Buzz Marketing for Technology

MAY 15, 2013

Posted in Commerce Conversion Optimization Customer Experience eCommerce Leadership Online Testing Optimization Personalization Testing. IT tends to lean too heavily toward data for data’s sake, while Sales too often relies on revenue and relationships. Or More Conversions? If the $42.3 But online is a big place. More Traffic?

eCommerce 100

eCommerce Multivariate analysis CMO Merchandising 100

Content Standard

SEPTEMBER 10, 2021

One of the most famous examples of newsjacking dates back to 2013, when a sudden power outage during Super Bowl XLVII temporarily suspended the championship game. When those audiences first discover your brand, however, it will be evergreen content that draws their interest even further and builds a closer relationship with them over time.

Ad Building 140

Ad Building Brand Identity Branding Thought Leadership 140

Customer Experience Matrix

MARCH 16, 2016

And, yes, Crystal advises you how to interact with others based on those insights, going so far as to suggest changes to your emails to better fit the style of the recipient. If there’s a gap between this and letting a computer just manage the whole relationship without any human involvement, it’s almost too small to worry about.

Ad Building 120

Ad Building Work Management Ideal Customer Profiles Marketing Management 120

Valasys

MARCH 13, 2023

Introduction In today’s business world, personalized connections are the lifeblood of any successful relationship – this applies to people and marketing. With 72% of consumers stating that they only interact with customized content, it’s clear that personalization is key to driving engagement.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Email Marketing Automation 52

Buzz Marketing for Technology

MAY 28, 2014

To meet the challenge, CMOs have turbocharged Marketing Ops teams and are building their “Marketing Clouds,” leveraging marketing automation to nurture prospects, adding CRM to manage pipeline and customer relationships, while spending millions on branded websites and social pages, coupled with billions on media to promote their offerings.

Paid Content 100

Paid Content Advertising Agencies Cost per Acquisition Media 100

Hubspot

DECEMBER 4, 2012

2013 is on the horizon, so whip out your crystal balls, marketers -- it's time to make some predictions about what's in store for next year. We've compiled some of our most insightful predictions -- backed by several industry experts and thought leaders -- into our new guide, 20 Marketing Trends and Predictions for 2013 & Beyond.

Work Management 28

Work Management Marketing Management Marketing Automation Services Paid Search Agency 28

Convince & Convert

APRIL 9, 2013

It’s broken barriers between companies and their customers, completely changing the way people interact with the brands they choose to do business with. In the process, a new way of “company-customer” interaction has emerged. Like any relationship, honesty and openness lay the foundation for trust and mutual respect.

Business 147

Business Peer-to-peer Transparency Lead Ranking 147

Hubspot

DECEMBER 11, 2013

Can you believe 2013 is almost over? That''s why it''s important to not only analyze your own marketing data, but to understand what occurred in the marketing industry in 2013 as a whole. So, we pulled the top two or three updates to your favorite social networks from 2013 and what they mean for marketers everywhere.

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

SmartBug Media

AUGUST 19, 2019

69% more internet users used an ad blocking solution in 2014 than in 2013; as of the end of 2018, adblocking software has roughly 200 million daily active users. Part 2: How Do Users Interact with Pop-Ups? So what data is out there? How do users really feel about ads? 73% of internet users automatically disapprove of pop-up ads.

Paid Content 91

Paid Content Ads Mobile Advertising Clickthrough 91

Biznology

OCTOBER 29, 2014

Turns out, the statement was based on a recent study showing that inside sales is growing 7.5%, compared to field sales at only 0.5%, and that as of 2013, 53% of the B2B sales rep population sells by phone, instead of face-to-face. The first human interaction with these researchers is likely to be over the phone, in a lead development role.

B2B Sales 80

B2B Sales B2B Marketing Enterprise Management B2B 80

Buzz Marketing for Technology

OCTOBER 18, 2013

All of those learnings, in turn, can result in increased clicks, higher conversion rates, more revenue and happier customers. retail m-commerce sales are predicted to reach nearly $39 billion in 2013, up 56.5 Forge meaningful social relationships. Reach the right audience. Overall, U.S.

Personalization 100

Personalization Forrester eCommerce Ideal Customer Profiles 100

KoMarketing Associates

JULY 11, 2013

Analytics supports this assumption: Just over two-thirds of the B2B companies we have access to analytics for have “About” or “Company” section pages in their top 10 most viewed pages reports for 2013 year to date. Chart courtesy of Optify’s 2013 B2B Lead Generation Trends Report. Celebrate The Story.

Organization 120

Organization B2B Thought Leadership Work Management Marketing Management 120

Webbiquity

JUNE 16, 2015

42% of B2B marketers viewed themselves as successful with their content marketing efforts in 2014 – up from 36% in 2013. The top metrics used to measure content marketing success are website traffic (cited by 71% of marketers), revenue (57%), keyword traffic and conversions (46%), and search engine rankings (46%). TopRank ).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Seismic

SEPTEMBER 21, 2022

At our first Activity in 2013, our entire company could fit in one limo. And while we made do with our digital experiences, Activity22 was a reminder that nothing can replace the power of in-person interaction. Our mission — we ignite growth — was the centerpiece of the three-day, company-wide conference.

Activities 52

Activities Course Class Practices 52

Valasys

JUNE 4, 2019

B2B marketing practices, nowadays, are driven by the intent of serving hyper-personalized content to users by tracking their online activities which help marketers achieve their bottom-line of optimizing the sales’ conversions. Dynamic content optimizes the conversions through the use of relevant & precognitive marketing technics.

Marketing AI 56

Marketing AI B2B Marketing Marketing Management Psychographics 56

Chris Koch

FEBRUARY 11, 2014

million in 2013 ) puts pressure on teams to increase revenues at the same pace or risk becoming less competitive. Importantly, mobile or web apps can increase engagement before and after a game by giving fans new ways to interact with their favorite clubs. to a record of $3.39 Recognition.

Loyalty 100

Loyalty Eye-Tracking Mobile Marketing Stats 100

Content Standard

JANUARY 23, 2018

. “Society of Grownups is a content brand backed by MassMutual that delivers financial empowerment through our courses, interactive tools like financial calculators, and incredibly strong blog content that we showcase on our website,” says Xiomara Lorenzo, director of Societ y o f Grownups.

Work Management 84

Work Management Storytelling Marketing Management Examples 84

SWZD

APRIL 15, 2019

In part 3 of our conversation with Brad Gillespie , Vice President of Enterprise and Corporate Marketing at Cvent , we discuss C-level engagement as well as his views on key trends impacting the future of B2B marketing. In addition, executive interaction in the buyer’s journey is still a very important element. Reaching CEOs.

Peer-to-peer 48

Peer-to-peer Optimization Conference Vendors 48

Nuvi

OCTOBER 11, 2018

While there, he expanded the company’s global sales operation and leveraged his relationships and experience to secure blue-chip companies including JP Morgan Chase, Bank of America, Citi and Wells Fargo. He helped develop the global sales organization, which ballooned the company’s annual revenue to more than $4 billion in 2013.

Enterprise Management 40

Enterprise Management Salesforce.com Verticals Marketing Management 40

Convince & Convert

NOVEMBER 1, 2013

From Janrain , a free guide to improve your conversion rates and your data quality. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. The audience controls the nature of the relationship. “I love the serendipitous conversation. Listen Now. The RSS feed is: [link].

Skype 127

Skype RSS Social Media Television marketing 127

Biznology

FEBRUARY 19, 2014

How to help online retailers engage their customers with quality content from first interaction to checkout. It measures the total contribution for each of the primary sales channels by looking at both “assists” and “last-touch” conversions. She returns via that email and purchases: Paid search receives a conversion “assist.”.

Top of Funnel 80

Top of Funnel SMB eCommerce Allocation 80

SnapApp

MAY 12, 2015

One oft-cited example is a quiz from The New York Times , which was the newspaper’s most shared article in all of 2013. Sometimes called a persona or personality test , an assessment is an interactive questionnaire structured to match people with specific personalities, patterns, or identities based on their responses. Unconvinced?

Top of Funnel 59

Top of Funnel Work Management Marketing Automation Services Marketing Management 59

Hubspot

MARCH 14, 2018

This week, we're coming to you live from South by Southwest (SXSW), a festival of interactive events where we're positively drowning in a sea of bots, music, and some of the best tacos around. And despite the interactive presence at the event, this year's survey found that attendees have quite a low level of trust in emerging technology.

Wikipedia 70

Wikipedia Social Networks Twitter Network Marketing 70

Valasys

MAY 24, 2019

Customers who interact with negative reviews take 4 times as much time than those interacting with just the positive reviews & generate 67% more conversions (Source: Spiegel Research Centre, 2017). The same principle applies to the relationship between a customer & a marketer in the B2B domain.

B2B 40

B2B Work Management Marketing Management Custom Publishing 40

Adobe Experience Cloud Blog

JUNE 11, 2014

As marketers, we now strive to: Build deep, enduring relationships with our customers at an individual, personalized level. Drive conversions and get insight into spend and effectiveness. For another great example of a “futuristic” marketing experience, we can look to British Airways’ excellent #Lookup campaign from late 2013.

Marketing Automation Services 48

Marketing Automation Services Work Management Mobile Advertising Acquisitions 48

SnapApp

DECEMBER 15, 2015

If you want to build authentic relationships, try a new content type: a contest. Relationships work on a mutual basis. With the holidays ushering in huge increases in click-through rates and 60% higher conversion rates, December is the perfect time to bring in the leads. It’s a hectic time! It’s easy to connect with people.

B2B Marketing 54

B2B Marketing Paid Search Agency Campaigns Planning 54

Content Standard

DECEMBER 1, 2014

. “Brands must not only provide the best possible customer service, but also truly invest in learning about each customer’s individual buying habits and interaction preferences, while also making that information really accessible,” she said.

Loyalty 40

Loyalty Personalization Brand Identity Branding 40

Strategic-IC

FEBRUARY 20, 2018

Light social selling interactions (liking, retweeting, favoriting) are considered to be less creepy than more in-depth interactions (commenting, messaging). And, as InMail recipients receive a notification of new InMails, Sponsored InMail visibility also encourages further conversion. Everybody likes social support.

Account Based Marketing 48

Account Based Marketing Linkedin Planning Paid Search Agency 48

Content Standard

MAY 12, 2015

These narratives allow companies to interact and start conversations on issues and stories their customers care about, connecting them to people on a more emotional level. In 2013, Duke Law student Andrew Katbi was killed in a car crash weeks before his graduation. Look no further than student loan service, Sallie Mae.

Social Media 40

Social Media Media Opinions Twitter 40

Adobe Experience Cloud Blog

MAY 20, 2015

While interactive ads are certainly engaging, customers can’t download tangible experiences onto a smart device. They can, however, turn their live interactions with a brand into promotional material for businesses. in 2013, and companies making more than $1 billion annually boosted spending by an even greater 9.8%.

Trends 48

Trends Thought Leadership Paid Search Agency Storytelling 48

Content Standard

AUGUST 9, 2017

If you look at most, though, you’ll see the conversations don’t just center on Disney’s core competency of enchantment and fantasy brought to life. Every interaction with a healthcare provider should leave a visitor better educated about their health. Image attribution: Oles Kanebckuu.

Marketing Management 53

Marketing Management Organization Customer Satisfaction Vendors 53

Onalytica B2B

SEPTEMBER 9, 2015

Technology is bridging the gap between consumer and vendor, investor and investment, client and business; making for easier transactions and altering the relationship we have with our money. Below you can see a network map of the online conversation created with our Influencer Relationship Management software IRM. stoneandchalk.

PageRank 60

PageRank Brand Identity Branding Marketing Management 60

Hubspot

AUGUST 8, 2013

According to HubSpot , 36% of all marketers have found a customer (or vice versa) via Twitter in 2013. Gabrielle Zigi (@zigisitch) June 7, 2013. Pepperidge Farm (@PepperidgeFarm) June 3, 2013. In fact, Dan Zarrella found the only phrase that sparks more social interaction than “please retweet” or “please RT” is “ please help.”

Twitter 28

Twitter Curation Social Media Hubspot 28

Hubspot

MARCH 14, 2017

Whether you're a B2B or B2C business, videos can help you strengthen relationships with your customers, save time, and boost conversion rates. These videos lead to higher sign-up rates -- and according to EyeView, a video on a landing page can increase conversion rates by up to 80%. 2) It's easy to measure the ROI of video.

Marketing Automation Services 89

Marketing Automation Services Top of Funnel Click Rate Budget Programs 89

Adobe Experience Cloud Blog

JANUARY 8, 2015

Magazines like Cosmo and Seventeen frequently contain quizzes about dating and relationships. It was actually 2013′s most popular story on NYTimes.com, despite being posted less than two weeks before the end of the year. Sharing your results could also be a way to start a conversation with your friends. million times.

B2B Thought Leadership 48

B2B Thought Leadership Viral Marketing Thought Leadership Broadcasting 48

Sprout Social

NOVEMBER 15, 2016

Social platforms like Twitter and Facebook have transformed the way that people communicate and, in the process, have changed the way that businesses interact with customers. In a 2013 study , 41% of respondents said employees are the most credible source of information regarding a business. You can’t always be selling.

Social Media 95

Social Media Media Business Social Networks 95

Hinge Marketing

MARCH 24, 2015

According to Social Media Examiner’s 2014 Social Media Marketing Industry Report , 92% of marketers acknowledge its value (up from 86% in 2013). But are you getting conversions? You need to manage your social media to build a strong relationship with your audience. Just remember that social is about interaction.

Social Media 48

Social Media Planning Marketing Budget Creation Social Marketing 48