Hubspot

FEBRUARY 23, 2016

Setting aside time to brainstorm blog topics, structure posts around relevant keywords, optimize calls-to-action and social sharing buttons, and strategically place relevant internal links can sound daunting to many marketers. Create a new blog section on the HubSpot platform with blog posts catered to those buyer personas.

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Traffic Buyer Personas Top of Funnel SEO 28

Hubspot

APRIL 28, 2013

It''s been another great week for marketers, especially for us New Englanders who have just started getting a taste of spring weather (finally!). Let''s dive right in to the marketing stories you might have missed this week so you can play catch-up (hehe. Read more at Marketing Land. Read the full story on The Next Web.

Marketing Report 28

Marketing Report Twitter Marketing Management Planning 28

Hubspot

DECEMBER 13, 2013

Speaking of food (nice transition, I know), there’s a great deal of food for thought for marketers to consume during the holiday season. Online holiday sales alone are expected to reach $82 billion in 2013, according to the National Retail Foundation. What strategies have you been utilizing in your holiday marketing campaigns?

Stats 28

Stats Forrester Budget Programs Inbound Marketing 28

Hubspot

SEPTEMBER 25, 2015

When display advertising first surfaced in the world of marketing, many marketers were left with a bad taste in their mouth. At HubSpot, we held onto this notion for a while. Display ad viewability rates did not budge between 2013 and 2014. About 50% of clicks on mobile ads are accidental. Source: comScore ).

Paid Content 28

Paid Content Advertising Agencies Display Stats 28

Hubspot

JANUARY 1, 2014

Are any of your resolutions marketing-related? Maybe you''ve thought of ways to better manage your time or come up with fun ideas for team outings, but if you don''t have a list of resolutions to take your marketing to that next level , it''s time to start developing one -- and we can help. 1) Focus on mobile.

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Planning Buyer Personas Work Management Mobile Marketing 28

Hubspot

MAY 23, 2013

Lately, the whole marketing community is abuzz about content. Content is a necessity for any successful inbound marketing strategy, and with more and more marketers creating it, it''s becoming increasingly difficult to stand out from the barrage of content out there -- a lot of which is, well. And rightfully so.

Business Blogging 28

Business Blogging Top of Funnel Paid Content Business 28

Marketing Insider Group

JANUARY 6, 2020

Don’t forget to block out some time for one or two of the many marketing conferences that are scheduled for next year. There are literally dozens of marketing conferences coming up over the next 12 months in the US alone, not to mention the rest of the world (you can see my 2019 list to see how the selection compares with last year’s.).

Conference 58

Conference Marketing AI Work Management Marketing Management 58

Hubspot

AUGUST 14, 2014

And while small business owners and marketers thought they''d hit the jackpot, the QR code trend didn''t become as popular with consumers as some had predicted. A 2013 survey found only 21% of American smartphone owners say they''ve ever scanned a QR code, and just 2% say they scan a QR code at least once per day. Are QR Codes Dead?

Mobile Advertising 28

Mobile Advertising Mobile Marketing Landing Pages Lock-In 28

Hubspot

DECEMBER 20, 2011

The app is targeted toward mobile social sharing, and in just over one year, it has gained almost 15 million users. As an inbound marketer, should I care about Instagram? But here are some reasons that, as a marketer, you should at least keep an eye on Instagram, if not begin participating. Photos tell stories.

Outgrow 28

Outgrow Social Networks Buzz Inbound Marketing 28

Hubspot

MAY 29, 2013

Mobile internet usage is soaring past desktop usage. Wearable computing is poised to supplant mobile computing as the hot new thing. And marketers are spending money in the wrong places. Below that, I''ve also pulled out some key findings that I thought marketers might be particularly interested in. 1) The U.S.

Internet Marketing 28

Internet Marketing Marketing Report Trends Paid Search Agency 28

Hubspot

JANUARY 23, 2015

Bonus: You may just learn a thing or two about marketing while you''re at it. ;). 25 Great SlideShare/PowerPoint Presentation Examples for Marketers. Even if you gave this presentation a gander when it first came out, it''s worth revisiting -- the data''s fascinating, current, and relevant to marketers in any industry.

Examples 28

Examples Advertising Agencies Best Practices Paid Search Agency 28

Hubspot

OCTOBER 16, 2013

These companies just made some smart marketing decisions that led to some serious growth spurts along the way. Uber, a mobile app that connects riders to taxis and car services, took this event as an opportunity to help. Also, after the 2013 Boston Marathon bombing, Uber provided free rides to area hospitals. 4) FireRock.

Brand Identity 28

Brand Identity Branding Top of Funnel Practices 28

Hubspot

DECEMBER 29, 2011

With 2012 just around the corner, it's time to start thinking about your marketing strategy for the New Year. As more and more companies catch on to the most effective strategies for getting found online and generating more leads and customers, the future of inbound marketing is looking more competitive and fast-paced than ever.

Planning 28

Planning Landing Pages Burn Rate Marketing Automation Services 28

Hubspot

MAY 29, 2014

This year, Meeker talked about messaging, mobile, phone books, Pinterest, Yelp, Yammer, YouTube, and more. For those of you without the patience to read the full deck or the full blog post, here are some tweetable stats that might interest you: 1) 20% of consumer time in media is spent on mobile, but only 4% of ad spend is for mobile.

Allocation 28

Allocation Trends Mobile Advertising Youtube 28

Hubspot

OCTOBER 27, 2014

So I came up with some clever, cheap, pretty-easy-to-implement-and-HR-friendly Halloween costumes that are playfully tech- and marketing-related. 3) Mobile App. You''re a mobile "app." If you end up making any of these costumes -- send pictures to @HubSpot ! Inbound Marketing' Don a black bodysuit.

Web 2.0 28

Web 2.0 Paper Inbound Marketing Sample 28

Hubspot

JUNE 25, 2013

I''ve done all the following at corporate events: fallen asleep sitting up, gotten a la-hot of work done on my mobile device, found refuge in an isolated corner, Googled how to grow an indoor herb garden. I am a big fan of trying to break the mold, though -- and so is HubSpot''s event team. to get there and work.)

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Conference SME Network Marketing Paper 28

Hubspot

AUGUST 21, 2013

Bonus: You may just learn a thing or two about marketing while you''re at it. ;). 20 of the Best SlideShares for Marketers. 4) Rethinking the Mobile Web, Bryan Rieger. Often when marketers think about the "mobile web," we think of iPhone vs. Android. Rethinking the Mobile Web by Yiibu from Bryan Rieger.

Marketing Management 28

Marketing Management Advertising Agencies Viral Marketing Stats 28

Hubspot

SEPTEMBER 17, 2015

And that, my fellow marketers, is where we are all headed. But fear not: While we can't see the future, we can analyze past performance in order to inform the marketing we do in the present. In our new guide, The Future of Marketing , we do just that. Specifically, you'll learn about how marketing is becoming more and more.

Mobile Advertising 28

Mobile Advertising Internet Marketing Mobile Marketing Marketing 28

Hubspot

SEPTEMBER 7, 2013

The 2013 report was no exception. The 2013 Millennial Impact Report shows that "Millennials aren’t interested in structures, institutions, and organizations, but rather in the people they help and the issues they support.”. 7) Make sure its mobile friendly. If your website and emails are not mobile optimized, they should be.

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Hubspot

MARCH 3, 2014

Human-to-human connections are the heart and soul of marketing. You don’t need statistics to prove the value of personalized messages, multi-channel marketing, and high quality content. That’s why marketing automation is such an important topic in 2014. That’s why marketing automation software is so important.

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Automation Top of Funnel 28

Hubspot

NOVEMBER 22, 2016

Maybe you do, if you’re a marketing nerd like I am.) As marketers, all of this stuff matters. 1) Google’s overall algorithm has had one name since 2013: Hummingbird. It was formally announced in September 2013 and created to make search results more “precise and fast” like the bird itself, according to Search Engine Land [SEL].

PageRank 28

PageRank Google Lead Ranking Lead Scoring 28

SmartBug Media

FEBRUARY 15, 2023

As marketers, the joy (and sometimes the frustration) of the role is that it’s constantly evolving. HubSpot defines inbound marketing as “a business methodology that attracts customers by creating valuable content and experiences tailored to them.”. Hummingbird: In 2013, keyword stuffing got another major N-O from Google.

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Webinar Metrics Marketing & Strategy Ad Building Buyer Personas 98

Hubspot

OCTOBER 16, 2014

Whether you''re trying to convince your boss to support a new campaign, talking with a prospect to close a deal, or building a new piece of marketing collateral, you need to know how craft a presentation that won''t put people to sleep. We’ve compiled our list of the top presentation tools for sales and marketing professionals.

Tools 28

Tools Webinar Metrics Webcast Template 28

Hubspot

DECEMBER 19, 2014

Inbound marketers are constantly on alert for changes in Google''s ever-evolving algorithm. It was first introduced in June 2013. Authorship Photo Removed: Google decided to drop Authorship photos from most search results, frustrating marketers everywhere. but that doesn''t mean we don''t miss one every now and then.

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Hubspot

MARCH 12, 2014

The conference’s Interactive ( SXSWi) track wrapped up yesterday, leaving marketers, entrepreneurs, and techies wide-eyed after four days of innovative talks, ideas, and introducing new technologies. ” Nonprofits Got a Marketing Facelift. wait time from ordering a car to getting picked up. Mashable Brought Viral to Life.

Word of Mouth 28

Word of Mouth Viral Marketing Conference Buzz 28

Hubspot

NOVEMBER 27, 2012

In the last 11 months, there have been tons of updates to our favorite social networks, several of which were extremely relevant for marketers and business owners. Many of them were just little tweaks, but a lot -- 16 in our estimation -- had a huge impact on marketers' jobs. 2) Mobile-Only Facebook Ads. 1) Global Brand Pages.

Paid Content 28

Paid Content Social Media Media Mobile Advertising 28

Hubspot

JULY 24, 2015

But having awesome content on your website is crucial to making inbound marketing work for your business. What's the difference between "average" marketing and lovable marketing ? When you create lovable marketing, you can start a movement of brand evangelists and advocates who will help you grow. blah blah blah.

Examples 28

Examples Lead Ranking Lead Scoring Paid Search Agency 28

Marketing Insider Group

JANUARY 2, 2015

Last year we created 50 Stats You Need to Know About Content Marketing , which garnered over 200,000 views on slideshare and was one of our best performing blog posts of all time. This year we’re taking it a step further, demonstrating not only why you should invest in Content Marketing, but why you need to as well.

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Content Marketing Banner Ads Paid Search Agency Banners 100

Hubspot

AUGUST 16, 2017

When inbound marketing was on the rise in 2006, search engines were the primary way readers discovered new content. billion searches per day on Google alone, search is a channel marketers still can't afford to ignore. Hummingbird Algorithm Update -- Announced on August 20, 2013. In 2017, this still holds true.

Long Tail Marketing 78

Long Tail Marketing Lead Ranking Content Keywords 78

Hubspot

SEPTEMBER 4, 2012

Didn't make it to Boston last week for INBOUND 2012 ? Wish you could have seen the keynote address by HubSpot founders Brian Halligan and Dharmesh Shah ? The entire presentation -- Brian's discussion about inbound marketing, Dharmesh's tour of HubSpot 3 , and lots more -- is in the video below.

Hubspot 28

Hubspot Video Marketing Landing Pages Inbound Marketing 28

Online Marketing Institute

JANUARY 16, 2013

OMI Blog - Internet Marketing Training Courses & Certification Programs. 26 Content Marketing Tools to Use in 2013. On 01.09.13, In Content Marketing , by Kari Rippetoe. Content marketing is so hot right now. No, really, it is. Content Planning.

Marketing Automation Services 40

Marketing Automation Services Tools Planning Content Marketing 40

Hubspot

JUNE 21, 2016

Practicing good inbound marketing means sending emails to people who actually want to hear from you. HubSpot customers: Don't worry -- you can't save an email template unless it includes this element.). instead of this: Sender name: Marketing Team. Sender email address: marketing@company.com. I just can't win.".

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Clickthrough Email Marketing Tips CAN-SPAM 78

Hubspot

DECEMBER 16, 2012

Happy Sunday, marketers! We’re about to take you on a little journey through today’s latest marketing updates, which will carry you into 2013 and beyond. Before getting started, let’s make sure you have your 2013 marketing goals in order. As the marketing world shifts, so must you as a marketer.

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Keywords Twitter Planning Mobile Advertising 28

Hubspot

JULY 24, 2013

Some might even call them inbound marketers light years ahead of their time. And while time spent with mobile, online and TV show growth, the time spent with these mediums are all highly fragmented. billion from 2012 to 2013 according to Borrell Associates 2013 Local Advertising Outlook. The solution here is easy.

Paid Content 28

Paid Content Paid Search Agency Companies Media 28

Hubspot

JULY 29, 2018

For those head-scratching moments, we've created the ultimate glossary of social media marketing terms. Clickbait - Clickbait is a term to describe marketing or advertising material that employs a sensationalized headline to attract clicks. For example, HubSpot's Twitter handle is @HubSpot.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

Hubspot

MARCH 3, 2014

According to a 2013 study by Gartner , total spend on “digital marketing” by large companies is now over $500B annually [Tweet This Stat]. As an enterprise marketer and everyday consumer, I’ve seen my fair share of corporate websites. But as a marketer, I tend to appreciate and recognize a job well done.

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Top of Funnel Marketing Websites Sales Qualified Leads Digital Marketing Funnels 28

Hubspot

OCTOBER 26, 2016

That’s partially because PageRank was based on the number of inbound links to a given page -- the more of those, the higher the ranking. And while the technology was somewhat infantile at the time -- just check out what the instructions looked like at first -- it was also a signal to the future importance of mobile in SEO. What’s Next?

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