NuSpark Consulting

DECEMBER 30, 2012

It’s that time of year; a time to reflect, assess, and think about what can be optimized for inbound marketing in 2013. . Internet marketers are under more pressure than ever to deliver high quality leads to the sales folks. Conversion Architecture. Test landing pages for conversion. Video Marketing.

Paid Content 100

Paid Content Marketing Analytics Tools Planning B2B Marketing 100

Marketing Insider Group

DECEMBER 4, 2012

In my Marketing Prediction post from last year, I did not break any new ground when I predicted that 2012 would be all about social, content and mobile. I predicted more CMOs would move to change the marketing mindset from one of promoting products to one of creating valuable customer-focused content.

Social Marketing 100

Social Marketing Paid Search Agency Content Marketing B2B Thought Leadership 100

Goodish Agency

MAY 17, 2021

On 29th of April 2021 Goodish Agency hosted yet another episode of the Goodish Show, this time it was on the topic of conversion rate optimization also known as CRO for SaaS & FinTech companies. He joined an American digital marketing agency where he was managing a SEO team. Best CRO Tools on The market. Let's Chat!

Marketing Analytics Tools 97

Marketing Analytics Tools Paid Search Agency Conversion Companies 97

Marketing Insider Group

MARCH 29, 2021

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. When you leverage content marketing to expand your business into new territory, you’ll be a step ahead of your competitors. Create content targeted to your new market segments.

Planning 362

Planning Paid Search Agency Advertising Agencies Content Marketing 362

Marketing Insider Group

JULY 16, 2013

And here at the B2B Marketing Insider site, I try to do the same. I look to figure out what articles drove the highest level of reach to the business and marketing audience. And please let me know what topics you would be interested in me covering for the rest of 2013? The Most Important Marketing Metrics. I know I am!

B2B Marketing 100

B2B Marketing B2B Lead Scoring Lead Ranking 100

SmartBug Media

MARCH 11, 2021

In the inbound marketing world, you likely understand the importance of a landing page to help convert visitors into leads. However, many have forgotten this basic sales and marketing tactic in their inbound strategies. Here’s how to use thank you pages to increase your lead conversions. The Two Types of Thank You Pages.

Conversion 98

Conversion Landing Pages Lead Scoring Lead Ranking 98

Martech

MARCH 25, 2024

Lately, I’ve been feeling as if I’m living in 2013 again. No, I’m stuck in 2013 because many of the small, mid-market and enterprise marketers I’ve been speaking with over the past month are fretting over Gmail’s Primary tab, which was the big burning issue that year. That’s it.

Burn Rate 79

Burn Rate Opt-out Opt-in Ad Frequency 79

Convince & Convert

MAY 27, 2014

As content marketing explodes, so too, does the volume of noise. And, according to a global Nielsen Survey of Trust in Advertising conducted in September 2013 (58 countries), almost half (47%) of respondents said that humor resonates more than any content approach. These conversations are something every B2B company can do.

Work Management 167

Work Management Marketing Management Conversion Generation 167

Convince & Convert

DECEMBER 20, 2013

From Cision , a free ebook called Power Your Story: Content Marketing Essentials. From Janrain , a free guide to improve your conversion rates and your data quality. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Lessons from 2013: The Big Bang of Social. Listen Now.

Social Media 148

Social Media Skype Media Paid Search Agency 148

Tomorrow People

NOVEMBER 21, 2017

B2B brands need to own the moment and harness real-time content marketing to be different. Real-time is the next frontier in the advancing journey of a content marketing strategy. And it’s not just B2C brands who are embracing real-time content marketing either. Why a real-time content marketing strategy?

Marketing & Strategy 315

Marketing & Strategy Marketing Strategy Content Marketing Planning 315

Optinmonster

JANUARY 13, 2020

This is especially true when it comes to your marketing strategy. That’s why we’re going to show you exactly how to make an editorial calendar so you can create a plan of action for your team and reach your marketing goals. But let’s be clear: Your editorial calendar isn’t your marketing strategy. At least, not exactly.

Conversion 97

Conversion Youtube Hubspot Planning 97

Martech

MAY 4, 2022

Sidharth Iyer is an SEO marketing consultant who has worked in marketing for more than a decade. Below is the transcript of our conversation. How did you come to be in marketing? I started as a journalist covering the media, entertainment and technology space back in India in 2013. Processing.Please wait.

SEO 112

SEO Cross-Selling Marketing & Strategy Storytelling 112

NuSpark Consulting

DECEMBER 16, 2015

On May 22, 2013, high quality SEO went from being important to vital when Google implemented its Penguin update and then again later that year with the Panda update. Suddenly, webmasters, small businesses and marketers were forced to understand that SEO isn’t something to be taken lightly.

Optimization 100

Optimization SEO Conversion Marketing Budget 100

ClearVoice

JUNE 19, 2023

Content marketing is still driving success for companies that do it right. Several content marketing areas expect significant growth and change in 2023. These include account-based marketing, artificial intelligence, local SEO, persona marketing, podcast marketing, social media, and video marketing.

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

KoMarketing Associates

FEBRUARY 25, 2013

Our Director of Online Marketing Casie Gillette will be heading out to San Jose March 11th-13th for SMX West. SMX (Search Marketing Expo) is one of the largest search marketing conferences in the country and features three days of sessions on topics ranging from SEO to PPC to Social media, Analytics, and more.

PPC 120

PPC Conference Link Building Mobile Marketing 120

Adobe Experience Cloud Blog

JANUARY 6, 2014

Author: David Cheng As part of our open beta launch this December, ShareBloc ran a contest to find the Top Content Marketing Posts of 2013. More than 640 voters selected their favorite posts from eight key areas in sales and marketing,and four posts about marketing automation made it into the top 50. Here they are: 1.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Enterprise Management 48

Adobe Experience Cloud Blog

JANUARY 6, 2014

Author: David Cheng As part of our open beta launch this December, ShareBloc ran a contest to find the Top Content Marketing Posts of 2013. More than 640 voters selected their favorite posts from eight key areas in sales and marketing,and four posts about marketing automation made it into the top 50. Here they are: 1.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Enterprise Management 48

SocialPilot

FEBRUARY 5, 2024

With nearly 556 million monthly active users, Twitter influencer marketing has emerged as a focal point for connecting brands with their audience. This figure demonstrates the effectiveness of Twitter influencer marketing. Being a real-time conversation platform, Twitter is a popular social media channel for influencer marketing.

Twitter 95

Twitter Marketing AI Advertising Agencies Effectiveness 95

Vidyard

FEBRUARY 11, 2013

Let’s face it, as marketers, our day-to-day brainpower is hard at work focusing on driving results. It’s a relentless pursuit of driving traffic, improving conversions, new program launches and optimizations. Call it our daily marketing workout so that our programs stay fit and healthy.

Video Marketing 50

Video Marketing Thought Leadership Mobile Marketing Interactive Marketing 50

Webbiquity

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Marketers, PR professionals, bloggers, and journalists have traditional been heavy users. Case in Point: Event Marketing. What can Twitter do from a marketing perspective? Lots of things. Remind People How Useful It Is.

Paid Search Agency 217

Paid Search Agency Twitter Trade Show Social Networks 217

Hinge Marketing

AUGUST 2, 2013

Top Professional Services Marketing Content from July 2013. Each month, an enormous amount of content is published on marketing. This monthly column will help you keep up with the best marketing articles on the web. Content Marketing Essentials 2013 (Dynfographic). By Peep Laja, Unbounce Marketing Solutions.

Landing Pages 48

Landing Pages Tips Social Media Social Marketing 48

Smashmouth Marketing

JUNE 1, 2022

Activate is the home that Green Leads deserves – a close knit company, still managed by the founders, that understands the marketing and sales landscape and will be an enduring partner moving forward. He said hello with a big smile and carried the conversation for what felt like an hour. Enough business. Not self-serving at all.

Ideal Customer Profiles 246

Ideal Customer Profiles Sales Qualified Leads Activities Lead Ranking 246

KoMarketing Associates

FEBRUARY 1, 2018

Marketers continue to show an interest in account-based marketing (ABM), but research has indicated that they still face obstacles in achieving their key objectives with this tactic. How are marketers making the most of account-based marketing? Do you see more marketers shifting toward ABM? What are the benefits?

Account Based Marketing 190

Account Based Marketing Advertising Agencies DemandBase Paid Search Agency 190

markempa

MARCH 25, 2013

Tweet I had the pleasure of attending MarketingSherpa’s Email Summit 2013 a couple of weeks ago, and while I was there, Jim Ducharme, Community Director, GetResponse, an email marketing vendor, asked me how to maintain low email-marketing opt-out rates. My answer, in a word, was relevance. Watch the video below to find out more.

Opt-out 120

Opt-out Email Marketing Marketing Automation Services Trade Show 120

Martech

MARCH 28, 2023

Marketing as “an art and a science” is as platitudinous as it’s nebulous —but true nonetheless. What comes to mind when you think about marketing? Are your marketing efforts aligned with your customer’s goals? The implications of serotonin in marketing are complex and not fully understood.

Advertising Agencies 135

Advertising Agencies Paid Search Agency Trigger Marketing Clickthrough 135

Martech

APRIL 18, 2024

I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. Finally, I’ll conclude with a guide to the most popular and powerful AI models available today, along with my short list of AI marketing tools worth paying for.

Marketing AI 133

Marketing AI Paid Search Agency Generation Enterprise Management 133

Customer Experience Matrix

APRIL 1, 2013

A long conversation with Chief Marketing Officer Gregg Head provided some interesting tidbits, including: - the company’s customers fall into three main groups, each roughly one third of the total. Search engine marketing and blogs are much less important. most clients want either to increase sales or free up the owner's time.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Conference Marketing Management 120

SnapApp

OCTOBER 29, 2013

Three days at Eloqua Experience 2013 demonstrated the importance of asking questions, the need for content marketing, and Eloqua’s expanding app cloud. Eloqua Experience 2013 in San Fran was a blast! Here are our big takeaways from three amazing days there: Content Marketing Has Arrived. It's no longer open for debate.

Eloqua 48

Eloqua Allocation Top of Funnel Advertising Funnels 48

Webbiquity

MAY 5, 2020

B2B marketing teams have become highly proficient at producing content, whether for lead generation, brand awareness, or sales acceleration. Modus Sales Hub is sales enablement software that helps salespeople have better conversations with their prospects and customers, resulting in increased sales and customer engagement. The Lessons.

CMS Development 176

CMS Development Enterprise Management Work Management Marketing Automation Services 176

SnapApp

OCTOBER 1, 2013

Key themes include SalesForce.com’s expanding marketing cloud, the importance of mobile, and getting closer to customers. Last month’s ExactTarget Connections 2013 conference in Indianapolis knocked it out of the park. Here are some of the week’s big takeaways: ExactTarget’s Expanding Marketing Cloud. One-on-One Marketing.

Salesforce.com 48

Salesforce.com Mobile Advertising Mobile Marketing Conference 48

KoMarketing Associates

OCTOBER 20, 2013

I had the pleasure of attending MarketingProfs’ 7th Annual B2B Marketing Forum a couple weeks ago and feel grateful to have been surrounded by such a group of talented marketers, sharing their knowledge and experience in B2B marketing. — Keely Saye (@KeelySaye) October 10, 2013. On B2B Content Marketing.

B2B Marketing 120

B2B Marketing B2B Wikipedia Search Engine Marketing 120

KoMarketing Associates

DECEMBER 9, 2013

With new online marketing tools, tactics, and channels cropping up daily, it’s easy to become overwhelmed with opportunity. Thankfully, as B2B marketers, we’re able to tap into the wants and needs of B2B consumers via online surveys, research reports, etc. Moz’s 2013 Search Engine Ranking Factors.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

markempa

JUNE 24, 2013

Tweet A few months ago in my blog post, “ How Dissatisfied CEOs Push Marketers into the Future ,” I responded to an article reporting that one in five CEOs believe marketers: Provide a return on investment. Reduced marketing-to-sales expense. Optimize Web assets for more conversions, leads and sales. More sales.

Optimization 120

Optimization Buy Thought Leadership Planning 120

markempa

JANUARY 20, 2014

Tweet According to the MarketingSherpa 2013 Email Marketing Benchmark Report (free excerpt at that link), nearly one out of three (32%) respondents perceive that email marketing will yield ROI “eventually,” while 60% reported email is producing ROI. MarketingSherpa Email Summit 2013 Wrap Up: Top 5 takeaways for email marketers.

Email Marketing 120

Email Marketing CTR Copywriting Case Study 120

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Convince & Convert

FEBRUARY 27, 2015

In fact, 43 percent more videos were watched online from 2013 to 2014. Those are some staggering numbers, and most marketers are starting to appreciate that numbers like these translate to huge opportunity when shifted into a business context. Video Marketing Maturity Means Getting More Strategic. billion videos in 365 days.

Video Marketing 167

Video Marketing Rules Marketing Automation Services Planning 167

Marketing Insider Group

MARCH 9, 2020

Even larger companies need to cut corners when it comes to their marketing budget. Just because you’re with a large company doesn’t mean that you have an unlimited budget for content marketing. Quick Takeaways: Start with a content marketing audit of your expenses and results. Start with a Content Marketing Audit.

Marketing Budget Creation 264

Marketing Budget Creation Paid Social Agency Paid Search Agency Cost 264