shifting first started, only to be exacerbated during the great Facebook Video land grab of 2014. Twitter reportedly started testing video autoplay in March 2015.

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Facebook Video Marketing Content Marketing Content 40

Hubspot

DECEMBER 17, 2015

ConAgra’s award-winning "Unleash the Joy" campaign was the 2013 predecessor to 2015’s "Share the Joy." One look at WestJet’s 2013 “Christmas Miracle” campaign – which sees the airline hand out personalized Christmas gifts to unsuspecting flyers – proves the worth of joy marketing instantly. 4) Reddi-wip: Unleash the Joy.

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Examples Campaigns Planning Paid Search Agency 28

Hubspot

MAY 16, 2014

4) What 2013 blockbuster film holds the record for having the most product placement? ban the advertisement of cigarettes on television and radio? 2006 -- It came from Twitter''s creator, Jack Dorsey. Bubba Gump Shrimp Co. from Forrest Gump. 3) How much money (in billions) was spent on product placement in 2012? Man of Steel.

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Banner Ads Paid Search Agency Television marketing Forrester 28

Content Standard

JULY 13, 2016

Remember when we used to get news from a newspaper or a local television broadcast? Sixty-six percent of Facebook users get news on the social network, compared to 59 percent of Twitter users and 70 percent of Reddit users who get news on the respective platforms. About 31 percent get news on Tumblr.

Marketing & Strategy 40

Marketing & Strategy Thought Leadership Content Amazon 40

Sprout Social

SEPTEMBER 22, 2016

With a 140-character limit, it’s easy to think of Twitter as a basic platform. But the fact of the matter is numerous marketers see success in their social media marketing strategies by paying closer attention to Twitter data. A common problem for companies is they don’t know the best route to take when analyzing Twitter data.

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Twitter Ideal Customer Profiles Impressions Analytics 92

Content Marketing Institute

DECEMBER 31, 2018

Instagram, Twitter, Messenger … all kinds of notifications. Did you know that, according to the Bureau of Labor Statistics , the average American still watches three hours of television per day? And we wanted to do this by the end of 2013. I sat down, put my coffee on the table. Throughout our chat, he kept looking at his phone.

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Planning Paid Search Agency Advertising Agencies Terms and Conditions 101

Hubspot

MAY 29, 2014

4) Internet use was up 9% in 2013 compared to 11% in 2012. hours on Twitter and 9 hours on Facebook. 10) The BBC beat out other media sites as the Top Twitter News Publisher in April 2014. 4) Internet use was up 9% in 2013 compared to 11% in 2012. hours on Twitter and 9 hours on Facebook. 1) 3 Cs > 4 Ps.

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Allocation Trends Mobile Advertising Youtube 28

LeadSquared

MAY 20, 2015

To reiterate the fact that a good video (movie, in this case) can get even the laziest of people interested in what you have to say, take a look at what the release of The Great Gatsby movie in 2013 did to the sale of Fitzgerald’s masterpiece. This if done with a television commercial was completely unaffordable for them.

Tips 52

Tips Ad Building Content Marketing Paid Search Agency 52

Webbiquity

APRIL 14, 2014

What do 40% of B2B buyers say about LinkedIn, that only 19% say about Twitter? 40% of B2B buyers say LinkedIn is important when researching technologies and services to purchase; 19% say the same for Twitter. The top three social networks used by B2B marketers are LinkedIn (91%); Twitter (85%); and Facebook (81%). No, not that.)

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Digital B2B Marketing

DECEMBER 17, 2013

Social: Twitter Click Rates Are Falling. Twitter has gone from a social network to a content deluge. In the last two years, click rates on Twitter have dropped precipitously. No, Twitter isn’t filtering out your brand updates, everyone else’s content is bumping it aside though. Email: Click Rates Are Falling.

Facebook 100

Facebook Television marketing Branding Brand Identity 100

Hubspot

APRIL 8, 2015

More than 16 years ago, Fary was bringing apparel and accessories onto sets for television shows like Ally McBeal and Will & Grace. This is one reason why the value of the Everybody Wins bag has increased from $48,000 in 2013 to $168,000 this year. He has being doing this for the past 13 years. A Huge Marketing Opportunity.

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Paid Search Agency Press Advertising Agencies PR 28

KoMarketing Associates

DECEMBER 21, 2012

In 1982, Hasbro partnered with Marvel to introduce the GI Joe Action Soldier , which eventually led to comic books, video games, and even an animated television miniseries. These days, it’s out with the old (radio, newspaper, magazine), in with the new (smartphone, laptop/PC, tablet, television). You get the idea.

Planning 120

Planning Content Marketing Television marketing Advertising Agencies 120

Biznology

JANUARY 1, 2013

I am in the midst of setting up my New Year’s resolutions for 2013. If you’re one of them and you can’t come up with some digital markeing resolutions for 2013, I have some suggested resolutions for you. I know not everyone does the resolution thing, but almost half of all Americans do.

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Paid Search Agency Facebook Twitter Viral Marketing 80

Contently

FEBRUARY 1, 2019

According to a study by Response Media , Gen Z gets its news primarily from Twitter, and almost never from Facebook. They’ll be less interested in the public feeds of big brands, pursuing brands that use chat apps, Twitter DMs, and personalized survey content, instead. Keeping up with this fragmentation is like a full-time job.

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Ethics Youtube Paid Search Agency Social Media 167

Hubspot

JANUARY 17, 2014

They targeted current milk drinkers and created an ad for television, radio, and billboards. When you think of Oreo and Super Bowl 2013, you may think of their popular tweet that gained them a lot of recognition. billion potential impressions on Twitter, 16,000 Instagram pictures with Batkid, and 23.6 Or so we thought.

Paid Search Agency 28

Paid Search Agency Campaigns Advertising Agencies Planning 28

Webbiquity

FEBRUARY 10, 2015

Among the largest social media sites, YouTube drives the most highly engaged website traffic (with visitors overall spending on average nearly four minutes and visiting three pages on target sites), followed in order by Google+, LinkedIn and Twitter. 01% from Twitter; this compares to almost 10% for paid search and 7% for email marketing.

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50

Martech

NOVEMBER 15, 2021

Founded in 2013, the company has 90 employees. Key clients include Cummins, Land O’Lakes, Twitter, Marriott, Pernod Ricard and Ticketmaster. The company serves its customers by providing marketing and media performance measurement, attribution and optimization. Target customers. Target customers. Product overview.

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Marketing Attribution Marketing Automation Services Enterprise Management Full Circle Insights 109

Buffer

JANUARY 2, 2019

This along with other developments from social networks points to the rise of what we’re calling “ social television ” lead by the vertical video format. And it has been showing a general upward trend since 2013. We would all love to say hello to you on social media – especially Twitter! How to say hello to us.

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Social Media Trends Marketing AI Media 111

Contently

SEPTEMBER 12, 2016

In the past eight months, half of our Twitter mentions were about the song. — Katie Notopoulos (@katienotopoulos) October 10, 2013. In November 2014, we put our jingle on television in New York. We’re on TV now, too. And that relevance also extends to pop culture. Today is Thursday morning.

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Planning Television marketing Budget Programs Paid Search Agency 60

Vidyard

OCTOBER 19, 2016

Television changed that. Many wrote TV off as a fad, but soon, nearly every home in North America had a television: rabbit-ears pointed in all directions, picking up everything from news broadcasts to sporting events. On-demand television was an exciting idea as early as the 1970s. The Short But Exciting Rise of Flash.

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Paid Content Video Marketing Television marketing Bandwidth 50