seo.co

DECEMBER 19, 2021

LSI (Latent Semantic Indexing) is a way that search engines determine whether your content is really on-topic and in-depth or just spam. The search engines determine this by looking at the words in an article and deciding how relevant they are to each other. What is Semantic Search & Latent Semantic Indexing (LSI).

Optimization 115

Optimization Keywords SERP SEO 115

Webbiquity

SEPTEMBER 9, 2013

If your website traffic from organic search has fallen over the past year, take some small solace in knowing you’re not alone—in fact, you’re in good (if not happy) company. ” Organic search visits have fallen significantly to A-list publishers like Time , Sports Illustrated , Us Weekly and Rolling Stone.

Paid Content 100

Paid Content Traffic Lead Ranking Lead Scoring 100

KoMarketing Associates

JUNE 18, 2013

From authorship to technical SEO to paid social tactics, the conference covered all aspects of search. Along with attending many of the sessions, I also spoke on a panel, “Top Social Tactics for Search Marketers.” While many search marketers focus on content, link building, social, etc., Bonus: The theme is Top Gun.

Link Building 120

Link Building SERP Ideal Customer Profiles Conference 120

KoMarketing Associates

MARCH 5, 2013

It can often be difficult to find a path through the clutter to discover the best option in which methods and tools will be most useful and effective in a B2B marketing campaign. Google Analytics: Tracking website traffic, page views, conversions, and leads are all essential to understanding the influence and success of a B2B campaign.

B2B Marketing 120

B2B Marketing Work Management Marketing Management Tools 120

Hubspot

JANUARY 4, 2021

Many businesses aim for their websites to rank highly in search engines, but it's a moving target. You might remember when Google's featured snippet addition disrupted the numbered ranking system of search pages. This may seem like a cheap tactic to hoard traffic, but it's not. Search Engine Engagement Metrics.

Lead Scoring 101

Lead Scoring Lead Ranking Dwell SEO 101

KoMarketing Associates

AUGUST 15, 2013

While we have access to web reporting tools, metrics specifically within social media platforms have been poor at best. Most importantly, all of these tools are free. Well a while back, Google announced support of Google Authorship statistics via Webmaster Tools. 5 Action Items from #SMX Advanced 2013 . Final Thoughts.

Social Media 120

Social Media Social Marketing B2B Marketing Tools 120

seo.co

FEBRUARY 10, 2021

Search engine optimization (SEO) is a great marketing strategy. Having a formidable competitor at the top of the search engine results pages (SERPs) means you’ll have to work twice as hard to earn a spot in the top few ranks. So what if you could leech some of the traffic they’re getting here? It’s accessible.

Loyalty 116

Loyalty Brand Identity Branding SERP 116

ClearVoice

FEBRUARY 2, 2024

This article explores the role of creativity vs. analytics, how to strike the ideal balance, and some tools to help you get it just right. It may not be a coincidence that Kraft Heinz (KHC), the parent company of Haynes Baked Beans, saw a 15 percent jump in its stock price as the ad went viral after its release in December 2013.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

Webbiquity

JANUARY 2, 2013

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. What is the source of the largest share of social traffic to websites? (It’s Marketing Charts ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Pearl Digital Marketing

OCTOBER 13, 2019

Are your blog posts or landing pages doing as well in organic search as you thought they would? If so, an SEO audit can help clean up your broken links and help the search engines find you better. An SEO Audit is an in-depth analysis of your website. It targeted websites that had search terms in their domain names.

SEO 72

SEO Domain Mobile Marketing Keywords 72

Hubspot

APRIL 23, 2020

you want to redesign your website. Whether you’re working with an agency, redesigning your site in-house, or proposing a redesign to company stakeholders , this guide will help you strategize your website redesign and ensure it turns out to be a huge success — not a total flop. How Often Should You Redesign Your Website?

CMS Development 100

CMS Development Marketing Websites Work Management Ad Building 100

KoMarketing Associates

FEBRUARY 18, 2014

My not-so-bold prediction for 2014 is that content creation will continue to be one of the best ways to earn links and drive traffic to websites. That’s why I’ve put together the following list of three ways for marketers to create new content by maximizing the existing content on their websites. Video Content.

SEO 120

SEO Paid Search Agency B2B Companies 120

SocialPilot

FEBRUARY 9, 2024

If you need a helping hand to choose the right digital marketing tools or want to know some secret hacks for a roaring brand presence, it’s best to rely on them. Paid Search Marketing + Brad Geddes Lisa Raehsler Frederick Vallaeys John Gagnon Kirk Williams 6. Why should you follow her? Why should you follow her?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

KoMarketing Associates

DECEMBER 27, 2016

Last week I highlighted ten of KoMarketing’s most popular posts written this year, based on traffic, links, mentions, and impact in the lead generation process. How to Create Content People Actually Search For. This post outlines the factors you need to consider to produce relevant content people are actually searching for.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

Convince & Convert

DECEMBER 1, 2014

70% of B2B content marketers created more content in 2014 than 2013, and that trend will not be abating. Inbound Writer helped us analyze the 242 posts we published here in 2013 and discovered that the top 25% (61 posts) generated a whopping 78% of the visits from organic search (and 67% of all visits).

Analytics 165

Analytics Top of Funnel Content Case Studies 165

Unbounce

OCTOBER 1, 2019

After exploding onto the scene in 2013, Zola quickly became the fastest-growing wedding startup in the United States, trouncing old-school competitors with their headache-free approach to big-day planning. Over the past six years, Zola has continued to expand its full suite of wedding planning tools.

Paid Search Agency 111

Paid Search Agency Landing Pages Planning Work Management 111

KoMarketing Associates

MAY 27, 2014

When a major algorithm update happens like it did May 20th , it’s always interesting to see reactions from both the search community, affected businesses , and the media. After all, it wasn’t too long ago that the only people who knew (or cared about) what an algorithm update was were those in the search industry.

PageRank 120

PageRank Guidelines Search Marketing Keywords 120

KoMarketing Associates

JULY 27, 2016

As a digital marketing agency providing international services, we often suggest our clients start with the search engine. The goal of this article is to give B2B marketers an idea of why search engine marketing is important in China and why Chinese search engines are different from Google or Bing, or other Western search engines.

Search Marketing 120

Search Marketing Advertising Agencies B2B Marketing Cost Per Click 120

KoMarketing Associates

DECEMBER 27, 2016

Last week I highlighted ten of KoMarketing’s most popular posts written this year, based on traffic, links, mentions, and impact in the lead generation process. How to Create Content People Actually Search For. This post outlines the factors you need to consider to produce relevant content people are actually searching for.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

Webbiquity

JUNE 11, 2013

Editor’s note: a version of this post originally appeared on ChamberofCommerce.com in January 2013. With more and more purchases, for business-to-business (b2b) and high-value consumer goods, now starting with online research, it’s imperative to make your business ubiquitous when potential buyers are searching for what you sell.

Allocation 100

Allocation Optimization Peer-to-peer Social Networks 100

Webbiquity

JUNE 16, 2015

Sales are a top goal of content marketing—but website traffic is the most common metric used to measure success. Blogs are one of the most effective tools for increasing organic search traffic, and are highly influential with buyers. Only about half of marketers try to connect content to sales. And use video.

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Marketing Insider Group

AUGUST 6, 2015

According to Eyetools Inc : Organic search is responsible for 64% of all web traffic. Search Engine Optimization, or SEO, is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results. User, Usage + Traffic/Query Data 8.06%. What is SEO?

SEO 100

SEO Long Tail Marketing Domain Keywords 100

Moz

FEBRUARY 3, 2021

Posted by Victor_Ijidola Unlike B2C brands, B2B businesses are often characterized by: low search volumes on Google. Check out the example below comparing Zola.com (a B2C brand) and Yiedify.com (B2B): These two sites were founded around the same time (2013) and have been publishing lots of content.

Top of Funnel 66

Top of Funnel Lead Scoring Lead Ranking Advertising Channels 66

SmartBug Media

MARCH 19, 2020

Make Your Videos Search-Engine Friendly. Video is a fundamental part of search results, appearing in both combined search results and video search results. Include meta tags and titles: By providing video that is formatted for search engines, the chances of your video appearing in the search results increases.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

ClearVoice

FEBRUARY 11, 2019

Choosing the right plugin to integrate Google Analytics with your website can be quite discombobulating. In setting up client websites, it’s generally easy to choose a plugin for them and simply explain why I’ve chosen that given plugin. Which Google Analytics WordPress plugin should I use? E-commerce tracking integration.

Analytics 69

Analytics Google Marketing Analytics Tools Marketing Websites 69

Biznology

AUGUST 20, 2014

With B2B and B2C customers increasingly using their smartphones to browse for, shop for, and buy the products and services they need , marketers have increasingly turned to mobile search as a major component of their pay-per-click ad campaigns. Which begs the question: does mobile search work? The answer unequivocally is yes.

Paid Search Agency 80

Paid Search Agency Mobile Advertising POS Business 80

KoMarketing Associates

MARCH 21, 2013

Mullen’s four new marketing fundamentals offer some important takeaways for B2B search engine marketers. We have already seen this discussion take center stage here and in resources like Copyblogger , Search Engine Land , and B2B Marketing Insider. Design is the New Marketing. Value is the Currency.

B2B Marketing 120

B2B Marketing SEO Marketing Automation Services Ad brokers 120

Hubspot

DECEMBER 31, 2012

This is your chance to reboot and decide what changes you'll make in 2013. We’re offering our marketing community members a free consultation to chat with a HubSpot expert about 2013 goal planning. It’s worth the investment to take some time to figure out what will be different for you and your marketing in 2013. Not too shabby!)

Planning 28

Planning Work Management Landing Pages Paid Search Agency 28

Magisto

JANUARY 13, 2020

The story format emerged on Snapchat in 2013. On Instagram itself, stories are viewed by 500 millions users daily according to the Search Engine Journal. YouTube is now the second most used search engine in the world. Position zero is the featured snippet block at the top of the Google search results page.

Trends 84

Trends Planning Lead Scoring Lead Ranking 84

Hubspot

MARCH 20, 2018

If your website is focused on a global audience, you've probably spent some time thinking about the best ways to organize and optimize your site for different countries. One thing to note on any targeting that you are doing in URLs: you must use each country’s vernacular in order for the search engines to understand the meaning of the string.

SEO 97

SEO Marketing Websites Optimization Domain 97

Hubspot

MARCH 29, 2018

Black hat SEO is a practice against search engine guidelines, used to get a site ranking higher in search results. These unethical tactics don’t solve for the searcher and often end in a penalty from search engines. Black hat SEO seeks to game search engine algorithms, rather than solve for the user.

SEO 74

SEO PageRank CAN-SPAM Ad Exchange 74

Hubspot

FEBRUARY 23, 2016

But what if I were to tell you that, along with writing a few more blog posts per week, optimizing those blog posts and following promotion best practices could increase your blog traffic by over 2,500% in as little as one year? Conduct keyword research to help make those blog posts more search-friendly. Setting Up a Blog Strategy.

Traffic 28

Traffic Buyer Personas Top of Funnel SEO 28

KoMarketing Associates

APRIL 18, 2013

Wendy Lea of Get Satisfaction, a helpdesk and customer community tool , reiterated how important it was to use the earned media you already have right in your back pocket: customer feedback. Search Data + Social. As search marketers, we work extremely hard to make sure we’re targeting the right keywords (i.e., Get them talking.

Customer Satisfaction 120

Customer Satisfaction Mobile Advertising Social Media Search Engine Marketing 120

Hinge Marketing

DECEMBER 3, 2014

If you’re new to the world of SEO and online marketing , you may not remember a time when you were able to see every keyword that drove traffic to your site through search engines – and how much traffic each keyword was generating. 2) Google Related Searches. 1) Google Auto-Populate.

Keywords 48

Keywords Optimization Marketing Websites Marketing Analytics Tools 48

seo.co

APRIL 5, 2022

Long tail keywords play a critical role in both paid and organic online search. For website content, like interior pages and blog posts, long tail keywords offer the opportunity to give users more specific content based on what they are searching for. What Are Long-Tail Keywords?

Long Tail Marketing 122

Long Tail Marketing Keywords Traffic SEO 122

NuSpark Consulting

OCTOBER 9, 2017

Like it or not, the more you blog, the more visitors your website will attract. And your website is the center of your online marketing universe. Also, your blog post needs to be original to climb the search engines and to turn people’s heads. Perhaps you could get away with creating fewer blog posts. Yes, I agree.

Ethics 145

Ethics Buying Cycle Stats Marketo 145

Hubspot

DECEMBER 11, 2013

Can you believe 2013 is almost over? Well, it is, meaning it''s that time of year again to start planning for the year ahead and thinking about everything you want your marketing to achieve -- more leads, more website traffic, you name it. The 3 Most Important Facebook Updates of 2013. Comments and apps and pages, oh my!

Paid Content 28

Paid Content Social Media Media Buyer Personas 28