Adobe Experience Cloud Blog

JULY 21, 2015

Author: Johnny Cheng Marketers are always striving to deliver “best practice” marketing—marketing based on tested, tried-and-true data. You go back to your desk and begin to fumble around random marketing websites containing “best practice” campaign performance stats. Introducing Marketo Institute. Your Boss: Is that good?

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Conversion Rate Marketo Conversion Top of Funnel 48

The Point

MAY 14, 2013

In follow-up to the recent 2013 Marketo Summit , the marketing team at ReachForce , a leading provider of B2B data services, sent a message to attendees (including this blogger) crowing about the success of their traffic builder campaign , an email that generated a 42.8% Marketo Summit – Free Beer, Gold for Everyone!”.

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Demand Generation Agencies Reachforce Advertising Agencies Marketo 100

Adobe Experience Cloud Blog

JULY 19, 2018

Here’s one example for you: I met Jill Rowley , Chief Growth Officer at Marketo, through Bob Perkins, CEO of AA-ISP when we were both asked to speak at the AA-ISP Social Selling Summit in 2013. appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Why This Works.

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Verticals Marketo Training Thought Leadership 130

Adobe Experience Cloud Blog

DECEMBER 12, 2012

And like most marketers, you are trying to determine what your 2013 event schedule will look like, and plan your accompanying strategy. Luckily, Marketo has put together a 120 page guide to help you create a killer event plan for 2013 and beyond. by Dayna Rothman There is always so much going on around the Holidays!

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Event Marketing Planning Marketing Budget Creation Trade Show 48

Adobe Experience Cloud Blog

OCTOBER 2, 2014

In 2013 there were 1.4 Best Practices for Mobile SEO was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. billion smartphone users, which translates to 1 in 7 people worldwide! This statistic makes optimizing your websites for mobile devices more compelling.

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Practices SEO Best Practices Mobile Marketing 48

KoMarketing Associates

APRIL 11, 2013

Optify’s 2013 B2B Marketing Benchmark Report. MarketingProfs 2013 B2B Content Marketing Report. The 2013 B2B Content Marketing report, created by MarketingProfs and the Content Marketing Institute takes an in-depth look at budgets, benchmarks, and trends to watch for with B2B content marketing. View the full report.

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Marketing Report Research B2B Marketing BtoB 120

Adobe Experience Cloud Blog

JUNE 19, 2017

A 2013 Bain & Co. Syncing those survey responses to your engagement platform and its database with a tool like SurveyMonkey’s Marketo integration gives you the full picture of your customers’ satisfaction so you can set up triggers with the right follow-up actions. The next step is to follow up! Putting It All Together.

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Touchpoints Budget Programs Churn Rate Word of Mouth 132

Customer Experience Matrix

FEBRUARY 13, 2014

Strong Growth Continues As I reported last week , I expect industry revenue to grow 60% in 2014, accelerating from the already-impressive 50% per year we saw in 2012 and 2013. One extremely important caveat is that these figures are counting clients, not revenue: HubSpot has three times as many clients than Marketo but 10% less 2013 revenue.

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Adobe Experience Cloud Blog

OCTOBER 27, 2020

And while the Net Promoter Score (NPS) is used everywhere, in an age when how people interact with and recommend brand has changed significantly since its inception in 2013, perhaps its days are numbered. Using a Customer Satisfaction Score (CSAT) is common practice, but its success is not just about finding out what a customer thinks.

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Customer Satisfaction Tips SMS Thought Leadership 64

Adobe Experience Cloud Blog

OCTOBER 2, 2017

It needs to be pieced together and transformed into actionable intelligence to be of any practical use. While it’s certainly true that any modern marketing campaign will live or die by its data, as far as marketers themselves are concerned it’s the intelligence gleaned from that data that actually matters in practical terms.

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Marketing AI Marketing Automation Services Work Management Marketing Management 134

Adobe Experience Cloud Blog

MAY 31, 2013

Take a look at some examples of campaigns in the first half of 2013 that have done an amazing job of capturing the attention of their audience in a major way. 5 of the Most Innovative and Unique Marketing Campaigns So Far in 2013 was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].

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Campaigns B2B Thought Leadership Thought Leadership Impressions 48

Adobe Experience Cloud Blog

OCTOBER 1, 2013

billion will be spent on mobile marketing in 2013 , a figure set to roughly double to $21 billion by 2015. We should also be demonstrating best practices within our organizations and industries. Here are five mobile-first best practices to help you effectively engage with your mobile audience: 1. In the US, almost $10.5

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Mobile Marketing Marketing Automation Services Practices Optimization 48

Adobe Experience Cloud Blog

OCTOBER 12, 2017

A third-generation family-owned wine merchant, mostly focused on offline retail, Zachys Wine & Liquor started to shift to e-commerce in 2013. The post Crafting Cart Abandonment Emails that Work appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Zachys Wine & Liquor. Envelopes.com.

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Cross-Selling Privacy Policies B2B Thought Leadership Open Rate 174

Contently

FEBRUARY 21, 2017

Answer pressing questions about lead generation tools, resources, and best practices. Five years ago, if you asked Jason Miller to pick lead generation or brand awareness as the most important part of B2B marketing, he would’ve chosen lead generation without hesitating. But since then, things have changed.

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Marketing Qualified Leads Webinar Metrics Lead Scoring Lead Ranking 66

Convince & Convert

FEBRUARY 27, 2015

In fact, 43 percent more videos were watched online from 2013 to 2014. While it may not seem obvious from the outset, there is incredible potential value in a video platform that integrates with the likes of Eloqua, Marketo, Act-On, and other MAPs. Image via BigStockPhoto.com. billion videos in 365 days.

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Video Marketing Rules Marketing Automation Services Planning 167

Adobe Experience Cloud Blog

FEBRUARY 11, 2013

— Jon Miller (@jonmiller) February 7, 2013. AcquireB2B (@AcquireB2B) February 7, 2013. Some overlap, TL is outside the status quo and practices. CM is more focused on education and common practice. Casey Carey (@caseycarey) February 7, 2013. Resonance (@resonancecont) February 8, 2013. My Thoughts.

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Thought Leadership B2B Thought Leadership Top of Funnel Content Marketing 48

Adobe Experience Cloud Blog

OCTOBER 4, 2017

This caused huge backlash online due to a terrorist attack that occurred at the Boston marathon in 2013. The post 5 Tips to Prevent a Social Media Nightmare appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. The importance of asking someone to look over a post before you send it.

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Social Media Marketing AI Tips Media 134

Adobe Experience Cloud Blog

JUNE 11, 2015

Author: Sesame Mish Starting today, Marketo is excited to introduce to you a brand new series of vlogs (yes, you read that correctly), the first three of which will be on the topic of mobile marketing ! In addition, it’s sound practice to provide your subscribers with information on how to opt out of receiving your messages.

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Mobile Marketing Marketing & Strategy Marketing Strategy Video Marketing 48

KoMarketing Associates

FEBRUARY 9, 2016

It’s a modern, convenient means to tactically support customers with practical how-to advice. Marketo: What is Marketo? Often practical and highly tactical, instructional videos are a boon to viewers because they enable self-guided learning. FreshBooks CEO Mike McDerment at SociaLite 2013. Instructional.

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Video Marketing B2B Marketing Planning B2B 120

Adobe Experience Cloud Blog

MARCH 25, 2013

We just started playing around with it here at Marketo and it really has been a fun experience trying to figure out what we can make. Twitter NYC (@TwitterNYC) March 14, 2013. Take a look at the first Vine video that we created at Marketo. Presenting @ marketo ‘s very first @ vineapp video: Purple Cup Pyramid vine.co/v/bDzJXIn333V

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Marketo Content Marketing Content Twitter 48

Adobe Experience Cloud Blog

JANUARY 15, 2016

At Marketo, not only do we provide leading tools for marketers to be better marketers, we also use a lot of great technology ourselves. Chris Victory, MediaMath’s VP of Strategic Partnerships and Business Development, shared: “Predictive marketing has come a long way, from a concept to a value-creating practice for advertisers.

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Paid Search Agency Advertising Agencies Work Management Account Based Marketing 48

Adobe Experience Cloud Blog

DECEMBER 18, 2013

Author: Carra Manahan 2013 is coming to a close, which means it’s time to get a jumpstart on your 2014 event plan. Marketo Marketing Nation Roadshow (Dates Coming soon!) – Atlanta, GA; Austin, TX; Chicago, IL; Toronto, Canada; Seattle, WA; Denver, CO . What were your favorite events of 2013? Event Marketing'

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Planning B2B Thought Leadership Marketo Thought Leadership 48

Adobe Experience Cloud Blog

OCTOBER 20, 2016

Even as long ago as 2013, industry leaders like Marketo were touting the dangers of attention deficit in the digital era, and we are no doubt nearing the singularity of media saturation. According to eMarketer, this year alone, 69.8 million Americans will use an ad blocker—a jump of 34.4% over last year. million people.

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B2B Thought Leadership Emarketing Paid Search Agency Thought Leadership 48

Adobe Experience Cloud Blog

AUGUST 28, 2017

They discovered the average human’s attention span had shrunk from 12 seconds in 2000 to 8 seconds in 2013. Even without them, your car practically drives itself to its destination. What methods have you incorporated from my tips above in your writing practice? But I’m not sure how they measured that one.)

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Thought Leadership Ethics Buying Cycle Stats 134

Adobe Experience Cloud Blog

JANUARY 13, 2014

Author: Dayna Rothman 2013 was the year of the selfie. Brought to you by Marketing Software by Marketo. Evolution of the Selfie-Obsessed Generation [Infographic] was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. selfiesforlife, #therecanneverbetoomany. Modern Marketing'

Generation 48

Generation Marketo Thought Leadership Twitter 48

Adobe Experience Cloud Blog

JANUARY 13, 2014

Author: Dayna Rothman 2013 was the year of the selfie. Brought to you by Marketing Software by Marketo. Evolution of the Selfie-Obsessed Generation [Infographic] was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. selfiesforlife, #therecanneverbetoomany. Modern Marketing'

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Generation Marketo Thought Leadership Twitter 48

Adobe Experience Cloud Blog

JANUARY 16, 2014

It’s crucial for marketers to keep up-to-speed with the latest concepts, technologies and best practice, and a great way to do this is to attend marketing events. Marketo Marketing Nation Roadshow APAC 2014 — Dates and details coming soon! Marketo Marketing Nation Roadshow EMEA 2014 — Dates and details coming soon!

B2B Thought Leadership 48

B2B Thought Leadership Emarketing Marketo Mobile Advertising 48

Leadspace

OCTOBER 16, 2017

This article was originally posted on the Marketo Blog , and is republished here with permission. It needs to be pieced together and transformed into actionable intelligence to be of any practical use. Marketers: it’s time to stop thinking about data. Hear me out. Today, data is one of the most valuable assets a company can have.

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Marketing AI Marketing Automation Services Work Management Marketing Management 67

NuSpark Consulting

OCTOBER 9, 2017

They discovered the average human’s attention span had shrunk from 12 seconds in 2000 to 8 seconds in 2013. Even without them, your car practically drives itself to its destination. This post originally ran on The Marketo Blog in August 2017. Apparently, that’s less than the attention span of the average goldfish.

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Ethics Buying Cycle Stats Marketo 145

Adobe Experience Cloud Blog

MARCH 28, 2014

Over 100 expo sponsors and over 3,500 marketers will be attending the Marketo Marketing Nation Summit this year, making it the perfect place to review your company’s marketing automation technologies and processes. If you’re new to Marketo, you’ll want to target a group of solutions that address the entire marketing funnel.

Work Management 48

Work Management Planning Marketing Management Marketing Automation Services 48

Lake One

JUNE 27, 2019

A 2016 LinkedIn report found nearly 60% of teams that reported sales and marketing alignment saw customer experience improvements, and a 2013 report from Marketo found companies with sales & marketing alignment are 67% better at closing deals and drive 209% more revenue.

Marketing Qualified Leads 40

Marketing Qualified Leads Lead Ranking Examples Top of Funnel 40

Lake One

JUNE 25, 2019

A 2016 LinkedIn report found nearly 60% of teams that reported sales and marketing alignment saw customer experience improvements, and a 2013 report from Marketo found companies with sales & marketing alignment are 67% better at closing deals and drive 209% more revenue.

Marketing Qualified Leads 40

Marketing Qualified Leads Examples Lead Ranking Top of Funnel 40

Adobe Experience Cloud Blog

JANUARY 4, 2013

Marketo: In a recent blog post of yours, The Nick of Real Time , you asked the question, “Are customers’ expectations getting out of control with real time engagement?” Marketo: A hot topic in the social world is leveraging influencers and other B2B marketing professionals across the social world.

Social Marketing 48

Social Marketing Advertising Agencies Paid Search Agency Marketo 48

Adobe Experience Cloud Blog

SEPTEMBER 2, 2014

increase in online fundraising between 2013 and 2012, and email marketing was the primary channel used to raise money. Tweet to us @Marketo, or drop us a line in the comments below. The New Nonprofit: Better Communication, Bigger Donations was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].

Marketing Automation Services 48

Marketing Automation Services Multi-Channel Marketo Thought Leadership 48

Adobe Experience Cloud Blog

OCTOBER 9, 2012

Marketo : What advice do you have for businesses who are struggling to produce content for their marketing efforts? Marketo : Do you have any tips for identifying the problems and desires of your audience? Marketo : I read that you personally edit the first paragraph of every post that runs on Social Media Examiner.

Social Media 48

Social Media Media Conversion Marketo 48

Adobe Experience Cloud Blog

JULY 29, 2014

According to Search Engine Watch , there were half a million brands on Pinterest as of 2013 – but that doesn’t mean it’s too late! Pin for the Win: How to Market Your Brand on Pinterest was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Why Pinterest? Register here ! Content Marketing'

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Brand Identity Branding Thought Leadership Marketo 48

The Lead Agency

AUGUST 6, 2018

There is some controversy over the practice, as some marketers are worried about spamming their audience. Just to demonstrate how popular automation has become, in 2008 40% of businesses sent automated welcome messages, that number doubled to 80% in 2013 according to research conducted by Return Path.

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Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 83