Webbiquity

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. ” Still, Twitter has nearly 330 million loyal, active users and its importance for customer service is increasing. .” Marketers, PR professionals, bloggers, and journalists have traditional been heavy users.

Paid Search Agency 216

Paid Search Agency Twitter Trade Show Social Networks 216

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Hubspot

APRIL 1, 2018

Facebook Cover Photo Size. If your uploaded image is smaller than these dimensions, Facebook will stretch it to fit -- making it look blurry. When people arrive at your Facebook Page, where do you think they first look? When people arrive at your Facebook Page, where do you think they first look? I'll give you some hints.

Template 101

Template Facebook Guidelines Banners 101

Convince & Convert

JANUARY 2, 2014

We’ve experimented with lots of different content marketing methods at Buffer, so I wanted to share with you 9 of the best ways we’ve found to increase engagement and improve your content strategy. Clicks, on the other hand, show engagement with the original content. Share Content More Than Once.

Social Media 168

Social Media Social Marketing Content Marketing Media 168

Buffer

NOVEMBER 27, 2018

Rolled out to users in 2006, it became the go-to place for people to connect with their friends, share updates about their day-to-day life and enjoy content from brands they followed. Not to mention, it also played a pivotal role in Facebook’s march to advertising dominance. ” And that should be a big worry for Facebook.

Facebook 111

Facebook Business Paid Search Agency Mobile Advertising 111

Sprout Social

JUNE 17, 2020

Between 2013 and 2018, the amount of time that people spent watching videos online increased at an average rate of 32% per year. Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media. Set goals for video marketing. Plan content production.

Social Media 144

Social Media Social Marketing Video Marketing Paid Search Agency 144

Marketing Insider Group

OCTOBER 12, 2015

No, it’s time for content prognosticators and marketing futurists to get out their crystal balls and start predicting the biggest trends for content marketing for 2016. Here’s a quick review: My Previous Marketing Predictions. But these trends did not become main stream in 2013, or even 2014.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Content Marketing Demand Generation Agencies 100

illumin

SEPTEMBER 25, 2023

While Facebook may be only 19 as of 2023, the very first use of the internet to socialize dates all the way back to 1978 with the creation of the Computerized Hobbyists Bulletin Board System. The early 2000s also saw the birth of Facebook in 2004 (originally launched as Thefacebook). billion social media users across the globe.

Social Media 52

Social Media Social Marketing Media Paid Social Agency 52

Marketing Insider Group

NOVEMBER 19, 2014

” After 2013’s word of the year selfie , the 2014 word of the year is vape. So hearing about all this got me to thinking: What’s the content marketing word of the year? We all know Content Marketing is hot. Content strategy. Sponsored content. Journalistic content.

Content Marketing 100

Content Marketing B2B Thought Leadership Paid Search Agency Content 100

Marketing Insider Group

FEBRUARY 17, 2015

I know you’re wondering “what the heck is content marketing personalization?” I told him I was in marketing. But then I struggled to explain to him exactly what it is that we do in marketing. I believe that we help businesses build relationships with new customers. Marketing Today Is Broken.

Personalization 100

Personalization Content Marketing Ad Building Paid Search Agency 100

KoMarketing Associates

OCTOBER 10, 2013

The panel, a Q & A on content marketing, was both entertaining and informative, and there were some great takeaways (thanks for the coverage Outspoken!). Search marketers are justifiably frustrated with the removal of keyword data from analytics, but the great news is all is not lost. Social Data.

Search Engine Marketing 120

Search Engine Marketing Search Marketing Keywords Social Media 120

Exo B2B

OCTOBER 16, 2020

This time around we decided to change our formula and are presenting our Top 20 of 2020 in marketing expertise early this fall. The context is no longer the same for marketing expertise. This pandemic changed everything, including not publishing our top 20 this spring. It also changed our work methods and thus, the hierarchy.

Marketing AI 98

Marketing AI Advertising Agencies Lead Scoring Lead Ranking 98

Sprout Social

DECEMBER 8, 2020

Videos range from short promotional videos on Instagram to quick trailers on Twitter to longer livestreams on Facebook. Between 2013 and 2018, video consumption online has increased at an average of 32% per year. Videos are more important than ever in marketing and this is not a trend that’s going away anytime soon.

Social Media 129

Social Media Practices Video Marketing Media 129

Exo B2B

APRIL 11, 2019

We’re returning to a familiar theme just as Spring arrives: our top 30 marketing influencers for 2019. With great enthusiasm, we’ve scouted blogs on B2C and B2B marketing sites. One of them, Lee Odden , the undisputed marketing expert, did a great job of talking about the subject with a post that must absolutely be read.

Marketing AI 112

Marketing AI Advertising Agencies CMO Paid Search Agency 112

Marketing Insider Group

JANUARY 28, 2015

We had nearly 1,600 people sign up for our webinar last week on “ How To Plan And Build An Effective Content Marketing Strategy. We believe that content marketing is starting to have a dramatic impact inside marketing organizations for business both large and small. Content marketing and SEO are totally connected.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Hubspot

FEBRUARY 12, 2020

Where are the marketing results?! But if you're a marketer, you might be interested in merging the most lovey-dovey of days with your marketing. If you don't have a marketing campaign planned for the 14th, maybe some of these will inspire you to get in on some last-minute Valentine's Day action. Pun totally intended.

Campaigns 101

Campaigns Planning Paid Search Agency Sample 101

SmartBug Media

MARCH 19, 2020

Video marketing is one of the strongest ways to give a visual introduction or demonstration of your products or services—and it allows you to capture the attention of your buyer personas at the right stage of the Buyer’s Journey. Evaluate what other content is doing, take note of what you like, and set out to do it better.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Marketing Insider Group

FEBRUARY 26, 2014

I have to admit that I really geek out when I see a great piece of content. I really like to learn from my colleagues and peers around the world who I think are doing an amazing job of creating great content I wish I had a role in creating for my business. Content that people actually want, like, consume and share.

Examples 100

Examples Peer-to-peer Content Hubspot 100

Marketing Insider Group

FEBRUARY 5, 2013

In this series, I am trying to uncover insights into the Future of Marketing. You’ve already seen my own marketing predictions on the future of marketing. And SAP’s Marcus Starke predicts marketing will start to be run more like a business. Tell us: who is Ann Handley ? Paperback 2012.

Planning 100

Planning Branding Brand Identity Content 100

Marketing Insider Group

DECEMBER 30, 2013

Last year in my 2013 marketing predictions post , I predicted that content marketing would mature in many organizations, that brands would take themselves out of the stories they tell and finally put an end to the notion that marketing equals promotion. 2014 will be the year of brand publishing.

Advertising Agencies 100

Advertising Agencies Marketing & Strategy Custom Publishing Mobile Marketing 100

Stevens & Tate

FEBRUARY 1, 2021

Knowing what’s trending in marketing is a great way to keep your marketing efforts fresh and to find new tactics that can help improve your marketing strategy. Facebook Asks Users to Opt Into Activity Tracking Ahead of iOS 14 Changes. NBCUniversal and Twitter Announce New Worldwide Digital Content Partnership.

Trends 52

Trends Paid Search Agency Planning Marketing & Strategy 52

B2B Marketing Directions

MARCH 15, 2015

The number of digital marketing channels has grown at an exponential rate, and digital platforms have made it easy for marketers to broadly distribute content. In response, many marketers have adopted a "more is better" approach, publishing more content across more channels in the hope of generating more impact.

Effectiveness 45

Effectiveness Content Marketing Work Management Marketing Management 45

Marketing Insider Group

MARCH 5, 2014

In content marketing, we’re great at making up terms and buzzwords to try and prove just how far ahead of everything old and “traditional” we are. The term Big Content has been used in a couple of different ways by some big names and influential media outlets. Going Long On Content.

Content 100

Content Gartner Barriers Paid Search Agency 100

Marketing Insider Group

DECEMBER 26, 2012

Last week I wrote the Top 10 Marketing Posts of 2012 from Business 2 Community, the social news site I co-founded with Brian Rice and Dan Criel. This week, I am happy to bring you my Top B2B Marketing Insider Posts of 2012. And I wish you all the best in your marketing endeavors in 2013! The Social Business Imperative.

B2B Marketing 100

B2B Marketing B2B Paid Search Agency Marketing Proposals 100

KoMarketing Associates

MAY 28, 2015

But as the Memorial Day holiday weekend passes us by, how does the progress of your B2B online marketing initiatives look? As we move into the end of the first half of the year, its important to reassess online marketing performance and make certain we don’t lose track while enjoying the summer. New Marketing Data.

Advertising Benchmark 120

Advertising Benchmark Statistics B2B Marketing Paid Search Agency 120

Marketing Insider Group

MAY 21, 2015

Social media offers an opportunity to connect with your customers in an unprecedented way, allowing you to observe and direct the conversation around your brand. 24/7 Techies – Facebook and Twitter. 24/7 Techies – Facebook and Twitter. ACS Services – Facebook and Twitter. CMIT Solutions for SMBs – Facebook and Twitter.

Paid Search Agency 100

Paid Search Agency Social Media Companies Media 100

Sprout Social

MAY 21, 2019

So, how useful can the platform be for your marketing campaigns? With a little help from a tool like Sprout Social , you may even find out exactly where your audience comes from and tailor your content accordingly. The male audience share has also increased over time from 14% in 2013 to 20.5% As of 2019, 79.5%

Statistics 111

Statistics Planning Paid Search Agency Stats 111

Convince & Convert

JUNE 25, 2013

Mobile marketing is the future. Any marketer, or marketing firm worth their weight in invoices knows that the key to future success is adapting to and optimizing for the mobile market. of time to reach your potential customers. The figure is expected to top 220 million within the retail market alone.

Mobile Marketing 167

Mobile Marketing Stats Planning Marketing Management 167

Buffer

OCTOBER 1, 2018

In 2013, a Facebook Page could easily reach about 12 percent of its fans with each post. For example, in the first half of 2018 alone, Facebook reported five major changes to the News Feed (and there are probably many more small tweaks that were not reported). Facebook algorithm. Instagram algorithm.

Social Media 109

Social Media Organization Paid Search Agency Media 109

Writing on the Web

FEBRUARY 19, 2014

Is a business blog worth the time you need to research, write, format and publish quality content? Publishing a quality blog requires time and effort. The average person needs at least two hours to complete all the tasks necessary for one blog post, and should be publishing 2-3 times a week. billion pages per month.If

Business Blogging 100

Business Blogging Business Custom Publishing Social Media 100

Marketing Insider Group

MARCH 7, 2013

In our last interview, Paula Cusati suggested that we will need the ability to adapt and be creative in the rapidly changing world of Future of Marketing. list (that focuses on potential customer’s brand) check out this list on technology marketing. You can also follow Nick on Facebook and Google+.

Branding 100

Branding Brand Identity B2B Thought Leadership Blogger 100

Content Standard

SEPTEMBER 28, 2017

Incensed by disruptive, annoying digital marketing techniques, users are fighting back. Now, new browser options will allow people to block autoplay video content, too. But for brands that rely on disruptive techniques (and for publishers who rely on autoplay ad revenue), the rise of autoplay block will be a tough pill to swallow.

Paid Search Agency 50

Paid Search Agency Ads Blast Campaigns Custom Publishing 50

Biznology

JANUARY 13, 2016

This webinar covers the basics of writing for the blogosphere as well as how to write for Facebook, Twitter and LinkedIn in a manner that recognizes the unique culture of each. Paul Gillin is one of our Biznology authors, and a writer, speaker and online marketing consultant specializing in B2B social media.

Social Media 80

Social Media Media BtoB Webinar Metrics 80

DivvyHQ

JANUARY 30, 2018

Back in 2013, more than 60% of marketers reported they were creating at least one piece of content every day. Flash forward to 2017, and the internet has become a minefield where content explodes in our faces at every turn. Get savvy with interactive content? But what if that effort is at times—dare I say— futile?

Marketing & Strategy 41

Marketing & Strategy Marketing Strategy Content Marketing Planning 41

Convince & Convert

MAY 17, 2013

Jonah Berger , Marketing Professor at the Wharton School , joins the Social Pros Podcast this week to discuss his bestseller Contagious: Why Things Catch on , the science behind those viral marketing hits, and the importance of setting realistic and helpful goals with a viral marketing campaign. Jonah Berger, Wharton @j1berger.

Social Media 162

Social Media Media Viral Marketing Skype 162

SnapApp

JANUARY 6, 2014

A Fresh Start to Your 2014 Marketing Strategy. Last week, Mashable published a great article on the “The Content Marketing Forecast: 10 Predictions for 2014”. We loved the article because we agree with the predictions and are already seeing some of these changes with our customers. Another buzzword alert!

Content Marketing 48

Content Marketing Planning Multi-Channel Mobile Advertising 48

Sprout Social

JUNE 17, 2019

Just as social has given rise to the likes of influencer marketing , there are opportunities across a wide variety of networks in which to build and enhance your personal brand. All of which translate well when considering content for your personal brand strategy. In 2013, Snapchat introduced the world to Stories.

Social Media 111

Social Media Trends Personalization Branding 111