Hubspot

DECEMBER 31, 2012

This is your chance to reboot and decide what changes you'll make in 2013. If you’re not sure where to begin, for starters, HubSpot would love to help! We’re offering our marketing community members a free consultation to chat with a HubSpot expert about 2013 goal planning. It’s almost here -- the turn of the new year.

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Planning Work Management Landing Pages Paid Search Agency 28

Customer Experience Matrix

FEBRUARY 13, 2014

Strong Growth Continues As I reported last week , I expect industry revenue to grow 60% in 2014, accelerating from the already-impressive 50% per year we saw in 2012 and 2013. One extremely important caveat is that these figures are counting clients, not revenue: HubSpot has three times as many clients than Marketo but 10% less 2013 revenue.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Hubspot

DECEMBER 4, 2012

2013 is on the horizon, so whip out your crystal balls, marketers -- it's time to make some predictions about what's in store for next year. We've compiled some of our most insightful predictions -- backed by several industry experts and thought leaders -- into our new guide, 20 Marketing Trends and Predictions for 2013 & Beyond.

Work Management 28

Work Management Marketing Management Marketing Automation Services Paid Search Agency 28

SocialPilot

FEBRUARY 9, 2024

George Stenitzer George was named the ‘Content Marketer of the Year’ by the Content Marketing Institute in 2013. Forbes listed him as one of the “Top 50 Social Media Power Influencers” in 2013. George’s Linkedin profile will make you a Hubspot expert. Why should you follow him? Why should you follow him?

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Paid Content Paid Search Agency Social Media Social Marketing 93

Hubspot

DECEMBER 6, 2012

A time for baking cookies, strategically choosing which gift to select in your office Yankee Swap, and, hopefully, letting some of that strategy pour over into your 2013 planning and goal setting. To learn how to use this 2013 goal-setting template, download it now so you can read along with this post's step-by-step explanation.

Template 28

Template Planning Marketing & Strategy Inbound Marketing 28

Hubspot

DECEMBER 11, 2013

Can you believe 2013 is almost over? That''s why it''s important to not only analyze your own marketing data, but to understand what occurred in the marketing industry in 2013 as a whole. So, we pulled the top two or three updates to your favorite social networks from 2013 and what they mean for marketers everywhere.

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Hubspot

SEPTEMBER 21, 2020

In 2013, Target and Neiman Marcus partnered on a new clothing line. However, LEGO eventually became a global children's entertainment brand, and the partnership didn't make sense anymore because of the oil company's reputation of poor environmental practices and oil drilling. Target and Neiman Marcus.

Brand Identity 93

Brand Identity Branding Advertising Agencies Work Management 93

Hubspot

MAY 20, 2013

and statistics from the recently released 2013 State of Inbound Marketing Report. 86 Revealing Charts From the 2013 State of Inbound Marketing Report. 86 Revealing Charts From the 2013 State of Inbound Marketing Report from HubSpot All-in-one Marketing Software. The Industry Reach of Inbound Marketing. Tweet This Stat.

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Cost per Lead Stats Inbound Marketing Allocation 28

Hubspot

DECEMBER 18, 2013

In the spirit of the biggest and most exciting month for nonprofits, the HubSpot Nonprofit Program is excited to announce our first annual "Nonprofit of the Year" award nominations! Click to see the 2013 nominees and help us pick the winner ! HubSpot''s take: One of the least efficient ways to market is via phone.

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Hubspot Telemarketing Transparency Paid Search Agency 28

ClickZ

FEBRUARY 21, 2020

So without further ado here are our list of 13 (in no particular order) who we think are either respected industry guardians, or are making some noteworthy contributions to the marketing technology space: Scott Brinker (HubSpot). Jay has been a driving force of Spotify’s monetization strategy since joining the company in 2013.

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Enterprise Management Work Management Marketing Management Advertising Agencies 144

Webbiquity

JANUARY 7, 2014

Though Google’s move to keyword (not provided) has changed analytics and eliminating the Keyword Planner tool has impacted SEO practices, keywords still matter. Keyword Research 101: How to Discover New Keywords for Your Business by HubSpot.

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Hubspot

APRIL 23, 2020

Consider the following example of how we could describe HubSpot in a “gobbledygook” way: HubSpot helps companies across multiple countries reduce churn by backfilling the sales pipeline with highly qualified traffic that generates leads that convert into customers with high lifetime value. Much clearer! Do your keyword research.

CMS Development 101

CMS Development Marketing Websites Work Management Ad Building 101

Hubspot

APRIL 1, 2018

It's therefore crucial that you follow Facebook cover photo best practices. 11 Best Practices for Your Facebook Cover Image. Back in 2013 , Facebook removed any reference to the 20% rule on text in cover photos. You can see how we've tried to strike that balance on HubSpot's Facebook Page below.

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Template Facebook Guidelines Banners 101

Hubspot

AUGUST 21, 2013

We founded HubSpot with a basic observation -- that people navigate to content, products, and companies they find interesting. We made a major stride last year when HubSpot introduced the first version of its Inbound Database, which included detailed contact profiles. The Inbound Database is the class historian of HubSpot.

Inbound Marketing 28

Inbound Marketing Hubspot Enterprise Management Work Management 28

SmartBug Media

AUGUST 19, 2019

69% more internet users used an ad blocking solution in 2014 than in 2013; as of the end of 2018, adblocking software has roughly 200 million daily active users. If you’re using HubSpot, this responsive feature is built into the lead flows tool. So what data is out there? How do users really feel about ads? Always Think Inbound.

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Paid Content Ads Mobile Advertising Clickthrough 91

Hubspot

JANUARY 9, 2014

You''ll find help with this structuring below, where I''ve outlined numerous steps we take when planning our own campaigns at HubSpot. Here are a couple of examples of HubSpot’s goals from a recent product launch. Generate 5,000 leads who are interested in social media marketing by June 30, 2013.". Identify your audience.

Planning 28

Planning Inbound Marketing Campaigns Paid Search Agency 28

The Lead Agency

AUGUST 6, 2018

According to research at HubSpot , ‘86% of business professionals prefer to use email when communicating for business purposes.’. There is some controversy over the practice, as some marketers are worried about spamming their audience. Why Email Marketing? When it comes to business, email is overwhelmingly the platform of choice.

Email Marketing 83

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 83

Hubspot

JUNE 6, 2013

Once they''ve practiced on New Yorkers, the plan is to go wider over the summer. Seth will be speaking at our INBOUND 2013 conference , August 19-22. That’s up from 20% only nine months prior to that, Business Insider reports. 2) Foursquare for Small Biz. 3) Someone Is the Top Seller of Smartphones in the U.S. Apple rules the U.S.

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Hubspot

MARCH 4, 2014

We turned to some of the best storytellers we''ve had the pleasure of working with this year -- the all-star cast of the 2013 INBOUND Bold Talks. A first time marathoner running the Boston marathon in 2013, and stopped after mile 25. 1) Relate your unique experience. A marathoner. A first time marathoner running the Boston marathon.

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Storytelling Startups Bundling Training 28

Hubspot

JUNE 15, 2020

In the near future, brands are planning to add advanced segmentation (47%), content personalization (37%) and behavioral targeting (39%) to their email marketing practices. 2013, but was updated to reflect the current mobile email landscape and research in June 2020. Email Marketing Tactics and Spending. Econsultancy, 2019).

Stats 101

Stats Mobile Marketing Email Marketing Planning 101

Adobe Experience Cloud Blog

DECEMBER 18, 2013

Author: Carra Manahan 2013 is coming to a close, which means it’s time to get a jumpstart on your 2014 event plan. HubSpot’s Inbound 2014 (September 15-18) – Boston, MA. What were your favorite events of 2013? Are you ready for the many marketing events taking place in the new year? MozCon (July 14-16) Seattle, WA.

Planning 48

Planning B2B Thought Leadership Marketo Thought Leadership 48

Lake One

JUNE 27, 2019

Hubspot provided a definition to smarketing in 2014 , and that hasn’t changed. But today we’re going to take a look at smarketing in practice; there’s plenty on the internet that can define smarketing. The gist is a process by which your sales and marketing team get on the same page around goals and communicate regularly.

Marketing Qualified Leads 40

Marketing Qualified Leads Lead Ranking Examples Top of Funnel 40

Lake One

JUNE 25, 2019

Hubspot provided a definition to smarketing in 2014 , and that hasn’t changed. But today we’re going to take a look at smarketing in practice; there’s plenty on the internet that can define smarketing. The gist is a process by which your sales and marketing team get on the same page around goals and communicate regularly.

Marketing Qualified Leads 40

Marketing Qualified Leads Examples Lead Ranking Top of Funnel 40

Hubspot

MAY 1, 2017

But how does that work, and how have other brands put it into practice? Curious to learn how to do that with your HubSpot Marketing and Sales software? Last week, my colleague, HubSpot Academy Sales Professor Kyle Jepsen , forwarded me an email with the comment, “Taking personalization to a whole new level.” The Example.

Personalization 101

Personalization Brand Identity Branding Planning 101

Hubspot

AUGUST 13, 2015

On the HubSpot blogging team, we found that investing in the growth of your email subscriber base is critical to growing and scaling traffic to your blog -- whether it's in its infancy, or it's been around for years. So I pulled traffic and subscriber data for the HubSpot Blog over the past several years to see how those numbers correlate.

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Traffic Landing Pages Ad Frequency Correlation 28

Hubspot

OCTOBER 16, 2013

Also, after the 2013 Boston Marathon bombing, Uber provided free rides to area hospitals. In March 2013, Google announced plans to shut down its beloved RSS reader, Google Reader. FireRock, a HubSpot customer, saw significant bursts in growth after getting serious with its social media strategy. Where would they go? 4) FireRock.

Brand Identity 28

Brand Identity Branding Top of Funnel Practices 28

Hubspot

FEBRUARY 23, 2016

But what if I were to tell you that, along with writing a few more blog posts per week, optimizing those blog posts and following promotion best practices could increase your blog traffic by over 2,500% in as little as one year? Create a new blog section on the HubSpot platform with blog posts catered to those buyer personas.

Traffic 28

Traffic Buyer Personas Top of Funnel SEO 28

Content Standard

SEPTEMBER 28, 2017

Facebook, ever the trendsetter, started autoplaying videos in users’ news feeds back in 2013 and normalized the practice. Nearly 80 percent of users report reacting negatively to autoplay ads, according to a Hubspot survey. Autoplay video wasn’t always the video marketing norm, however. Other sites followed suit.

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Paid Search Agency Ads Blast Campaigns Custom Publishing 50

Hubspot

MARCH 20, 2018

Determining which domain structure you need is key, but there are a few best practices to keep in mind when using one -- especially if your content is published in a different language. For this survey, I collaborated with Sam Mallikarjunan , Executive Strategist at HubSpot, to craft and analyze the surveys.

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SEO Marketing Websites Optimization Domain 100

Hubspot

JANUARY 4, 2021

After the 2013 Hummingbird update , the search engine's algorithm considers overall meaning — it realizes a page is more than the sum of its keywords. Let's take a look at several UX SEO best practices. The first change allowed Google to judge not only the use of keywords, but also the ways in which they are used. Augmented Reality.

Lead Scoring 101

Lead Scoring Lead Ranking Dwell SEO 101

ConvertKit

MARCH 25, 2020

Video landing page best practices. But, with a few best practices, some stellar video landing page examples for inspiration, and the right tools , you can have your first video landing page up and running in no time! Data from Hubspot shows most visitors pay close attention to video landing page content. Image via Hubspot.

Landing Pages 46

Landing Pages Video Marketing Conversion Marketing Automation Services 46

Hubspot

JANUARY 2, 2014

It is likely that 2014 will be a year of self-doubt for marketers," Kipp Bodnar, HubSpot''s VP of Marketing, notes in the aforementioned guide. They will question their social and content strategies from 2013 and start cutting programs that are ineffective. You just need the right approach, attitude, and tools. The Prediction. "It

Inbound Marketing 28

Inbound Marketing Budget Programs Paid Search Agency Marketing & Strategy 28

Hubspot

AUGUST 25, 2022

Practice consistency. Editor's note: This post was originally published in October 2013 and has been updated for comprehensiveness. Plus, you never know, your customer may actually need something and you end up closing an unexpected sale. Sales slumps come and go, and the only thing you can control is the work you put in each day.

Work Management 82

Work Management Cold Calling Marketing Management Cross-Selling 82

Strategic-IC

FEBRUARY 20, 2018

For Sponsored InMail campaigns, the best practice audience size is 100,000 or fewer. A 2013 GE case study on Sponsored InMails suggests some very positive campaign outcomes, especially open rates which reached 13%. Everybody likes social support. What are Sponsored InMails? Why Use Sponsored InMail? 100% Deliverability.

Account Based Marketing 48

Account Based Marketing Linkedin Planning Paid Search Agency 48

Hubspot

MARCH 29, 2018

Black hat SEO is a practice against search engine guidelines, used to get a site ranking higher in search results. Keyword stuffing refers to the practice of filling your content with irrelevant keywords in an attempt to manipulate where the page ranks on search results pages. What is Black Hat SEO? Black Hat Techniques in SEO.

SEO 77

SEO PageRank CAN-SPAM Ad Exchange 77

Hubspot

MARCH 14, 2017

We looked at the 100 most-visited pages on our website between 2013 and 2016 to compare the average of the total time spent on pages with video versus those without. Video Best Practices: Write a script. And if you're a HubSpot customer, you can learn more about our integration with HubSpot software here. Got all that?

Marketing Automation Services 94

Marketing Automation Services Top of Funnel Click Rate Budget Programs 94

Hubspot

JUNE 20, 2013

Silicon Valley''s Best Marketer Is Practically See-Through. New gluten-free pastries from Dunks, Paula Dean admitting that "Of course" she uses the N-word, and Brad Pitt yodeling from the rooftops -- a ton of crazy stuff went down in the past 24 hours! But, let''s not get caught up in the fluff.

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Television marketing Cable Transparency Twitter 28