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The Future of Digital Marketing is Already Here

Adobe Experience Cloud Blog

For another great example of a “futuristic” marketing experience, we can look to British Airways’ excellent #Lookup campaign from late 2013. But, according to Experian’s 2013 Digital Marketer report, “fewer than 10% of brands are executing true cross-channel communications informed by one view of the customer.” What do you think?

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B2B Category Creators Episode 9 Transcript

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We’re a customer data platform, started the company in 2013, launched the first product in 2014. Before that, I found a company called Insightera which is about website personalization. That company got acquired by Marketo. If we looked at Eloqua back then it was the giant, Marketo was trying to be a player.

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B2B Category Creators Episode 8 Transcript

Metadata

We’re a customer data platform, started the company in 2013, launched the first product in 2014. Before that, I found a company called Insightera which is about website personalization. That company got acquired by Marketo. If we looked at Eloqua back then it was the giant, Marketo was trying to be a player.

article thumbnail

B2B Category Creators Episode 8 Transcript

Metadata

We’re a customer data platform, started the company in 2013, launched the first product in 2014. Before that, I found a company called Insightera which is about website personalization. That company got acquired by Marketo. If we looked at Eloqua back then it was the giant, Marketo was trying to be a player.