There was a recent exchange on twitter where a prominent, intelligent and well-respected analyst predicted that content marketing will destroy social media. ”…The power of content marketing! The suggestion was that content marketing will result in the rapid erosion of the sacred trust we all have in the established media. Are marketers pushing the boundaries in pursuit of more leads or are publishers loosening their standards to collect more advertising dollars? Are marketers pushing the boundaries in pursuit of more leads? MORE >>

” I was reminded of this last week when thinking about building the perfect content marketing A-team. So here I will explain my view on the cast of characters it takes to make sure your content strategy plans always come together… Content Strategist. This is the leader, the person accountable to the organization for making sure your business is creating, curating and syndicating the content your buyers are looking fo,r in all the channels where they are looking. Content Curator. They find great content. Content Marketing MORE >>

Do you dream of writing and publishing a book some day? Beginning in 2010, publishers actually sought me out to write a book. 2) I had successfully self-published my first book, The Tao of Twitter  (a great stepping stone!). Like any content on the web, you have to be able to “ignite” it for it to be useful. Establishing a blog or Facebook community seems like a good first-step for publishing today. The good news is, these opportunities are available to anybody today to get them into a position to get a publishing contract. MORE >>

I’ve written quite a bit about the special opportunity we all have to create influence through our content. But beyond content, I was interested to know what people thought it took to gain influence on the social web. So I asked a few of my friends … What do you think it takes to become powerful on Facebook? Facebook forces companies and people to compete for attention pixel-by-pixel. ” KERRY GORGONE , Course Director, Internet Marketing at Full Sail University: “Include a photo with every post or, better yet, several. ” Be Real. MORE >>

Our most recent  Future of Marketing  interview explained Nick Kellet’s suggestion that we focus more on our Customer’s Brand than on our own. Previous interviews covered Marketing  Creativity ,  Big Data ,  Big Testing ,  Customer Experience ,  Thought Leadership , creating a  Content Culture , the roles of  Content and Technology , the  Future of Search , the  Science of Marketing , the rise of  Content Brands  and we asked whether the customer or the  Content is King. Content as an asset instead of an expense. MORE >>