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10+ Examples of Awesome Integrated Marketing Campaigns

SocialPilot

Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. Wasssup by Budweiser The Super Bowl is where television ads come to dream big. And it was an instant hit. Marketing leaders are 1.5

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17 (mostly failed) Brand Tweets From The Oscars

Convince & Convert

If you’re going to try to capitalize on televised American water cooler moments you either need to be truly, inherently nimble and FAST like Audi and Oreo at the Super Bowl, or provide information that further the knowledge or entertainment of stream junkies. — New York Life (@NewYorkLife) February 25, 2013.

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How to Cut Out Advertising in Favor of Inbound Marketing

Convince & Convert

Dan Moyle , inbound marketing evangelist at Amerifirst , joins the Social Pros Podcast this week to discuss the importance of educating consumers, why advertising is a waste of money, and how a mortgage company got so many followers on Pinterest. Amerifirst has done away with advertising and relies entirely on inbound marketing.

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Why Human-Curated Content Outstrips Computers Every Time

Convince & Convert

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Kelly Clarkson , Mariah Carey , and Michael Buble created Christmas playlists over the holiday, then shared those playlists on Twitter and asked for feedback. From Cision , a free ebook called Power Your Story: Content Marketing Essentials.

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9 YouTube stats to inform your marketing strategy in 2019

Sprout Social

YouTube reaches more 18-49-year-olds on mobile alone than any cable TV network or broadcast. Users are watching more than one billion hours of YouTube videos each day, with over half of those views coming from mobile devices at upwards of an hour each day. 4. Mobile devices dominate YouTube views, but TV is gaining.

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Solving Klout’s “Warren Buffett Problem”

Convince & Convert

” Social Media Stat of the Week: Engagement with Social Media Falls from 2010 to 2013. According to the Motorola Mobility Media Engagement Barometer , engagement with social media while consuming television programming has been falling in the United States: from 32% last year to 23% this year. That’s right.

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Why Your Brand’s Content Strategy Should Cover the News

Content Standard

Remember when we used to get news from a newspaper or a local television broadcast? But the rise of social media and mobile devices have shifted this somewhat. Instant Articles offer mobile users content from top publishers that loads up to 10 times faster. Newsy content can go a long way on social media. Native Ads.