Marketing Insider Group

OCTOBER 21, 2015

There are 1876 marketing technology companies according to chiefmartec. Of these, over 80, including NewsCred, are listed squarely in “Content Marketing.” It doesn’t take an expert to tell you that the content marketing software industry is exploding. The Content Marketing Investment Build Up.

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Hubspot

APRIL 23, 2020

Not to mention an important one to get right considering the critical role your website plays in your marketing and brand image. For example, when Google announced that it would be changing to mobile-first indexing, it necessitated that sites be mobile-friendly, or they'd lose organic traffic from Google. Total pages indexed.

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CMS Development Marketing Websites Work Management Ad Building 101

PureB2B

JANUARY 23, 2017

An essential aspect of nurturing new sales leads is email marketing. According to a report by Salesforce , 49% of marketers claim that email is directly linked to the success of their business efforts. There is now no question that marketers should believe in the power of email. Image Source: HubSpot ).

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Convince & Convert

JUNE 5, 2013

They are the expandable tweets that typically are used to hold photos or Vine videos, like this one from Lowe’s ( read more about Lowe’s excellent new Youtility marketing program ): Put that old rake head to good use by turning it into a tool hanger. Lowe’s (@Lowes) May 30, 2013. LowesFixInSix #Vine vine.co/v/bYwJZ7JrrEK.

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Hubspot

DECEMBER 4, 2012

2013 is on the horizon, so whip out your crystal balls, marketers -- it's time to make some predictions about what's in store for next year. In 2012, the world of marketing underwent some major changes. Now let's get to it, marketers! And it won’t be in 2013, either (as much as some of us would like it to).

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Hubspot

JUNE 21, 2013

Happy Friday, marketers, and welcome to the longest day of the year! Let’s talk marketing. Marketing bro and HubSpot pal Gary Vaynerchuk is starting a talent agency for people who are good at creating Vines, Fast Company reports. First client: Virgin Mobile. John Klekamp (@JKlekamp) June 20, 2013.

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Hubspot

JANUARY 1, 2013

A decade from now, when the next John Battelle writes the definitive retrospective on the mobile-local internet, my guess is that 2012 will be viewed as the tipping point for local search. It’ll be tough for 2013 to top a year that saw: The acceleration of local search volumes due to unprecedented smartphone adoption.

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Hubspot

DECEMBER 19, 2013

So as you add the final touches to your last pieces of content for 2013, why not take a minute to review some of the best pieces of content to come out in 2013? Take a look, and enjoy reliving these marketing content masterpieces! The Content Marketing Deluge. So why would websites do it with their marketing?

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Rev

SEPTEMBER 2, 2019

These days, marketers dream of numbers like that: the holy-grail of a bygone era. This is when Google marketing cleaned up the mess, and launched AdWords , which offered CPC pricing and let advertisers pay to run campaigns solely on the Google network. In 2013, Google released their display ad network called AdSense.

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Hubspot

AUGUST 21, 2013

About a year ago, we asked marketers for the primary motivation behind their most recent website redesign. A third of marketers said they redesigned because it was time for a change. But ultimately what we found was that the decision to redesign is often driven by internal marketing needs. The top response was.

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Hubspot

JANUARY 4, 2021

The ongoing shift in Google's algorithm over the past decade indicates a new market focus on meeting user expectations. Mobile Optimization. In 2015, Google announced that mobile optimization would become a contributing factor to SEO rankings. Half of all searches originate on mobile devices, after all. Semantic Search.

Lead Scoring 101

Lead Scoring Lead Ranking Dwell SEO 101

SmartBug Media

AUGUST 19, 2019

When doing research on this article, I went through several dozen case studies, blog posts, polls, articles, and market research pages; all but 3 used some form of pop-up advertising. If you’re using HubSpot, this responsive feature is built into the lead flows tool. Part 3: What’s a Marketer to Do? So what data is out there?

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Paul Gillin

MARCH 8, 2013

Thanks to Mike Moran , HubSpot and McDougall Interactive for permitting me to steal from them. Top Internet And Marketing Blogs To Follow. Mobilize Your SEO: Making the Most Out of the Mobile Search Opportunity. SearchCap: The Day In Search, March 6, 2013. Related articles.

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Hubspot

MARCH 1, 2015

These apps have traditionally been ad-free, but as the market matures, many founders are looking for ways to bring in revenue and increase the functionality and use of their app. Consider this: WhatsApp, the most popular mobile messaging app, has an 8% penetration rate of mobile internet users in the U.S., The Fall of Texting.

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PureB2B

JANUARY 23, 2017

An essential aspect of nurturing new sales leads is email marketing. According to a report by Salesforce , 49% of marketers claim that email is directly linked to the success of their business efforts. There is now no question that marketers should believe in the power of email. Image Source: HubSpot ).

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Email Marketing Brand Identity Branding Planning 62

Buffer

NOVEMBER 1, 2018

HubSpot, 120,000 followers, generates one to three thousand views (about two percent of their followers). What does this mean for small businesses that are considering IGTV in their social media marketing strategy ? The rise of vertical mobile videos. And it has been showing a general upward trend since 2013.

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Hubspot

APRIL 25, 2011

What do you think of when you hear “Mobile Marketing”? It might be difficult to think beyond the two obvious choices: a mobile website and mobile application. However, mobile marketing is much bigger. Here are 10 ways to incorporate mobile technology into your marketing strategy: 1.

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Outbrain

SEPTEMBER 4, 2019

Why should marketing be any different? What are marketing automation platforms? Marketing automation platforms are software designed to automate a wide range of repetitive, ongoing marketing tasks. What is marketing automation primarily used for? What are the benefits of marketing automation?

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Vidyard

JULY 21, 2014

Vidyard, the world’s leading video marketing platform, today announced the hire of Tyler Lessard as their new Chief Marketing Officer to help the company extend its market leadership and sales momentum. The company reported 1800% revenue growth in 2013.

Video Marketing 51

Video Marketing Salesforce.com Marketing Management Eloqua 51

Hubspot

JUNE 6, 2013

1) Mobile Video Is Booming. Thus, today is a momentous day -- a day for celebration, a day for looking back at Seth’s greatest hits, for thinking big thoughts, for spreading the love of marketing to every corner of the globe and looking at things that seem obvious in ways that makes those things seem fresh and new. of the U.S.

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Vidyard

JULY 21, 2014

Vidyard, the world’s leading video marketing platform, today announced the hire of Tyler Lessard as their new Chief Marketing Officer to help the company extend its market leadership and sales momentum. The company reported 1800% revenue growth in 2013.

Video Marketing 50

Video Marketing Salesforce.com Marketing Management Eloqua 50

Hubspot

SEPTEMBER 30, 2012

Not only are the leaves taking on that nice red hue, but several well-known companies in the marketing world are experiencing some big changes, too. Sit back, grab a pumpkin spice latte, enjoy the fall breeze, and read about the changes in the marketing world that are unfolding before you. Mobiles, From Fast Company.

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Hubspot

APRIL 21, 2015

Although Meerkat kicked mobile video streaming off with a bang, you'll see in this Google Trends graph of each app’s interest over time that Periscope might be winning the race: You might be thinking, "Okay, but should marketers care about these live video streaming apps?". hours in 2013. Because consumers care. That's huge!

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Hubspot

JANUARY 15, 2014

You know that panicked feeling you get when your mobile device isn''t immediately nearby? Some of these mobile apps are old favorites, some, like Signals , are brand new. Let''s start this list off with a brand new mobile app. Created by HubSpot, Signals notifies you when a contact has opened an email you''ve sent their way.

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Hubspot

JUNE 7, 2013

Meanwhile, in the world of marketing. Marketing Pilgrim has a good post on how to get started using Pipe. We’ll do something on it here on the HubSpot blog, too. 3) YouTube Is Crushing it on Mobile. YouTube’s mobile ad sales have tripled in the past six months, Bloomberg reports. 4) Not from The Onion, Honest.

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Attendify

AUGUST 7, 2019

More than 10 years ago, Scott Brinker founded the Chief Marketing Technologist blog, and consequently revolutionized the marketing landscape. In 2011, Brinker began producing a yearly map of the global marketing technology landscape. But where do event marketers fit into the picture? Until now, that is! About Guru.

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Features Work Management Marketing Automation Services Marketing Management 37

Hubspot

MARCH 4, 2014

We turned to some of the best storytellers we''ve had the pleasure of working with this year -- the all-star cast of the 2013 INBOUND Bold Talks. A first time marathoner running the Boston marathon in 2013, and stopped after mile 25. 1) Relate your unique experience. A marathoner. A first time marathoner running the Boston marathon.

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Hubspot

APRIL 30, 2013

So how should you, as a savvy inbound marketer , make sense of it all? So we’ve combed through some of the hottest new social media research -- including the new 2013 State of Inbound Marketing Report -- to highlight some of the freshest stats that reveal the truth about the current state of social media marketing.

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Hubspot

DECEMBER 11, 2018

After all, having an income chart like this is the main goal of many online entrepreneurs: For many entrepreneurs looking to build an online business, or marketers looking to monetize their web traffic, affiliate marketing is often how they got started with generating income. What is affiliate marketing?

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Hubspot

JUNE 18, 2013

Happy Tuesday, marketers. Ford has gained a couple points of market share by partnering with Zipcar on college campuses. Also: Focus on mobile, social, and digital video, eMarketer advises. How to Make Effective Mobile Search Ads. Mobile search is booming and may soon eclipse desktop search. He also says, "The U.S.

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Hubspot

MAY 24, 2019

Additionally, mobile searches for local services continue to rise, and by 2021, mobile devices are expected to influence $1.4 Here, we'll explore the importance of local SEO, how you can rank both on desktop and mobile for "near me" related searches, and how to optimize for voice search, as well. Make your site mobile-friendly.

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Mobile Advertising Amazon Mobile Marketing Tagging 78

Hubspot

DECEMBER 9, 2012

So take a breather from the crowds of frantic, moody holiday shoppers and looming shipping deadlines, and get caught up with some great marketing stories you might have missed this week, including a social networking soap opera (that image starting to make a little more sense now?), Wondering how people are using mobile devices to get news?

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Hubspot

FEBRUARY 23, 2016

Setting aside time to brainstorm blog topics, structure posts around relevant keywords, optimize calls-to-action and social sharing buttons, and strategically place relevant internal links can sound daunting to many marketers. Create a new blog section on the HubSpot platform with blog posts catered to those buyer personas.

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Hubspot

SEPTEMBER 29, 2014

Marketers personalize emails to provide recipients more relevant content. In fact, in-house marketers who personalize their web experiences see on average a 19% uplift in sales ( Source: 2013 Monetate/eConsultancy ). 1) Show mobile viewers mobile-friendly content. 1) Show mobile viewers mobile-friendly content.

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Hubspot

SEPTEMBER 25, 2015

When display advertising first surfaced in the world of marketing, many marketers were left with a bad taste in their mouth. At HubSpot, we held onto this notion for a while. Display ad viewability rates did not budge between 2013 and 2014. About 50% of clicks on mobile ads are accidental. Source: comScore ).

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Hubspot

FEBRUARY 7, 2018

This is a lesson Facebook has perfected over the last year as it continues to launch products to compete with Snapchat, the app it tried and failed to purchase back in 2013. Users can also access their friends' latest Stories from the top of their Facebook Newsfeed -- as shown in the image of the Facebook mobile app three paragraphs down.

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Hubspot

DECEMBER 13, 2013

Speaking of food (nice transition, I know), there’s a great deal of food for thought for marketers to consume during the holiday season. Online holiday sales alone are expected to reach $82 billion in 2013, according to the National Retail Foundation. What strategies have you been utilizing in your holiday marketing campaigns?

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