Vidyard

SEPTEMBER 24, 2014

Mobile created a monster; a multi-screen, multi-channel consumer that can make marketing analytics a nightmare. They’re being social: In 2013 there were 1.73 A video marketing platform can help you make powerful optimizations to your content and give viewers the information they want, the way they want it.

Multi-Channel 51

Multi-Channel Paid Content Multi-Touch Attribution Advertising Channels 51

Customer Experience Matrix

FEBRUARY 4, 2014

My data are a little less comprehensive than previously because several of the big vendors are now part of public companies and don’t share detailed information. But those that did provide information showed great growth in 2013, in most cases over the 50% I had predicted. agency systems are big. SalesFusion did just take an $8.25

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Top of Funnel 120

Adobe Experience Cloud Blog

OCTOBER 20, 2016

Even as long ago as 2013, industry leaders like Marketo were touting the dangers of attention deficit in the digital era, and we are no doubt nearing the singularity of media saturation. According to eMarketer, this year alone, 69.8 million Americans will use an ad blocker—a jump of 34.4% over last year. million people.

B2B Thought Leadership 48

B2B Thought Leadership Emarketing Paid Search Agency Thought Leadership 48

DivvyHQ

SEPTEMBER 14, 2016

DivvyHQ has clients in more than 20 countries and works with big brands such as Marketo, Ben & Jerry’s, General Mills, National Geographic Channel, AARP, Samsung, and Roche. For more information, contact DivvyHQ at contact@divvyhq.com. CMI, a UBM company , is a 2012, 2013, 2014 and 2015 Inc. 500 company.

Enterprise Management 44

Enterprise Management Work Management Marketing Management Content Marketing 44

Adobe Experience Cloud Blog

MAY 23, 2014

Despite all this, the airline had firmly established itself as a profitable player in European aviation, transporting over 81 million people in 2013. Perhaps in was the September 2013 drop in share price. To be effective at this, you must engage with your customers in a consistent way, across multiple channels.

Multi-Channel 48

Multi-Channel Cross-Selling Allocation Marketing Automation Services 48

Adobe Experience Cloud Blog

SEPTEMBER 2, 2014

Even in the age of multi-channel marketing, email is still one of the best ways to encourage donors to open their wallets. increase in online fundraising between 2013 and 2012, and email marketing was the primary channel used to raise money. If you don’t know how they’re reacting, how can you make informed decisions?

Marketing Automation Services 48

Marketing Automation Services Multi-Channel Marketo Thought Leadership 48

Adobe Experience Cloud Blog

OCTOBER 1, 2013

For a growing portion of users, mobile is no longer a secondary, fill-in-the-gaps channel, but the primary way they go online. billion will be spent on mobile marketing in 2013 , a figure set to roughly double to $21 billion by 2015. This is especially true for the Millennials (aka Gen Y). In the US, almost $10.5 On ‘found time.’

Mobile Marketing 48

Mobile Marketing Marketing Automation Services Practices Optimization 48