SmartBug Media

MARCH 19, 2020

In either case, here are best practices, resources, and lead generation tips to ensure your company benefits from video marketing. When you post a video, make it easy for viewers to share via Facebook, LinkedIn, Twitter, Pinterest, email, and embed codes on their own blogs. Video Marketing Resources You Should Subscribe To.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

KoMarketing Associates

MAY 22, 2014

Being able to reach and interact with your audience anywhere and at any time via mobile apps can be a huge tactical advantage for any company (Apple alone reported more than 10 billion dollars in mobile app sales for 2013). Helpful Resources. Like Google, Facebook is becoming a major player in mobile app advertising.

Mobile Advertising 120

Mobile Advertising Advertisements Advertising Adwords 120

Content Standard

SEPTEMBER 3, 2015

Thanks to the meteoric rise of Facebook video autoplay, brands are seeking new ways to deliver video content that grabs users in seconds, even in a soundless environment. Autoplay video has been around for a few years, but Facebook’s adoption of the feature in 2013 sealed the deal on the autoplay revolution.

Facebook 40

Facebook Video Marketing Trends Television marketing 40

Marketing Insider Group

NOVEMBER 12, 2013

They recently updated their “State of Social Business Maturity” report for 2013. For example, they found that only 17% of marketers are truly strategic in their social strategies across the enterprise. But I’ve been meaning to cover an amazing Slideshare deck from the good folks at Altimeter.

Business 100

Business Social Media Content Act-On 100

KoMarketing Associates

JULY 1, 2014

Examples include conversational search and more specific brand / name-based queries. This video defines what the framework of what constitutes a paid link, including the obvious (like outright solicitation) and not so obvious examples like paid endorsements, gifts versus loans, and other questionable compensation or exchange scenarios.

Link Building 120

Link Building Paid Content Google Advertorials 120

Hubspot

FEBRUARY 12, 2020

Facebook Messenger Heart Feature. Just before Valentine's Day in 2018, Facebook Messenger's Twitter announced that if you shared that you were "In a Relationship" with a friend you were messaging, celebratory hearts would rain down in your Messenger thread with that person. on Messenger. Also customize your chat emoji, color and more!

Campaigns 101

Campaigns Planning Paid Search Agency Sample 101

Sprout Social

APRIL 6, 2020

With its focus on professional organizations and institutions, LinkedIn has become an excellent resource to meet the needs of both prospective and current students as well as alumni on one platform. Known for establishing business connections, LinkedIn expanded into the education space by creating University Pages in 2013.

Education 101

Education Linkedin Practices Best Practices 101

Convince & Convert

FEBRUARY 27, 2015

In fact, 43 percent more videos were watched online from 2013 to 2014. Whether you’re in a marketing, sales, or IT role, and whether you’re thinking about the why, when, or how of investing resources in online video, this report is an imperative read. Continue the conversation on our Facebook or Google+ pages.

Video Marketing 167

Video Marketing Rules Marketing Automation Services Planning 167

Hubspot

DECEMBER 31, 2012

This is your chance to reboot and decide what changes you'll make in 2013. We’re offering our marketing community members a free consultation to chat with a HubSpot expert about 2013 goal planning. It’s worth the investment to take some time to figure out what will be different for you and your marketing in 2013. Not too shabby!)

Planning 28

Planning Work Management Landing Pages Paid Search Agency 28

Contently

JULY 8, 2016

With Memories, Snapchat has suddenly become less transient and spontaneous, two key differentiators in a market dominated by social networks that trade more in permanence and production (see: Facebook). Gizmodo, for example, ran a story with the headline “ Snapchat Is Ruined.” That’s pretty much it.

Features 97

Features Ad Exchange Differentiation Social Networks 97

KoMarketing Associates

JULY 11, 2013

Analytics supports this assumption: Just over two-thirds of the B2B companies we have access to analytics for have “About” or “Company” section pages in their top 10 most viewed pages reports for 2013 year to date. Examples include: References to organizations, memberships, and industry affiliations.

Organization 120

Organization B2B Thought Leadership Work Management Marketing Management 120

Convince & Convert

MAY 1, 2015

Facebook is KLM’s main “cash cow” because of advanced targeting options. “We Karlijn has seen great success with things like Facebook’s advanced targeting and the viral Sherlock, the lost and found dog video by embracing the fact that mistakes will be made. Karlijn1903 Tweet This.

Social Media 158

Social Media CMS Development Media Thought Leadership 158

KoMarketing Associates

AUGUST 15, 2013

Arguably the most comprehensive of social media reporting dashboards, Facebook insights have come a long way in a short period of time, offering actionable metrics to page managers and business owners. Additional Articles & Resources. 5 Action Items from #SMX Advanced 2013 .

Social Media 120

Social Media Social Marketing B2B Marketing Tools 120

Buffer

NOVEMBER 1, 2018

The same video on their Facebook Page (2.8 And it has been showing a general upward trend since 2013. A study commissioned by Facebook also found that people are watching Facebook and Instagram mobile videos everywhere — at home, at friends’ home, in public spaces, at work, and during commute. million fans) was watched 4.7

Small Business Marketing 103

Small Business Marketing Verticals Business Social Media 103

KoMarketing Associates

AUGUST 22, 2012

As Q3 draws to a close, B2B marketers are already thinking ahead to 2013, strategizing about what’s worked thus far in 2012—and what hasn’t. Thirty-seven percent are spending more on social media this year than they did in 2011, with LinkedIn (73 percent), Facebook (55 percent), and Twitter (40 percent) leading the way.

Marketing Report 120

Marketing Report Trends B2B Marketing Allocation 120

Convince & Convert

JUNE 2, 2013

The report for the first quarter of 2013 peered into more than 500 million online shopping browser sessions. It might be reasonable to conclude, therefore, that social media participation is over-hyped and disproportionately resourced for ecommerce websites. The results were shocking. that would be a viable hypothesis.

eCommerce 148

eCommerce Social Media Tactics Word of Mouth 148

Convince & Convert

NOVEMBER 8, 2013

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. When Paul joined Omaha Steaks , they already had some of the social channels in place: an Omaha Steaks Facebook page , a scattered Twitter presence, a company blog called Steak Bytes that shared recipes and resources. Listen Now.

Curation 139

Curation Skype Web 2.0 Paid Search Agency 139

Marketing Insider Group

MARCH 5, 2014

Let me know in the comments below and please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. And if you are looking for more examples, here are Unbounce’s Top 10 Big Content Resources of 2013.

Content 100

Content Gartner Barriers Paid Search Agency 100

Unbounce

OCTOBER 1, 2019

After exploding onto the scene in 2013, Zola quickly became the fastest-growing wedding startup in the United States, trouncing old-school competitors with their headache-free approach to big-day planning. Optimize their paid search and social campaigns (specifically Google and Facebook) using targeted messaging.

Paid Search Agency 111

Paid Search Agency Landing Pages Planning Work Management 111

SnapApp

FEBRUARY 7, 2017

So instead of bringing you yet another “5 billion examples of Valentine’s Day marketing” post, I’m going to show you three specific examples that really worked, open them up, and show you why they worked. Lattice’s multimedia lead-scoring Valentine’s Day campaign is a great example of imagination in marketing. The result?

Campaigns 48

Campaigns Lead Scoring Lead Ranking Top of Funnel 48

Content Marketing Institute

DECEMBER 4, 2018

Barnum’s “Greatest Show on Earth” label as an example of pre-internet clickbait: “While it is debatable that P.T. His advice works well for brands seeking to be expert resources or have their content be the featured snippet on the Google search results page. Google, YouTube, and Facebook are set up to encourage clickbait.

Content 99

Content Click Rate Classified Ads Youtube 99

Exo B2B

OCTOBER 16, 2020

Who has been able to take advantage of next-generation virtual tools such as Zoom, Facebook LIVE, Hopin and others to complement blogs, videos and webinars in quality? We forget the number as in Onalytica’s rankings for example. Measurement criteria. no false accounts).

Marketing AI 98

Marketing AI Advertising Agencies Lead Scoring Lead Ranking 98

Contently

MARCH 28, 2017

Bank of America’s Better Money Habits initiative, created in partnership with online teaching platform Khan Academy, is perhaps the most high-profile example of educational content in the finance industry. “Since the program launched in 2013, the content on BetterMoneyHabits.com has been viewed over 95 million times.”

Education 60

Education Budget Programs Top of Funnel Branding 60

Sprout Social

NOVEMBER 15, 2016

Social platforms like Twitter and Facebook have transformed the way that people communicate and, in the process, have changed the way that businesses interact with customers. Departments like sales, human resources, product development and market research are launching successful campaigns. For example: Newsletter sign-ups.

Social Media 95

Social Media Media Business Social Networks 95

KoMarketing Associates

DECEMBER 30, 2019

The digital marketing world continues to evolve and put pressure on organizations to deliver more, learn more, and react more quickly than ever before, oftentimes with fewer resources and time to adapt. These resources helped to improve program performance, improve tactics, and drive professional growth. Brands vs Ads. Final Thoughts.

Paid Content 31

Paid Content SERP CTR Paid Search Agency 31

markempa

AUGUST 12, 2013

Although my example is not a direct B2B example, it’s not a far reach to find native ad adoption in white papers or sponsored posts on Facebook that are also dispelling other myths about B2B social media use. GE Aviation created a “flight mode” campaign designed to promote its presence at the 2013 Paris Air Show.

Paid Content 120

Paid Content Advertisements Advertising B2B Marketing 120

Sprout Social

NOVEMBER 1, 2016

You can learn about the demographic makeup of your current social media following by using native analytics on platforms like Twitter and Facebook, or use a social media management tool. For example, Snapchat might not have appealed to Marriott Hotels at first, but we bet the company is glad it gave the app a chance. Attractions: 21%.

Social Media 91

Social Media Class Word of Mouth Media 91

Marketing Insider Group

JANUARY 28, 2015

It’s the only way to do effective marketing on a small budget with few resources. As an example, if you have an executive within your company that presents anything to anyone, anywhere, you can take that presentation and do a number of things with it. Twitter, Facebook, Linkedin, etc. Warby Parker is another great example.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Adobe Experience Cloud Blog

JANUARY 22, 2013

Think Like Zuck - Ekatrina Walter - Ekaterina provides a fascinating look into the world of Facebook and Mark Zuckerberg, but the book as a whole is so much more than just that. She draws upon the five key principles that are essential to the massive success of Facebook, weaving inspiring real world examples throughout.

Paid Search Agency 48

Paid Search Agency Trigger Marketing B2B Marketing Stats 48

Content Standard

JULY 13, 2016

News discovery figures pretty heavily on multiple social networks, not just Facebook. Sixty-six percent of Facebook users get news on the social network, compared to 59 percent of Twitter users and 70 percent of Reddit users who get news on the respective platforms. Because Facebook is so huge, its reach is much larger.

Marketing & Strategy 40

Marketing & Strategy Thought Leadership Content Amazon 40

Optinmonster

MAY 25, 2020

OptinMonster launched back in 2013 with a simple goal: to level the playing field by giving small and medium-sized companies resources that can compete with the big guys. For example, a lot of software that gives you a general popup campaign won’t include a Content Locker or Inline Form. At first, that sounds pretty good.

Trigger Marketing 76

Trigger Marketing Lead Ranking Pricing Price 76

Hinge Marketing

MARCH 24, 2015

According to Social Media Examiner’s 2014 Social Media Marketing Industry Report , 92% of marketers acknowledge its value (up from 86% in 2013). Why are they looking to you as a resource and thought leader? Most major social channels have built-in resources to help you schedule posts in advance. On Twitter or Facebook?

Social Media 48

Social Media Planning Marketing Budget Creation Social Marketing 48

Content Standard

JULY 2, 2016

For the Mid-Autumn Festival in 2014, for example, Kate Spade took advantage of the various gaming capabilities within the WeChat app, allowing users to partake in a sky lantern-flying game. This is a great example of Pepsi knowing its audience, as Chinese users tend to prefer audio over text because it’s less time-consuming to produce.

Branding 53

Branding Brand Identity Marketing & Strategy Storytelling 53

LeadSquared

FEBRUARY 2, 2016

2013-2015 practically belonged to social media, but there seems to be a shift already. Brands are realising that Facebook can’t just be their entire digital marketing strategy. Digital Marketing in 2016 needs to go beyond social, and needs to mean much more than just Facebook and Twitter. Build something concrete. Think visual.

Planning 52

Planning Work Management Marketing Analytics Tools Advertising Agencies 52

Content Standard

AUGUST 21, 2017

Back when Glass’ first iteration sparked interest, then mockery in 2013, marketers for the product first saw through the glass darkly—giving “Explorers,” or early adopters, exclusivity to test out the expensive ($1,500 a pop) prototype, but never announcing an official product launch. Wayfair already has a head start.

Enterprise Management 54

Enterprise Management Marketing AI Google Work Management 54

Hinge Marketing

SEPTEMBER 23, 2013

For example, look at the results from our major study of professional services buyers and sellers shown in Figure 1. For example, we want our prospects and referral sources to understand what makes us different. Plan for the Resources You Will Need. On Twitter or Facebook? Fragmentation.

Marketing Strategy 48

Marketing Strategy Marketing & Strategy Planning Advertising Agencies 48

Vidyard

OCTOBER 14, 2015

You get more content marketing without expending a lot of resources or budget, and you increase your ROI, as well as the engagement and loyalty of your customers. Fashion house Burberry, for example, used UGC of people wearing Burberry products, launching a website dedicated to men and women wearing all colors and sizes of their trench coats.

User-Generated Content 50

User-Generated Content Top of Funnel Generation Cost per Acquisition 50