Customer Experience Matrix

MARCH 16, 2016

Mariana finds other people who match the personas, using its deep understanding of social data to accurately identify and find contact information on larger numbers of relevant people than other vendors. Mariana has prebuilt integrations with Twitter, Facebook, Salesforce.com CRM, Pardot, Eloqua, and Marketo. How many more?

Ad Building 120

Ad Building Work Management Ideal Customer Profiles Marketing Management 120

Customer Experience Matrix

APRIL 9, 2014

x revenue, compared with the 6 to 7 x multiples paid for ExactTarget and Responsys by Salesforce.com and Oracle and the 14 x that Marketo commands in the stock market. But the main reason is probably that just 15% of Vocus'' 2013 revenue came from its marketing automation products. It’s still a modest multiple of 2.4

Marketing Automation Services 120

Marketing Automation Services Salesforce.com Purchase Paid Search Agency 120

Customer Experience Matrix

AUGUST 28, 2014

I mentioned 6Sense briefly in a recent post about vendors who help companies find prospects on the Web. Standard integrations are available for Salesforce.com , Oracle Eloqua and Marketo. The advantage of Web site activity is it finds companies early in the buying cycle, when they are most open to considering new vendors.

Lead Ranking 120

Lead Ranking Activities Lead Scoring Marketing Automation Services 120

Convince & Convert

FEBRUARY 27, 2015

In fact, 43 percent more videos were watched online from 2013 to 2014. While it may not seem obvious from the outset, there is incredible potential value in a video platform that integrates with the likes of Eloqua, Marketo, Act-On, and other MAPs. Image via BigStockPhoto.com. billion videos in 365 days.

Video Marketing 167

Video Marketing Rules Marketing Automation Services Planning 167

Customer Experience Matrix

FEBRUARY 12, 2013

Let me start by saying that the 50% revenue increase I’m projecting for B2B marketing automation in 2013 is a very healthy one. But still, as I noted last week, the growth rate is slowing – and for some vendors seems to have fallen considerably in the second half of 2012. . million) but just 28% in the second half ($50.7

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Automation 120

Adobe Experience Cloud Blog

OCTOBER 2, 2017

Scouring the web and social media for clues and then coming unstuck when some of them conflict; combing through lead lists from events , online forms, or external data vendors. The post Why Not To Be a Data-Driven Marketer appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Marketing AI 134

Marketing AI Marketing Automation Services Work Management Marketing Management 134

Adobe Experience Cloud Blog

MARCH 28, 2014

A conference isn’t just a place to network – it can also be a place to kick off important internal initiatives, shop around for new vendors, and extend the functionality of your current marketing solutions. If you’re new to Marketo, you’ll want to target a group of solutions that address the entire marketing funnel.

Work Management 48

Work Management Planning Marketing Management Marketing Automation Services 48

Adobe Experience Cloud Blog

APRIL 2, 2013

Many vendors provide different editions of their solutions; maybe an edition to facilitate lower-cost entry and another with more powerful, higher-end functionality. Many vendors provide discounts for the annual commitments, so be sure to evaluate contract lengths. of staff allocations, according to IDC’s 2013 Marketing Planner.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Cost Automation 48

Leadspace

OCTOBER 16, 2017

This article was originally posted on the Marketo Blog , and is republished here with permission. Scouring the web and social media for clues and then coming unstuck when some of them conflict; combing through lead lists from events, online forms, or external data vendors. Marketers: it’s time to stop thinking about data. Hear me out.

Marketing AI 67

Marketing AI Marketing Automation Services Work Management Marketing Management 67

Adobe Experience Cloud Blog

DECEMBER 26, 2012

The chart below shows how big of a difference being the first vendor to follow-up makes. At Marketo we A/B test numerous aspects of an email: Sender name: We will test whether we get a better open rate for emails being sent from Marketo Events vs. the name of someone on the sales team. Include a compelling offer.

Trade Show 48

Trade Show Tips Marketo Deliverability 48

Adobe Experience Cloud Blog

OCTOBER 1, 2013

billion will be spent on mobile marketing in 2013 , a figure set to roughly double to $21 billion by 2015. Instead, they’re reliant on IT staff, developers with very specific (and expensive) mobile expertise, or outside vendors. A 2013 study from Flurry Analytics shows that iOS and Android users spend 80% of their time in native apps.

Mobile Marketing 48

Mobile Marketing Marketing Automation Services Practices Optimization 48

Adobe Experience Cloud Blog

SEPTEMBER 9, 2013

On September 16 th , 2013, I’ll be joining the Marketo team as its Digital Marketing Evangelist. Marketing automation is the answer and Marketo – as the leader in this space – is who I’m going all in with. Yes, that’s right. Email marketing is evolving and I’d like to be part of that transformation. Download your (free!)

Work Management 48

Work Management Marketing Automation Services Marketing Management Marketing Automation 48

Adobe Experience Cloud Blog

SEPTEMBER 11, 2012

Marketo: What is your number one tip for businesses who are struggling to find content ideas? Marketo: That rolls right into my next question. It’s kind of a social outpost so to speak, tell your story there but also look at some of the vendors who are here today (at Content Marketing World). Marketo: Really?

Marketing Automation Services 48

Marketing Automation Services Marketo Content Paid Search Agency 48

SnapApp

MAY 12, 2015

One oft-cited example is a quiz from The New York Times , which was the newspaper’s most shared article in all of 2013. Modern B2B buyers are looking for engaging, entertaining, and informational content from potential vendors. By now, you’ve probably heard some insane success stories about quizzes and assessments that have gone viral.

Top of Funnel 59

Top of Funnel Work Management Marketing Automation Services Marketing Management 59

Adobe Experience Cloud Blog

NOVEMBER 20, 2013

Dreamforce 2013, the largest vendor-led technology conference in history, is in full swing: 120,000 registrants+, 350 exhibitors, A-list celebrities around every corner, and so much swag they had to provide conference goers with extra backpacks. Salesforce.com'

Salesforce.com 48

Salesforce.com Marketing Automation Services Thought Leadership Conference 48

Martech

MARCH 29, 2023

David Becker/AP Images for Adobe) Marketo Engage and the B2B customer journey Despite relatively little discussion of Marketo Engage during the main-stage keynotes, a look under the hood revealed a lot of activity surrounding Adobe’s offerings for B2B marketers. This makes integration with Marketo Engage valuable.

Enterprise Management 96

Enterprise Management Analytics Work Management Marketing Management 96

Customer Experience Matrix

OCTOBER 11, 2012

ExactTarget announced its acquisition today of mid-tier marketing automation vendor Pardot , for just under $100 million ($95.5 ExactTarget also said their relationship with Marketo , announced June 2011 and now ended, had produced little business. million, to be exact). In itself, that's not so terrible.

Enterprise Management 120

Enterprise Management Marketing Automation Services Peer-to-peer Marketo 120

Customer Experience Matrix

NOVEMBER 1, 2013

This is something I’ve already thought and written about quite a bit, but the discussion did advance my understanding of whether any marketing automation vendor gains a business advantage if third party applications can connect to all of them. At a minimum, the vendors will connect with the most popular systems first.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Marketing Automation 120

ClickZ

MARCH 13, 2020

During his tenure there, Pardot was acquired by ExactTarget in 2012 and, subsequently, ExactTarget was acquired by Salesforce in 2013. Account-based marketing evolved from earlier technologies including email marketing, and automation tools such as Pardot, Eloqua and Marketo. The first was published in 2016.

Account Based Marketing 107

Account Based Marketing ABM Top of Funnel Enterprise Management 107

ClickZ

MARCH 19, 2020

30-second summary: Will McInnes, Brandwatch’s global CMO, brought over a decade of martech experience to Brandwatch when he joined the company in 2013. I moved to Brandwatch in 2013 and it’s been a wonderful adventure. Buyers want the highest quality solutions with the fewest possible vendor relationships.

CMO 103

CMO Paid Search Agency Advertising Agencies Mobile Advertising 103

chiefmartech

OCTOBER 29, 2017

The 2011 marketing technology landscape was my first attempt at organizing vendors in the martech space. Of those that remain, some of them, such as Emma, Lithium, iPerceptions, Marketo, and (sort of) Sitecore, were actually acquired by private equity firms, but kept operating as stand-alone brands — so I didn’t circle them in red.

Market2Lead 61

Market2Lead Reachforce Eloqua DemandBase 61

Adobe Experience Cloud Blog

DECEMBER 9, 2013

This move enables an ease of integration across other cloud vendors, and – by my prediction – will lead to a profound change. In the pre-cloud days, any integration across cloud vendors was a huge pain – customers had to build custom integrations any time a new vendor was brought on. Marketo – for marketing automation.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Marketing Automation Services 48

Adobe Experience Cloud Blog

DECEMBER 3, 2012

Marketo: Many CRM systems have a module for marketing, but how is marketing automation different and how can it make CRM solutions even better? For more information, check out Marketo’s recent blog Mega-List of Features in Marketing Automation (That You Won’t Find in CRM). Marketo: What about Support Reps?

Marketing Automation Services 48

Marketing Automation Services CRM Enterprise Management Work Management 48

LeanData

APRIL 8, 2015

For B2B marketing and sales professionals, the term Account- Marketing (ABM) has been cropping up more and more in conversations, media articles and blogs, vendors, and event presentations. It seems like we’ve read dozens of whitepapers and blogs about it, keynotes at events, and heard a plethora of vendor webcasts on it.

Account Based Marketing 40

Account Based Marketing Top of Funnel Work Management Sales Qualified Leads 40

LeanData

APRIL 8, 2015

For B2B marketing and sales professionals, the term Account- Marketing (ABM) has been cropping up more and more in conversations, media articles and blogs, vendors, and event presentations. It seems like we’ve read dozens of whitepapers and blogs about it, keynotes at events, and heard a plethora of vendor webcasts on it.

Account Based Marketing 40

Account Based Marketing Top of Funnel Work Management Sales Qualified Leads 40

LeanData

APRIL 8, 2015

For B2B marketing and sales professionals, the term Account- Marketing (ABM) has been cropping up more and more in conversations, media articles and blogs, vendors, and event presentations. It seems like we’ve read dozens of whitepapers and blogs about it, keynotes at events, and heard a plethora of vendor webcasts on it.

Account Based Marketing 40

Account Based Marketing Top of Funnel Work Management Sales Qualified Leads 40

Adobe Experience Cloud Blog

APRIL 14, 2014

For instance, at Salesforce’s Dreamforce 2013 conference, a competitor, SugarCRM, created a guerrilla campaign called “Escape Dreamforce”. Marketo has a robust influencer marketing program; we work hard to create relationships with experts in our industry and our customer champions. Using Memes and Custom Images. What is a meme?

Lead Generation 48

Lead Generation Generation Webinar Metrics Leads 48

Velocity Partners

AUGUST 13, 2018

At its simplest, Brinker’s Beast is simply an organized collection of software vendor logos in the burgeoning martech industry (this year a whopping 6,829). But the visible face of the program is the Supergraphic itself: a kind of periodic table of vendors, organised into logo-packed category boxes stacked into color-coded bands.

Work Management 43

Work Management Marketing Management Marketing AI Planning 43

Webbiquity

APRIL 8, 2014

On one hand, not only is it an easy-to-use, low-cost platform with more than a billion members, but 77% of B2C companies and 43% of B2B vendors have acquired customers from Facebook, and the world’s largest social network drives 20% of all internet page views. by Marketo Blog. fundraising, seminar, handmade trade, etc.)

Facebook 100

Facebook Work Management Paid Search Agency Marketing Management 100

Adobe Experience Cloud Blog

APRIL 8, 2014

In 2013, the media was fixated on the idea of the “brand story”, where brands deliver a consistent experience across all channels: paid, owned, earned, and shared. In this model, a few companies (including Marketo ) will emerge as viable players in the platform category, since it requires companies of a certain size and resources.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Paid Search Agency 48

Martech

FEBRUARY 25, 2022

Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms. Explore marketing automation solutions from vendors like Marketo, HubSpot, Salesforce and more in the full MarTech Intelligence Report on marketing automation platforms.

Marketing Automation Services 117

Marketing Automation Services Enterprise Management Work Management Marketing Management 117

Single Grain

JULY 21, 2020

Slack was officially launched by Slack Technologies in August 2013. Overview: Workday is a cloud-based financial management and human capital management software vendor. 21) Marketo. Overview: Marketo is an Adobe Company that develops and sells SaaS marketing automation software for carrying out different marketing activities.

CMS Development 94

CMS Development Enterprise Management Work Management Marketing Automation Services 94

Metadata

MARCH 18, 2021

People didn’t have that in 2013. Gil Allouche: Tar Tap become Marketo, right, eventually? Nicolas Vandenberghe: Tar Tap almost went under and got picked up by Marketo. If you’re looking for one, what are the vendors that you’ve considered?” Why did they like this particular vendor?

Marketing Automation Services 52

Marketing Automation Services Budget Programs B2B Work Management 52