6sense

JANUARY 7, 2022

We believe that our position in this 2022 Magic Quadrant report, coupled with our leadership position in multiple Forrester Wave and New Wave reports and G2 Grid reports , validates what we already hear from customers: that 6sense is the market leader in account-based sales and marketing,” said Viral Bajaria, 6sense CTO and Co-Founder.

Account Based Marketing 62

Account Based Marketing Gartner Peer-to-peer Lead Ranking 62

SnapApp

MAY 5, 2016

Keeping up with content marketing news and advice every month is tough. With today's continuously changing digital landscape and viral campaigns, it's important to keep your finger on the pulse for what's going on in the marketing world around you. Here's our breakdown of the best posts on content marketing from the last 30 days. .

Account Based Marketing 48

Account Based Marketing Content Marketing Planning Paid Search Agency 48

Oktopost

MARCH 5, 2019

What about Oreo’s social media team capturing the moment when the lights went out during the 2013 Super Bowl? This is the same tactic that made the ice bucket challenge go viral. Use specific “callouts” to make your RTM campaign go viral, one person (and their followers) at a time. How are you answering them?

Marketing & Strategy 125

Marketing & Strategy Marketing Strategy Webinar Metrics Paid Search Agency 125

Biznology

NOVEMBER 11, 2013

Or that in 2013, digital media spending surpassed all form of print media spending (e.g. MARKETERS REQUIRE A “LIQUID MINDSET”: According to Coca Cola, who practices this mindset, it is the job of marketers to discover small bits of content that are so interesting and viral, they beg to be shared. WANT VIRAL VIDEOS?

Course 80

Course Planning Work Management Peer-to-peer 80

Vidyard

OCTOBER 19, 2016

Viewtopia ® is where we explore the latest trends in digital content and storytelling, and the expanding role that video is playing throughout the customer lifecycle. In September 2013, he opened a Vine account and challenged himself to create one Vine video a day for one month. Registration is $499 for the full 2-day event.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Vidyard

OCTOBER 19, 2016

YouTube and Vine star Zach King, Forrester analysts Nick Barber and Laura Ramos, Solarwinds video director René Lego join top voices in video, marketing, content and customer success. In September 2013, he opened a Vine account and challenged himself to create one Vine video a day for one month.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

KoMarketing Associates

SEPTEMBER 18, 2012

The emergence of a converged media imperative ties the value of user generated content (social shares, organic reviews, etc.) Only 18 percent of those polled would have “little to no” involvement in social media initiatives by 2013 (3 percent indicated absolutely no involvement). Define Social Media Goals.

BtoB 120

BtoB Social Media Paid Search Agency Media 120

Magisto

JANUARY 13, 2020

The story format emerged on Snapchat in 2013. The first click on a story bubble lets the users get lost in all the content posted by all the accounts they’re following, while still being able to interact with them by using the quick response feature, or the poll feature. Content Marketing. Content marketing is like a marathon.

Trends 84

Trends Planning Lead Scoring Lead Ranking 84

Hubspot

DECEMBER 17, 2015

From scarcity marketing to viral marketing, there are a ton of different options for businesses to explore. The concept of using joy marketing as a tool for boosting sales has quickly gained strength following the surfacing of research by psychologist Sonja Lyubomirsky. Plan and create your content. 7) Beringer: Better Beckons.

Examples 28

Examples Campaigns Planning Paid Search Agency 28

SnapApp

MAY 12, 2015

By now, you’ve probably heard some insane success stories about quizzes and assessments that have gone viral. One oft-cited example is a quiz from The New York Times , which was the newspaper’s most shared article in all of 2013. Content loading. is perfect top-of-funnel content. is pretty spot-on decision-stage content.

Top of Funnel 59

Top of Funnel Work Management Marketing Automation Services Marketing Management 59

Adobe Experience Cloud Blog

SEPTEMBER 2, 2014

increase in online fundraising between 2013 and 2012, and email marketing was the primary channel used to raise money. Finally, marketing automation is a tool, but it’s not a strategy. Testing is key to creating high-performing messages – think like viral publisher Upworthy , who recommends writing 25 headlines before choosing one.

Marketing Automation Services 48

Marketing Automation Services Multi-Channel Marketo Thought Leadership 48

Scoop.it

OCTOBER 29, 2020

We have all been on the internet for most of our lives, and inevitably we had to ask ourselves a question – why is this viral and this is not. Virality is like alchemy. Most of the viral videos appeared randomly, creators were not expecting them to be so successful. Who are the main recipients of your content?

Viral Marketing 86

Viral Marketing Tips Curation Paid Search Agency 86

Adobe Experience Cloud Blog

JANUARY 8, 2015

Given the undeniable popularity of quizzes, they should be a key part of any company’s content strategy. People love taking them and sharing them with their friends, and they can even be used as a lead generation tool. And the most shared piece of content on Facebook last quarter was a Bitecharge quiz titled “How old do you act?”.

B2B Thought Leadership 48

B2B Thought Leadership Viral Marketing Thought Leadership Broadcasting 48

Content Standard

MAY 12, 2015

Social media is a powerful tool. Even tech gurus don’t have a full grasp on how quickly one tweet or one picture can spiral out of control: In 2013, Adria Richards, a self-proclaimed tech geek, tweeted a picture of two males who were making offensive jokes behind her during the PyCon tech conference.

Social Media 40

Social Media Media Opinions Twitter 40

Vidyard

MAY 14, 2014

The cool folks over at Toronto corporate communications agency Atomic Clock are experts in branded content, and with a large portfolio of clients including Procter and Gamble, Starbucks, Toys’R’Us and Coors Light, you can be sure they’ve created tons of awesome ads and online videos. It’s the only way. insignificance.

Storytelling 51

Storytelling Paid Search Agency Video Marketing Ads 51

Hinge Marketing

MARCH 24, 2015

While going viral may be the Holy Grail of social media marketing, it’s also elusive and unpredictable. According to Social Media Examiner’s 2014 Social Media Marketing Industry Report , 92% of marketers acknowledge its value (up from 86% in 2013). You need a game plan that focuses on objectives, content and management.

Social Media 48

Social Media Planning Marketing Budget Creation Social Marketing 48

LeadSquared

OCTOBER 23, 2016

For more insights on viral video marketing, watch this webinar.). Based on this information, you can decide what sort of content should be posted. Create content for each platform accordingly and target the right audience. There are many tools available that lets you calculate the optimal time for posting on social media.

Webinar Metrics 52

Webinar Metrics Paid Content FAQ Social Media 52

Hubspot

OCTOBER 28, 2014

To read more content like this, subscribe to Insiders. Done right, infographics are powerful tools that marry intuitive design with compelling data. While there''s no specific formula for creating a viral infographic, you can pick up some tips by looking at successful infographics. Content Creation'

Examples 28

Examples FAQ Viral Marketing Sample 28

BuzzSumo

FEBRUARY 21, 2017

What is the ideal frequency for publishing content? However, you can adopt different content strategies from high frequency publishing through to Jay Baer ‘s advice that you should only publish when you have something worthwhile to say. In this post I want to focus on the “less is more” content strategy.

Webinar Metrics 111

Webinar Metrics Marketing & Strategy Case Study Case Studies 111

Content Marketing Today

APRIL 25, 2013

[caption id="attachment_3452" align="alignright" width="300"] Cyndee Woolley''s Upcoming June 2013 Book[/caption] 11 Steps to Creating a Successful Business Book. Their books are being published by Voyager Media Books, June 2013. Great business books do change the world. They change the world one discipline or market segment at a time.

Custom Publishing 40

Custom Publishing Rules Case Study Case Studies 40

Hubspot

NOVEMBER 11, 2015

Learn the secrets behind the coolest product videos and other content in this free download. has been named as the number one viral marketing campaign of all time [by Ad Age].". Technology writer and NYU Professor Clay Shirky has a great chapter in his first book about the pervasiveness of communications tools in our lives.

Marketing Budget 28

Marketing Budget Promotion Video Marketing Buy 28

Single Grain

OCTOBER 23, 2023

With SkinnyMe Tea, I learnt this actually because our Instagram got hacked and deleted when it got to 200K at the start of 2013. Vertical accounts are much easier to grow because you can do things like leverage viral trending content. So, I was like, “Oh god, what is the quickest way I can possibly grow this back?”

Social Media 98

Social Media Media eCommerce Verticals 98

Content Marketing Institute

OCTOBER 8, 2017

A glance through Content Marketing Institute’s recently published posts, Growthhackers Must Read articles, or BuzzSumo’s most-shared marketing content from the past six months makes it clear – one blog post framework seems to be winning: How (Company You Know) Is Doing (Something) to Achieve (Positive Result).

Top of Funnel 104

Top of Funnel Lead Ranking Advertising Funnels Funnel Advertising 104

Convince & Convert

AUGUST 2, 2012

Rebecca Leib , both from noteworthy, social media and content analyst organization, Altimeter Group, who put together some very fascinating research recently. But at the same time, there’s a corresponding rise in content marketing , which is not no cost, but it’s certainly lower cost than most things involving a media buy.

Paid Search Agency 115

Paid Search Agency Advertising Agencies Work Management Enterprise Management 115

Webbiquity

DECEMBER 12, 2013

While content certainly doesn’t always end up as written words on a screen or page, it almost always starts with writing. There’s no question that attention-grabbing headlines are vital to standing out in a sea of content, but what are the best techniques for crafting them? ” Tips for Writing Search-Optimized Content.

Copywriting 100

Copywriting Tips Content Marketing Content 100

Contently

APRIL 25, 2016

If Upworthy, the master of the curiosity gap, wanted to make the same story go viral, it would’ve rolled out something like “A Man Was Shot in a Topless Bar. In 2013, Upworthy surged to 90 million readers in November 2013 behind the appeal of conversational clickbait that took off thanks to Facebook’s algorithm.

Lead Scoring 60

Lead Scoring Lead Ranking Viral Marketing Facebook 60

nDash

NOVEMBER 10, 2020

There are plenty of opportunities for content marketers to thrive in the cybersecurity industry. Don’t fall into the trap of a fear-based content strategy. What does that mean for content marketers? This is an industry where content can make a significant difference. The Problems with Fear-Based Cybersecurity Content.

Work Management 52

Work Management Enterprise Management Marketing Management Content Marketing 52

Biznology

JANUARY 1, 2013

I am in the midst of setting up my New Year’s resolutions for 2013. If you’re one of them and you can’t come up with some digital markeing resolutions for 2013, I have some suggested resolutions for you. I know not everyone does the resolution thing, but almost half of all Americans do.

Paid Search Agency 80

Paid Search Agency Facebook Twitter Viral Marketing 80

SnapApp

MAY 2, 2018

Snackable content on social? Top funnel marketing is less about 158-page white papers and more about engaging, snackable, and visual content. Brand campaigns aren’t the most high-converting content type in your toolbox, but they do net you a lot of mindshare in the market. . A scary thought, right? . Ready to buy? Source ).

Top of Funnel 98

Top of Funnel Marketing Funnels Enterprise Management Work Management 98

SnapApp

MAY 2, 2018

Snackable content on social? Top funnel marketing is less about 158-page white papers and more about engaging, snackable, and visual content. Brand campaigns aren’t the most high-converting content type in your toolbox, but they do net you a lot of mindshare in the market. With help from every single one of your competitors.

Top of Funnel 98

Top of Funnel Marketing Funnels Enterprise Management Work Management 98

Marketing Insider Group

JANUARY 21, 2014

According to Nielsen , there are 27,000,000 pieces of content are shared each day. All this available information and data is creating a battle for customer attention between brands, publishers, and each one of us who creates content. That is why “Content Marketing” is one of the biggest buzzwords in marketing.

Storytelling 100

Storytelling Social Networks Custom Publishing Viral Marketing 100

Webbiquity

DECEMBER 16, 2014

How can marketers make the best use of visual content? The image calls out many of the top tools and platforms across the realms of social listening, learning, and adapting, further broken out into more specific groupings like video, social curation, and service networking. How are social media marketing best practices evolving?

Social Media 100

Social Media Social Marketing Work Management Media 100

Contently

APRIL 21, 2016

Last spring, we first wrote about BuzzFeed Pound , a remarkable technology that uses network diffusion to reveal exactly how a piece of content spreads online, from sharer to sharer and platform to platform. BuzzFeed can see the exact process that makes content go viral. The social web, however, has changed the game.

Advertising Agencies 114

Advertising Agencies Advertisements Advertising Paid Search Agency 114

Vidyard

OCTOBER 19, 2016

One could argue that in addition to being the first live video streamed daily on the internet, it was also the first viral video. GIFs began to emerge as a popular moving image format, and some of the earliest viral ‘videos’ — adding audio to a page with moving gifs, and looping them at the same rate — began to emerge too.

Paid Content 50

Paid Content Video Marketing Television marketing Bandwidth 50

ConvertKit

APRIL 14, 2020

She started Every-Tuesday.com in October 2013 and shared her art along with written tutorials so others could create every Tuesday along with her. So when she heard about this new free online design tool called Canva, she submitted her designs. Her original strategy was to try everything, hoping something would stick.

Advertising Agencies 101

Advertising Agencies Youtube Course Paid Search Agency 101

seo.co

FEBRUARY 8, 2023

While the data DOES show that backlinks are a critical factor website rankings, the truth is, there’s no instruction manual on how exactly to outrank your competition that has more content, more brand recognition, more backlinks, and more experience on the web. Design Compelling Visual Content People share content that they love.

Lead Scoring 98

Lead Scoring Lead Ranking Paid Content Ad Building 98

Hubspot

JULY 29, 2018

AddThis - AddThis is a web-tracking technology company that offers a wide range of social media and content tools -- from responsive sharing buttons to custom follow buttons to recommended content plugins -- designed to help you increase engagement on your website and earn more followers on social media. Social Media Terms - Z.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101