Webbiquity

JULY 1, 2013

Here are a few of the top online marketing trends for the second half of 2013 that may help you grow your sales both online and off faster than you expected. Social media will remain important. Stay in touch with your customers by utilizing Facebook, Twitter, Pinterest and other social media sites to your advantage.

Online Marketing 100

Online Marketing Trends Lead Scoring Lead Ranking 100

Biznology

DECEMBER 26, 2012

I hereby take up that tradition, offering up four random prognostications for where B2B digital marketing is headed in 2013. My topics include Facebook, content marketing, personal branding, and data hygiene—certainly an eclectic mix. Years ago, I would have advised them to ignore FB and focus on more targeted social networks.

B2B Marketing 80

B2B Marketing Data Hygiene Planning Paid Search Agency 80

Marketing Insider Group

JULY 16, 2013

I also look to see what types of content is driving engagement with my new and loyal readers. And still others excelled at getting social shares. And please let me know what topics you would be interested in me covering for the rest of 2013? Let’s face it, in today’s world social influence is important.

B2B Marketing 100

B2B Marketing B2B Lead Scoring Lead Ranking 100

Brandwatch Marketing

FEBRUARY 15, 2019

in 2013 to 32.3% Luckily, there are several Instagram analytics tools available to help brands understand what resonates with their audience and how they can optimize their content output. Top 7 Free Instagram Analytics Tools. Social Bakers. Social Bakers offer a free Instagram analytics tool.

Analytics 81

Analytics Tools Best Practices Tagging 81

KoMarketing Associates

JUNE 18, 2013

.” Each speaker offered some good tactics around community building, social targeting, content creation, and even some local strategies. My presentation primarily focused on using social for link building, utilizing tools like Citation Labs and Rapportive , along with social networks including Twitter and Google+.

Link Building 120

Link Building SERP Ideal Customer Profiles Conference 120

KoMarketing Associates

MARCH 5, 2013

It can often be difficult to find a path through the clutter to discover the best option in which methods and tools will be most useful and effective in a B2B marketing campaign. LinkedIn: In recent months, LinkedIn has taken the top spot as the most popular social media platform for B2B content distribution.

B2B Marketing 120

B2B Marketing Work Management Marketing Management Tools 120

Webbiquity

SEPTEMBER 2, 2014

In honor of Labor Day, here’s a summary of the 10 most-viewed posts on Webbiquity since the summer-ending holiday weekend of 2013. Posts about marketing strategy were also popular (two of the top 10, four of the top 20), followed by content marketing, tools, and WordPress. What’s the Best Social Media Monitoring Tool?

Stats 100

Stats eCommerce Statistics Social Networks 100

KoMarketing Associates

AUGUST 15, 2013

While we have access to web reporting tools, metrics specifically within social media platforms have been poor at best. I wanted to use this post to address some of the reporting applications made recently available in popular social media platforms, for activity measurement and benchmarking performance.

Social Media 120

Social Media Social Marketing B2B Marketing Tools 120

SnapApp

OCTOBER 1, 2013

Last month’s ExactTarget Connections 2013 conference in Indianapolis knocked it out of the park. Provide Channel Specific Content. It’s not enough to simply distribute content in all channels. Creators need to provide content that is relevant in each channel. One-on-One Marketing. It’s all about connection.

Salesforce.com 48

Salesforce.com Mobile Advertising Mobile Marketing Conference 48

Convince & Convert

JANUARY 2, 2014

We’ve experimented with lots of different content marketing methods at Buffer, so I wanted to share with you 9 of the best ways we’ve found to increase engagement and improve your content strategy. Clicks, on the other hand, show engagement with the original content. Share Content More Than Once. More Traffic.

Social Media 168

Social Media Social Marketing Content Marketing Media 168

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. 25 Social Media Facts and Statistics. Just 4% of marketers said their companies were “very effective” at measuring social marketing in 2012. . •

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Webbiquity

JUNE 16, 2015

Content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing (it’s not clear what the other 7% are doing). But with so much content being produced, distributed and shared, how do you make your efforts stand out and grab the attention of your prospects? Social Media Today ).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Zoominfo

APRIL 21, 2019

This debate picked up steam in 2013 when recruiting expert John Sullivan declared sourcing a dying practice. Check out these statistics ( source ): 4 million job seekers have used social networks to find a job. 73% of companies successfully hired a candidate with social media. 2. Prioritize social sourcing.

Zoominfo 162

Zoominfo Social Networks Case Studies Keywords 162

Zoominfo

OCTOBER 20, 2021

This debate picked up steam in 2013 when recruiting expert John Sullivan declared candidate sourcing a dying practice. Check out these statistics ( source ): 4 million job seekers have used social networks to find a job. 73% of companies successfully hired a candidate with social media. His reasoning?

Social Networks 100

Social Networks Case Studies Keywords Social Media 100

KoMarketing Associates

DECEMBER 9, 2013

With new online marketing tools, tactics, and channels cropping up daily, it’s easy to become overwhelmed with opportunity. Moz’s 2013 Search Engine Ranking Factors. In the 2013 survey, Moz interviewed more than 120 search marketers who offered their opinions on more than 80 ranking factors. View the full report.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

illumin

SEPTEMBER 25, 2023

While several chat platforms launched and grew in popularity in this time (ICQ, MSN Messenger, Jabber, etc) they focused solely on chat and not the social media aspects of those that followed. In 1997, sites dedicated solely to social networking launched – Six Degrees and Bolt. billion social media users across the globe.

Social Media 52

Social Media Social Marketing Media Paid Social Agency 52

Webbiquity

JUNE 11, 2013

Editor’s note: a version of this post originally appeared on ChamberofCommerce.com in January 2013. The more places that prospective buyers find you, along with content relevant to the problems they are trying to solve or the benefits they are seeking, the greater the number of opportunities for your organization to win the business.

Allocation 100

Allocation Optimization Peer-to-peer Social Networks 100

Digital B2B Marketing

NOVEMBER 21, 2013

But in social media, most traffic will come from other people sharing your content. A number of social media tools, including Buffer, one of my favorites, automatically append their own campaign codes. — Mike Volpe (@mvolpe) November 7, 2013. See how your campaigns are shared on each social networks.

Twitter 100

Twitter Marketing Analytics Tools Social Networks Social Media 100

Buzz Marketing for Technology

OCTOBER 18, 2013

By providing personalized, relevant and unique content in line with consumers’ likes and dislikes, purchase behaviors and demographic profiles, they’ll increase eyeballs to their online or mobile sites, boost traffic and, most important, drive short-term and long-term sales. Be relevant, unique and indispensable. Overall, U.S.

Personalization 100

Personalization Forrester eCommerce Ideal Customer Profiles 100

Hubspot

DECEMBER 11, 2013

Can you believe 2013 is almost over? That''s why it''s important to not only analyze your own marketing data, but to understand what occurred in the marketing industry in 2013 as a whole. One aspect of marketing (and my personal favorite topic) that saw tremendous strides for marketers was social media.

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

Content Standard

OCTOBER 11, 2014

As digital consumption continues to rise, marketers have begun to invest in content marketing tactics that aid in creation, distribution, and management. That’s a 6 percent increase when compared to 2013. In tandem with Twitter, 80 percent of Fortune 500 companies are now on Facebook—a 10 percent spike from 2013.

Tactics 40

Tactics Content Marketing Paid Search Agency Content 40

Marketing Insider Group

MAY 7, 2013

Social selling is not just about starting the sales process with social tools like Linkedin, Facebook or Twitter. Social selling is about sales people building a strong personal brand. It is about understanding the role of content and how content can be used to tell a powerful and emotional story.

Personalization 100

Personalization RSS Social Networks Network Marketing 100

Martech Advisor

MARCH 30, 2020

Similarly, in the digital world, especially in the era of social media, content like video, memes, images, music, advertising campaigns, open letters, etc. Think online collaboration tools like Google Drive. Embeddable – When the content can be embedded anywhere on the web. Content that resonates. No problem.

Viral Marketing 89

Viral Marketing Advertising Agencies Paid Search Agency User-Generated Content 89

Exo B2B

OCTOBER 16, 2020

As far as influence is concerned, it is losing speed and/or credibility, at least on social networks where in a toxic and polarized climate, frustrated influencers take up most of the space. Who in the field of marketing and B2B has been able to get out of the social magma while being confined?

Marketing AI 98

Marketing AI Advertising Agencies Lead Scoring Lead Ranking 98

Writing on the Web

FEBRUARY 19, 2014

Is a business blog worth the time you need to research, write, format and publish quality content? Some busy professionals ask me if it’s worth it to blog or would keeping in touch with people through social media sites work just as well? Does blogging still make sense for your business? Communication is possible everywhere.

Business Blogging 100

Business Blogging Business Custom Publishing Social Media 100

Sprout Social

NOVEMBER 15, 2016

A social media strategy is a summary of everything you plan to do and hope to achieve for your business through the use of social networks. Start by creating a list of social media objectives and goals. It’s a great way to streamline the important messages and content that matter to your brand.

Social Media 94

Social Media Media Business Social Networks 94

markempa

NOVEMBER 4, 2013

Tweet At MarketingSherpa Lead Gen Summit 2013 , I had the privilege of sitting in on a session with Todd Wilms, Head of Social Strategy, and Adriel Sanchez, VP, Demand Generation, both of SAP , as they discussed how they use a business model called “social business” to help their teams across the globe engage local audiences.

Lead Nurturing 120

Lead Nurturing Enterprise Management Lead Ranking Webinar Metrics 120

Buffer

OCTOBER 1, 2018

In 2013, a Facebook Page could easily reach about 12 percent of its fans with each post. That means for every 100 fans of a Page, an organic post will reach, on average, only five or fewer people 1 These data are from a research by Social@Ogilvy. So how does each of the social media algorithms work? User-generated content.

Social Media 109

Social Media Organization Paid Search Agency Media 109

KoMarketing Associates

NOVEMBER 14, 2017

There are quite a few social networks in China and many western B2B marketers have heard about WeChat, Weibo , or even QQ, but we expect very few know about Zhihu. However, as a growing social platform, it should not be overlooked. Diverse and Professional Content. Its Baidu authority shown on AiZhan SEO tool is 10.

B2B Marketing 120

B2B Marketing B2B Thought Leadership B2B Paid Search Agency 120

Convince & Convert

JUNE 18, 2014

DataSift’s platform enables companies to easily aggregate, filter, and extract information from the billions of social-media conversations that happen across the world. With data from top social networks like Twitter, Facebook, Tumblr and WordPress, DataSift powers hundreds of applications and analyses across a wide variety of industries.

Work Management 156

Work Management Marketing Management Paid Search Agency Trends 156

Hubspot

JANUARY 2, 2013

So without further ado, here are five resolutions that will help your organization through another, even more successful year of fundraising in 2013. If you need help starting 2013 on the right note with these action items, download these 35 free email templates to get started. Good luck! 1) "I will send one email per month.".

Allocation 28

Allocation Marketing & Strategy Facebook Template 28

Exo B2B

APRIL 11, 2019

When we did that in March last year, the blogpost was very successful and didn’t go unnoticed on social networks. Lee was also passing through Montreal a few months ago for a conference on content marketing at Infopresse. She also wrote the books Global Content Marketing and Effective Sales Enablement.

Marketing AI 112

Marketing AI Advertising Agencies CMO Paid Search Agency 112

Convince & Convert

JANUARY 9, 2013

There have been several blog posts and predictions recently ( most notably this one from Ryan Holmes, the CEO of Hootsuite ) prognosticating that email volume will diminish in 2013, as consumers make greater use of collaborative messaging tools like Chatter and Yammer. I don’t buy it.

Social Media 116

Social Media Video Marketing Buy Tools 116

Hubspot

MARCH 14, 2018

"Sometimes, it’s easier to share more intimately in a group," said Facebook Product Design Manager Tutti Taygerly during a panel discussion -- suggesting a move toward "smaller, more intimate social networks.". Twitter's CEO Held a Live Broadcast to Discuss the Network's Health. jack (@jack). March 1, 2018. Source: WABetaInfo.

Wikipedia 73

Wikipedia Social Networks Twitter Network Marketing 73

Sprout Social

NOVEMBER 1, 2016

Social media has reach beyond individual platforms, so always be thinking of ways to tie campaigns to other areas of your marketing strategy. If one of your goals is to drive website traffic, start sharing links to blog posts, landing pages and other content you’re publishing on social media. Everyone is a content creator.

Social Media 90

Social Media Class Word of Mouth Media 90

Webbiquity

SEPTEMBER 9, 2013

BuzzFeed mentions changes in behavior, greater use of social networks for content discovery, and a 52% increase in traffic from “‘Dark social,’ that netherland of direct traffic” (i.e., WPO is about creating valuable, highly relevant content and then leveraging across multiple channels.

Paid Content 100

Paid Content Traffic Lead Ranking Lead Scoring 100

Sprout Social

FEBRUARY 28, 2019

This wasn’t too surprising to a lot of social media marketers and experts who had been anticipating the downfall of the platform for a while. Since 2013, Google+ had been experiencing low activity. Stone Temple later discovered in 2015 that 90% of valid profiles on Google+ had no content. While there were 1.15

Google 108

Google Ideal Customer Profiles Profiling Communities 108