Remove work
article thumbnail

Content Strategy: Creativity vs. Analytics

ClearVoice

Meanwhile, behind the curtain, in a dark corner of the stage, analytics has been waiting for its moment in the limelight. With recent advances in marketing data analysis, analytics is poised to steal the show. Analytics also gives you actionable data that can support a variety of intelligent content decisions. Not at all.

article thumbnail

How ZoomInfo Helped SMACT Works Increase Connect Rates By 1400%

Zoominfo

We sat down with William Wright, Senior Account Manager, SMACT Works to talk through his experience with ZoomInfo Engage. . SMACT Works provides strategy, management, consulting and managed services for digital, data & analytics, Cloud and Enterprise Technologies. This helps me stay more organized and efficient.”.

Zoominfo 221
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Use Predictive Content Analytics

Convince & Convert

70% of B2B content marketers created more content in 2014 than 2013, and that trend will not be abating. For the past few months, my team and I have been working with Inbound Writer to do just that – give us a crystal ball on content marketing success – and the results have been remarkable. Notes and Next Steps.

Analytics 165
article thumbnail

Our Favorite Online Marketing Posts of 2013

KoMarketing Associates

It’s hard to believe that 2013 is coming to a close. Before we have to start thinking about that though, let’s take a look at some of our favorite online marketing posts from 2013, as selected by members of the KoMarketing team. 2013 Search Engine Ranking Factors – Matt Peters, Moz.

article thumbnail

2013 in Review: Top Content Marketing Assets & Initiatives for the New Year

KoMarketing Associates

2013 was a successful year for KoMarketing. The beginning of 2013 saw us performing significant program work for clients in Europe. During the year 2013, we wrote. How Link Building Management Will Change in 2013 & Beyond. And the Nominees for Best 2013 Content Marketing Ideas Are….

article thumbnail

Are Millennial Marketers More Analytical?

Customer Experience Matrix

Yet actual measurement techniques don’t improve much from year to year: to cite the most recent report to cross my desk, the 2014 State of Marketing Measurement Survey Report from Ifbyphone found that 45% of marketers are measuring Return on Investment in 2014 vs. 40% in 2013 -- a gain that is probably within the survey''s margin of error.

Analytics 120
article thumbnail

Web Fonts: How to Make Them Work Perfectly in Email

Litmus

Before exploring web fonts vs. web safe fonts, let’s first explore how fonts work in your emails. How fonts work in email Your email code declares font using a CSS property called font-family. Including multiple font names ensures that if one doesn’t work, there is a fallback or backup font of your choosing.