KoMarketing Associates

FEBRUARY 3, 2014

Because many B2B marketers fail to realize that Google Shopping is now integrated with AdWords, putting this area of prime real estate in search results in optimal paid advertising position. There are many aspects of PLAs that advertisers can (and should) optimize. Screenshot taken 1/27/2014. Screenshot taken 1/27/2014.

Marketing Management 120

Marketing Management Vendors Google Adwords 120

SocialPilot

FEBRUARY 9, 2024

George Stenitzer George was named the ‘Content Marketer of the Year’ by the Content Marketing Institute in 2013. Forbes listed him as one of the “Top 50 Social Media Power Influencers” in 2013. Bred has also written the book called ‘Advanced Google Adwords’. Why should you follow him? Why should you follow him?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Hubspot

MARCH 20, 2018

If your website is focused on a global audience, you've probably spent some time thinking about the best ways to organize and optimize your site for different countries. Although, regaining that organic power can happen fairly quickly if you optimize your content well in other ways. and one to a representative sample in Australia.

SEO 99

SEO Marketing Websites Optimization Domain 99

KoMarketing Associates

MARCH 5, 2013

In the ever-changing world of B2B marketing, we are constantly bombarded with hundreds of new options for how to best achieve lead generation, conversion rates, brand awareness, and site optimization. Google AdWords: Any B2B marketing campaign that incorporates keyword-driven pay-per-click advertisements should use Google’s AdWords tool.

B2B Marketing 120

B2B Marketing Work Management Marketing Management Tools 120

The Point

OCTOBER 7, 2014

It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Billion with Google in 2013. When posting a Sponsored Update, create a custom image, one that’s optimized for click-throughs, rather than just let LinkedIn pull an image from your post or article.

Paid Content 100

Paid Content PPC Twitter Linkedin 100

KoMarketing Associates

DECEMBER 27, 2016

Optimize Your Site for Google Answer Box. In Mid-April, Google released the first of a few extensions for Google AdWords including this new, much-needed one which now enables advertisers to spotlight various categorical snippets in their ads. The most expensive keywords in AdWords. Our Favorite Posts & Articles from 2013.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

Webbiquity

JANUARY 2, 2013

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. More than 80% of small to midsized businesses (SMBs) plan to increase their use of social media in 2013.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Hinge Marketing

DECEMBER 3, 2014

Let’s explore some methods that are still available to webmasters, SEOs, and online marketers that can be extremely helpful in identifying the best keywords for optimizing content. 3) Google Adwords Keyword Planner. The Google Adwords Keyword Planner is where most webmasters start their more in-depth research.

Keywords 48

Keywords Optimization Marketing Websites Marketing Analytics Tools 48

Biznology

APRIL 21, 2014

Either you’re setting up a campaign, optimizing it, or reporting on its performance. One of the most useful metrics our Search Monitor clients use when it’s time to dive into AdWords or AdCenter is competitive ad spend. We looked at Google searches in the US from July 2013 through February 2014.

Paid Search Agency 80

Paid Search Agency Spending SEM Adwords 80

KoMarketing Associates

DECEMBER 27, 2016

Optimize Your Site for Google Answer Box. In Mid-April, Google released the first of a few extensions for Google AdWords including this new, much-needed one which now enables advertisers to spotlight various categorical snippets in their ads. The most expensive keywords in AdWords. Our Favorite Posts & Articles from 2013.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

Outgrow

JANUARY 22, 2020

And that increased to more than $50000 in 2013. He talks about how you can significantly lower your CPA, optimize your websites and much more. He has always used Google AdWords and direct mail as his two strategies. He has his own blog at www.affiliatetip.com where he offers a complete guide on how you can optimize your blog.

Paid Search Agency 101

Paid Search Agency Advertising Agencies Outgrow Work Management 101

Hubspot

DECEMBER 11, 2013

Can you believe 2013 is almost over? That''s why it''s important to not only analyze your own marketing data, but to understand what occurred in the marketing industry in 2013 as a whole. So, we pulled the top two or three updates to your favorite social networks from 2013 and what they mean for marketers everywhere.

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

Webbiquity

SEPTEMBER 9, 2013

Companies need to take a broader view of their overall online visibility and embrace a web presence optimization (WPO) approach. What matters is knowing how to drive more traffic to your content from social networks and how to drive direct and search visits through social media optimization. • Why the WPO Model is Important.

Paid Content 100

Paid Content Traffic Lead Ranking Lead Scoring 100

EMagine B2B Blog

OCTOBER 3, 2013

Google handles about 67% of all search engine queries every month according to comScore’s August 2013 Search Engines Ranking report. Google AdWords still has information as far as what keywords are getting traffic volume (because, of course, this is the area that Google makes money, so they are happy to share that information).

Paid Content 40

Paid Content Keywords Adwords Landing Pages 40

Content Standard

JANUARY 8, 2015

Search engine optimization. Having an optimized keyword strategy remains vital to your content’s success. You should make sure each piece of content is optimized around a relevant, effective keyword. Search engine optimization is a moving target that can at times feel difficult to keep up with.

SEO 40

SEO Marketing & Strategy Adwords Long Tail Marketing 40

KoMarketing Associates

SEPTEMBER 18, 2012

Only 18 percent of those polled would have “little to no” involvement in social media initiatives by 2013 (3 percent indicated absolutely no involvement). The report identified the interesting surge in Google+ usage, which is likely related to the potential implications Google+ may have on search engine optimization.

BtoB 120

BtoB Social Media Paid Search Agency Media 120

Hubspot

AUGUST 19, 2013

Marketers often ask me, “What’s the one metric I should optimize for? In my experience, looking at thousands of Google AdWords accounts and billions in combined spend, there are two metrics that correlate most strongly with success: Account Activity: You get out what you put in. Why You Should Spend Time Optimizing for Quality Score.

Lead Scoring 28

Lead Scoring Lead Ranking Cost Per Click PPC 28

Hubspot

OCTOBER 7, 2014

Actually, in writing this famous line, Shakespeare was obviously making a bold prediction about the future of search engine optimization (SEO). The search engines of the future aren''t going to punish folks for underusing keywords or failing to have an expertly crafted, keyword-optimized page title. Nothing to do with that.

Keywords 28

Keywords SEO Eye-Tracking Intent 28

Hubspot

NOVEMBER 27, 2015

since 2013 according to the U.S. billion , 29% higher than 2013’s figures. Since 2010, the holiday months of November and December are comprising a shrinking portion of total annual revenue. While ecommerce sales as a whole are growing – up 15.4% Specifically, Cyber Monday is important for any ecommerce retailer.

eCommerce 28

eCommerce Adwords Trends Segmentation 28

Hubspot

APRIL 6, 2015

If you''re serious about improving more conversions, you need to start thinking of conversion rate optimization (CRO) differently. But if you''ve tried moving page elements around, tested variations of your copy, and optimized your form, but still aren''t seeing meaningful conversion gains, don''t worry -- all is not lost.

Conversion Rate 28

Conversion Rate Conversion Cost Per Click Click Rate 28

Hubspot

DECEMBER 13, 2012

For example, when you search for “holiday cookies,” these are the advertisements that appear: In Google, you can set up a paid advertising campaign through AdWords. How Can I Optimize My Holiday Campaigns for Success? Once you've got the basics down, optimizing your campaign for the holidays is the next step. Why, yes it can!

PPC 28

PPC Lead Ranking Lead Scoring Long Tail Marketing 28

Hubspot

SEPTEMBER 16, 2013

Nonprofits like Kiva, BeatBullying, Unicef, and charity: water all use Google Grants to fund their Google AdWords campaigns and drive more traffic through organic search. Promote your organization’s website on Google with in-kind AdWords advertising. Track online donations, newsletter sign-ups, and volunteer registrations.

Google 28

Google Adwords Landing Pages PPC 28

seo.co

DECEMBER 18, 2020

You can hedge your bets by using other ongoing tactics like review optimization and citation management. This mobile trend has a huge impact on how we optimize websites for the mobile experience. Optimizing for home improvement contractors by city or state is apt to be far less grueling than optimizing for a broader reach.

Paid Content 119

Paid Content Lead Ranking Lead Scoring SEO 119

Hubspot

JUNE 26, 2015

With Google's Panda and Penguin algorithm updates that have happened in the past few years, it's no surprise that the search engine optimization aspect of digital marketing is constantly changing. which was released in May of 2013, all of this changed. It's 2015 and SEO hasn't gotten any easier for digital marketers. Around Penguin 2.0,

Tactics 28

Tactics SEO Keywords Guidelines 28

Hubspot

JANUARY 9, 2014

"Generate 5,000 leads who are interested in social media marketing by June 30, 2013.". Improve rank for the keyword ''social monitoring'' from 5th to 2nd on Google by June 30, 2013.". Choose keywords and optimize for search. Jumpstart: Template for managing your AdWords campaign. Jumpstart: SMART goal-setting template.

Planning 28

Planning Inbound Marketing Campaigns Paid Search Agency 28

Biznology

SEPTEMBER 17, 2013

While Google killed their Google Adwords Keyword Tool in favor of their lame Keyword Planner , dorking around with keyword tools still doesn’t allow you to get a real feel for what other people say and think about you, really. 18 Meta Tags Every Webpage Should Have in 2013 (iacquire.com). It’s not easy, either.

Keywords 80

Keywords Work Management Google Ideal Customer Profiles 80

Go Beyond SEO

AUGUST 31, 2018

Adwords Search Campaign Structure. PPC Keyword research tools: AdWords has a Keyword Planner for conducting keyword research providing search volume, cost per click and conversion estimates. Broad: Broad match keywords are the default type in AdWords. Adwords Search Query Report. Example keyword: +women’s +shoes.

PPC 87

PPC Cost Per Click Cost per Acquisition Advertisements 87

Webbiquity

DECEMBER 30, 2013

Analyze and optimize your search footprint with the new paid & organic report by Inside AdWords. Web Analytics best web analytics guides of 2013 Dan Friedman Ed Baxter Gini Dietrich Ian Cleary Jay Taylor Jeff Sauer Jim Gianoglio John Ellett Rachelle Maisner Shelley Pringle web analytics tips'

Paid Content 100

Paid Content Analytics Marketing Analytics Tools Tips 100

Hubspot

DECEMBER 27, 2013

Keeping up with the thousands of updates and changes Google makes in AdWords each year could be a full-time job. I’ll save you some (well, a lot of) time by cutting through the noise and covering the top-four most impactful changes of 2013. What’s Next for AdWords in 2014? That''s what I thought. What changed?

Adwords 28

Adwords Cost Per Click Google Mobile Advertising 28

Hubspot

JANUARY 14, 2015

If your website is focused on an audience larger than just one country, you probably have spent some time thinking about the best ways to organize and optimize your site for different countries. For this survey, I collaborated with Sam Mallikarjunan at HubSpot to craft and analyze the surveys. and one to a representative sample in Australia.

Domain 28

Domain SEO Sample Clickthrough 28

Go Beyond SEO

AUGUST 31, 2018

Adwords Search Campaign Structure. PPC Keyword research tools: AdWords has a Keyword Planner for conducting keyword research providing search volume, cost per click and conversion estimates. Broad: Broad match keywords are the default type in AdWords. Adwords Search Query Report. Example keyword: +women’s +shoes.

PPC 60

PPC Cost Per Click Cost per Acquisition Advertisements 60

Go Beyond SEO

AUGUST 31, 2018

Adwords Search Campaign Structure. PPC Keyword research tools: AdWords has a Keyword Planner for conducting keyword research providing search volume, cost per click and conversion estimates. Broad: Broad match keywords are the default type in AdWords. Adwords Search Query Report. Example keyword: +women’s +shoes.

PPC 60

PPC Cost Per Click Cost per Acquisition Advertisements 60

Hubspot

APRIL 25, 2011

Statistics claim that by 2013 more people will be accessing websites via their cell phones as opposed to desktops and laptops. This means that mobile optimized websites are more important now more than ever before. Have an AdWords account? Here are 10 ways to incorporate mobile technology into your marketing strategy: 1.

Mobile Marketing 28

Mobile Marketing Webinar Metrics SMS Mobile Advertising 28

seo.co

APRIL 5, 2022

However, as we enter a new era of search marketing, researching and optimizing for long-tail keywords has become somewhat obsolete. Next, use Google’s Adwords Keyword Tool (for a walk-through on how to use it, read “ How to Perform Keyword Research with Google Adwords Keyword Tool ”). What Are Long-Tail Keywords?

Long Tail Marketing 122

Long Tail Marketing Keywords Traffic SEO 122

KoMarketing Associates

OCTOBER 31, 2014

Late last month, as reported on KoMarketing, the “Google Operating System” blog, known for hosting unofficial news and tips pertaining to the search engine giant, reported on a new icon for smartphone-optimized results. In 2013 it was reported that 46% of searchers now use mobile exclusively to research.

Search Marketing 120

Search Marketing B2B Marketing Google B2B Thought Leadership 120

Brightedge

JANUARY 13, 2020

Learn more about VSO or Vertical Search Optimization. 2 We don't make optimal choices. Google AdWords for Beginners: A Do-It-Yourself Guide to PPC Advertising. This is a good primer for people new to Google AdWords which will give you enough to get started and optimize your campaigns to a reasonable degree.

Paid Content 122

Paid Content Planning Paid Search Agency Advertising Agencies 122

Webbiquity

JULY 29, 2014

For nearly as long as there have been people working on search engine optimization, there have been SEO tools. Free and Useful On-Page Optimization Tools by Internet Marketing Ninjas. 21 Best FREE SEO Tools for On-Page Optimization by Search Engine Watch. ** 5 STARS. Expert SEO Tools Reviews and Guides.

Budget Programs 100

Budget Programs Tools SEO Adwords 100