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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

Be it inspiration for your next campaign or leveraging the latest features of social media, they’ve got your back. Social Media Marketing + Michael A. Social Media News + Matt Navarra Karissa Bell Sarah Frier Social Media Marketing Michael A. Are you ready? Let’s begin! Table of Contents 1.

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The 3 Social Media Lessons of 2013 – And What’s In Store for 2014

Convince & Convert

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. In 2014, “the big bang of social will finally, I think, slow.” Lessons from 2013: The Big Bang of Social. The Social Pros boiled down 2013 in social media into 5 general trends.

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You’re Wasting Your Time on Social Media

Webbiquity

At some point today, a social media marketer is going to get fired. They were hired to create socially engaging posts designed to elevate brand reach, skyrocket shareability, and go viral. The harsh reality is that most companies have absolutely no chance of dominating the social media landscape the way they envision.

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The real and complete history of social media marketing

illumin

The history of social media tells a story of major cultural change. That’s because the groundwork for today’s social media was laid years before the apps and platforms of today made their debut. So, how did social media make the climb from a simple chat room, to becoming the major player in advertising that it is today?

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Exploring video length best practices for social media

Sprout Social

Between 2013 and 2018, video consumption online has increased at an average of 32% per year. To make the most out of your video marketing strategy , you’ll need to figure out which video length is best for your goals and social platforms. General social media video best practices. Optimize for social media.

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B2B social media – a two horse race?

Savanta

Social media is time consuming. And if you believe in the wisdom of crowds (or self-fulfilling prophecies) then the latest B2B Social Media Benchmark report reveals where you’re likely to get the best return on this effort. It seems that social media, in B2B at least, is a two horse race.

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How to Fix Your Social Media Marketing Strategy

Convince & Convert

Editor’s Note: This is a Convince & Convert Greatest Hits post, which originally ran on the Convince & Convert blog in 2013. Over the years, Convince & Convert has continued to refine its social media strategy process. Social Media Strategy in 8 Steps (Summary). highlight to tweet).