Customer Experience Matrix
FEBRUARY 6, 2013
The VEST contains a great deal of information that provides interesting (to me, at least) insights into industry trends. I’ll get to the 2013 estimate in a bit. If you’ll pardon a bit of whining, I’ll point out that the estimates are getting harder to build because several vendors no longer provide much information.
Webbiquity
DECEMBER 16, 2013
This infographic from Marketo shows the most common content marketing tactics by the share of businesses using them (e.g., Jim Dougherty (again) shares an excellent infographic outlining the content life cycle, from gathering information (from news, trends, brands, etc.) 3: 18 of the Best Content Marketing Strategy Guides of 2013. #4:
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Adobe Experience Cloud Blog
DECEMBER 12, 2012
And like most marketers, you are trying to determine what your 2013 event schedule will look like, and plan your accompanying strategy. Luckily, Marketo has put together a 120 page guide to help you create a killer event plan for 2013 and beyond. by Dayna Rothman There is always so much going on around the Holidays!
Customer Experience Matrix
JULY 30, 2013
Sadly, the wave of acquisitions that swept the industry in the past year has made this harder: many major vendors are now part of a public company, which severely restricts the information they can share. Neolane is an exception but only because they provided the VEST information just before Adobe acquired them in June.
Convince & Convert
MAY 27, 2014
And, according to a global Nielsen Survey of Trust in Advertising conducted in September 2013 (58 countries), almost half (47%) of respondents said that humor resonates more than any content approach. Marketo did this successfully with its Big Activity Coloring Book , “30 pages of pure, unadulterated marketing activity fun!”
Contently
FEBRUARY 21, 2017
If all you’re doing is hitting people up for information, you risk undermining trust and pushing potential readers elsewhere. Five years ago, if you asked Jason Miller to pick lead generation or brand awareness as the most important part of B2B marketing, he would’ve chosen lead generation without hesitating.
KoMarketing Associates
APRIL 11, 2013
Optify’s 2013 B2B Marketing Benchmark Report. MarketingProfs 2013 B2B Content Marketing Report. The 2013 B2B Content Marketing report, created by MarketingProfs and the Content Marketing Institute takes an in-depth look at budgets, benchmarks, and trends to watch for with B2B content marketing. View the full report.
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