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And Our Forecast of B2B Marketing Automation Revenue for 2013 is.

Customer Experience Matrix

I’ll get to the 2013 estimate in a bit. Of the other major vendors, Marketo and HubSpot have both been quiet recently. Happily, my estimates for the major firms came up with 52% revenue growth for 2013. Bottom line, then: Raab Associates official estimate of B2B marketing automation vendor revenues for 2013 is $750 million.

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Yesterday's News: Marketo Plans IPO, Eloqua Eyes B2C

Customer Experience Matrix

There were two bits of news from Marketing Automation Land yesterday: Marketo announced it has filed a draft registration statement for an initial public offering, and Eloqua CEO Joe Payne was quoted as saying his company plans to expand into business-to-consumer marketing. The Marketo news is long-expected.

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12 (of the) Best Content Marketing Infographics of 2013

Webbiquity

This infographic from Marketo shows the most common content marketing tactics by the share of businesses using them (e.g., 2: 30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014). #3: 3: 18 of the Best Content Marketing Strategy Guides of 2013. #4: This was post #5 of Content Marketing Week on Webbiquity. #1:

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3 thoughts on Adobe acquiring Marketo for $4.75 billion and what it means for martech

chiefmartech

The deal was announced yesterday afternoon: Adobe is acquiring Marketo for $4.75 As TechCrunch noted in their coverage of the news, “[This acquisition] was a pretty nice return for Vista Equity partners, which purchased Marketo in May 2016 for $1.8 It’s just that your Marketo choice will now have an Adobe logo.

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The Sights of Dreamforce 2013

Adobe Experience Cloud Blog

Author: Rick Siegfried Dreamforce 2013 has ended! Sights of Dreamforce 2013 from Marketo. The Sights of Dreamforce 2013 was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. It has been an exciting and crazy week for everyone. Salesforce.com'

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Pop Quiz: 2013 Tech World History

Adobe Experience Cloud Blog

2013 was a huge year in the tech world. Take our 2013 Tech World History pop quiz, share it on your social networks, and challenge your friends/co-workers/pets to beat your score! Take our 2013 Tech World History pop quiz, share it on your social networks, and challenge your friends/co-workers/pets to beat your score!

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The Top Marketing Automation Posts of 2013

Adobe Experience Cloud Blog

Author: David Cheng As part of our open beta launch this December, ShareBloc ran a contest to find the Top Content Marketing Posts of 2013. Marketing Automation 101 by Jon Miller, Marketo. #1 What Physics Taught Me about Marketing by Jon Miller, Marketo. #2 Why it was chosen: Another great piece by Marketo’s Jon Miller.