Webbiquity

JANUARY 2, 2013

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. Just 4% of marketers said their companies were “very effective” at measuring social marketing in 2012.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

ClearVoice

JUNE 19, 2023

Zippia ) By 2023, 33% of large organizations will have analysts practicing decision intelligence. Safari Digital ) Up to 40% of organic search traffic is for location-based businesses. Deloitte ) Companies that use persona marketing have made websites 2-5 times more effective and easier to use by targeted users. billion in 2023.

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

Stevens & Tate

MAY 27, 2022

By 2013, there were already 39 million people 65 and older that were using Facebook, Twitter, and Skype. When you create YouTube videos, you can post them to Facebook, after all. There’s no more effective way to tell a story in a visual manner than through video. Seniors Are Social.

Youtube 95

Youtube Video Marketing Planning Advertising Agencies 95

SpotMe Blog

MAY 11, 2023

The benefits of partnering with top medical communications companies for events When it comes to organizing and executing successful events in the medical field, partnering with medical communication companies to collaborate on all the details is a smart move. For tactics on how to boost and track HCP engagement , read our latest article.

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

Brandwatch Marketing

OCTOBER 25, 2023

billion worldwide on advertising in 2013 alone. Use social listening Perhaps the most effective tactic is to look at where people are already talking – social media and other websites. Social listening allows you to listen into online, organic conversations about your brand across social media and the web. That’s rare.”

Branding 96

Branding Brand Identity Advertising Benchmark Eye-Tracking 96

KoMarketing Associates

DECEMBER 9, 2013

Moz’s 2013 Search Engine Ranking Factors. In the 2013 survey, Moz interviewed more than 120 search marketers who offered their opinions on more than 80 ranking factors. Ad Age Survey: What Advertisers Really Think About Facebook. Janrain’s Social Login Trends across the Web for Q3 2013. View the full report.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

Webbiquity

SEPTEMBER 26, 2017

These digital benefits attracted a lot of attention, which gained the organization approximately 54,000 new members in the first six months of 2013 alone. In fact, the platform is 277 percent more effective than Facebook and Twitter at helping businesses generate leads. Sponsored InMail. Make a List.

Lead Generation 241

Lead Generation Linkedin Generation Leads 241

Excelsior Research

APRIL 22, 2022

On the auspicious month of November 2013, UAE was elected as a host to world expo 2020 by the members of the Bureau international des expositions and the UAE welcomed this decision joy and warmth; by celebrating with fireworks from the world tallest building, Burj Khalifa. Share on facebook. Don't forget to share this post.

Allocation 52

Allocation Buzz Mobile Marketing Conference 52

SocialPilot

MARCH 12, 2024

You must integrate your message and drive it home across several platforms if you want to create a longer-lasting effect. After proving so effective in print, the concept was successfully adapted into TV advertisements, billboard campaigns, and even radio promotions.

Paid Content 83

Paid Content Campaigns Examples Advertising Agencies 83

Trade Press Services

MARCH 11, 2024

Sekine-Pettite has been an ASBPE member for more than 20 years and has served on the national board since 2013. Q: Can you tell us more about the effects of consolidation in the B2B publishing industry and how it impacts contributors, brands, and publishers? It’s gotten more polarizing on those platforms.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

KoMarketing Associates

JANUARY 25, 2013

In a poll of 155 primarily C-level marketing experts, social media received the largest percentage of votes for demand generation channels that marketers will spend more on in 2013. Despite scoring low for quantity and quality leads, more than 50 percent of those polled said they will make Facebook, Twitter, and Linkedin a priority in 2013.

Demand Generation 120

Demand Generation Advertising Benchmark Customer Surveys Demand 120

Crimson Marketing

FEBRUARY 6, 2014

Inbound Marketing: Accounted for 34% of all leads generated in 2013. Over the last year, the number of questions asked on Facebook brand pages has increased by 85%. In 2013, about 60% of questions asked via Facebook received a response from the brand . At the close of 2013, inbound teams planned to hire an average of 9.3

Demand Generation Agencies 100

Demand Generation Agencies Planning Paid Search Agency Word of Mouth 100

KoMarketing Associates

MAY 1, 2013

Last month, Content Marketing Institute (CMI) released its report , “B2B Software Content Marketing: 2013 Benchmarks, Budgets, and Trends – North America,” sponsored by the International Data Group (IDG). We hope you will use these highlights to help shape your content marketing strategies in 2013 and beyond. Facebook (82% vs. 80%).

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

Convince & Convert

SEPTEMBER 1, 2015

Editor’s Note: This is a Convince & Convert Greatest Hits post, which originally ran on the Convince & Convert blog in 2013. Here’s one iteration, presented as a keynote speech to ESTO (Educational Seminar for Travel Organizations) in the fall of 2012. Step 1: Build an Ark. Step 4: Select Success Metrics.

Social Media 167

Social Media Social Marketing Marketing & Strategy Marketing Strategy 167

Hinge Marketing

NOVEMBER 11, 2020

At the same time, the traditional business development approaches that consultants have been using are becoming less and less effective. The original study was published in 2013 and provided the first comprehensive look at the differing perspectives of buyers and sellers throughout the entire professional services buyers’ journey.

Consulting 157

Consulting Research Work Management Marketing Management 157

Hubspot

JANUARY 2, 2013

So, in addition to eating less and working out more (hah, we'll see how long that lasts) we thought up some resolutions that your nonprofit organization might want to write down for the coming year. Keeping in touch with your constituents, whether they're donors, fundraisers, or volunteers, is very important to your organization.

Allocation 28

Allocation Marketing & Strategy Facebook Template 28

Crimson Marketing

DECEMBER 18, 2013

Events: 67% of B2B content marketers consider event marketing the most effective strategy. SEO: SEO (search engine optimization) is vital — 33% of traffic from Google organic search results go the first item listed. 52% of marketers have found a customer via Facebook in this year. What to consider for your digital audience.

Statistics 100

Statistics Planning PPC Marketing Budget Creation 100

Convince & Convert

OCTOBER 30, 2014

When people ask this question, what they mean is, does sharing a web page in your social media sites such as Facebook, Twitter, Google Plus, Pinterest, etc., Social Media Driving Increases in SEO Traffic : Of course, the bottom line is increases in organic search traffic. Do Search Engines Use Social Signals to Directly Drive Rankings?

SEO 167

SEO Correlation PageRank Social Media 167

Martech Advisor

MARCH 30, 2020

Skok, along with partner Stan Reiss , derived a formula to compute the effect of Viral Cycle Time on viral growth. Example: share buttons to WhatsApp, Twitter, Facebook, LinkedIn, etc. Learn More: The Anatomy of a Viral Video: Ideas for YouTube, Facebook, & Instagram for 2020. — OREO Cookie (@Oreo) February 4, 2013.

Viral Marketing 89

Viral Marketing Advertising Agencies Paid Search Agency User-Generated Content 89

Hubspot

FEBRUARY 12, 2020

9 Effective Valentine's Day Marketing Campaigns. Facebook Messenger Heart Feature. Just before Valentine's Day in 2018, Facebook Messenger's Twitter announced that if you shared that you were "In a Relationship" with a friend you were messaging, celebratory hearts would rain down in your Messenger thread with that person.

Campaigns 101

Campaigns Planning Paid Search Agency Sample 101

Hubspot

DECEMBER 4, 2012

2013 is on the horizon, so whip out your crystal balls, marketers -- it's time to make some predictions about what's in store for next year. We've compiled some of our most insightful predictions -- backed by several industry experts and thought leaders -- into our new guide, 20 Marketing Trends and Predictions for 2013 & Beyond.

Work Management 28

Work Management Marketing Management Marketing Automation Services Paid Search Agency 28

Convince & Convert

MAY 1, 2015

This has instantly caused the discoverability of apps to improve exponentially because developers and organizations are now able to generate app downloads through organic search. Google introduced this functionality in 2013 to encourage the use of previously installed apps when users perform searches on Google and Android devices.

API 167

API Mobile Marketing Deep Linking Google 167

Hubspot

DECEMBER 31, 2012

This is your chance to reboot and decide what changes you'll make in 2013. We’re offering our marketing community members a free consultation to chat with a HubSpot expert about 2013 goal planning. It’s worth the investment to take some time to figure out what will be different for you and your marketing in 2013. Not too shabby!)

Planning 28

Planning Work Management Landing Pages Paid Search Agency 28

ClearVoice

AUGUST 9, 2021

While social media is one of the most effective marketing mediums for gaining, retaining, and converting your audience, hashtags are the key to organic growth. His question introduced the idea of hashtags as a way to organize thoughts and Tweets on Twitter. ” Well, you can thank technology expert Chris Messina in 2007.

Case Studies 105

Case Studies Case Study Twitter Studies 105

Biznology

MAY 19, 2014

59% of marketers agree SEO has the biggest effect on lead generation. Search Engine Optimization (SEO) is is the process of getting website traffic from “free,” “organic,” “editorial” or “natural” listings on search engines. 25% of Google searches come from YouTube in 2013; up from 17% in 2007 (source: comScore). #1,

Social Media 80

Social Media SEO Media Youtube 80

Hubspot

MAY 20, 2013

and statistics from the recently released 2013 State of Inbound Marketing Report. 86 Revealing Charts From the 2013 State of Inbound Marketing Report. 86 Revealing Charts From the 2013 State of Inbound Marketing Report from HubSpot All-in-one Marketing Software. 5) Only 41% of nonprofits report adopting inbound tactics for 2013.

Cost per Lead 28

Cost per Lead Stats Inbound Marketing Allocation 28

KoMarketing Associates

DECEMBER 27, 2012

As the year draws to a close, we wanted to look back and share some of our favorite posts from 2012, organized by a handful of KoMarketing team members. We hope you enjoy and let us know your feedback via comment, Facebook , and Google+. Wishing you and your teams the best in 2013! Casie Gillette. Stacy Thompson.

Internet Marketing 120

Internet Marketing Adwords Marketing Analytics Tools Search Engine Marketing 120

Marketing Insider Group

NOVEMBER 8, 2012

Accountability is tough on B2B Marketing organizations. But is this really an excuse as you lead into your 2013 budget and planning process? It’s never too early to start planning for 2013! Define an always-on, inbound marketing approach that produces more efficient and effective marketing outcomes. So don’t wait!

Marketing Budget Creation 100

Marketing Budget Creation Planning Marketing Budget Budget Programs 100

Marketing Insider Group

NOVEMBER 8, 2012

Accountability is tough on B2B Marketing organizations. But is this really an excuse as you lead into your 2013 budget and planning process? It’s never too early to start planning for 2013! Define an always-on, inbound marketing approach that produces more efficient and effective marketing outcomes. So don’t wait!

Marketing Budget Creation 100

Marketing Budget Creation Planning Marketing Budget Budget Programs 100

KoMarketing Associates

MAY 28, 2015

50% of Facebook’s daily active users (DAU’s) watch 1 or more videos per day; 53% through shares and as much as 75% via mobile device. In Q1 2015, there were approximately 4 Billion video views per day on Facebook. In the US, 2.8 hours per day is spent viewing information via mobile device (roughly 29% of total time).

Advertising Benchmark 120

Advertising Benchmark Statistics B2B Marketing Paid Search Agency 120

KoMarketing Associates

SEPTEMBER 18, 2012

The emergence of a converged media imperative ties the value of user generated content (social shares, organic reviews, etc.) While the first step is developing a solid social media plan , there is more to it than just organization planning. Those organizations not involved in social media are clearly in the minority.

BtoB 120

BtoB Social Media Paid Search Agency Media 120

Content Standard

FEBRUARY 21, 2019

But today, with services like Snapchat and features like Instagram and Facebook Stories, users and marketers alike can now interact with each other literally in real time, potentially every second of every day. The Stories format for sharing content was first introduced into the social media landscape by Snapchat in 2013.

Social Media 98

Social Media Storytelling Media Marketing & Strategy 98

KoMarketing Associates

MARCH 5, 2013

It can often be difficult to find a path through the clutter to discover the best option in which methods and tools will be most useful and effective in a B2B marketing campaign. Hootsuite: Scheduling social posts helps to keep B2B marketers organized without sacrificing engagement. from sources like CopyBlogger and ProBlogger.

B2B Marketing 120

B2B Marketing Work Management Marketing Management Tools 120

Digital B2B Marketing

SEPTEMBER 24, 2013

Not even Facebook comes close. With two changes announced in the last week, Google is moving to control all online data, from the data used by today’s most innovative online advertising companies to the data B2B marketers need for simple microsites to work effectively. Announcement One: Google AdID. source ).

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Mobile Advertising 100

Webbiquity

JUNE 16, 2015

Blogs are one of the most effective tools for increasing organic search traffic, and are highly influential with buyers. In-person events are still the most effective channel for B2B marketers. 42% of B2B marketers viewed themselves as successful with their content marketing efforts in 2014 – up from 36% in 2013.

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

KoMarketing Associates

AUGUST 15, 2013

Arguably the most comprehensive of social media reporting dashboards, Facebook insights have come a long way in a short period of time, offering actionable metrics to page managers and business owners. Social network sources where page and post “Likes” came from (IE, advertising, organic growth, post activity, etc).

Social Media 120

Social Media Social Marketing B2B Marketing Tools 120

Marketing Insider Group

MARCH 5, 2013

In his article Trends for 2013: The Rise of the Entrepreneur , J.D. Meier tells us that 2013 is the Year of the Entrepreneur and due to economic pressures and competition, innovation to find new ways to do things more efficiently is in demand. I love technology and the potential it represents for individuals and businesses of all size.

Creativity 100

Creativity B2B Thought Leadership Work Management Paid Search Agency 100