Webbiquity

DECEMBER 10, 2013

In another study, 35% of marketing professionals worldwide cited content marketing as their leading focus in 2013, followed by social media (25%) and SEO (15%). ” ( Social Media Today ). Only 10-20% of a company’s website content drives 90% of its Web traffic, and only 0.5% Social Media Today ).

Statistics 100

Statistics SMB Content Marketing Planning 100

Convince & Convert

MAY 1, 2015

Another month, another incredible round of guests on the Social Pros Podcast. In April, we chatted with the manager of a huge social media team at KLM , an author on thought leadership , Pet360’s PR and social media expert, and the two-man social media team of Canadian yo-yo company CLYW.

Social Media 160

Social Media CMS Development Media Thought Leadership 160

Webbiquity

JULY 1, 2013

Here are a few of the top online marketing trends for the second half of 2013 that may help you grow your sales both online and off faster than you expected. Social media will remain important. Stay in touch with your customers by utilizing Facebook, Twitter, Pinterest and other social media sites to your advantage.

Online Marketing 100

Online Marketing Trends Lead Scoring Lead Ranking 100

Convince & Convert

JANUARY 2, 2014

Especially after launching Buffer for Business recently, a lot of business approached us, asking which practical tips we had for them to improve their social media and content marketing. So here are our best and most practical ways to see a big impact from your actions on social media: 1. More Traffic.

Social Media 168

Social Media Social Marketing Content Marketing Media 168

Convince & Convert

JUNE 2, 2013

Each quarter, ecommerce optimization firm Monetate publishes a report that analyzes traffic and conversion efficacy on thousands of leading e-retail websites. The report for the first quarter of 2013 peered into more than 500 million online shopping browser sessions. Is social ineffective or just invisible? Maybe that’s so.

eCommerce 150

eCommerce Social Media Tactics Word of Mouth 150

KoMarketing Associates

AUGUST 15, 2013

One of the key reasons B2B marketers remain skeptical with social media as a primary tactic in digital marketing is the i nability to determine ROI. While we have access to web reporting tools, metrics specifically within social media platforms have been poor at best. But that is starting to change.

Social Media 120

Social Media Social Marketing B2B Marketing Tools 120

Marketing Insider Group

MARCH 29, 2021

Social media analytics can provide deep insights into online behavior. A deep dive into the data can even reveal which offline publications they read since many magazines, newspapers, and other print media have social media fan pages. Get started today – and generate more traffic and leads for your business.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

NuSpark Consulting

DECEMBER 30, 2012

It’s that time of year; a time to reflect, assess, and think about what can be optimized for inbound marketing in 2013. . That, coupled with the continued role of social media, remains a challenge to most. . Let’s get more granular, and review some internet marketing 2013 resolutions that you can optimize now: . .

Paid Content 100

Paid Content Marketing Analytics Tools Planning B2B Marketing 100

ViewPoint

JULY 25, 2013

Anthony Iannarino, founder of the popular blog The Sales Blog , shares his knowledge on how to create and maintain a successful blog that will drive traffic to your site and generate more leads. 6 Marketing Trends to Watch in 2013: New Research. Via Social Media Examiner. Via OpenView Labs.

PointClear 120

PointClear B2B Marketing Trends B2B 120

Buffer

OCTOBER 1, 2018

In 2013, a Facebook Page could easily reach about 12 percent of its fans with each post. That means for every 100 fans of a Page, an organic post will reach, on average, only five or fewer people 1 These data are from a research by Social@Ogilvy. Is it the end of organic reach on social media? I don’t think so.

Social Media 109

Social Media Organization Paid Search Agency Media 109

KoMarketing Associates

JANUARY 16, 2013

This year, as I got to thinking about the ways in which we’ll make our B2B content marketing collateral stand apart from the crowd and ultimately drive results for our clients, I turned to the 2013 Academy Award nominations. Do you have ideas about content generation for the year 2013?

Content Marketing 120

Content Marketing Planning Best Practices Content 120

Biznology

MAY 19, 2014

22% say social media. Search Engine Optimization (SEO) is is the process of getting website traffic from “free,” “organic,” “editorial” or “natural” listings on search engines. Social Media Marketing refers to the process of gaining website traffic or attention on social media sites in the same way.

Social Media 80

Social Media SEO Media Youtube 80

KoMarketing Associates

SEPTEMBER 18, 2012

As B2B marketers work on refining 2012 strategic marketing initiatives, social media has become a central focus. Advances in search engine algorithms bring social media in focus for link acquisition and as a potential signal of trust for engines. The Role of Social Media. Define Social Media Goals.

BtoB 120

BtoB Social Media Paid Search Agency Media 120

Sprout Social

NOVEMBER 1, 2016

From inspiration to reminiscing, travelers turn to social media throughout every step of their journey. Social media has a huge influence on travel-related purchases. In fact, of those who use social media to research travel, only 48% followed through with their original plans. 33% switched hotels.

Social Media 92

Social Media Class Word of Mouth Media 92

ClearVoice

JUNE 19, 2023

These include account-based marketing, artificial intelligence, local SEO, persona marketing, podcast marketing, social media, and video marketing. Safari Digital ) Up to 40% of organic search traffic is for location-based businesses. G2 ) 73% of marketers say social media has been somewhat or very effective for their business.

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

KoMarketing Associates

MAY 21, 2013

After all, the goal of any good SEO program is to drive qualified traffic from search engines, to your site in order to generate leads and sales. They’re using search engines but they’re also on social media and mobile apps, and they’re spending time in communities and places that interest them. It makes sense. Directories.

Marketing Websites 120

Marketing Websites Sales Qualified Leads Ideal Customer Profiles Search Engine Marketing 120

Webbiquity

SEPTEMBER 9, 2013

If your website traffic from organic search has fallen over the past year, take some small solace in knowing you’re not alone—in fact, you’re in good (if not happy) company. unknown sources), and concludes “We can draw a lot of assumptions but few conclusions from the drop in search traffic.”

Paid Content 100

Paid Content Traffic Lead Ranking Lead Scoring 100

Marketing Insider Group

MARCH 9, 2020

With today’s analytics programs available on both Google and most social media platforms, you can even identify new market segments to target. Let’s say that during your audit, you discover a post you wrote back in 2013. Post links to the article on this segment’s favorite social media platforms. Unite and conquer.

Marketing Budget Creation 267

Marketing Budget Creation Paid Social Agency Paid Search Agency Cost 267

Hinge Marketing

NOVEMBER 29, 2013

Top Professional Services Marketing Content from November 2013. How to Optimize Your YouTube Video for Maximum Traffic. In this article, find out how to optimize YouTube for search while incorporating it into your firm’s social media strategy. 46 Experts Share Their Top Social Media Management Tools.

Copywriting 48

Copywriting Eloqua Work Management Youtube 48

Brandwatch Marketing

OCTOBER 25, 2023

billion worldwide on advertising in 2013 alone. Look at website traffic Measuring your website traffic over time can reveal insights into brand awareness, but it’s important you are looking in the right places. As Chevrolet’s CMO Tim Mahoney states , “Manchester United provides us with a global stage, including here in the U.S.

Branding 96

Branding Brand Identity Advertising Benchmark Eye-Tracking 96

Convince & Convert

OCTOBER 30, 2014

You immediately go to all your social media profiles and share about it with a link. Over the next few days, you share the post again on social media, and continue to get shares from others as well. Must be all those “social signals” you got, right? You just hit hit publish on that great new blog post.

SEO 167

SEO Correlation PageRank Social Media 167

Trade Press Services

MARCH 11, 2024

Sekine-Pettite has been an ASBPE member for more than 20 years and has served on the national board since 2013. Q: Can you tell us more about the current trend of diminishing use of search and social? Davide Savenije: B2B has seen a lot of volatility in search and social media traffic, particularly in the last couple of years.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

Webbiquity

DECEMBER 11, 2013

2: 30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014). Experts outline key content marketing trends for 2014 by The Guardian. This was post #3 of Content Marketing Week on Webbiquity. #1: 1: Content Marketing Week Starts Tomorrow! #2:

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Content Marketing Planning 100

KoMarketing Associates

JUNE 18, 2013

” Along with a SERP audit, be sure to audit the bounce rates of organic traffic on your top landing pages. I hope these takeaways are as useful to you as they were to me and again, if you have any questions/comments, don’t hesitate to reach out in the comments on on social. You need to have the right page and information.”

Link Building 120

Link Building SERP Ideal Customer Profiles Conference 120

SocialPilot

MARCH 12, 2024

Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. This content was distributed around the world after sponsored social media campaigns were launched.

Paid Content 83

Paid Content Campaigns Examples Advertising Agencies 83

Hubspot

DECEMBER 11, 2013

Can you believe 2013 is almost over? Well, it is, meaning it''s that time of year again to start planning for the year ahead and thinking about everything you want your marketing to achieve -- more leads, more website traffic, you name it. The 3 Most Important Facebook Updates of 2013. Comments and apps and pages, oh my!

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

ClearVoice

FEBRUARY 2, 2024

It may not be a coincidence that Kraft Heinz (KHC), the parent company of Haynes Baked Beans, saw a 15 percent jump in its stock price as the ad went viral after its release in December 2013. Get data regarding website traffic, audience demographic data, content performance, and user behavior. Analytics tools for social media.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

Webbiquity

SEPTEMBER 2, 2014

In honor of Labor Day, here’s a summary of the 10 most-viewed posts on Webbiquity since the summer-ending holiday weekend of 2013. What’s the Best Social Media Monitoring Tool? Reviews of nine tools at various price levels that are among the most popular and capable traditional PR and social media monitoring tools.

Stats 100

Stats eCommerce Statistics Social Networks 100

seo.co

OCTOBER 4, 2021

Example: If you have a page for Kansas City Events in 2013, you want that to be specifically portrayed. You don’t want a title like “Local Events in 2013.” You want it to say specifically: “Kansas City Events in 2013.”. Set up all your social media profiles (if you haven’t yet). It’s called WP Map Folio.

SEO 98

SEO Ideal Customer Profiles Communities Press 98

LeadSquared

OCTOBER 23, 2016

Say what you will about social media, but it has become the metaphorical elephant in the room: hard to ignore. Emporio is a boutique marketing agency, which specializes in Social Media Marketing, Influencer marketing and Online Reputation Management. Social Media Marketing Strategy FAQ: 1.

Webinar Metrics 52

Webinar Metrics Paid Content FAQ Social Media 52

KoMarketing Associates

APRIL 11, 2013

Optify’s 2013 B2B Marketing Benchmark Report. Optify’s annual B2B Marketing Benchmark Report details the performance of the primary sources of traffic to B2B websites, extracted by analyzing over 62 million visits, 215 million pageviews and 350,000 leads from more than 600 small and medium-sized B2B websites.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

Schubert B2B

FEBRUARY 18, 2022

On Christmas Day in 2013, Google reported for the first time that searches from mobile exceeded that of desktop. Look at some of the keywords they are using and if those words are effective in driving traffic and improving search engine stature. So, they were a main driver in pushing us towards a mobile-first society.

Google 127

Google Lead Scoring Lead Ranking Marketing Analytics Tools 127

Hinge Marketing

MARCH 24, 2015

While going viral may be the Holy Grail of social media marketing, it’s also elusive and unpredictable. Your technology firm needs to be in the social media race for the long run. That requires a game plan that’s achievable and, above all, avoids social media burnout.

Social Media 48

Social Media Planning Marketing Budget Creation Social Marketing 48

Hubspot

MARCH 19, 2020

New campaigns, new landing pages, new blog posts, new emails, and new social media posts are all on the horizon. For example, you can calculate reach of your blog, email, or social media. This will include visits via several sources and channels including paid traffic, direct traffic, and social media referrals.

Template 95

Template ROI Budget Programs Click Rate 95

KoMarketing Associates

AUGUST 29, 2013

B2B industrial companies are increasing their online marketing budgets in 2013 and into next year, with an emphasis on search engine optimization and content creation. These findings represent a small sample of information for B2B marketers found in GlobalSpec’s 2013 Industrial Marketing Trends report, released earlier this summer.

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

Content Standard

SEPTEMBER 10, 2021

However, sustaining traffic long term hinges on not just one but two types of content. This, in turn, sends a surge of traffic to awareness assets. This practice can boost your SEO, increase social media engagement, and expand your brand reach to new audiences. Featured image attribution: Towfiqu Barbhuiya on Pexels.

Ad Building 140

Ad Building Branding Brand Identity Thought Leadership 140

Content Standard

DECEMBER 10, 2014

Even social media giants aren’t immune to the effects of search engines. Twitter’s latest experience with search underscores marketers’ need for a coherent SEO social strategy. Twitter has partnered with Bing since November 2013 to bring social content from Twitter into Bing’s search engine results pages.

Twitter 40

Twitter Traffic SEO Generation 40