Webbiquity

FEBRUARY 26, 2013

Two common business terms combined describe the an increasingly popular outreach tool: marketing automation. According to marketing research firm Raab Associates , the marketing automation system industry will reach $750 million in 2013, growing 50 percent from 2012. What is Marketing Automation? How Does it Work?

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Customer Experience Matrix

FEBRUARY 4, 2014

I’ve just published the latest edition of our B2B Marketing Automation Vendor Selection Tool (VEST), with updated entries on all your favorites and several new entries to boot. But those that did provide information showed great growth in 2013, in most cases over the 50% I had predicted. lots of new vendors. We''ll see.

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Marketing Automation Services Enterprise Management Marketing Management Top of Funnel 120

Customer Experience Matrix

JULY 30, 2013

Raab Associates officially released the new edition of our B2B Marketing Automation Vendor Selection Tool (VEST) yesterday. Marketo was mostly missing until they provided key figures in their earnings call this afternoon. Silverpop and HubSpot might also benefit but neither is fully focused on standard B2B marketing automation.

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Customer Experience Matrix

FEBRUARY 12, 2013

Let me start by saying that the 50% revenue increase I’m projecting for B2B marketing automation in 2013 is a very healthy one. What really got me thinking about this was prepping for a Webinar I’ll be giving next Wednesday on the future of marketing automation ( register here ). companies with $5 million or more revenue.**

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Marketing Automation Services Enterprise Management Work Management Marketing Automation 120

Outbrain

SEPTEMBER 4, 2019

Automation is such an integral part of our everyday lives that we scarcely even notice it. From the dishwasher in your kitchen, to automatic monthly payment of your electricity bill, the majority of repetitive tasks are now done with some sort of automation. What are marketing automation platforms?

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Marketing Automation Services Enterprise Management Marketing Automation Automation 36

BenchmarkONE

OCTOBER 22, 2018

You know that marketing automation works. Marketing automation is one of those categories. Companies that grow using marketing automation increase their sales by 32 percent. The four levels of marketing automation (and number of companies) against percentage of revenue plan attainment. Credit: Marketo.

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Marketing Automation Services Stats Marketing Automation Paid Search Agency 50

Customer Experience Matrix

AUGUST 26, 2014

A comparison with the S-1 figures of Eloqua and Marketo, plus Marketo’s most recent six months, shows: - loss equal to 35% of revenue, compared with 11% for Eloqua (which was run very conservatively) and 55% for Marketo (which was highly aggressive). Marketo has made great strides in bringing it down since their S-1.

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Customer Experience Matrix

NOVEMBER 5, 2015

One bit of evidence: the Aprimo brand was dropped in 2013. Well, Marketing Applications is still a $200 million business, which makes it a major player in B2C marketing automation. One idea I find fascinating is that Marketo could buy them, providing it with true enterprise scale B2C technology and nearly doubling its revenue.

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Enterprise Management Planning Marketing Management Marketing Automation Services 120

SnapApp

MAY 22, 2015

A 2013 report by Gleanster found that 79% of top-performing companies use marketing automation. If your company hasn't already invested in marketing automation, it's probably on the horizon – so knowing how to get the most out of the marketing automation solution you have (or the one you will have down the road) is crucial.

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Customer Experience Matrix

APRIL 9, 2014

x revenue, compared with the 6 to 7 x multiples paid for ExactTarget and Responsys by Salesforce.com and Oracle and the 14 x that Marketo commands in the stock market. But the main reason is probably that just 15% of Vocus'' 2013 revenue came from its marketing automation products. It’s still a modest multiple of 2.4

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Adobe Experience Cloud Blog

APRIL 2, 2013

by Jon Miller (@jonmiller) You are ready for marketing automation and are excited to get started. When building a business case for marketing automation , in addition to estimating the revenue growth and cost saving benefits, you’ll also need to understand the investment required to develop the other side of the business case.

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KoMarketing Associates

APRIL 11, 2013

Optify’s 2013 B2B Marketing Benchmark Report. MarketingProfs 2013 B2B Content Marketing Report. The 2013 B2B Content Marketing report, created by MarketingProfs and the Content Marketing Institute takes an in-depth look at budgets, benchmarks, and trends to watch for with B2B content marketing. View the full report.

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Adobe Experience Cloud Blog

JUNE 19, 2017

A 2013 Bain & Co. 4) Automating Your Action: Satisfy More Customers More Quickly. That’s where automation becomes important. It’s Possible—Just Listen to Your Customers appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. The next step is to follow up! Putting It All Together.

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Adobe Experience Cloud Blog

JULY 1, 2013

Author: Amy Palmer The night our team put the final touches on our 2013 Marketing Nation JumpStart Tour program, I had a dream that I gardened with tokens. A token is a variable in your marketing automation platform –a shortcut to a specific value you want to use. The Marketo Roadshow Program. Marketing Automation'

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Adobe Experience Cloud Blog

SEPTEMBER 18, 2012

Marketo is on our second session of the day. Jon opens by defining marketing automation as a technology that streamlines marketing tasks so companies can increase operational efficiency and grow revenue faster. 20% improvement rate in 2013 and decreased cost by 100k by investing in marketing automation.

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Adobe Experience Cloud Blog

OCTOBER 2, 2017

Automation is the Future. For B2B marketing and sales organizations, selecting a quality CRM and Marketing Automation Platform to handle your marketing data is the first, most basic step. The post Why Not To Be a Data-Driven Marketer appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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Customer Experience Matrix

MARCH 16, 2016

The system will send message to the same person in multiple channels when possible and can run automated a/b creative tests to optimize results. Mariana has prebuilt integrations with Twitter, Facebook, Salesforce.com CRM, Pardot, Eloqua, and Marketo. Pricing for Mariana is based on the number of campaign responses.

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Convince & Convert

FEBRUARY 27, 2015

In fact, 43 percent more videos were watched online from 2013 to 2014. Part of the aforementioned strategic approach requires integration between your existing video platforms and assets, marketing automation platforms (MAPs), and marketing workflows. Image via BigStockPhoto.com. billion videos in 365 days.

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Video Marketing Rules Marketing Automation Services Planning 167

Customer Experience Matrix

AUGUST 28, 2014

Starting at the beginning, the system imports a list of each client’s customers and sales opportunities from CRM and marketing automation systems. Standard integrations are available for Salesforce.com , Oracle Eloqua and Marketo. The company was founded in 2013 and released early versions of its product that same year.

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Lead Ranking Activities Lead Scoring Marketing Automation Services 120

Adobe Experience Cloud Blog

SEPTEMBER 9, 2013

That being said, over the past few years I’ve started to really observe the marketing industry shift from just “doing” email marketing to actually running coordinated, cross-channel, TRULY integrated, automated marketing programs. I’ve seen the power of a marketing automation platform compared to your average email service provider (ESP).

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Work Management Marketing Automation Services Marketing Management Marketing Automation 48

Martech

MAY 11, 2022

When UA was conceived in 2013, data privacy laws and browser privacy regulations were nowhere as stringent as they are today. He explained that the transition from UA to GA4 is complex, even comparable to a Marketo migration. Just like marketing automation doesn’t run itself, neither will GA4. So, why the change?

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Marketing Analytics Tools Allocation Privacy Marketing Automation Services 66

Buzz Marketing for Technology

MAY 28, 2014

Today’s marketing organizations are aggressively modernizing, automating and adding more digitally centered marketing tactics as they focus on their mandate to discover prospects and create new customers. Ensuring the data is delivered directly into your current systems eliminates numerous manual, resource-intensive tasks.

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The Lead Agency

AUGUST 6, 2018

Automate your email marketing campaigns. Marketing automation has become synonymous with email marketing, with many email marketing platforms offering automation as part of their services. According to Epsilon , automated emails get 119% higher click rates than broadcast emails.

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Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 83

Adobe Experience Cloud Blog

JANUARY 15, 2016

At Marketo, not only do we provide leading tools for marketers to be better marketers, we also use a lot of great technology ourselves. Within your marketing automation system and/or CRM, you have a wealth of data collected on the people that you market to. Predictive: Not new, but very hot.

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Leadspace

OCTOBER 16, 2017

This article was originally posted on the Marketo Blog , and is republished here with permission. Automation is the Future. For B2B marketing and sales organizations, selecting a quality CRM and Marketing Automation Platform to handle your marketing data is the first, most basic step. Hear me out. Then who should be?

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Marketing AI Marketing Automation Services Work Management Marketing Management 67

Adobe Experience Cloud Blog

SEPTEMBER 2, 2014

Author: Steven Simoni Here’s something that not enough nonprofits are saying to their boards and CEOs: “We need a more sophisticated marketing automation strategy.”. With that in mind, here are three reasons nonprofits should develop and refine their marketing automation strategy: 1. When it comes to fundraising, email is still king.

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Adobe Experience Cloud Blog

MARCH 28, 2014

Over 100 expo sponsors and over 3,500 marketers will be attending the Marketo Marketing Nation Summit this year, making it the perfect place to review your company’s marketing automation technologies and processes. New to Marketing Automation: A Broad Approach. New to Marketing Automation: A Broad Approach.

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Work Management Planning Marketing Management Marketing Automation Services 48

Adobe Experience Cloud Blog

OCTOBER 20, 2016

Even as long ago as 2013, industry leaders like Marketo were touting the dangers of attention deficit in the digital era, and we are no doubt nearing the singularity of media saturation. According to eMarketer, this year alone, 69.8 million Americans will use an ad blocker—a jump of 34.4% over last year. million people.

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Vidyard

JULY 21, 2014

Vidyard leads the video marketing platform category with proven technology, advanced features, and integrations with leading CRM and marketing automation systems, including Salesforce.com, Marketo, Eloqua, Pardot, HubSpot, ExactTarget and HootSuite. The company reported 1800% revenue growth in 2013.

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Video Marketing Salesforce.com Marketing Management Eloqua 51

Vidyard

JULY 21, 2014

Vidyard leads the video marketing platform category with proven technology, advanced features, and integrations with leading CRM and marketing automation systems, including Salesforce.com, Marketo, Eloqua, Pardot, HubSpot, ExactTarget and HootSuite. The company reported 1800% revenue growth in 2013.

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Video Marketing Salesforce.com Marketing Management Eloqua 50

Adobe Experience Cloud Blog

OCTOBER 1, 2013

billion will be spent on mobile marketing in 2013 , a figure set to roughly double to $21 billion by 2015. For more information, be sure to sign up for our upcoming webinar, Mobile First: 5 Tips for Integrating Mobile with Marketing Automation. Marketers have been trying hard to keep pace with these changes. In the US, almost $10.5

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Adobe Experience Cloud Blog

MAY 23, 2014

Despite all this, the airline had firmly established itself as a profitable player in European aviation, transporting over 81 million people in 2013. Perhaps in was the September 2013 drop in share price. The challenge for most marketers is doing this at scale, which is where automation technology comes in handy.

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Adobe Experience Cloud Blog

APRIL 21, 2014

We’ve talked about Moneyball and marketing automation on the blog before , and the analogy still rings true. If you’re using marketing automation tools, you can drill down much deeper – you can track the costs associated with each channel and campaign, and allocate a direct cost to acquire each lead. Marketing Automation'

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Adobe Experience Cloud Blog

FEBRUARY 7, 2013

I retorted with a heat map showing email open rates by day of the week for all emails sent out by Marketo’s demand gen team last quarter. Something that no other marketing automation provider can do by the way. The fact is that in 2013 it’s a whole new ball game. How’s that for the power of revenue cycle analytics?

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Vidyard

SEPTEMBER 22, 2014

And with Vidyard’s integration with Marketo marketing automation, Honeywell can now track the viewing activities of each individual prospect and use those insights to qualify and nurture. It was acquired by IBM in November 2013. “Simply having a presence on YouTube is no longer enough.

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Vidyard

SEPTEMBER 22, 2014

And with Vidyard’s integration with Marketo marketing automation, Honeywell can now track the viewing activities of each individual prospect and use those insights to qualify and nurture. It was acquired by IBM in November 2013. “Simply having a presence on YouTube is no longer enough.

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Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

And with Vidyard’s integration with Marketo marketing automation, Honeywell can now track the viewing activities of each individual prospect and use those insights to qualify and nurture. It was acquired by IBM in November 2013. They are quickly becoming a leader in video marketing as well.

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Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50