Trending Sources

6 studies show why Facebook organic reach is declining so quickly

Biznology

50,000,000+ businesses have a Facebook page. 1.48 is the average number of times these brands post each day. 2% is their Facebook organic reach and it’s declining (source: DMR ). Why is Facebook organic reach declining so fast? TOO MANY POSTS, TOO LITTLE SPACE ( FACEBOOK ): Facebook studied the average user to find 1,500 posts appear in their feed each day.

The prerequisite to effective social media: the idea organization

Chris Koch

At the first of ITSMA’s series of road shows this week in Silicon Valley this week (there’s still time to sign up for New York and Boston next week!) I confirmed something I’ve been hearing in my research on idea marketing over the past month: idea marketing requires a deep commitment not just from marketing but from the entire organization. But then this got me to thinking, without a commitment to ideas throughout the organization, all these dollars we’re starting to spend on social media will be wasted. What do I mean by an idea organization? Appeal to their egos.

Skills CMOs Look For When Building a Modern Marketing Organization

It's All About Revenue

Enhancing the skill set of the marketing organization has become a top priority for today’s CMOs. The unprecedented popularity of social media platforms such as Facebook, LinkedIn, Twitter, Instagram and Pinterest over the past five years has had a significant impact on the marketing plans of most companies. Customer Insights. Digital Marketing. Social Media. CMO Corner

How Effective Managers Organize Their Time: 9 Pro Tips From Real HubSpot Managers

Hubspot

How do effective managers manage their time? How Great Managers Organize Their Time. 1) They have a system for email. As a manager, it's especially important to be on top of what's coming into your inbox and to prioritize effectively. The most effective managers are able to recognize which tasks need to be done immediately and which can wait -- and for how long. Asana.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I. Introduction 4 Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry Red Bull has long been the strongest example of this. distribution platforms are most effective? marketing technology influence an organization’s.

What Makes Effective B2B Content Marketing? [Research]

B2B Marketing Insider

55% of B2B marketers say it is unclear what effective content marketing looks like at their organizations. Content marketing effectiveness emerged as the key theme for this year’s study. Only 44% of B2B marketers responded that their organizations are clear on what content marketing effectiveness or success looks like. Is your company one of them?

5 Ways B2B Marketers Can Learn to Love Facebook

Act-On

Are you holding back on Facebook marketing just because you’re in B2B? It was reinforced by what felt like a bait and switch when Facebook killed organic reach. And because most everyone in B2B seemed focused on LinkedIn, I figured I could maybe just ignore Facebook. I had a Facebook page all along, of course. Next is just how plain ubiquitous Facebook is.

3 Online Marketing Elements The B2B Organization Should Not Overlook

KoMarketing Associates

When many people think of the B2B organization, they imagine large factories or manufacturing companies, turning out large orders to other big companies. Not utilizing social media: Because social media sites like Facebook have their own review systems, it’s important for businesses to have a local presence. Size Doesn’t Matter. B2B Can Still Be Localized. Final Thoughts.

How to Create an Engaging and Effective Presentation

Act-On

Here are some lessons I’ve learned (somewhat painfully) about putting together clear and effective presentations. Dan Roam is best known as being the “back of the napkin guy.” He’s carved a career niche out of teaching people how to tell effective stories – with simple images. Simple is clear and effective. I used to think presentation decks were an afterthought. SINGLE. Bravo!

Content Methodology: A Best Practices Report

MICHAEL MARGOLIS 4Content Methodology: A Best Practices Report Create the most effective. Content methodology is a process to continuously improve the effectiveness of a. an organization establishes specific, well-defined objectives and key performance. content program looks like within their organization. Most organizations just add. effectiveness. In the.

Facebook content strategy is a time bomb for inbound marketing

grow - Practical Marketing Solutions

Because it’s so effective, most brands are spending dramatically more on content marketing , creating overwhelming information density in thier niches (or Content Shock ), but that is another story. The economics of the social media platforms like Facebook and LinkedIn are also driven by content, but their metrics are different. You get the point. Really. The game is changing.

10 of the Best B2B Facebook Pages

KoMarketing Associates

Facebook has emerged as a marketing channel that’s been adopted by countless individuals and brands alike. In fact, Facebook, the world’s largest social network, now has more than 1 billion users, including about  15 million brand  pages. We chose the pages that were not only engaging, but that offered an excellent example of how a Facebook page can work for B2B companies.

The 10 Capabilities CMOs Look for When it Comes to Creating a Modern Marketing Organization

It's All About Revenue

Created in partnership with The CMO Club and penned by John Ellett, CEO, nFusion, the paper entitled The CMO Solution Guide For Building A Modern Marketing Organization looked to shed light on the proverbial trials and tribulations CMOs and marketing leaders the world over go through when it comes to building a modern marketing organization. Customer Insights. Digital Marketing.

HTTPS Encryption Will Kill Organic SEO - And Make Google Richer

Synecore

This could be very bad for organic search” (and marketers), I thought to myself. Fast forward a year and some change; last week, Inbound Marketing Agency Hubspot put out a blog relating that about 55% of the organic search it gets per month is now encrypted; worse, Hubspot has seen this percentage steadily rise by about 4% each month. HOW DOES HTTPS AFFECT ORGANIC SEO? Thanks.

How B2B Organizations Can Create More Effective “About” Pages

KoMarketing Associates

I recently caught a tweet from SEO Mike Arnesen highlighting an article on Medium about “ The Future of About Us Pages “ The article provides perspective into why the “About Page” (or section) should become a more central piece of an organization’s story and brand. Showcase results that illustrate your organization’s influence and story online.

Evangelizing a Content Marketing Program

how to “do content marketing” effectively, there’s no. brands experiencing declining social media effective- ness and came to a clear conclusion: " We’ve reached a tipping point where. the marketing organization are more successful not. as effective, compared to a 35 percent average. is an incredibly effective way to keep that. Tracking the effect that.

The Most Effective Inbound and Outbound Marketing Tactics

IKO-Systems

From LinkedIn, Twitter, Facebook and Google +, social allows you to nurture trust with your audience while staying fresh in their minds. While inbound drives organic engagement and attracts leads, outbound helps you target specific prospects more accurately. Display ads are also effective at every stage of the funnel. Direct mail is very effective for targeted communications.

The Business Case for Buying Facebook Likes

grow - Practical Marketing Solutions

Social proof is not always true or accurate, it just has to provide an effective impression of authority. Perhaps the most prestigious symbol of social proof today is the Facebook “Like.”  Among many companies, there is a Facebook arms race in progress as competing brands do anything necessary to gain the upper hand on this important metric. The essence of social proof.

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Did Facebook Just Deliver a Crushing Blow to Native Advertising?

Contently

Everyone assumes that if Facebook were to drop an anvil on media companies, it’d come in the form of an algorithm reconfiguration, a change in the revenue split on Instant Articles, or some combination of the two. But for the increasing number of publishers that rely on native advertising to make ends meet, Facebook may have already delivered a brutal blow. The tag.

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Why Should You Verify Your Facebook Page?

Haley Marketing

Within the competitive Facebook space, every inch you can gain over the competition helps. That almost goes without saying, as competition in business is the fuel that empowers some organizations to succeed, while others become a memory of what once was. Just over 1 month ago, Facebook began to roll out verification status for pages. How To Verify Your Facebook Page.

Content Marketing Playbook: Strategy and Roadmap

stalwarts like Facebook, Twitter, and LinkedIn to emerg- ing platforms such as Instagram, Pinterest, and Tumblr. opportunity where an organization was excited about. According to CMI’s 2015 report, just 35 percent of B2B or- ganizations and 27 percent of B2C organizations have a. Among B2C organizations, 60. effectiveness, compared with 32 percent of those who.

Facebook Uses Ad Tech to Dominate the Social Advertising Ecosystem

Synecore

Not only is Facebook the biggest social network on the planet, it’s also the dominant force in social advertising. This is the upshot of a recent report issued by Strategy Analytics , which reveals that Facebook accounted for three-quarters of global social network ad spend in 2014. So Facebook is the dominant player in social media, and by extension, social advertising.

B2B Marketers Must Balance Organic and Paid on Facebook

Social Media B2B

The CMO’s Guide to Social Media Marketing in a Post Facebook World. And in the past couple of years we’ve gone from zero to six billion dollars in advertising on Facebook and half a billion on Twitter. It goes back to discovery, the momentum effect and how people feel when they discover something. Facebook is boring. Where does Facebook sit on a CMO’s radar?

Does Your Organization Need A Chief Content Officer? [Video]

B2B Marketing Insider

While the move to content marketing is a hot topic in B2B Marketing, many organizations are struggling to figure it out. In a recent panel discussion at the Business Marketing Association’s (BMA) Blaze conference, I joined three amazing content marketing professionals to discuss whether your organization needs a Chief Content Officer – someone in charge of your content resources.

How to Effectively Use Facebook Ads + Email

Vertical Response

On the last day of Social Media Marketing World , Facebook continues to be one of the most popular trending topics of discussion. With plummeting organic reach , continuous algorithm changes and the necessary realization that you have to “pay to play,” Facebook is on everyone’s brain. “People don’t like Facebook right now. Gain Engagement.

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B2B Marketing Trends for 2016

distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. This content is effectively evergreen because it is updated and. little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". an organization's individual situation. even rethink their organization.

Making the Most of Your Organic Social Media Marketing

Synecore

Follow these 3 tricks of the trade for using social media organically, then continue to like, retweet, share, +1, or pin at your leisure. they specifically targeted Facebook users that mentioned liking bands like Arcade Fire or Passion Pit with sponsored posts about their bikes. Simple, yet effective. Insert favorite social media channel here.) We’ve all been there.

Forget Facebook & Twitter: Time to Start Marketing on Pinterest & Instagram?

Synecore

For years now Facebook and Twitter have been the two reliable social standbys, an oft-used, go-to social media marketing pairing equivalent to wine and cheese or beer and pizza (or in my case, wine, cheese, beer, and pizza). Don’t go overboard and pitch your Facebook profile or ditch your Twitter feed just yet. Social Media Marketing: Either Or vs And And. Follow @chrshorton.

9 Brands With Brilliant Facebook Marketing

Hubspot

There have been a lot of questions about Facebook lately: Are people still using it? With over 1 billion active users, it’s safe to say that Facebook is alive and well. There are tons of other rising social networks out there, but let’s be honest, Facebook really was the game-changer (sorry Myspace!). Facebook takes engagement to a deeper level than other networks can.

The Critical Ingredients Of Effective Demand Generation

B2B Marketing Insider

The Critical Ingredients Of Effective Demand Generation. The sources of these leads are marketing programs, search engine marketing, or organic word-of-mouth. You have roughly 5-8 Seconds to grab someone’s attention and Paragraphs clearly have the opposite effect.  Emails can be powerful and VERY Cost Effective. Marketing must drive sales for the business. Conclusion.

B2B Marketing Trends for 2016

distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. This content is effectively evergreen because it is updated and. little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". an organization's individual situation. even rethink their organization.

Facebook and Snapchat at war, and four other groovy media trends

grow - Practical Marketing Solutions

Facebook and Snapchat and content wars. Listen in for some TREMENDIFIED new insights on: Snapchat rejected Facebook’s takeover bid last year. Watch out for this ZUCKERFICATION of Facebook Messenger. Facebook and Snapchat … AT WAR? Trusted by start-ups to global organizations worldwide, GoToWebinar helps businesses reach over 40 million people each year.

The Ultimate Guide to Hiring Effective Marketers

Hubspot

Here it is – the only guide you’ll ever need for how to hire effective marketers. But, before we get to the meat of the post, first you need to understand the data on why effective hiring matters. Besides, in this post, I talk about a results-orientation being a key attitude for effective marketing. So here it is: your guide to hiring an effective marketer.

This Week in Content Marketing: Content Creation Plummeting on Facebook

Junta 42

In this week’s episode, Robert and I analyze several new digital marketing statistics, including the decline of user content creation on Facebook and consumer use of wearables, and discuss the opportunities and challenges each trend creates for marketers. Among the most interesting: Facebook users are becoming lurkers; 66% report they didn’t post anything there in the last three months.

Facebook Announces New Detailed Video Metrics

Vertical Response

As more businesses use video to showcase their company, products and services on Facebook, it’s becoming critical to measure video performance. Facebook is happy to oblige by providing more advanced metrics for all paid and organic videos uploaded directly to Facebook Pages. Image courtesy of Facebook. Want more marketing tips and tactics?

Video 38

B2B Marketing Trends for 2016

distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. This content is effectively evergreen because it is updated and. little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". an organization's individual situation. even rethink their organization.

??Did You Know Your Facebook Posts Are Only Reaching 2% of Your Followers?

Haley Marketing

Choose your study, but the conclusion is the same: Facebook’s Stock Price Increases as Organic Reach Decreases. The average organic reach for a Facebook post is 2%. Facebook Organic Reach Will Eventually Reach ZERO. But guess what, Facebook doesn’t care. One reason could be this – half of all Facebook content gets zero shares.

Facebook Launching 9 More Targeting Options for Organic Updates

Hubspot

How great would it be if you could target your organic Facebook business page updates by more than just users' location and language? That'd probably be pretty valuable -- and more effective -- right? According to TechCrunch , it looks like Facebook has started rolling out powerful new post targeting options today called 'Page Post Targeting Enhanced.'. Gender.

5 Essential Tips to Consider before Boosting a Facebook Post

KoMarketing Associates

It should come as no surprise to marketers that organic reach for Facebook posts has been taking a hit over the past few years. Even as recent as this year, with Facebook limiting the reach of “promotional posts ,” the percentage of fans a company reaches organically continues to decrease. It’s hard to effectively boost one. Have a strategic goal in place. Gender.

A Marketer’s Guide to Advertising on Facebook and Instagram with Video

Vidyard

Audiences have become more visually inclined with platforms today like Facebook and Instagram, which both offer great ad platforms for marketers. For this reason, it’s no wonder that businesses are investing a large amount of their promotional efforts in social video ads on both Facebook and Instagram. Facebook Video Advertising. Autoplay. Content Tone. Targeting. Budget.

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